Epic Burger Final Insights Report

TEAM LIGHTNING BOLT

Hanna Anderson, Ester Lisha, Cate Doro, Ben Olson, Jacqui Morel
 TO ACCESS WHICH COMPANIES CONSUMERS
USE FOR DELIVERY SERVICES

Insight:
70% of those who order food for delivery
once a week have used UberEats
40% of those who order food for delivery
once a week have used Postmates
Recommendation:
Epic Burger should make
their delivery services
available on UberEats.

59.3% of those who order food for

delivery less than once a week
have used GrubHub

Students expressed that they enjoyed

ordering from UberEats, especially if
they get emailed a discount.
 TO ANALYZE WHAT AGE IS MOST LIKELY
TO USE A DELIVERY SERVICE

64.1% of people ages FOCUS TARGETING COLLEGE

18-24 order delivery STUDENTS WITH DELIVERY
PROMOTIONS BECAUSE IT IS KNOWN
less than once a week
THAT 18-24 YEARS OLD ARE
FAMILIAR WITH DELIVERY. SOME
23.1% of people ages EVEN ORDER IT ONCE A WEEK.

18-24 order delivery

once a week

From talking to students, it is

shown that ordering food for
delivery is a social event. Students
like to be with their friends.
 TO ANALYZE WHAT DELIVERY FEE
CUSTOMERS ARE WILLING TO PAY

EPIC BURGER SHOULD OFFER A DISCOUNT

FOR STUDENTS WHO ORDER DELIVERY.
THEY CAN MAKE UP FOR THIS DISCOUNT
COST BY ALSO IMPLEMENTING A $5
DELIVERY CHARGE AS STUDENTS ARE STILL
WILLING TO PAY THAT

Insights:
Less than 6% of
93% of Of individuals
individuals are
individuals are who would use
willing to pay
more inclined to this student
$10 or more for a
use a delivery discount, 89%
delivery fee and
service if they of them are
only another 6%
offer a student willing to pay a
say the delivery
discount $3 - $5 delivery
fee has to be free
fee
 TO ANALYZE WHAT PROMPTS SOMEONE TO
ORDER DELIVERY

Price is valued most,

regardless if they are likely to
order Epic Burger for delivery.
Speed only matter to those
who are not likely to order Epic
Burger for delivery.
66.7% of those who consider
healthiness most often when
ordering food for delivery are
likely to order Epic Burger for
delivery if they could today.

Quality is not considered by

those who are likely to order
Epic Burger for delivery.
 TO INVESTIGATE WHICH PROMOTIONS ARE BEST
FOR DELIVERY

85.2% of people 100% of people

70% of people who
who order food for who do not order
order food for
delivery less than food for delivery
delivery once a
once a week also also prefer % off
week prefer % off
prefer % off their their total
their total purchase.
total purchase. purchase.

Epic Burger should implement

a student discount with a
% off the order.
 DATA LIMITATIONS

1.TO ACCESS WHICH 2. TO ANALYZE WHAT 3. TO ANALYZE WHAT

COMPANIES CONSUMERS
USE FOR DELIVERY
SERVICES
Blind-spot bias: UberEats is
associated with the popular Uber
rides service, survey participants
may be more likely to say they
have used UberEats.
AGE IS MOST LIKELY
TO USE A DELIVERY
SERVICE
Survey was sent to college aged
students making it unable to gauge
how frequently other age groups
order food for delivery.
DELIVERY FEE CUSTOMERS
ARE WILLING TO PAY
Asking for preferred delivery
order fee preferences depends on
income levels and hunger levels
causing random error.

5. TO INVESTIGATE
4. TO ANALYZE WHAT
WHICH PROMOTIONS
PROMPTS SOMEONE TO
ARE BEST FOR
ORDER DELIVERY
DELIVERY
Limited question because asking how Choice supportive bias: people tend
likely the survey participant is to order to think of % off as great because
Epic Burger depends on hunger they imagine a high percent off.
levels, moods, and health. This Sometimes these discounts are only
causes random error. 10% which would likely change
respondent’s choice to BOGO or
another promotion.
WORKS CITED
“Epic Burger.” Epic Burger, Accessed 22 Jan. 2018. epicburger.com/.

Gautschi, Isabel, and Sean Campbell. “Quirk's Media.” Find Market

Research Companies, Facilities, Jobs, Articles, More, Quirk Enterprises,
10 July. 2017. Accessed Apr. 27. 2018

“Online Qual vs. Traditional Focus Groups | Market Research.”

Performance by Ray Fischer, Aha - The Strategic Online Qual Platform,
Aha!, 26 June 2017. Accessed 21 Mar. 2018.

McNeil, Cassandra. “5 Pitfalls in Quantitative Research and How to Avoid

Them.” GutCheck, Brainyak, 10 Jan. 2017. Accessed 23. Feb. 2018

Faulkner, Sarah. “Quirks Marketing Research Review May 2017.” Quirks

Marketing Research Review May 2017 Page 44, Quirk Enterprises, 4
May. 2017. Accessed 25 Apr. 2018.
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