Frank Kern's Inner Circle / Categories / Facebook Fridays / Facebook Friday 37 (3/23/17)

Facebook Fridays

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www.getwsodo.com WATCH THIS: Facebook Ad Account
1
Hierarchy

Facebook Friday 77 (1/11/2019)

2
[NOTES COMING SOON]

Facebook Friday 76 (1/4/19)

3

4 Facebook Friday 75 (12/28/18)

5 Facebook Friday 74 (12/21/18)

Facebook Friday 37 (3/23/17)

Facebook Fridays

Summary:

This 03-23-18 Facebook Friday is an informative and engaging one as well. We start off Ask Frank a Question/Get a Review
with Nestor on the Hotseat. Nestor is based in Panama and is building a book funnel
targeting the Spanish population. While he is doing great with running a small
This form is for any questions
campaign, he is having issues making money as he scales up. Tune in to learn about
you wish to submit to Q&A
Brad’s recommendations to help Nestor optimize his campaign.
AND getting a full fletched
The second part is the Q&A. We field various questions on topics such as Kartra, the review from Frank Kern on
Facebook data breach, Stripe and much more. What makes Kartra such a great tool? your cold/warm marketing
What are some of its capabilities? What will the effect of Cambridge Analytica scandal funnels/strategies.
on Facebook? Watch to learn more. Finally we have Kelly again on the Hotseat. He
needs some copy writing and ad recommendations. Watch, learn and incorporate
these great suggestions to optimize your campaign and make more money.

Time Stamp: 00:00:55-01:12:22

Agenda:

Hotseat

Q&A

00:01:09-00:31:40 – Hotseat

Nestor’s Call

Agenda
GET AN OFFICIAL REVIEW
Client is based in Panama and is targeting the Spanish speaking market
Have a question or want a
Book is oriented at teaching people to use money better
review? Submit here!

Has had some initial success but wishes to scale up

Wants to invest $50-$100 every day

Book funnel; using an image with an handcuffs is fetching the most conversions

Sells the book at $15 and it costs him $11 initially

Gradually he starts losing money

Offer is for two books

CPA is between $6 and $12 initially

Upsell is an online program

Spending $20 per day

Online program is selling for 3 payments of $49

Online program has a 1% take rate

Targeting audience sets which are less than 2 million in size

Recommendations
 Spanish market is scalable; lot of unexplored opportunities

Need to build up your funnel

Need an order bump on order page; need to mimic a quickstart bundle

www.getwsodo.com
www.getwsodo.com
Recommended price of order bump is $37

Targeted cart value is $22.4; present cart value is $15

Put up a VSL together of an in-depth training

Need a higher end product

Have your product transcribed on Rev.com and then edited on Upwork

Create 2 or 3 charts which is a workflow instructing folks what they need to do

Create a professional calculator in Excel

This higher end product cost would be $297

If they say “yes” to the high end product, direct folks to the online program

If they say “no” to the $297 product, offer the same product for 3 payments for
$97

Doing the above will push up your cart value

Cost in digital marketing is never going to remain stable

The Ad inventory changes every millisecond

Need to have upsells in place in order to remain profitable

Should have a 2%-4% take rate on the $297 product

Should have a higher take rate when you are offering the same products for 3
payments of $97

Have a phenomenal CPA

Cost will go up as you spend more money

Funnel is performing great for the limited amount of money that is being spent

Use Kartra for adding in order bumps

Duplicate your best performing ads

Go into the Inner Circle training and use the 3x3 method

Revive the copy and keep on testing again and again in order to achieve
optimum take rates

00:31:41-00:59:45 – Chat

00:32:16 – I have a question on the 3x3 strategy. I launched it this morning at 3

am on my best performing ad set. Is there a particular number of sales that you
look for?

Very organic

Wait for your ads to play out in order to accurately determine how your ads are
working

Do not pull the trigger on ads too early

00:35:19 – Is Facebook affected by the Cambridge Analytica scandal?

Facebook has lost of data in the stock market

Data was used in the election scandal

Stock will rebound eventually

Facebook is not a social media platform but a data company

FTC will slap Facebook with fines

There will be added regulations for developers

However, Facebook might become profitable for marketers

Users might be sceptical of Facebook in the short term

A mass exit is unlikely

00:41:05 – I just took my first Beginner’s luck in Adpresso. I have 4 campaigns, 54

ads in each. I spend $50 for each campaign. I distribute it around $1 per week
per ad. I have a feeling that is too low. What would you recommend?

Yes, it is low

Thursday to Sunday are the best time to launch a campaign

You are not trying to get data

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www.getwsodo.com
00:42:17 – What have you used for the order form bump on the flashy arrow?

