Potential north-east based companies to approach for the sponsorship

1. Decathlon Azara - Guwahati:

Decathlon has been shortlisted as one of the potential sponsors as they are one of the leading
sports equipment and accessories manufacturers in north-east and they will be interested in
sponsoring the sports fest conducted by one of the leading institutes in north-east.
Reasons for Decathlon to sponsor:
 Potential sales opportunity
 Brand recognition
 Target marketing
Contact details: Decathlon
Dakhin Rani, Vill-Kahikuchi Azara Circle, Assam Dag No. 656,
Patta No. 140, Near Rani Gate, Ganakpara,
Guwahati, Assam 781017
Mobile: +91 80950 79700
2. Sprint and Fundaaz - Annapurna group:
Sprint and Fundaaz are part of Annapurna food and beverages unit of Annapurna group which is
one of the fastest growing agro - based food processing company based in Guwahati. Sprint is a
brand which manufactures packaged drinking water which started their operations on 2011 and
Fundaaz manufactures fruit beverages and started its operations on 2007. Since both these
brands are relatively new, they need brand awareness and potential target marketing which
they can possibly achieve by sponsoring the sports fest of IIM Shillong.
Reasons for Sprint and Fundaaz to sponsor:
 Brand awareness
 Promotional marketing
 Potential target group and sales opportunity
Contact details: The Annapurna Group
Barabazar, Pandu
City: Guwahati
Pin: 781012
Phone: +91 361 2670152
Mobile: +91 73990 88806