Ultimate 2014 Gameplan

Ultimate 2014 Gameplan Page 1
Ultimate
2014
Gameplan
Snappin’ Necks and Chashin’ Checks Edition
By Jason Parker
© MMXIII ES3 Marketing LLC – All Rights Reserved
© ES3 Marketing LLC MMXIII – All Rights Reserved

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PERSONAL USE ONLY: This is NOT a

free report. You may NOT distribute it.
However, you may become an affiliate
to promote it for 100% instant
commissions here.
Disclaimer: You and you alone are responsible for the
actions you take in your own business. The contents of this
report are simply my personal plan for success in 2014.
While it's meant to give you ideas and direction in forming
your own 2014 Gameplan, there are no guarantees in
business. Everyone knows that. I've been online since 2005
and have accumulated a wealth of knowledge to accompany
the strategies presented in this report. A single report isn't
going to work like a magic pill for you, but it can help in
giving you the framework of a successful internet business
based around selling info products, software, and services in
2014.

Introduction
Last year I released the “Ultimate 2013 Gameplan” and the internet
community went friggin’ bonkers and bought 2,520 copies.
I recently took a look at what I wrote and it was identical to what I

carried out in 2013.
And it was another 6-figure year.
If you still have a copy of the 2013 Gameplan, then you’ll find that
everything inside still works like a champ.
So you might wonder why my gameplan is different at all for 2014.
I’ll explain that throughout this report and try to give you some insights
into the direction I’m going in and why.
You’re about to get a bird’s eye view of my exact business for 2014.
It would take a $30,000+ coaching program to show you the ins and outs
of everything I cover in this report.
There's only so much I could stuff into this report.
What I tried to do, however, was leave out all the fluff and only give you
the meat and potatoes—and give you a high level overview.
I wrote this for the struggling (but serious) marketer who can't seem to
put all the pieces together.
I also wrote it for the high level marketers—and I'm hoping just one
thing you learn will make you an extra wad of sales in 2014.
And if you have any questions about anything I cover in this report, then
you can post them in the Listbuilding Club so we can answer them as a
mastermind.

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Generate At Least 100 Leads A Day With

Facebook Ads In The Internet Marketing Niche
Here’s a drop-dead easy way to generate 100+ leads per day in the
Internet Marketing niche using Facebook ads…
This is the least complicated way to do it—the most stripped down way
to do it.
Charles Kirkland and I taught a whole 8-week class on Facebook Ads

Listbuilding, so I could fill 100s of pages with my knowledge of
Facebook ads, but let’s just get you rockin’ and rollin’ in less than 250
words, shall we?
First of all… forget everything you’ve ever learned about Facebook ads.
There’s so much bad info about FB ads out there and I’m not sure how
much of it you’ve been fed, so just forget all of it for now.
They're making it way more complicated and complex than it needs to

be.
Step #1:
Go here and create a Facebook tracking pixel and put it on your

conversion page (set the conversion pixel to track Leads).
The conversion pixel must be copied and pasted in between your

<head> tags of your conversion page.
Step #2:
Next go create a simple squeeze page with just a headline and an opt-in
box.
Here's a good low-priced squeeze page creator if you need one.

Make sure what you give away on this squeeze page is something
internet marketers would crawl across broken glass to get.
What do I mean by this?
I'm talking about free massive graphics packs, 100 (or 1000) free PLR
ebooks, a product you normally sell, or something totally insane.
You can search Google for “graphics pack giveaway rights.”
You could create one or outsource one yourself.
Just ask yourself this question, “What can I give away that people would
gladly pay for?”
You see... this is where people fall down with Facebook ads.
It's not about the tricks or tactics.
It's about the offer.
It must be totally insane and it must stand out from the rest.
So make your ad and squeeze page clear about how insane your offer is.
Simply tell them what they're getting, for free, plus the benefit of it.
(Make sure your squeeze page doesn’t mention large dollar amounts,
pictures of money flying all over the place, or anything hypey or your
Facebook ad will probably get rejected. You don’t need to resort to that
crap anyway. You’re better than that.)
Make sure you don’t have blind copy on your squeeze page.
Simply say WHAT IT IS you’re giving away and the benefit it offers in the
most low-key, non-hypey way possible.

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And if your offer is insane enough, then you don't need to be a master
copywriter.
You want them to think this: “This seems too good to be true... Are you
telling me I can enter my name and get THIS? For FREE?”
When was the last time you saw an ad like that?
My point exactly.
Step #3:
Now go create your FB ad here.
Select “Website Conversions” and select the name of the tracking pixel
you just created inside Facebook (it will pop up when you enter the URL
to your squeeze page, so don't worry).
Use a picture in your ad that’s an ecover representing what you’re giving

away or use a headshot of your face—no trickiness.
As for the copy of the ad, just say what it is you’re giving away and put
the word “FREE” in the ad copy.
If what you’re giving away is something they’d crawl across broken glass
to get, then you don’t need to be an A-list copywriter to pull this off.
(Remember that!)
A good way to come up with your ad copy is to copy and paste the copy
from your squeeze page's headline into the FB ad, then shorten it if
needed.
The message in your FB ad should be totally congruent with your

squeeze page copy and it should be based on what they're getting
because you're making such an insane free offer.
Step #4:

Also when creating your ad, only target United States, United Kingdom,
Canada, and Australia.
You may want to target ages 22 and up.
However, you may find it even better to target only 35 and up because
I’ve found that most (not all) buyers in the Internet Marketing niche are
middle aged or at least above 35-years-old.
You’re probably adding a ton of tire kickers to your list by not carefully
targeting by age.
You may be flushing $1,000s of dollars per year down the tube.
Also, target by Precise Interest and type in “Frank Kern.”
Set your bid to manual CPC and type in “$1.”
(Don't worry, you won't pay $1 per click. This will make sure your ad
gets served so you can get data.)
Set your daily budget to $100.
Step #5:
When your ad gets approved and it’s running, take a look at your data
inside Facebook.
If you’ve followed my steps, then you’re not using any additional

external tracking programs—just internal Facebook ad tracking.
Look at your Cost Per Conversion when you go to manage your ads
inside Facebook.

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If, according to your cost per conversion, you’re paying $1 or less per
lead, then congratulations, because now you’re getting 100 IM niche
leads per day with Facebook ads with a daily spend of $100.
If you have any questions about this simple process or if anything is

unclear to you, then you can ask questions in the Listbuilding Club and
we’ll answer them as a group.
There’s certainly much, much more you can do with Facebook ads and
listbuilding.
If you’re not getting any results at all right now with Facebook ads, then
try that 5-step process just to get up and running and getting good
results.
After you’ve mastered a simple campaign like this, there’s nothing

stopping you from rolling something like this out and generating 100
leads per day at the very least.
Now, in order to generate far more than 100 leads a day, you need to
build out your campaign and increase your daily budget.
When you want to build out your campaign, make sure you create one
new ad inside your campaign for each Precise Interest you're targeting.
Also, label each ad within the campaign with the name of the Precise
Interest you're targeting.
You do this because you want to track the Cost Per Conversion for each
Precise Interest.
And when you want to find more Precise Interests to target, go to

Facebook search bar at the top of the page and type in, “Pages Liked By
People Who Like Frank Kern.”
When you do that, you'll find it's the holy grail of Precise Interests to
target.

