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Factors Categories Capacity RPM Loading Type

Capacity 3 5.5 Kg 800 Front


RPM 3 6 Kg 1000 Top
Loading Type 2 6.5 Kg 1200
Brand 4
Price 4
Brand Price
LG Rs 18000
IFB Rs 21000
Samsung Rs 24000
SIMENS Rs 28000
XLSTAT 2017.4.45901 - Designs for conjoint analysis - Start time: 02-08-2017 at 03:56:00 PM / End time: 02-08-2017
Short name: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = Sheet1 / Range = Sheet1!$B$6:$B$10 / 5
Long name: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = Sheet1 / Range = Sheet1!$B$6:$B$10 / 5 r
Number of categories: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = Sheet1 / Range = Sheet1!$C$6:
Labels: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = Sheet1 / Range = Sheet1!$G$6:$K$9 / 4 rows a
Experimental design: Automatic
Repetitions: 10 / Initial partition: Random
Number of attributes: 5
Maximum number of profiles: 12
Number of respondents: 5
Seed (random numbers): 4450505
Run again:

Variable information:

Short name
Nbr. of categories
Category 1Category 2Category 3Category 4
Capacity 3 5.5 Kg 6 Kg 6.5 Kg
RPM 3 800 1000 1200
Loading Ty 2 Front Top
Brand 4 LG IFB Samsung SIMENS
Price 4 Rs 18000 Rs 21000 Rs 24000 Rs 28000

Analysis name: Conjoint

Designs for conjoint analysis (Optimized):

ObservationCapacity RPM Loading Type Brand Price Individual 1Individual 2Individual 3


Profile1 5.5 Kg 1200 Top LG Rs 24000 5 4 6
Profile2 6 Kg 1200 Front Samsung Rs 21000 6 8 2
Profile3 6 Kg 1000 Top LG Rs 18000 4 7 1
Profile4 5.5 Kg 1200 Front SIMENS Rs 18000 8 7 1
Profile5 6.5 Kg 1200 Front LG Rs 28000 4 6 3
Profile6 6.5 Kg 1000 Top IFB Rs 21000 5 6 8
Profile7 5.5 Kg 800 Front LG Rs 21000 8 4 7
Profile8 6.5 Kg 800 Front Samsung Rs 18000 6 5 1
Profile9 5.5 Kg 1000 Front Samsung Rs 28000 6 9 7
Profile10 6 Kg 800 Front IFB Rs 24000 9 4 2
Profile11 6.5 Kg 800 Top SIMENS Rs 28000 4 8 4
Profile12 6.5 Kg 1000 Front SIMENS Rs 24000 5 8 5

Once you filled in the conjoint design with individuals responses, you can click on the button above to automatically la
Optimization summary:

Statistics for each iteration:

Iteration
Log(Determinant)
0 5.873
1 7.521
2 8.144
3 8.400
4 8.460
5 8.874

Repetition
Number of experiments
Iteration
Log(Determinant)
Norm. Log Det
1 12 5 8.415 -0.378
2 12 0 -10.364 -1.943
3 12 9 8.808 -0.345
4 12 0 -9.050 -1.833
5 12 5 8.657 -0.358
6 12 5 8.489 -0.372
7 12 6 8.808 -0.345
8 12 5 8.874 -0.340
9 12 4 8.351 -0.383
10 12 0 -10.101 -1.921
56:00 PM / End time: 02-08-2017 at 03:56:06 PM / Microsoft Excel 15.04945
Range = Sheet1!$B$6:$B$10 / 5 rows and 1 column
Range = Sheet1!$B$6:$B$10 / 5 rows and 1 column
= Sheet1 / Range = Sheet1!$C$6:$C$10 / 5 rows and 1 column
e = Sheet1!$G$6:$K$9 / 4 rows and 5 columns

Individual 4Individual 5
5 2
5 3
10 8
1 1
5 9
4 2
7 10
4 8
3 8
7 9
8 5
10 9

e button above to automatically launch the interface and run a conjoint analysis.
XLSTAT 2017.4.45901 - Market generator - Start time: 02-08-2017 at 04:47:35 PM / End time: 02-08-2017 at 04:48:56 PM
Variable information: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = CJT design / Range = 'CJT design'!$B
Run again:

Simulated market:

Product ID Capacity RPM Loading Type Brand Price


Product 1 5.5 Kg 800 Top LG Rs 18000
Product 2 6 Kg 1000 Front Samsung Rs 21000
Product 3 6.5 Kg 1000 Top LG Rs 24000
Product 4 6.5 Kg 1000 Front Samsung Rs 24000
Product 5 6 Kg 1000 Top SIMENS Rs 21000
Product 6 6 Kg 1200 Front SIMENS Rs 24000
Product 7 6.5 Kg 1200 Front SIMENS Rs 28000
02-08-2017 at 04:48:56 PM / Microsoft Excel 15.04945
/ Range = 'CJT design'!$B$18:$G$23 / 6 rows and 6 columns
XLSTAT 2017.4.45901 - Conjoint analysis - Start time: 02-08-2017 at 04:06:35 PM / End time: 02-08-2017 at 04:06:35 PM
Responses: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = CJT design / Range = 'CJT design'!$H$30:$L$42
Profiles: Workbook = Traditional conjoint workfile XLSTAT.xlsx / Sheet = CJT design / Range = 'CJT design'!$C$30:$G$42 /
Method: OLS
Response type: Ranking
Constraints: Sum(ai)=0
Tolerance: 0.0001
Run again:

Variable information:

