IELTS 7.
MEDIA & ADVERTISING
Causes
People hate + unfeasible scenes like infants
ads promoting financial and insurance
companies => many advertisements
show unrealistic scenarios just to
promote a particular product => people
fail to trust the ads
+ many food brands blatantly falsify the
product => the actual food is not so
captivating => hiring food photographers
in order to attract and appeal to their
customers
+ fitness or beauty brands overvalue the
benefits of certain products =>
advertisements exaggerate the benefits
of the products making them look
overpromising => people do not trust ads
+ Advertisements usually interrupt work
or entertainment => disturb the
frequency of the viewer due to which
people end up skipping these
advertisements => advertisements that
appear while watching a video on
YouTube usually catch no attention at all
Adv
Violence in + the biggest cause of bullying is fear to
media the others => those kind of furious films
promote can improve their self-confidence and
violence in learn self-defence => for example, in
society Naruto, a Japanese animation provides a
fighting scheme if only his friend is
disturbed by bad guys => children are
taught to be brave standing for good
sake and face their problem bravely.
Solutions
+ the companies need to understand
their audience and design
advertisements about more realistic
situations => give facts and
statistics with scientific base =>
build trust from the start
+ companies realize that some of
these advertisements might
interfere with the functioning of the
people => companies should work
on offering the true value of the
product while advertising them
+ invest less in the marketing of the
product and more on improving the
quality of that product => it would be
more fruitful.
Disad
+ bring bad effect on the character
building of a child => children are
still in the search of their identity
stage + have no strong character to
filter what they see or hear =>
develop violent behaviours and
actions => children become less
sensitive of the pain or suffering of
others + be more afraid of
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+ increase awareness in lives => Hunger
Game teaches us that a good strategy
and preparation is needed to avoid bad
luck => if films are enjoyed at the right
amount of time with parental guidance
=> an important learning source for
children.
News + people aware of crimes and other
nowadays negative things happening around them
only focus on => take some preventive measures to
the bad avoid these things happening => For
instance, the news of robbery and
stealing => people take proper care of
their belongings when they go out.
+ Civil wars and natural disasters are an
unfortunate reality of the world today =>
While sensational journalism may at
times exaggerate => it is important for
the public to keep abreast of these
happenings => have some informed
knowledge of contemporary issues. => if
ignored by the media => the chances will
surely increase of an ecological crisis.
Famous + Celebrities’ purposes for their actions
surroundings + more likely to behave
in an aggressive or hurtful ways
towards others.
+ Social media such as Facebook
and Whatsapp have features that
allow users to communicate and
spread violence without any
censorship => Issues like religious
intolerance and racial discrimination
often hurt individual sentiments =>
people become selfish and they
start hating each other => For
example, terrorists use social media
to brainwash people to perform
violent activities such as bombing
and explosions.
+ It is rare to read a positive story
which makes front page headlines
=> however, it is essential that the
public are kept informed about some
of the good things which are
happening in the world => for
example, breakthroughs have been
achieved in the treatment of certain
types of cancer => have a positive
impact on public morale.
+ Flappy bird: caused a global
sensation in 2013, has been an
encouraging story => happiness is
highly contagious, hence the need
for positive media coverage => Good
news can inspire readers or viewers
to take action, which can benefit
themselves and even society as a
whole + comes as good news for
both developers themselves and the
country’s economy.
+ media does not concern about
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people have are not obvious => Audience needs to be
no right enlightened for what well-known people
privacy narrate on stage => For example, when a
lot of charity programs have been
produced, a lot of celebrities take part in
helping the poor => they really have
compassion for the poor or they did that
for their own reputation
+ the media and celebrities are
dependent on each other to exist =>
Famous people need media to spread
their reputation + media needs to publish
celebrity's information because that is
their job => both gain benefits
some celebrities' successes after
the scandal => Selena Gomez is a
girl who is truly successful in her
chosen field, stuck in affair scandal
with Justin Bieber => by applying
herself to develop real skill and
abilities, she has made a lot of
achievements => What the media try
to do is to exploit her past, her affair
and puts it gossip magazines => it
insults the celebrity => may lead to
suicidal attempts
+ Being in the public eyes all the
time leads famous people to stress
=> Being watched and shooted
requires them to be careful with all
of their behavior and speech =>
make well-known celebrities always
in a tension all the time => some of
them have problems with major
depressive disorder, which kills
many people with fears and tears.