There are many names of Pages that won't come up as Precise Interest,
but there are many that will.
There is no better way to find Precise Interests (in any niche really).
Some other Precise Interests in the IM space you may want to target
when you build out your campaign:
• GetResponse
• Ryan Deiss
• Jonathan Budd
• Darren Rowse
• Perry Marshall
• Matt Bacak
• Armand Morin
• Productivity Strategies
• Awebercom
• Lorrie Morganferrero
• Smart Passive Income
• ClickBank
• Anik Singal
• Stephen Pierce
• Joel Comm
• Jay Conrad Levison
• Viperchill
• Ed Dale
• Digital Marketer
• Dotcomsecretscom
• Jamesschramko
• Jason Moffatt
• John Chow Dot Com
• Lynn Terry
• Overcome Everything
• Shoemoney

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Build out a campaign with these Precise Interests and you'll have all the
IM niche leads you can handle, my friend!
You can easily build out the campaign by clicking “Create a Similar Ad”
on the ad you've already created.
Just make sure to build out your campaign in the way I described—by
breaking up each ad so that you target only one Precise Interest per ad...
and LABEL each ad so you know which is which.
When traffic is flowing and you're looking at your data, if you're paying
more than you want to per click when you look at Cost Per Conversions,
there are two things to choose from:
1. You can Pause the ad (Never delete! You want to keep that data...
plus there is a lag with FB ads tracking and you might accidentally
delete an ad that's actually profitable.)
2. You can decrease the Max CPC for the ad. (This may cut off your
traffic flow if you go TOO low.)
Final thoughts...
The only way you're really going to learn to build lists with FB ads is by
DOING IT.
How do you think I learned? :)
I burned through a lot of money figuring out everything I just told you
about too, so now you're in a good position to make it happen without
blowing through thousands of dollars learning what I just told you...
Remember, your success has everything to do with how insane your

actual free offer is.
By the way, if you're a solo ad seller, I strongly advise you to stop

recycling the same old ad swap and solo ad leads and start building lists

with Facebook ads so you can provide high quality solo ads built from a
quality traffic source and you'll really stand out from the crowd.
That said, you may find your list is so valuable that you'll never want to
sell a solo ad ever again.

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“Pain Niches” I’ll Be Invading In 2014

In 2014 I plan on kicking down the doors of some new niches and
waltzing right in—and dominating!
I wanted to show you how I plan on selecting the niches.
It’s really pretty simple for me.
After 8 years online, I realize the best buyers are people who have
painful problems that keep them up at night.
And if they even THINK that you might have the solution to the problem
that’s wrecking their life, then they’ll give it a try.
Think about it… What drives people to make any decision in life?
Either pain or pleasure.
And which one is a more powerful motivator?
Pain by a long-shot!
When the pain of their problem outweighs the pain of spending the
amount of money you’re asking for, a transaction is made.
You can find “pain niches” galore by checking out this page of hypnosis
mp3 titles.
Ease Acid Reflux… ADD… Aging… Controlling Alcohol… Allergies…

Alzheimer’s… Anger… Anorexia… Bad Breath… Bed Wetting… Binge
Eating… Fear of Birds…
That’s just the first handful on the page!
Hypnosis mp3 and CD titles are virtual goldmines when it comes to

finding profitable niches.

Getting Paid To Build Your List—Without A

Funnel, CPA Offer, Or Linking To Affiliate Offer
The big boys do this all the time, but never talk about it because it’s sort
of a gray area.
Well, I pride myself in being open and honest with you because I trust
you'll do the right thing with this info, so I’m just gonna tell you about it
anyway, OK?
It’s called Co-op.
This is where you have one squeeze page that adds subscribers to your
list and someone else’s list at the same time an opt-in takes place.
Obviously, it can be abused.
Some shady marketers are using this to sign people up to 10 lists at the
same time (their own lists) so they can bomb them with e-mails all day
from 10 different From Names.
I'm pretty sure that may be illegal... but what do I know... that's not my
area of expertise. (Read the Can Spam Act).
If it's not illegal, it's definitely unethical in my opinion.
But let’s say you and your JV partner co-create an audio interview and
on the squeeze page you give it away with both of your names on the
squeeze page…
In my opinion, that’s a legit way to do co-ops—as long as the visitor who

lands on the page understands who he's signing up with.
Now here’s where it gets interesting…
Let’s say you’re running a Facebook ad campaign in the way I showed

you above and you’re generating leads for around a buck a piece.

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You can charge your JV partner (or whoever wants to buy the leads) a
buck per opt-in.
You both get the leads on your list.
Except the other person foots the bill.
So you’re essentially building your list for free now (or at a profit).
Plus you CAN run traffic to a sales funnel or CPA offer or affiliate offer
after traffic opts-in to your list and it’s all pure profit for you.
This is something I’m looking to get back to doing in 2014.
It's something I did in 2012, but forgot to do in 2013, and sometimes I

find that the most powerful things I discover are things I look into the
past to RE-DISCOVER.
If you look into what has worked for you in the past, you may find all
sorts of strategies and tactics you can start using again.
Sometimes you are your own best consultant.
Unfortunately, I don’t know of any scripts or anything on the market that

allows you to set up a co-op like this.
Also, I have done a co-op like this with GetResponse without problems,
but I don’t see AWeber liking it one bit.
I honestly don’t know how GetResponse feels about it in general either

because co-ops can be abused.
(So beware. I told you this was a gray area from the start. It's sort of
hush-hush.)
That’s why I think there’s a lack of a solution out there for co-op scripts.

Fortunately, you can get one made cheaply on Odesk.
Just take your HTML webform and the HTML webform of the person
you’ll be co-oping with, then give it to the programmer and explain what
you want to do.
You want a script that will opt the visitor into one of the webforms and
automatically opt them into the other webform at the same time... then
redirect to whatever URL you want visitors to redirect to after they opt-
in.
You can get something like this made for dirt cheap.
(But it would be too controversial for someone like me to create

something like this and put it on the market. Don't be afraid to use
Odesk. Just get one small thing created on there and you'll feel confident
enough to outsource many things. In fact, here are a couple of good
programmers I've hired on Odesk: Ravi and Igor.)
Also, another type of JV deal you can make when it comes to co-ops is
this…
Let’s say you team up with a JV partner who buys a lot of solo ads and
does a lot of ad swaps.
And let’s say you’re doing Facebook ads.
Well, you can strike a deal where you’re both getting leads from all of the
traffic sources you’re both running traffic from.
He gets your leads from Facebook ads and you get his leads from solo
ads and ad swaps.
This can potentially double your lead flow overnight without lifting a
finger or spending any extra cash.

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(So now you're potentially getting leads for .50 a pop instead of $1 if that
makes sense).
Sure it won’t be a totally even deal because one of you will generate
more leads than the other person, but we’re talking 100, 200, 300+
EXTRA leads added to your list daily without any extra work or ad
spend.
Can you honestly think of a listbuilding strategy that's more powerful

than that?
Combine it with building your list with Facebook ads and you'll be on
fire in 2014!
If you have any questions about co-ops, just post them in the
Listbuilding Club and we'll tackle it as a mastermind.
Last thing... don't abuse this info and don't make me regret telling you
about it.

Strategy Sessions Instead of Sales Webinars To

Command $3k, $5k, And $10k Fees... And Only
Work With The Right People
I’m not doing Sales Webinars anymore in 2014 (or at least not as many
as I did in 2013).
I’m doing Strategy Sessions instead.
Not everyone knows what a strategy session is, so let me explain that
real quick…
A strategy session is like a one-on-one phone or Skype consultation

where you pick apart someone’s business, find out the areas where they
need help, find out what they want and need, then provide a customized
solution at the end.
OK, now that you know that, here’s what I want to tell you…
In 2013 we did really well with sales webinars.
Some did around $50,000 in sales (which I split with JV partners... and
not all that was profit... just to be totally transparent with you).
And the best ones were on the backend of a launch.
We always found that your positioning is strongest right when you have
a launch and your customers haven't yet forgotten how great your stuff
is.
THIS is the exact moment you want to do a sales webinar.
So why would I shift from doing sales webinars to strategy sessions?
First of all, I don’t necessarily recommend this shift unless it fits you
personally.