We are not using Kartra

ClickFunnels might do it but you need to check

Kartra is really simple to use

00:43:35 – If I am at a starting point and do have deep enough pockets, can I buy
products from others to distribute?

Yes

Go to Clickbank and find something

00:44:23 – Can you get Kartra Support to respond to my ticket? It has been 24
hours without a response.

Will send them a message

Software is in beta stage right now

00:45:18 – I am a newbie and am trying to do ads since a few days. They are not
being rejected but I am struggling to get them approved. Any insights would be
very much appreciated.

Sometimes reviews take longer

Reviewing a new account especially take longer

Would identify a common pain point; this is a great way of building a Facebook
group

00:47:20 – I am creating my first bread and butter product in Kajabi right now. I
am intrigued on using Kartra and plan on using it. I know that Kartra does not
currently integrate with Kajabi but it will be in the future. Do you when?

I have no idea when Kartra will integrate with Kajabi

Have been building for Kartra for 2 years

00:48:24 – The worst number in marketing is 1. I realized that FKIC attracts

buyers with different types of ads on Facebook. And I have heard something
about Frank launching a podcast. Will you be looking at other mediums for doing
advertising or do you already do?

The podcast was supposed to launch last Monday

There will be a “Facebook Watch” version

Also using Instagram Stories – more stable platform will lot of buyers

00:50:20 – My audience was split between the UK and the US. And the US was not
converting very well. So I have cut the US from my audience. So the audience was
21 million and now it is 3 million. Is that okay? Is it okay to cut the US out?

Sure

But you are missing out a big market

Use the 3x3 method if you wish to target a bigger market

Figure out why the US market did not convert

00:51:03 – Suzy has an issue with her campaign

Running a campaign will give you data

You will learn what needs to be adjusted and checked

Highly unlikely that you will make money in testing phase

You need to think bigger as a marketer

 Need to reverse engineer your data

00:53:42 – I am just starting out and will be running an ad to a free opt in. I am
currently working on having a book edited. I have a double tap in place. It has an

just have a handful of leads?

www.getwsodo.com
upsell as an educational VSL. Should I optimize for purchases or lead opt ins if I
www.getwsodo.com
While there are different audience segments, do not forget that they can overlap

Would optimize the campaign for leads

00:55:16 – Do you think American buyers would be put off if the price was
quoted in GBP?

Yes, they would

00:55:34 – My first upsell was $297. I am using Stripe and am getting lot of card
decline. Should I email those folks whose cards were declined? Any advice would
be great.

Personally have a funnel for folks whose card is declined

Would call up the folks whose card was declined

At scale it is difficult to do

00:57:36 – How does Facebook know if someone is present on the shopping cart
of Kartra?

Creating a custom audience is the simplest way to do it

If they land on the order form and hit “Submit”, they are go to the next page

Create a custom conversion identifying that page

Does not matter what platform you are on

00:58:56 – I just started with Kartra. Should I use the 3x3 approach to replace
links?

Yes

Set up new ads setting leads to Kartra

Would redo it with new links

Facebook does not like you having one link and redirecting to another

If you are split testing on a different domain, you certainly should

01:05:00 – 01:10:36 – Hotseat

Kelly’s call

Agenda

Changed my campaign to make it simpler

Clicking on the sign in takes visitors to a 25 minute video

Need feedback on the new look

Planning on incorporating a down sell

The Executive campout is priced at $15,000

Spending $5,000 per piece

The down-sell would be a weekend option priced at $3,000

Need to launch an ad to market this campout

Recommendations

Check out Brad’s training on Dynamic Ads

Test different images and different copies

Use Facebook as a split testing tool

Need to cut down a bit more on the funnel

Would recommend changing your headline

 Study different copy writing techniques

Use the Inner Circle group to come up with different options

Headline would concentrate on pain points such as burnout and stress

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www.getwsodo.com
Headline should create curiosity and intrigue

Keep the page super simple without giving out too much information

01:11:05 – Wrap Up

Share some of your wins in the Facebook group

Get registered for the live event in San Diego

01:12:22 – End of Call

Key Points:

1. Offering a smartly designed upsell will help you bump up your cart value and
make more money. You can use tools such as Rev and Upwork to polish your
upsell.

2. Offer different upsell options in order to bump up your take rate. Offering
options at different price points is a strategy that you should adopt.

3. Make sure that your copy headline evokes curiosity and encourages people to
click. Giving out too much information will discourage folks from going to the
next page

4. Use Facebook as a split testing tool to test different images and copies

Resources:

1. Kartra

2. Facebook Ads

3. Instagram stories

4. Adpresso

5. Clickfunnels

6. Stripe

7. Rev

8. Upwork

9. Kajabi

Mark As Complete

© 2019 Frank Kern Inc

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