PGDM Batch 2017 -19

List of Electives
Sno. Term IV Sno Term V
MKTG MKTG
1 Brand Management (RK) 1 Adaptive Market Leadership(ST)
2 Customer Relationship Management (PM) 2 Business Marketing(RK)
3 Integrated Marketing Communication (MMF) 3 Consumer Behaviour(KC)
4 Rural Marketing (MMF) 4 Digital Marketing(LKO)
5 Sales and Distribution Management (TKC) 5 International Marketing(PM)
6 Services Marketing (SAR) 6 Marketing Research(CT)
ML1 Marketing Lab I 7 Retail Management(TSV)
ML1 Marketing Lab II
FIN FIN
7 Commercial Bank Management (DNP) 8 Equity Research (SSb)
8 Derivatives (KS) 9 Financial Risk Management (KS)
9 Financial Planning & Wealth Management (DNP) 10 Financial Statement Analysis & Reporting (PJ)
10 Fixed Income Securities (HR) 11 Investment Banking (SSb)
11 Financial Markets and Services (SSb) 12 Trading Strategies using Technical Analysis (HR)
12 International Financial Management (GVS) 13 Credit Risk Analytics (KS)
13 Investment Management (JSM/DNP) 14 Financial Modeling Using Excel (JSM)
14 Mergers & Acquisitions (SNS) ML2 Investment Lab II
ML2 Investment Lab I
HR HR
15 Competecny Management (VSC) 15 Compensation Management (STK)
16 Legal Aspects of Employment (NYP) 16 Industrial Relations (NYP)
17 Organizational Development (SD) 17 Leadership Lab (SK)
18 Organizational Structure & Design (VE)
19 Performance Management (SK)
BA & IT BA & IT
20 Data Analytics Using R (RKJ) 18 Applied Business Intelligence (AK)
21 Data Visualization (AK) 19 Big data Analytics (RKJ)
22 Revenue Management & Applications(KN) 20 Business Analytics (SM)
23 SAS for Data Analytics (VSRV) 21 Dynamic Pricing & Analytics (KN)
22 E-Commerce (ANS)
23 Prescriptive Analytics Using Python (RKJ)
13CL Credit Risk Analytics (KS)
14CL Financial Modeling Using Excel (JSM)
OPR OPR
24 Dynamic and Analysis of Supply Systems (KN) 24 Design & Analysis of Multi-echelon Systems(KN)
25 Project Management (SS) 25 Network Management & Applications (BBT)
26 Quality Management Systems (JS) 26 Supply Chain Management (SS & KN)
22CL Revenue Management & Applications(KN) 21CL Dynamic Pricing & Applications (KN)
ECO ECO
 Economics of Globalization and Multinational
Economics & Business Forecasting (VF)
27 27 Corporation (SB)
12CL International Financial Management (GVS)
Gen Mgt
28 Technology Strategy (SSN)

Total 27 Total 28

Cross Listed(2 courses) Cross Listed(3 courses)

Bold New courses- Nil Bold New courses- 2

MANAGEMENT LABS (5 Credits)

ML1* Marketing LAB (RK and ST)
ML2* Investment LAB (HR/JSM)
Note: Students has to opt for both parts(run across Term-IV
and V) of a Management Lab.
Sno Term VI
MKTG
1 Pricing Strategies (CT)
2 Marketing Analytics & Modeling (LKO)*
3 Social Media Analytics (LKO)*

FIN
4 Business Taxation (HR/SNS)
5 Quantitative Finance (KS)
6 Venture Capital and Private Equity (SSb)

HR
7 Training and Development (VSC)
8 Human Resource Analytics (STK)

BA & IT
9 Enterprise Systems(ERP) (VF)
10 IT Business Consulting (VF)
11 Legal Aspects of IT & IP (NYP)
12 Supply Chain Analytics (KN/SS)
2CL Marketing Analytics & Modeling (LKO)*
3CL Social Media Analytics (VF)
8CL Human Resource Analytics (STK)

OPR
13 Service Operations Management (KN)
12CL Supply Chain Analytics (KN/VF)

ECO
 Industrial Economics and Competitive Strategy (SB)
14

Gen Mgt
15 Business in Developed & Emerging Markets (SSN)

Total 15

Cross Listed(4 courses)