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But I will tell you the reasons why I’m replacing sales webinars with
strategy sessions...
Reason #1: You normally can’t command thousands of dollars for

your programs on sales webinars.
In 2013 we found the $497 pricepoint works really well for sales
webinars.
Sales webinars work well for mid ticket offers.
You may even be able to command $1000 or $2000 from a sales

webinar.
However, you normally can’t command the high ticket $3,000, $5,000, or
$10,000+ pricepoints very well on sales webinars.
In order to command those kind of prices, you need custom solutions

that are tailored to the customer.
And the only way you can do that is by holding strategy sessions and
finding out all about their business and problem areas first.
You find out all about the problems they are having (it's actually very
valuable to them to help them look at every part of their business too)
then you tailor a solution that solves those problems.
It’s really just a matter of asking a lot of questions about their business,
then coming up with a custom solution.
Make sense?
Reason #2: You can’t be selective with who you work with on sales
webinars.

If you’ve ever taught a class or done group coaching, then you know how
awful it can be to have just one bad egg amongst your customers.
That one bad egg causes trouble for weeks, then ends up asking for a
refund to boot.
(If you're in this situation and you sense someone is trouble, don't wait
for them to cause problems—go ahead and refund them and kick them
out of your program as nicely as you can).
With sales webinars and not being able to screen people before
accepting them into your programs, you end up with a lot of people who
just aren’t a good match.
For whatever reason, they joined your program from the sales webinar,
yet they don’t really need what your program offers.
They’re doomed to get bad results.
And if you were on a one-on-one strategy session with them, you would
be able to identify what their TRUE needs are and you won't let them
into your program.
You wouldn’t end up offering anything to that person.
By the way… The king of strategy sessions, in my opinion, is my friend

Lee McIntyre who regularly closes big ticket sales almost daily.
He's actually who trained me so I'm biased!
If you choose to pursue doing strategy sessions yourself, then that’s who
I recommend learning from.
Reason #3: I’ve always thrived in one-on-one communication.
Put me in a group and I go quiet and some people think I'm shy.

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(Even though I don't think I'm shy at all.)
But... Put me in a one-on-one situation and I thrive.
I can't get enough of that feeling of deep connectedness you get from
one-on-one conversation.
So the strategy sessions really suit my personality more than sales

webinars.
I also don’t like pitching products.
I don’t like feeling salesy.
In one-on-one communication all I have to do is help the one person I’m

talking to get the best outcome for them and tailor a custom solution
that solves their true problem.
In a nutshell, I resonate with the one-on-one more than sales webinars,

but you may or may not resonate with that.
Whether you choose to use sales webinars or strategy sessions in 2014,

you’re making an excellent choice.
Now here's the thing...
If you’re NOT using one of them, then you’re missing out on mid and big
ticket sales—where the real money is.
If all you’re doing is low end, I hope this is the year you break through to
charging higher prices because that alone can take you to the next level.
As we'll explore later in this report, higher prices can be THE key that
opens to the door to the next level.

World’s Simplest Big Ticket Funnel

Now that I’ve talked about strategy sessions…
I’m going to go tell you about something I’m building for 2014.
I think it’s the world’s simplest big ticket funnel, but let’s see what you
think…and as you know, I pride myself on making marketing as simple
and headache-free as possible.
The first part of this funnel is generating leads in the way I told you
about in the “Generate 100 Leads A Day With Facebook Ads In The
Internet Marketing Niche” section of this report.
Except I won’t even be collecting opt-ins.
I won’t even be collecting applications.
This is what the funnel looks like:
Facebook Ad > Video or “Sales Page” > Auto-schedule Strategy Session
So the Facebook ad sends traffic to a video or persuasive text page,

which can be a content video or a “sales video” or any kind of text page
that convinces people to schedule a strategy session with me.
On the video page/text page a timed popup will give the viewer a button
to go to auto-schedule a strategy session with me... (You could add an
opt-in form here if you really wanted to.)
I use TimeTrade to set up the auto-scheduling.
On the strategy sessions I’ll make 4 to 5 figure sales the way we just
talked about in the section above… by finding out about the problems of
the people I’m talking to and tailoring custom solutions.
That’s literally the entire sales funnel.

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Believe it or not, it took a lot of work to simplify that funnel to those few
components.
I spent over a month trying to figure out how to make it simpler and
simpler.
Now I believe it’s stripped down to the most simple possible

components—just how I like it.
Most big ticket funnels require an opt-in to a list, applications that need
to be filled out, a full-time scheduler to schedule the strategy sessions,
webinars and free video series to generate the applications, etc.
The way I’m setting up this funnel eliminates the need for any of that.
I’m not saying it’s better by any means, but I like to do less and make
more. (Don’t you?)
I feel like the more you can simplify your business and have less moving
parts, the less time and energy you need to put into it.

Nearly Double Profits By Running Facebook

Ads to Customer Custom Audiences
Before doing this neat little Facebook ad trick, I only promoted offers to
my list and my Listbuilding Club.
When I started running Facebook ads to customer custom audiences, my

profits nearly doubled on a promotion.
And that’s what I’ve been doing ever since.
So here’s how this works…
Let’s say you're holding a 3 day special offer to your own customers
only.
You not only promote to your e-mail list and other assets like your
Facebook group, direct mail lists, SMS lists, and any other channel
you've build lists with, but you also promote to custom audiences on
Facebook that are made up of your own customers.
This way, you’re hitting your customers via e-mail and through
Facebook ads at the same time, and guess what?
Right now your customers are likely on one of two places: either in their
inbox or on Facebook.
If you want to reach them, then hit them with e-mail plus Facebook ads
to customer custom audiences.
Make sense?
So the first thing to do is to go into your autoresponder account and

download your list of customers.
Then go to Power Editor inside Facebook and upload your customer list,
creating a custom audience on Facebook of only your customers.

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Your customer e-mail addresses will match corresponding Facebook

accounts, and your ads will only be served to those Facebook accounts
of your customers.
If you need help using Power Editor, try this guide.
(It amazes me that no one wants to take advantage of the free resources
Facebook gives you in regards to running ads.)
Now run right column and newsfeed ads only to your custom audience
made up of your own customers.
Use copy in your ad that identifies the offer is for your customers only.
For example…
“Jason Parker Customers Only”
“3-day deal for Jason Parker’s customers only”
And use a headshot picture of you so your customers will see you in
your ad.
Plus…
If you do a bonus pile-on where you announce new bonuses throughout

the promotion, then create individual Facebook ads for each of the new
bonuses.
Also, in the last 24 hours of your special offer, put a countdown timer on
your sales page/landing page and create an ad that warns them that the
deal ends in less than 24 hours.
You can set your ads to expire exactly when your offer expires.

So you have e-mails and and these Facebook ads in the face of your
customers throughout your promotion.
One promotion I had with a JV partner in 2013 did 100+ sales at a $497
pricepoint from a 3-day only deal using this exact strategy.
(That’s over $49,700 in sales from a sales video by using this promotion
method.)
This same strategy is something I plan to repeat with every promotion I

do in 2014 because it adds so much more profit to each promotion I do.
If you take anything from this report, make it this tip!
And if you have any questions about this strategy or if you get stuck
(with anything in this report), the post your questions in the
Listbuilding Club so we can answer them as a group.
Many people say the Listbuilding Club is more valuable than the
products they purchase.
I'm biased, but I also agree... I don't know where else you can interact so
easily with top listbuilders in the game.
Guys like Matt Bacak and Matt Gill are actively positing in the
Listbuilding Club, so you're a fool if you don't take advantage of it!
Use this report and the Listbuilding Club hand-in-hand to absolutely go

hog wild profiting in 2014.
All of us in the Listbuilding Club want to see you kick butt and take
names in 2014!

