UNIVERSAL WINDOWS DIRECT

M A R K E T I N G C A M PA I G N

M AY 1 , 2 0 1 8 – A P R I L 3 0 , 2 0 1 9

OBJECTIVES:

1.  To create positive brand awareness for Universal Windows Direct and
educate fans about current promotions.

2.  To encourage fans to use Universal Windows Direct for all of their
window needs.
UNIVERSAL WINDOWS DIRECT
ESPN CLEVELAND COMMERCIAL SCHEDULE
Featuring some of the most listened to local and national radio personalities, specialty programming, and play-by-
play commentary of Cleveland Browns and OSU Buckeye football games, ESPN Cleveland is the go-to place for
sports information, stats, highlights, articles and more. ESPN Cleveland is where passionate greater Cleveland
sports fans go for their daily sports indulgence. Through ESPN Cleveland’s commercial schedule, Universal Windows
Direct will market its brand to the most loyal and passionate fan base in all of sports, as well as connect the
Universal Windows Direct brand to the decision makers at greater Cleveland area businesses.

UNIVERSAL WINDOWS DIRECT WILL RECEIVE:

May 1, 2018– April 30, 2019

•  (10) :30 Universal Windows Direct recorded commercials to air each week during local and national
programming Monday through Friday from 6:00am to 7:00pm on ESPN 850 WKNR and online at
ESPNCleveland.com (520 total commercials)

•  (5) :30 Universal Windows Direct recorded commercials to air each week during local and national
programming Monday through Friday from 9:00am to 1:00pm on ESPN 850 WKNR and online at
ESPNCleveland.com (260 total commercials)
UNIVERSAL WINDOWS DIRECT
T I T L E S P O N S O R O F T H E R E A L LY B I G S H O W O P E N
ESPN Cleveland will host the 8th annual Really Big Show golf outing for partners and fans to spend their day on the
golf course with ESPN Cleveland’s radio personalities. The Really Big Show Open will be hosted at the Shale Creek
Golf Club located in Medina on Friday, June 28th, 2019. As the title sponsor of the Really Big Show Open, Universal
Windows Direct will place its brand in front of ESPN Cleveland fans and partners. Additionally, the sponsorship will
increase brand awareness through on-air and on-site promotion.

UNIVERSAL WINDOWS DIRECT WILL RECEIVE:

Friday, June 28, 2019

•  (100) promotional announcements to air on ESPN 850 WKNR, the ESPN app, and online at ESPNCleveland.com
•  (1) :30 recorded commercial during the outing on ESPN 850 WKNR, the ESPN app, and online at
ESPNCleveland.com
•  (30) Live name mentions leading up to and including the day of the outing to be performed on ESPN 850 WKNR,
the ESPN app, and online at ESPNCleveland.com
•  (1) Tweet from the ESPN Cleveland Twitter account (@ESPNCleveland) to its 202,000+ followers
•  (2) Foursomes in the outing
•  Inclusion in on-site signage at the event
•  (1) Hole sponsorship
•  Opportunity to provide an item for the gift bag
UNIVERSAL WINDOWS DIRECT
S P O N S O R S H I P O F T H R O W B A C K T H U R S D AY O N T H E
R E A L LY B I G S H O W
The Really Big Show airs weekdays from 9:00am to 1:00pm on ESPN 850 WKNR and online at ESPNCleveland.com.
Every Thursday on the show, host Tony Rizzo and co-host Aaron Goldhammer produce a show segment where
they play their favorite music and artists from the past, as well as music that goes along with a specific theme (ex.
America/Patriotic themed music during the segment the day after the 4th of July). As the sponsor of Throwback
Thursday on The Really Big Show, Universal Windows Direct will brand itself with one of the most popular days of the
show.

UNIVERSAL WINDOWS DIRECT WILL RECEIVE:

May 1, 2018– April 30, 2019

•  (10) :10 Universal Windows Direct recorded promos per week to air on ESPN 850 WKRN, the ESPN app, and online
at ESPNCleveland.com
•  A minimum of (5) Universal Windows Direct live name mentions to be performed on ESPN 850 WKRN, the ESPN
app, and online at ESPNCleveland.com
UNIVERSAL WINDOWS DIRECT
TONY RIZZO ENDORSEMENT
Tony Rizzo is the host of The Really Big Show, with co-host Aaron Goldhammer, which airs weekdays from 9:00am to
1:00pm on ESPN 850 WKNR and can be listened to online at ESPNCleveland.com. Tony Rizzo, or Rizz as he is better
known by, has been a trusted name in the sports radio market for over 25 years, and is a home grown
Clevelander. Sports fans listen to The Really Big Show for Tony Rizzo’s strong opinions, in-depth sports commentary,
and signature cowbell ringing. Additionally, Tony Rizzo can be heard on the Browns Pre-Game Show during the
Cleveland Browns season, as well as Fox 8’s The Rizzo Show, which airs every Sunday night. Through a Tony Rizzo
endorsement during The Really Big Show, Universal Windows Direct will position its brand in the ears of sports fans,
home owners and business owners through authentic testimonials and on-air promotion.
UNIVERSAL WINDOWS DIRECT WILL RECEIVE:
May 1, 2018– April 30, 2019