Bold New courses- 1

Summary of offers
Total No of Electives= 27+28+15 = 70
Independent = 61
Cross Listed = 9
LABs = 2
Sno Term IV Sno
BA & IT
20 Data Analytics Using R (RKJ) 18
21 Data Visualization (AK) 19
22 Revenue Management & Applications(KN) 20
23 SAS for Data Analytics (VSRV) 21
22
23
13CL
14CL
HR
15 Competecny Management (VSC) 15
16 Legal Aspects of Employment (NYP) 16
17 Organizational Development (SD) 17
18 Organizational Structure & Design (VE)
19 Performance Management (SK)
MKTG
1 Brand Management (RK) 1
2 Customer Relationship Management (PM) 2
3 Integrated Marketing Communication (MMF) 3
4 Rural Marketing (MMF) 4
5 Sales and Distribution Management (TKC) 5
6 Services Marketing (SAR) 6
ML1Marketing Lab I 7
ML1
 Term V
BA & IT
Applied Business Intelligence (AK)
Big data Analytics (RKJ)
Business Analytics (SM)
Dynamic Pricing & Analytics (KN)
E-Commerce (ANS)
Prescriptive Analytics Using Python (RKJ)
Credit Risk Analytics (KS)
Financial Modeling Using Excel (JSM)
HR
Compensation Management (STK)
Industrial Relations (NYP)
Leadership Lab (SK)
MKTG
Adaptive Market Leadership(ST)
Business Marketing(RK)
Consumer Behaviour(KC)
Digital Marketing(LKO)
International Marketing(PM)
Marketing Research(CT)
Retail Management(TSV)
Marketing Lab II
Sno Term VI
BA & IT
9 Enterprise Systems(ERP) (VF)
10 IT Business Consulting (VF)
11 Legal Aspects of IT & IP (NYP)
12 Supply Chain Analytics (KN/SS)
2CL Marketing Analytics & Modeling (LKO)*
3CL Social Media Analytics (VF)
8CL Human Resource Analytics (STK)
HR
7 Training and Development (VSC)
8 Human Resource Analytics (STK)
MKTG
1 Pricing Strategies (CT)
2 Marketing Analytics & Modeling (LKO)*
3 Social Media Analytics (LKO)*
Sno. Term IV Sno
MKTG
1 Brand Management (RK) 1
2 Customer Relationship Management (PM) 2
3 Integrated Marketing Communication (MMF) 3
4 Rural Marketing (MMF) 4
5 Sales and Distribution Management (TKC) 5
6 Services Marketing (SAR) 6
ML1 Marketing Lab I 7
ML1

HR
15 Competecny Management (VSC) 15
16 Legal Aspects of Employment (NYP) 16
17 Organizational Development (SD) 17
18 Organizational Structure & Design (VE)
19 Performance Management (SK)

BA & IT
20 Data Analytics Using R (RKJ) 18
21 Data Visualization (AK) 19
22 Revenue Management & Applications(KN) 20
23 SAS for Data Analytics (VSRV) 21
22
23
13CL
14CL
 Term V Sno Term VI
MKTG MKTG
Adaptive Market Leadership(ST) 1 Pricing Strategies (CT)
Business Marketing(RK) 2 Marketing Analytics & Modeling (LKO)*
Consumer Behaviour(KC) 3 Social Media Analytics (LKO)*
Digital Marketing(LKO)
International Marketing(PM)
Marketing Research(CT)
Retail Management(TSV)
Marketing Lab II

HR HR
Compensation Management (STK) 7 Training and Development (VSC)
Industrial Relations (NYP) 8 Human Resource Analytics (STK)
Leadership Lab (SK)

BA & IT BA & IT
Applied Business Intelligence (AK) 9 Enterprise Systems(ERP) (VF)
Big data Analytics (RKJ) 10 IT Business Consulting (VF)
Business Analytics (SM) 11 Legal Aspects of IT & IP (NYP)
Dynamic Pricing & Analytics (KN) 12 Supply Chain Analytics (KN/SS)
E-Commerce (ANS) 2CL Marketing Analytics & Modeling (LKO)*
Prescriptive Analytics Using Python (RKJ) 3CL Social Media Analytics (VF)
Credit Risk Analytics (KS) 8CL Human Resource Analytics (STK)
Financial Modeling Using Excel (JSM)