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“WSO of the Day” Launch Strategy That Works

Almost Every Time I Do It
In 2013 I had a motto—“A.B.L.: Always Be Launching.”
I had a message pinned or taped in front of me all times that said “A.B.L.”
and I made sure that each day I did at least one thing for a product
launch.
(By the way, I found that the workload isn’t massive when you do just
one thing per day for a product launch. It’s really no more work than
anything else when you do it in chunks.)
So here’s what happened…
In 2013 I mastered WSO product launches to the point where I got WSO
of the Day nearly every time… about 7 times in 2013.
I also taught this method to Matt Bacak who now gets WSO of the Day
almost every time he launches a product, so I know it works for others
as well.
The first thing you do is block off 4 to 7 days in your autoresponder so

you can build up the anticipation to your product launch.
You write a series of e-mails and each e-mail in the series tells one
benefit or one point about the product you’re about to launch.
Your goal is to “sell them” before you even reveal the sales page.
They will eagerly await the time when you make your offer go live.
And in these anticipation e-mails you promote an Early Bird Sign-Up

Page, which is a simple squeeze page that says, “Join the Early Bird List
to Be Notified First When PRODUCT NAME Goes Live.”
Then when the product goes live, you only mail that early bird list.

In every case I’ve ever done this, it has caused an explosion of sales—
Notification of Payment Received e-mails piling up in my Gmail account.
EVERY TIME.
It doesn't matter what the offer is.
This is probably the only strategy I've developed that works every single
time—without fail.
Besides building up anticipation with your list, here's another reason

why it works so well...
By only promoting to this Early Bird List, you’re also only promoting to
people who are interested in the product, so your EPC rockets through
the roof.
And since your EPC rockets, your offer attracts affiliates in the
marketplace.
(I recommend launching your product using WSO Pro and set your offer
to a $7 dimesale that increases by 0.01 cent every 20 sales. And that
little pricing tip alone is worth far more than the cost of this report, in
my opinion).
Also, your anticipation sequence you sent to your list built up

anticipation for other affiliates who are on your list as well and they
know it’s coming out too.
They may plan to mail for it days in advance without any other
promotion of your JV pages.
In fact, I always get a bunch of affiliates promoting for me WITHOUT

even creating a JV sign up page or by having a JV contest.
Affiliates promote based on the merit of the product and also the EPCs.

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That's all it really takes.
Another tip: consider running FB ads to your Early Bird Sign Up page.
This is something I experimented with in 2013 with great results.
It’s nice to run traffic to a freebie offer.
But there are also major perks of running traffic to a page where people
are opt-ing in because they are interested in BUYING a product.

The 4 Things You Must Do Every Day To Keep

Your Business On The Path To 6 Figures
In 2014, if I do these 4 things each day, then I know I’ll have another 6
figure year.
I suggest you figure out the 4 most powerful things you could do each
day that fits well with your own business.
Here are mine:
Daily Task #1: Run Traffic/Tweak Ads… Keep The Traffic Flowing
I find that if you slack on your traffic flow, then you start noticing it!
If you can keep just a mere 100 leads a day coming in, then that’s 36,500
new leads per year.
Assuming they are “high quality” leads and not crummy leads from
typical IM niche solo ads, for example, then you’re in good shape.
(You may need 500 to 1000 solo ad leads a day if you’re going the solo
ad buying route—that's if they are typical solo ads, because some are
excellent.)
And the #1 traffic source in 2014 is going to STILL be Facebook ads.
The reason is because you can reach almost everyone in your market.
There’s no need to use any other traffic source right now.
I’m not saying you shouldn’t be prepared to switch traffic sources to

other PPC networks, PPV, or banner buys.
I'm not even saying to not use other traffic sources because they work
too.

30
I’m just saying that all you need is Facebook ads right now because it’s
so targeted and you have such a massive reach.
I try to simplify everything—so in 2014 my “bread and butter” traffic

source will be Facebook ads once again.
Will I probably stray, get bored, and start running PPV or testing
different things?
Probably… It’s called Entrepreneurial ADD and it’s common in our

industry.
I’m no exception to the rule.
I'm like a chihuahua on crack (as my pal Charles Kirkland likes to say).
At the same time, however, LOGICALLY I know that I will better leverage
my time and resources if I only focus on Facebook ads—and at the same
time, be PREPARED to switch gears to another traffic source if
necessary.
Since I’m a listbuilder and I am constantly building my list, I can afford

to spend time shifting gears.
However, this also brings up another point: Don’t rest on your laurels
just because you already have a list that’s bringing in the cheddar.
Sure, if you do things right, then you’ll have a core group of customers
who buy from you over the long term.
Just keep in mind that you constantly need to be adding fresh leads to
your lists so you can add more people to that group of core customers
(But NEVER at the expense of your current customers!)
So I’ll be doing at least ONE THING each day to keep traffic flowing in
and adding new leads to my list.

Daily Task #2: Do At Least 1 Thing For Upcoming Product Launch
Look. If all you did with your business was launch, launch, launch—and
NOTHING else—it’s possible to have a highly successful business.
In fact, as far as I can tell… I’d say most people who are making 6 figures
per year or more are doing so just by launching products, growing their
syndicate of JV partners, and promoting back for their JV partners and
other offers as an affiliate.
They aren’t really driving traffic to their funnels any other way.
They aren’t really doing anything else whatsoever.
That’s not necessarily a bad thing—because you can team up with

experts in all kinds of areas and help that person bring their teachings to
the market since you have the launch resources and product launch
expertise.
One way to do this is to hone certain launch skills like networking,

copywriting, outsourcing graphics, etc… Then you can find out what
your market and customers want by mailing them and asking them
exactly what they want or about their biggest problems, or asking them
questions on Q and A webinars… And once you’ve found out what they
want, go out and find the expert in that area and launch a product
together.
To me, there’s no shame in doing that even if it’s your complete

business.
Just don’t act like you’re the expert if you’re not.
Equally... don't fret if you're not the expert because all you have to is find
the expert and team up with him.

32
That said—personally I don’t like to ONLY launch products, but I still

realize that launching products is so daggum profitable that each day I
plan to do at least one thing for a launch.
The key is to put together these launches spending an hour or so of your

time and energy each day.
It’s when you decide to cram it all into 3 days or 7 days when you burn
yourself out and it seems like too much stuff.
If you think about it, putting together product launches is no more work
than blogging in your blog every day.
They take about just as much time and energy each day when you
spread out the work properly.
Daily Task #3: Mail List
Don’t get so distracted by “new” things you’re trying to do that you

forget about your most profitable resource you already have—your list.
Make sure you’re mailing at least once a day.
I only have 4 reasons to ever mail my list:
1. To pitch a product.
2. To build anticipation for a product I’m launching.
3. To build trust, relationships, and good will.
4. To ask for feedback or simply ask people what they want. (This is
the easiest way to make money—just ask them what they want
then give it to ‘em.)
As well as mailing, I’ll post the same e-mail (just tweaked a little) to my
Listbuilding Club or on my fan page.

Fan pages have scheduled posts, so I often schedule e-mails and fan page
posts at the same time and far ahead of time.
For example, I’ll write an anticipation building sequence, then load it up

to mail on autopilot and also post on my fan page on autopilot at the
exact same time.
Daily Task #4: Get On The Phone As Often As Possible
This is something I pretty much explained before about replacing sales

webinars with one-on-one strategy sessions.
And I know not everyone is open to doing this.
You might be one of those people who cringes at the thought of picking
up the phone.
It might have to do with years of programming and associating what it

means to be on the phone with customers and prospects.
Truth is… Strategy sessions are VERY pleasant… WHEN you do them in a
low-key, non-salesy way.
This is when you do them as a trusted advisor.
You simply connect with the other person and try to help them get the
best outcome for them.
Why is that so bad?
It’s not.
It’s only bad when you are thinking about what’s in it for you while
you’re on calls.

34
I find I enjoy the calls when I don’t even think about myself and I just
focus on helping, helping, helping.
You end up feeling very connected to the people you talk to and you feel
good about all the help you’re providing.
So… for me in 2014, I want to be on the phone more than doing anything
else during the day because I know it's the most profitable thing I can be
doing with my time every day.

