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  • 10 Smart Market Diagnosis Questions

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    ClaimDestiny
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    This document provides 10 questions to help diagnose and profile smart markets. The questions aim to uncover what keeps customers awake at night, what they fear, what makes them angry, their daily frustrations, trends impacting their business or lives, their secret desires, any biases in their decision-making, unique language they use, similar offerings from competitors, and past failed sales efforts.

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    10 Smart Market Diagnosis Questions

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    This document provides 10 questions to help diagnose and profile smart markets. The questions aim to uncover what keeps customers awake at night, what they fear, what makes them angry, their daily frustrations, trends impacting their business or lives, their secret desires, any biases in their decision-making, unique language they use, similar offerings from competitors, and past failed sales efforts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    49 views1 page

    10 Smart Market Diagnosis Questions

    Uploaded by

    ClaimDestiny
    This document provides 10 questions to help diagnose and profile smart markets. The questions aim to uncover what keeps customers awake at night, what they fear, what makes them angry, their daily frustrations, trends impacting their business or lives, their secret desires, any biases in their decision-making, unique language they use, similar offerings from competitors, and past failed sales efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    10 SMART MARKET DIAGNOSIS AND PROFILING QUESTIONS 

     
     
     
    1. What keeps them awake at night, indigestion boiling up their oesophagus, eyes open, staring 
    at the ceiling? 
     
     
     
    2. What are they afraid of? 
     
     
     
    3. What are they angry about? Who are they angry at? 
     
     
     
    4. What are their top 3 daily frustrations? 
     
     
     
    5. What trends are occurring and will occur in their business or lives? 
     
     
     
    6. What do they secretly, ardently desire the most? 
     
     
     
    7. Is there a built-in bias to the way they make decisions? (example: engineers = exceptionally 
    analytical) 
     
     
     
    8. Do they have their own language? 
     
     
     
    9. Who else is selling something similar to them, and how? 
     
     
     
    10. Who else has tried selling them something similar and how has the effort failed? 

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