Short name
Nbr. of categories
Category 1Category 2Category 3Category 4
Capacity 3 5.5 Kg 6 Kg 6.5 Kg
RPM 3 800 1000 1200
Loading Ty2 Front Top
Brand 4 IFB LG SIMENS Samsung
Price 4 Rs 18000 Rs 21000 Rs 24000 Rs 28000

Utilities:

Utilities (Individual data):

Source Individual 1Individual 2Individual 3Individual 4Individual 5


Intercept 5.839 6.229 6.241 6.555 5.639
Capacity-5 -1.116 0.463 -0.807 -0.382 0.284
Capacity-6 -0.021 -0.916 1.035 0.112 -0.221
Capacity-6 1.137 0.453 -0.228 0.270 -0.063
RPM-800 -0.761 1.046 1.825 -0.495 -0.495
RPM-1000 0.544 -1.175 -0.018 -1.789 0.211
RPM-1200 0.218 0.130 -1.807 2.284 0.284
Loading Ty -0.889 0.058 -0.684 -1.089 0.411
Loading Ty 0.889 -0.058 0.684 1.089 -0.411
Brand-IFB -1.534 1.387 -1.526 2.766 1.266
Brand-LG 0.803 1.039 -2.421 -0.697 -0.197
Brand-SIM 0.003 -1.761 -0.421 -2.097 1.403
Brand-Sam 0.729 -0.666 4.368 0.029 -2.471
Price-Rs 1 -0.387 0.547 -0.855 -2.437 1.313
Price-Rs 2 -0.208 -0.168 -0.487 0.942 -1.308
Price-Rs 2 0.034 0.863 0.776 1.984 -2.266
Price-Rs 2 0.561 -1.242 0.566 -0.489 2.261
Standard deviations table (Individual data):

Source Individual 1Individual 2Individual 3Individual 4Individual 5


Intercept 0.000 0.000 0.000 0.000 0.000
Capacity-5.5 Kg
Capacity-6 Kg
Capacity-6 0.000 0.000 0.000 0.000 0.000
RPM-800
RPM-1000
RPM-1200 0.000 0.000 0.000 0.000 0.000
Loading Type-Front
Loading Ty 0.000 0.000 0.000 0.000 0.000
Brand-IFB
Brand-LG
Brand-SIMENS
Brand-Sam 0.000 0.000 0.000 0.000 0.000
Price-Rs 18000
Price-Rs 21000
Price-Rs 24000
Price-Rs 2 0.000 0.000 0.000 0.000 0.000
RMSE

Utilities (Descriptive statistics):

Source Minimum Maximum Mean Std. deviation


Intercept 5.639 6.555 6.101 0.362
Capacity-5 -1.116 0.463 -0.312 0.681
Capacity-6 -0.916 1.035 -0.002 0.702
Capacity-6 -0.228 1.137 0.314 0.533
RPM-800 -0.761 1.825 0.224 1.145
RPM-1000 -1.789 0.544 -0.446 0.991
RPM-1200 -1.807 2.284 0.222 1.448
Loading Ty -1.089 0.411 -0.439 0.643
Loading Ty -0.411 1.089 0.439 0.643
Brand-IFB -1.534 2.766 0.472 1.920
Brand-LG -2.421 1.039 -0.295 1.385
Brand-SIM -2.097 1.403 -0.575 1.413
Brand-Sam -2.471 4.368 0.398 2.519
Price-Rs 1 -2.437 1.313 -0.364 1.430
Price-Rs 2 -1.308 0.942 -0.246 0.807
Price-Rs 2 -2.266 1.984 0.278 1.584
Price-Rs 2 -1.242 2.261 0.331 1.321

Average utilities
0.6

0.4
Average utilities
0.6

0.4

0.2

-0.2

-0.4

-0.6

-0.8
Capacity-5.5 Kg

Capacity-6 Kg

Capacity-6.5 Kg

RPM-800

RPM-1000

RPM-1200

Loading Type-Front

Loading Type-Top

Brand-IFB

Brand-LG

Brand-SIMENS

Brand-Samsung

Price-Rs 18000

Price-Rs 21000

Price-Rs 24000

Price-Rs 28000
Categories

Importances:

Importances (Individual data):

Source Individual 1Individual 2Individual 3Individual 4Individual 5


Capacity 26.129 15.376 12.069 4.031 4.810
RPM 15.140 24.765 23.793 25.163 7.415
Loading Ty 20.635 1.291 8.966 13.459 7.816
Brand 27.106 35.094 44.483 30.039 36.874
Price 10.989 23.474 10.690 27.308 43.086

Importances (Descriptive statistics):

Source Minimum Maximum Mean Std. deviation


Capacity 4.031 26.129 12.483 9.015
RPM 7.415 25.163 19.255 7.794
Loading Ty 1.291 20.635 10.433 7.173
Brand 27.106 44.483 34.719 6.708
Price 10.690 43.086 23.109 13.398

Average importances
Average importances

Ca paci ty RPM Loadi ng Type


Bra nd Pri ce

Goodness of fit statistics (Individual data):

Source Individual 1Individual 2Individual 3Individual 4Individual 5


Observatio 12.000 12.000 12.000 12.000 12.000
Sum of wei 12.000 12.000 12.000 12.000 12.000
DF 0.000 0.000 0.000 0.000 0.000
R² 1.000 1.000 1.000 1.000 1.000
Adjusted R²
MSE
RMSE
MAPE 0.000 0.000 0.000 0.000 0.000
DW
Cp
AIC
SBC
PC
Press 0.000 0.000 0.000 0.000 0.000
2-08-2017 at 04:06:35 PM / Microsoft Excel 15.04945
= 'CJT design'!$H$30:$L$42 / 12 rows and 5 columns
JT design'!$C$30:$G$42 / 12 rows and 5 columns

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