Squeeze Every Last Drop Of Profit From Your

Download Pages And Thank You Pages
In the Ultimate 2013 Gameplan, I mentioned Multi-Step Download Pages
and they seem to have caught on since then, so this really isn’t anything
new anymore.
What’s new, however, is the way I’ve taken them to the next level.
I’ve had so much time to test different things on my download pages

that my profits from them have soared.
In case you don’t know what a Multi-Step Download Page (or multi-step
thank you page) is, let me explain…
Instead of having a download page with your download delivery and a

banner, you create a series of steps.
I like to have 7 steps or less on my download pages.
Some of my download pages only have 4 or 5 steps.
Each step has a purpose, an action for the visitor to take.
If you’d like an example, simply go back and look at the download page
for the report you’re reading right now.
Step 1:
I normally make Step 1 an auto-webinar or webinar registration

promoting an offer that’s no less than $497—it may be an 8-week class
or it may be a $1000 or $2000 done-for-you offer at the end of the auto-
webinar or webinar.
Many times the auto-webinar or webinar is one I’m promoting as an

affiliate to make mid and big ticket commissions.

36
Step 2:
Step 2 is always the product download.
Step 3:
Step 3 in 2014 will be to schedule a strategy session with me.
Step 4:
Step 4 is to join my no-cost Listbuilding Club group on Facebook.
This is one way I build my asset on Facebook on autopilot.
Steps 5 Through 7:
Steps 5 through 7 can be anything: Promote your affiliate program, sell

ad space here, promote a mid or big ticket affiliate offer (service)…
In fact, all your steps can be anything you choose…
Point is, you accomplish much more with steps than you do with a
normal download page or thank you page.
You could even sell ad space to 6 of the 7 steps on your download page if
you want.
All you have to do is put a link there that says, “Place your banner here
for just $__” and make it link to a little sales page that sells the ad space.
Of course, you’ll charge less for ad space on a freebie download page

than a paid product download page.

How To “Seed” An FB Group Then Watch It

Automatically Generate Around 30 Leads A Day
While You Never Lift A Finger
I believe I have the largest Facebook group in the IM space (at least the
largest one where people asked to be added by their own will… you can
just add a bunch of people if you want and totally piss them off… so
that’s not recommended.)
Once you “seed” your Facebook group, you’ll find it grows all by itself
because Facebook recommends your group to members of other groups.
A Facebook group is one of the few things online that’s like a “living
organism” that grows all by itself.
Allen Says, owner of Warrior Forum, first taught me the concept of

building “living organisms” and the Warrior Forum itself is the perfect
example.
Here’s what I’ve found about my Facebook group:
 It positions me as one of the top experts in the area of Listbuilding
 It gives me a chance to stay in constant communication with

customers, build relationships, and get feedback which becomes
market research and ideas for products
 It works like a 2nd list in that I can promote my own offers to the
members
 I can build trust and good will by helping everyone I can in a

limited amount of time I have to spend with it
 Very few people leave the group so it’s not like a list where you
have tons of unsubscribes all the time.

38
Now here’s how to “seed” your Facebook group to get your initial 1000+
members…
1. Link to it from your Multi-Step Download Pages (both free and

paid product download pages and thank you pages of all kinds)
2. Add a message about your group in the P.S. of every e-mail you
blast to your list
3. Plug it at the beginning of webinars and have webinars attendees

participate in the group while you host the webinar
4. Post amazing content in your group, pin it to the top of your

group, then mail your list to go read the post in your group
5. Ask a question about what your members want to know about or

what they actually want to purchase from you in the future if they
could have anything, then pin that post to the top of your group
and mail your list about it
6. Run Facebook ads to a squeeze page that promotes your Facebook

group—they opt-in then go to a multi-step thank you page you can
monetize and also give them the link to your Facebook group
7. Nest a squeeze page at the top of your blog that promotes your
Facebook group like I do on these two sites: JasonParker.com and
JasonParkerInternetMarketing.com (I built my first list of 1000
subscribers back in the day by nesting a squeeze page at the top of
my blog like this... Now I pretty much only care about paid traffic,
but if you're short on doh, you can always use this method
because it works like a charm.)

13 Ways To Come Up With Winning Info

Product and Software Ideas
In 2013 I identified 13 ways to come up with profitable product ideas.
This is a useful list if you're going to go into A.B.L. (Always Be

Launching) mode like I am in 2014.
Way #1: Turn A Strong Proof Element Into A Product
A strong proof element is a product waiting to be created.
Create a product that’s related to your strong proof element and you
probably won’t have trouble selling it.
Strong proof carries its weight in gold.
Way #2: Turn Problems Into Products
An urgent problem is a solution waiting to be created.
What are the problems of your market?
Create the solutions and approach selling the product as a solution to

their problem.
Way #3: The Unique Breakthrough
A totally new way to accomplish something your market already wants.
Customers love what’s new and fresh.
Way #4: Customer Conversations and Requests
Listen to your customers via e-mail and in your Facebook group, and I
promise you’ll “hear” ideas for products.

40
If you don’t have any customers yet, then go where potential customers
hang out, like forums, and see exactly what they’re talking about.
Way #5: “I Need Your Help”
This is a great way to test to see if there’s interest in a product idea you
already have.
You can send an “I Need Your Help” e-mail to your list and ask who’s
interested in a certain type of product you’re thinking of creating.
Plus you can ask about their biggest problems they're having.
Way #6: Combinations (A Dash of This, A Dash of That)
Especially when it comes to software ideas, you can look at the features
of current hot selling products and make endless combinations of
features (and endless software product ideas).
And it’s fun to spec out a piece of software with “a dash of this and a
dash of that.”
Way #7: Better Mousetrap or Weaker and Cheaper Mousetrap
You can look at what’s selling and decide to come up with a piece of
software that gets the same result, but better.
Or you can make a more stripped down version and charge less.
There are people looking for both.
Way #8: Add or Subtract a Feature
Take a look at the features of a piece of software you like.
What’s stopping you from creating something similar, but by adding or

subtracting a feature?

Way #9: The End Result Tactic (“I Wish I Could __________”)
With this tactic you think of an end result you would like a product to
accomplish.
Focus on that end result and product ideas will start coming to you on
how to achieve that result.
Just write this question down on a piece of paper and think about it for a
few days, “How can I create a product that GETS YOU THIS PARTICULAR
RESULT?”
Way #10: New Opportunity
Is there a new, untapped opportunity you can expose?
Is there a time sensitive opportunity?
If so, then base a product around it.
Way #11: New Mechanism
Take a look at what people want and create a new “mechanism” for
delivering what they want.
The perfect example is the product “Text Your Ex Back” on ClickBank.
Before “Text Your Ex Back,” there were “Get Your Ex Back” type products.
The texting part is a new mechanism that allows you to get your ex back.
Way #12: Ride The Major Launch Wave and Undercut
Take a look at the popular product launches going on.
Let’s say there’s a hot product about building membership sites.

42
What’s stopping you from creating a poor man’s version of how to build
membership sites and sell it for a lower price?
The major launch has already heated up the market for you.
Now you capitalize on the trend.
Way #13: Totally Insane Offer
When all else fails, ask yourself, “How can I put together a totally insane
offer right now?”
Everyone loves a totally insane offer!

Making $3,106.25 Per Hour With $497 Classes

There were a lot of things I did right in 2013, and a lot I could’ve done
better.
Here’s what I did right… I started promoting and teaching $497 classes
(with a JV partner who already had skills in this area).
It takes very few people to make a nice profit at that pricepoint.
For example, 100 students makes you $49,700 just to show up once a
week for 8 weeks and teach a class.
If you’re spending 2 hours per class, that’s 16 hours of total fulfillment.
That means you’re making $3,106.25 per hour.
Now, that doesn’t include the time and energy put into designing the
program or enrolling students into it—or the costs of generating new
leads to enroll into the class.
So all costs need to be factored in.
As far as fulfillment, though, you’d be hard-pressed to find a better

situation than that and I can’t complain about those results.
Yet, there’s one major improvement I’ll be making in 2014.
Here’s the major improvement: Make it a “rolling process.”
Why?
Because some of our classes in 2013 were popular while some didn’t do
as well as others.
It would’ve made more sense to make the most popular classes a rolling
process.

