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  • Rethinking Inside The Box - Double O Matrix Charts

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    The document discusses strategies for improving business performance across eight categories: 1) business development, 2) advertising and marketing, 3) alliances, 4) internal operations, 5) internal integrity, 6) future trends, 7) staffing, and 8) redeployment. It identifies overlooked assets, underperforming activities, hidden opportunities, undervalued relationships, underutilized collaborative opportunities, permission marketing volatility, asset control, downward economy, and crisis avoidance as areas that could be optimized through various strategies like relationship building, branding, permission marketing, process improvements, best practices, knowledge management, staff training, and new service development.

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    Another one from Jay Abraham! Enjoy it.

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    The document discusses strategies for improving business performance across eight categories: 1) business development, 2) advertising and marketing, 3) alliances, 4) internal operations, 5) internal integrity, 6) future trends, 7) staffing, and 8) redeployment. It identifies overlooked assets, underperforming activities, hidden opportunities, undervalued relationships, underutilized collaborative opportunities, permission marketing volatility, asset control, downward economy, and crisis avoidance as areas that could be optimized through various strategies like relationship building, branding, permission marketing, process improvements, best practices, knowledge management, staff training, and new service development.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    88 views3 pages

    Rethinking Inside The Box - Double O Matrix Charts

    Uploaded by

    American Urban English Lover
    The document discusses strategies for improving business performance across eight categories: 1) business development, 2) advertising and marketing, 3) alliances, 4) internal operations, 5) internal integrity, 6) future trends, 7) staffing, and 8) redeployment. It identifies overlooked assets, underperforming activities, hidden opportunities, undervalued relationships, underutilized collaborative opportunities, permission marketing volatility, asset control, downward economy, and crisis avoidance as areas that could be optimized through various strategies like relationship building, branding, permission marketing, process improvements, best practices, knowledge management, staff training, and new service development.

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    © All Rights Reserved
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    of 3

    Rethinking Inside The Box - Double O Matrix

    Overlooked Underperforming Hidden Under Valued Underutilized Collaborative Permission Volatility Asset Downward
    Assets Activities Opportunities Relationships Opportunities Marketing Control Redeployment Economy
    1. Business Development

    Relationships

    Relationship Building

    Business Development Priorities

    Referral System

    Client Call Format

    Proposal Format

    Follow-up System

    Rejection Follow-up

    Printed Material and Equipment

    Service/Product Delivery

    2. Advertising and Marketing

    Brand

    Outreach Marketing

    Advertising Content

    Advertising

    Public Relations

    Media

    E-mail/Internet

    Direct Mail

    Permission Marketing

    Presentation Materials & Equipment

    Testing
    Rethinking Inside The Box - Double O Matrix
    Overlooked Underperforming Hidden Under Valued Underutilized Collaborative Permission Volatility Asset Downward
    Assets Activities Opportunities Relationships Opportunities Marketing Control Redeployment Economy
    3. Alliances

    Alliances

    Alliances (Strategic Marketing)

    Product Mix Alliances

    4. Internal Operations

    Conversion Approaches

    Client Engagement Management

    Process for Implementation

    Systems

    Organization Issues

    5. Internal Integrity

    Best Practices

    Corporate Culture

    Themes

    Strategy of Preeminence

    Products & Services


    Rethinking Inside The Box - Double O Matrix
    Overlooked Underperforming Hidden Under Valued Underutilized Collaborative Permission Volatility Asset Downward
    Assets Activities Opportunities Relationships Opportunities Marketing Control Redeployment Economy
    6. Future Trends

    Knowledge Management

    Increasing Globalization

    Ongoing Coastal Containment

    Speed of Market Changes

    Changing Technology

    7. Staffing

    Staff Development

    Staff Training

    Forced Success

    8. Redeployment

    New Services

    Potential New Services

    Crisis

    Crisis Avoidance

    Optimization

    Funnel Vision

    Redeployment

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