•  (2) :30 Universal Windows Direct live reads per week by Tony Rizzo during The Really Big Show, Monday through
Friday from 9:00am to 1:00pm on ESPN 850 WKNR, the ESPN APP and on ESPNCleveland.com. (104 total
commercials)
•  Universal Windows Direct will be responsible for providing the talent fee to Tony Rizzo for authentic
testimonials.
•  Universal Windows Direct will have the opportunity to update and change messaging if necessary.
•  Tony Rizzo can be the voice of Universal Windows Direct recorded commercial schedule
UNIVERSAL WINDOWS DIRECT
S P O N S O R O F T H E 2 0 1 9 F A N A P P R E C I AT I O N PA R T Y
The annual ESPN Cleveland Fan Appreciation Party will be held the evening of Saturday, January 12th, 2019 at
Northfield Park. 200 fans will win entry to the party through on-air giveaways and each fan is allowed to bring a
guest. About 100 additional fans are invited as advertising partners of ESPN Cleveland. Fans who win entry to the
party will receive a gift bag and are entered in the Top 10 prize giveaway held at the end of the evening. Through
the sponsorship of the 2019 Fan Appreciation Party, the Universal Windows Direct brand will reach sports fans
through in-person interactions and the opportunity to distribute a Universal Windows Direct branded item to raffle
winners.

UNIVERSAL WINDOWS DIRECT WILL RECEIVE:

Saturday, January 12, 2019

•  (100) Promotional announcements to air on ESPN 850 WKNR, the ESPN app, and online at ESPNCleveland.com
•  (4) :30 Universal Windows Direct recorded commercials during the day of the event
•  Inclusion in (15) live reads to be performed during local programming to promote the event
•  (2) Passes to the Fan Appreciation Party for internal or external use
•  Inclusion in on-site signage at the event
•  Opportunity for on-site distribution
•  Opportunity to provide an item for the raffle
UNIVERSAL WINDOWS DIRECT
AARON GOLDHAMMER ENDORSEMENT
Aaron Goldhammer is the co-host of The Really Big Show, with host Tony Rizzo, which airs weekdays from 9:00am to
1:00pm on ESPN 850 WKNR and can be listened to online at ESPNCleveland.com. With over 45,000 followers on
Twitter, Aaron Goldhammer is one of the most charismatic on-air personalities at ESPN Cleveland. Sports fans in the
greater Cleveland area listen to The Really Big Show for Aaron Goldhammer’s bold sports takes and deep sports
knowledge. Through an Aaron Goldhammer endorsement during The Really Big Show, the Universal Windows
Direct brand will reach sports fans and business decision makers through authentic testimonials and on-air
promotion.

UNIVERSAL WINDOWS DIRECT WILL RECEIVE:

May 1, 2018– April 30, 2019

•  (2) :30 Universal Windows Direct live reads per week by Aaron Goldhammer during The Really Big Show,
Monday through Friday from 9:00am to 1:00pm on ESPN 850 WKNR and on ESPNCleveland.com. (104 total
commercials)
•  Universal Windows Direct will be responsible for providing the talent fee to Aaron Goldhammer for his
authentic testimonials.
•  Universal Windows Direct will have the opportunity to update and change messaging if necessary.
•  Aaron Goldhammer can be the voice of Universal Windows Direct recorded commercials on ESPN 850
WKNR and ESPNCleveland.com’s commercial schedule.
UNIVERSAL WINDOWS DIRECT
M A R K E T I N G C A M PA I G N

I N V E S T M E N T S U M M A RY
ESPN Cleveland Commercial Schedule
Tony Rizzo Endorsement
Aaron Goldhammer Endorsement
Title Sponsor of The Really Big Show Open
Sponsorship of Throwback Thursday on The Really Big Show
Sponsor of the 2019 Fan Appreciation Party

Total Investment: $100,000.00

May 1, 2018 – April 30, 2019
Marketing elements and investments outlined in this campaign are valid until April 25, 2018.
By signing below, I agree with Good Karma Brands’ Advertising Policies, which have been provided to me, the parties hereto have
executed this Agreement this ______ day of __________ 2018.

Good Karma Brands, LLC, d.b.a ESPN 850 WKNR Universal Windows Direct

Davis Klimek
____________________________

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