44
So when I have a hot class that seems to enroll people like magic, I'll
continue adding people to that class over the course of the year.
This means everyone in the class will get even more value, too, because
those who are already in the class will get extra weeks of group coaching
for free for as long as you’re enrolling more people into the class and
fulfilling at least 8 weeks of coaching with them.
Plus new people will get access to older class recordings.
Therefore, this adjustment not only makes sense financially for me, but
it also makes sense for helping students get even better results.
Another similar idea I’m tossing around for 2014 is having one mid-
ticket continuity program.
The idea is to take 20 to 100 people who pay you $497 per month to be
in your program.
You might meet 3 times per week in a group setting to fulfill it and that’s
about 12 sessions per month.
If you have just 20 people in your group, then that’s a consistent $9,940
per month in revenue.
If you max out at 100 people, then that's a consistent $49,700 per month
in revenue.
Again—that's not all profit... Let's be clear, that's gross.
Anyone can throw around numbers, but the only number that matters is
net.
So think about this...

If you enrolled students into a program like this using strategy session,
then it wouldn’t be difficult.
You may have some difficulty with sales webinars.
It depends on the exact offer.
It depends on the results your program can get them.
We have students invest $497 to spend 8 group coaching sessions with

us, so 12 sessions per month for $497 per month really isn’t that much
different—they would just be more compact and intensive because
you’re doing 3 of them per week.
And instead of having 5 different classes, for example, you can use a
rolling process where you enroll people consistently into your ONE class
where you charge $497 per month to spend 3 days a week with you in a
group setting—20 to 100 people only.

46
Fastest And Easiest Way To Go From 4 To 5

Figures Per Month… It Isn’t What You Think
As we mentioned briefly early in this report, pricing makes a difference
—a big damn difference.
In fact, it makes THE difference in how easy it’s going to be for 4 figure
per month marketers to become 5 figure per month marketers in 2014.
This section of the report can be THE difference between you making 5
figures and you making 6 figures in 2014.
That’s why I really want to help you explore this area a little deeper
right now.
Let’s say you have a list of 1,000 high “quality” subscribers…
Let’s say they are buyers and have been proven to buy something related
to the kind of info products or software you sell.
Let’s say you want to go from 4 figures to 5 figures per month with
them.
If you roll out a $7 product, then you need to make 1,429 sales in order
to make $10,000.
So it’s not even possible to make $10,000 from a $7 product if your list is
1,000 subscribers.
It’s mathematically impossible.
That’s why $7 products are lead generators.
They make SOME profit and affiliates send you a whole bunch of new
customers to add to your list, but you should never only promote or
create and sell ONLY $7 products.

Let’s move to a mid ticket price.
Now... Let’s say you make an offer that’s at $497 (I’ve found this is an
AWESOME pricepoint right now as I’m writing this.)
Now you only need 21 sales to break $10,000.
And not only is it possible to pull off with a list of 1,000 high quality
customers, but it’s LIKELY to happen IF you give them an offer they
really need and want.
I’m talking about a full solution, a premium solution.
There are customers on your list right now who are looking for a
premium solution and won’t even touch low end $7 offers.
Then again, there are customers who buy both low end offers and
premium mid ticket solutions.
So your low end offers should be designed to attract affiliates to

promote your offers and in turn you get new customers who can
become mid ticket and high ticket customers.
Got it?
That’s where the money is—in the higher pricepoints.
There’s SOME money in low end offers, but the massive profits are in
higher pricepoints.
You can either bust your hiney trying to turn that 1000 list into 1,429 $7
customers (which is impossible)…
Or you can turn that 1000 list into a mere 21 $497 customers.
The difference between the level you’re on now and the next level may
totally be connected to the amount of money you’re charging.

48
I know that’s a very simple answer, but run the numbers and you’ll see
I’m right.
So if you're not currently making 5 figures monthly, then think about the
true reason why that may be...
It may have nothing to do with the amount of leads you're generating.
It may have nothing to do with your ability as a copywriter.
It may have nothing to do with your e-mail writing skills or anything like
that.
It may TOTALLY have to do with the fact that you're only doing low end
offers.
If I happen to be at a higher level than you, then there may not be much
of a difference between my business and your business… but if you’re
only selling low end offers, then that would be the #1 reason why I’m a
level above you.
Once you start coming up with $497+ services and rolling them out, I’m
expecting you’ll leap to a whole new level almost overnight.
Another thing to consider besides pricing is lifetime customer value.
The numbers are also VERY skewed when it comes to this.
As crazy as it sounds, 95% of my income comes from less than 5% of my

customers.
That’s what happens when you A) start offering mid and high ticket
services, and B) cultivate a group of core customers who buy, buy, buy
and can’t get enough of what you offer.

(If you’re only doing low end, then you’ll find the numbers to be around
80/20 instead of what they should be: 95/5, or 96/4, or 95/3, or 94/2,
or even 99/1.)
Make sense?
Out of a list of 10s of 1,000s of prospects and customers, it’s 100s that
generate 95% or more of your income... as crazy as it sounds.
So how do you cultivate a group of core customers?
The first thing is to never promote affiliate offers.
(Promoting affiliate offers will kill your list faster than you can imagine…
If you don’t promote affiliate offers, then you can have buyers who
spend money with you for months or even years).
That said, you have to weigh what’s important to YOU.
I got severely burnt out by never promoting affiliate offers in 2013 and I
was only creating my own products and services.
Sure you make more money by only releasing your own stuff and no one
else’s, but that doesn’t mean it’s the best way to do things.
I learned that the hard way by getting so burnt out that I almost quit
teaching internet marketing all together toward the end of 2013.
So besides cultivating a group of core customers, you’re going to need to

do a bit of pre-selling and positioning to command the $497+ prices.
That’s why I recommended starting your own Facebook group based

around the subject you want to be known as one of the top experts in.
Building that group will help position you so you can charge higher fees.

50
Also, in regards to the pre-selling, what works best for me is an

anticipation sequence of e-mails.
My favorite type of e-mail to write for this sequence is one I’ve talked
about often called a “Bullet E-Mail.”
It’s where you take a bullet from your sales page and turn it into a single
e-mail.
I’d like to show you some specific examples of this because I believe this
strategy is one of the most powerful I’ve ever discovered.
I happen to have the bullets from the sales page you purchased this
report from on hand, as well as the anticipation building e-mail
sequence I sent out that created a sales explosion for this report.
I used this sequence to sell this report, which only cost a few measly
bucks, but honestly… this is the exact same e-mail sequence I would’ve
sent if the price were $497 or even $2000.
The Bullet E-Mail Anticipation Sequences work with pre-selling the

living crud out of low end, mid end, and high end offers.
Bullet From Sales Page:
 You'll discover how to generate 100 Internet Marketing niche

leads per day with Facebook ads... (After reading just 210
words of this report!)
Bullet E-Mail Created From Bullet:
SUBJECT:
100 IM Niche Leads Daily
BODY:

I'm in the middle of writing my Ultimate 2014 Gameplan report.
One of the things I show you is how to generate 100 Internet Marketing
niche leads per day with Facebook ads...
And that's just after reading 210 words of this report… as crazy as it
sounds.
I gotta say… I'm proud of myself (and feeling totally arrogant) after
coming up with this simple little, stripped down system.
If you're already generating 100 or more IM niche leads per day with FB
ads, then this report isn't for you.
But if you feel like all these FB ad courses are just causing more
confusion, more overwhelm, and more complexity, then…
Saddle up your horse and ride on over to the Early Bird List signup page.
Ultimate 2014 Gameplan will be on a dimesale and you'll be the first to

get an e-mail about it:
https://app.getresponse.com/site/2014gameplan/webform.html?
wid=599243
Best,
Jason "Let's Rock It In 2014" Parker
 You'll find out how to make a profit while building your list
WITHOUT your own sales funnel, CPA offers, or even
redirecting to an affiliate link after opt-in... (The big boys do
this but never talk about it!)

52
SUBJECT:
No Funnel Needed
BODY:
I just added a new section to the Ultimate 2014 Gameplan report I'm
writing…
You'll find out how to make a profit while building your list…
WITHOUT your own sales funnel…
WITHOUT CPA offers…
WITHOUT redirecting to an affiliate link after opt-in...
The big boys do this but never talk about it.
Probably because it's like nuclear power.
You can either use it to cause massive explosions.
Or you can use it for good.
(And I hope you plan to use it for good!)
So head on over to the Early Bird List signup page.
Ultimate 2014 Gameplan will be on a dimesale.
You'll be the first to get an e-mail about it when you hop on this list:
wid=599243

Best,
Jason "Let's NOT Blow Things Up With This" Parker
 You'll get your hands on a neat little Facebook trick that

nearly doubled my profits in 3 days... (And you'll use this trick
to boost your profits on every single promotion from this day
forward... You'll find this one trick is worth the dinky investment
in this report more than 10x over!)
SUBJECT:
Neat Little Trick Nearly Doubled Profits In 3 Days…
BODY:
This year I discovered something kind of crazy…
(And I just added it to the Ultimate 2014 Gameplan report I'm writing).
It's a neat little Facebook trick that nearly doubled my profits in 3 days...
Now I use it on all my promotions.
If all you're doing is promoting products with your list, then this little tip
can take your promotions to the next level of profits.
You'll use this trick to boost your profits on EVERYTHING you promote
from this day forward...
To arm yourself with this trick, make sure you sign up to the Early Bird
List for my Ultimate 2014 Gameplan.

54
It'll be on a Dimesale and you'll get first dibs:
wid=599243
Best,
Jason "FB Trickster" Parker
 You'll discover the world's simplest big ticket funnel I just

invented that doesn't require you to build a list, do webinars,
or even create a single product, yet you still make 4 figure
sales from your traffic... (I really didn't want to share this one,
but I ended up going all out on this report!)
SUBJECT:
Big Ticket Funnel
BODY:
In my Ultimate 2014 Gameplan report you'll discover the world's

simplest big ticket funnel I just invented for the new year.
It doesn't even require you to build a list…
It doesn't even require you to do webinars…
It doesn't even require you to have people fill out long applications…
Nope, it's totally stripped down to barely nothing.
(And THAT'S the beauty of it... Less head aches.)

I really didn't want to share this one, but I ended up going all out on
writing this report.
Nothing held back.
Get on the Early Bird List to make sure you get in at the beginning of the
Dimesale when it goes live:
wid=599243
Best,
Jason "K.I.S.S." Parker
 Not only will you discover my overall 2014 Gameplan, but

also my daily gameplan that consists of 4 things that MUST be
done each day to keep your at business a 6 figure earning
level at all times... (You'll be laser-focused every day because
you'll know you're on the right path with these 4 daily tasks!)
SUBJECT:
4 Daily 6-Figure Tasks
BODY:
In my Ultimate 2014 Gameplan, not only will you discover my overall

gameplan for the year…

56
You'll also discover my DAILY gameplan that consists of 4 things that

MUST be done each day to keep your at business at a 6 figure earning
level at all times...
You'll be laser-focused every day because you'll know you're on the right
path with these 4 daily tasks.
If you want to know what they are, then make sure you sign up to the
Early Bird List.
Once you're all signed up, you'll be the first to be notified when this
dimesale goes live:
wid=599243
Best,
Jason "Mr. Gameplan" Parker
 You'll discover how to create a "living organism" that grows

all by itself, generating around 30 leads per day while you
never lift a finger or pay a single penny for traffic... (After you
"seed" this thing, you'll sit back and watch it grow, grow, grow into
a pile of leads!)
Bullet E-Mail Created From Bullet :
SUBJECT:
30 Leads Per Day ...Automatically
BODY:
In my new Ultimate 2014 Gameplan I'm about to release...

You'll discover how to create a "living organism" that grows all by itself.
(As crazy as it sounds).
It generates around 30 leads per day while you never lift a finger…
Or pay a single penny for traffic...
After you "seed" this thing, you'll sit back and watch it slowly grow,
grow, grow into a pile of leads.
Saddle up your horse and ride on over to the Early Bird List signup page.
Ultimate 2014 Gameplan will be on a dimesale and you'll be the first to

get an e-mail about it:
wid=599243
Best,
Jason "Me Like Leads" Parker
Final Thoughts On Anticipation Sequences:
The key is to build up so much anticipation that they are already sold on
what you’re offering before you even launch the product or service.
And it’s absolutely astonishing when you do a series of anticipation e-

mails at a mid-ticket pricepoint and watch the sales fly in—and it works
even at that price.
A note about promoting Early Bird List signup pages: If you want to
integrate affiliate marketing into this, it’s really easy.

58
All you have to do is place a banner on your thank you page that they’ll
see after they sign up (or have a mult-step thank you page as described
in the previous section on it.)
Your thank you page for your Early Bird Signup is also a great place to
promote your Facebook group.

3 Goals For 2014

There are 3 major goals I’ve identified for 2014.
Honestly, I wouldn’t mind having another year like 2013, and if you have
Ultimate 2013 Gameplan, then I’d recommend revisiting that sometime
because it’s EXACTLY what I carried out in 2013.
But… this is what I hope to achieve in 2014…
Goal #1: Swing For The Fences And Aim For Major Breakthroughs
That Are Also Low-Risk Or No-Risk
You can either follow what everyone else is doing and nothing else—no
more, no less.
Or… you can do what’s proven to work as well as discover new things
that work.
For example, what’s stopping you from adding an upsell to your funnel
for a service idea you have?
It might take you a day to write that sales page.
It won’t cost you anything by plugging it into the funnel you already
have to see if it works.
That’s what I mean by low risk.
It must be low risk, but also potential for high reward.
You can come up with a $2,000 offer, for example, and see who takes it.
Just a handful of those sales each month really skew your numbers for
the better.

60
And if it doesn’t work, who cares… you only spent a day writing a sales
page, right?
But if it DOES work, then you just made an extra $2,000, $4,000, $6,000,
or more this month.
THAT’S what I mean by going for the breakthrough.
I don’t want to be afraid of trying any weird idea I have in 2014—as long
as it’s ethical and low-risk or no-risk and the potential for massive
rewards.
Goal #2: Avoid Burnout By Integrating More Affiliate Marketing
In my experience I’ve found I have the highest lifetime customer value

when I never promote anything as an affiliate and I only launch my own
products and teach my own classes, etc.
Only problem is by September 2013 I got very burnt out, almost to the
point where I felt like quitting teaching internet marketing.
I did quit teaching for a little while, but I eventually snapped out of it
(that’s why you’re reading this report right now).
I think one of the things that keeps me feeling fresh is affiliate

marketing, so I really need to watch out for burnout in 2014 by
integrating some more affiliate marketing again.
I don’t know if you can relate to that, but it’s a serious problem I have.
Goal #3: Spend Most Of My Time Each Weekday On The Phone
In 2013 I realized that the more time I spend on the phone, the more
people I help and the more money I make.
So that’s what I’m going to do every day—talk to customers with

strategy sessions, talk to JV partners, and good will come out of it.

What are your biggest goals for 2014?

62
Tailor Your Messages To Repel Non-Ideal

Customers And Attract Future Hardnose Fans
I guess this is something I started doing subconsciously or
unconsciously in 2013...
Now I'm VERY conscious of it because I'm at the point in my business

where I don't care so much about the money—not nearly as much as I
care about having a good time with the business and connecting with
the right customers.
Think about who your #1 ideal customer is... who's the person who buys
everything you put out?
Who's the person who's always replying to your e-mails and connecting
with you in your Facebook group or any other way?
When you're writing squeeze page copy or a sales page or an e-mail,

picture that exact person.
Don't try to appeal to anyone else.
In fact, try your best to say things that will turn off the exact type of
customer you don't want to be dealing with.
In my ads I'll literally spell out who the product is for and who the
product isn't for.
I might say, “This May Not Be For You If:” and I'll list a bunch of bullets
that deflect people you don't want to deal with.
I also might say, “This May Be For You If” and I'll list a bunch of bullets
that speak directly to the ideal customer.
When you do this, you attract the type of customers who become super
fans, they'll get your back on the web, they'll cheer you on, they'll make
your day brighter, and they'll of course spend a lot of money with you.

Now Create Your Own 2014 Gameplan

Now that I’ve told you my gameplan, feel free to take bits you want to
use in your own business in 2014 and leave the rest.
I invite you to create your own 2014 Gameplan, summarize it and post it
in the Listbuilding Club.
I’d really like to see what you plan on taking from this report and
applying over the course of 2014.
Equally, if you want to keep your plans a secret, then I can respect that!
Last thing…
Here's the final idea I have for 2014:
I'm going to create a Kindle book out of my e-mails and posts.
I figure I can take some of my e-mails and posts I make in 2014 and turn
them into a book by the end of the year.
This will make me step up my game in my e-mails and posts.
At the same time, I'll end up with a kick-butt book to put on Kindle and
have a Kindle book launch toward the end of 2014.
So that's a wrap, guys and gals.
I hope you got some gems from this report.
I wish you the best with your business in 2014.
Feel free to take what you want from this report for your own gameplan
and leave the rest.

64
Recommended Reading
 Influence: The Psychology of Persuasion by Dr Robert Cialdini

 My Life in Advertising/Scientific Advertising by Claude Hopkins
 Positioning: The Battle For Your Mind by Al Ries and Jack Trout
 Cashvertising by Drew Eric Whitman
 The 80/20 Principle by Richard Koch
 Making Ads Pay by John Caples
 Oglilvy on Advertising by David Ogilvy
 The Great Brain Robbery by Tay Considine and Murray Raphel
 How To Advertise by Kenneth Roman and Jane Mass
 The 7 Triggers to Yes by Russell Granger
 The End of Marketing As We Know It by Sergo Zyman
 Fascinate by Sally Hogshead
 Secrets of Closing Sales by Charles Roth
 Think and Grow Rich by Napoleon Hill
 The Secret of Selling Anything by Harry Browne
 E Myth Mastery by Michael Gerber
 Commonsense Direct Marketing by Drayton Bird
 E Myth Revisited by Michael Gerber
 How To Write Letters That Sell by Chrisian Goedfroy
 Breakthrough Advertising by Eugene Schwartz
 Secrets of Successful Direct Mal by Richard Benson
 Power and Persuasion by Michael Masterson
 Robert Collier Letter Book by Robert Collier
 How To Write a Good Advertisement by Victor Schwab
 7 Steps to Freedom by Ben Suarez
 Tested Advertising Methods by John Caples

 Ready, Fire, Aim by Michael Masterson

 Lazy Man’s Way To Riches by Joe Karbo
 Successful Direct Marketing Methods by Bob Stone and Ron Jacobs
 Billion Dollar Marketing Secrets by Ted Nicholas
 Unlimited Selling Power by Donald Moine and Kenneth Lloyd
 Predictably Irrational by Dan Ariely
 Selling With Emotional Intellegence by Mitch Anthony
 Profitable Direct Marketing by Jim Kobs
 Confessions of an Advertising Man by David Ogilvy
 Goals by Brian Tracy
 Mastering the Rockefeller Habits by Verne Harnish
 The Great Game of Business by Jack Stack
 7 Steps to Freedom II by Ben Suarez
 How I Raised Myself From Failure to Success in Selling by Frank
Bettger
 You Were Born Rich by Bob Proctor
 How To Make Your Advertising Make Money by John Caples
 The First Hundred Million by E. Haldeman-Julius
 How To Write Sales Letters That Sell by Drayton Bird
 Million Dollar Mailings by Denison Hatch
 Kick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton
 Advertising Magic by Brian Voiles
 The Sticking Point Solution by Jay Abraham
 Getting Everything You Can Out of All You’ve Got by Jay Abraham
 How To Win Friends and Influence People by Dale Carnegie
 2,239 Tested Marketing Secrets for Direct Marketing Success by
Denny Hatch and Don Jackson
 12 Month Millionaire by Vincent James
 Pitch Anything by Oren Klaff

66
Schedule A Free Business

Accelerator Session With
Jason Parker
Right now I'm offering a handful of Business Accelerator Sessions
for customers of Ultimate 2014 Gameplan.
I set aside a small amount of time to do these calls each week (and
it's first come, first served.)
Here's how it works:
1. First schedule your time in an available spot here...
2. I'll call you on the available day and time you select...
3. You and I will take a look at your business, your biggest business
problems, your business goals, and possible paths to your
goals. You'll talk with someone who "gets it" and actually wants to
hear about what's on your mind about your business. And I'm a
darn good listener to boot (despite what my wife says)...

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Ultimate 2014 Gameplan Page 1

© MMXIII ES3 Marketing LLC – All Rights Reserved

© ES3 Marketing LLC MMXIII – All Rights Reserved

PERSONAL USE ONLY: This is NOT a

© ES3 Marketing LLC MMXIII – All Rights Reserved

I recently took a look at what I wrote and it was identical to what I

And it was another 6-figure year.

So you might wonder why my gameplan is different at all for 2014.

There's only so much I could stuff into this report.

© ES3 Marketing LLC MMXIII – All Rights Reserved

Generate At Least 100 Leads A Day With

Charles Kirkland and I taught a whole 8-week class on Facebook Ads

They're making it way more complicated and complex than it needs to

Go here and create a Facebook tracking pixel and put it on your

The conversion pixel must be copied and pasted in between your

Here's a good low-priced squeeze page creator if you need one.

© ES3 Marketing LLC MMXIII – All Rights Reserved

What do I mean by this?

You can search Google for “graphics pack giveaway rights.”

You could create one or outsource one yourself.

It's not about the tricks or tactics.

It's about the offer.

© ES3 Marketing LLC MMXIII – All Rights Reserved

When was the last time you saw an ad like that?

Now go create your FB ad here.

Use a picture in your ad that’s an ecover representing what you’re giving

The message in your FB ad should be totally congruent with your

© ES3 Marketing LLC MMXIII – All Rights Reserved

You may want to target ages 22 and up.

Also, target by Precise Interest and type in “Frank Kern.”

Set your bid to manual CPC and type in “$1.”

Set your daily budget to $100.

If you’ve followed my steps, then you’re not using any additional

© ES3 Marketing LLC MMXIII – All Rights Reserved

If you have any questions about this simple process or if anything is

After you’ve mastered a simple campaign like this, there’s nothing

And when you want to find more Precise Interests to target, go to

© ES3 Marketing LLC MMXIII – All Rights Reserved

© ES3 Marketing LLC MMXIII – All Rights Reserved

How do you think I learned? :)

Remember, your success has everything to do with how insane your

By the way, if you're a solo ad seller, I strongly advise you to stop

© ES3 Marketing LLC MMXIII – All Rights Reserved

© ES3 Marketing LLC MMXIII – All Rights Reserved

“Pain Niches” I’ll Be Invading In 2014

I wanted to show you how I plan on selecting the niches.

It’s really pretty simple for me.

Either pain or pleasure.

And which one is a more powerful motivator?

Ease Acid Reflux… ADD… Aging… Controlling Alcohol… Allergies…

That’s just the first handful on the page!

Hypnosis mp3 and CD titles are virtual goldmines when it comes to

© ES3 Marketing LLC MMXIII – All Rights Reserved

Getting Paid To Build Your List—Without A

It’s called Co-op.

Obviously, it can be abused.

If it's not illegal, it's definitely unethical in my opinion.

In my opinion, that’s a legit way to do co-ops—as long as the visitor who

Now here’s where it gets interesting…

Let’s say you’re running a Facebook ad campaign in the way I showed

© ES3 Marketing LLC MMXIII – All Rights Reserved

You both get the leads on your list.

Except the other person foots the bill.

This is something I’m looking to get back to doing in 2014.