CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

WRITTEN REPORT ON CASE STUDY (20%)

OVERVIEW

A case study is an account of an activity, event or problem that contains a real or hypothetical
situation and includes the complexities you would encounter in the business. Case studies are
used to help you see how the complexities of real life influence decisions.
The term case study refers to both a method of analysis and a specific research design for
examining a problem . Analysing a case study requires you to practice applying your knowledge
and your thinking skills in a real situation. To learn from a case study analysis you will be
"analysing, applying knowledge, reasoning and drawing conclusions" (Kardos & Smith 1979).
,
A successful case study analyses a real-life situation where existing problems need to be solved. It
should:
 Relate the theory to a practical situation; for example, apply the ideas and knowledge
discussed in the coursework to the practical situation at hand in the case study.
 Identify the problems.
 Select the major problems in the case.
 Suggest solutions to these major problems.
 Recommend the best solution to be implemented.
 Detail how this solution should be implemented.

INSTRUCTIONS

1. This is a group project and the students are required to form groups comprising of 3
MEMBERS ONLY.

2. Each group needs to choose ONE company (Lecturer/Student identified) that required
technology solutions.

3. The group need to collect as much as possible about the companies (i.e company
background, product, marketing techniques, business performance, etc).

4. The information can be collected through document reviews, personal interviews with the
owners, observation, etc.

5. The group needs to analyse the companies using SWOT analysis and Consumer Trends
Canvas (CTC), and propose relevant business intervention to enhance the performance of
the companies.

6. The group needs to write a final report using the given format.

7. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study report.
8. The report must be submitted on or before ______________. Failure to do so will
jeopardize the student’s grade for this subject.

ENT600 : NFL 2017

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

CASE STUDY WRITTEN REPORT FORMAT GUIDELINE

Before beginning to write, follow these guidelines to help you prepare and understand the
case study:

 Read and examine the case thoroughly. Take notes, highlight relevant facts, underline key
problems.
 Focus your analysis. Identify two to five key problems.
 Uncover possible solutions.
 Select the best solution.

GUIDELINES FOR CONTENTS

Following is a suggested guideline for preparing your case study reports (remember to always use
Harvard Business Style for all formatting and referencing as per the course outline):

1. COVER PAGE
 Company Name
 Student Names, Student ID, Programme and Group
 Lecturer Name

2. EXECUTIVE SUMMARY
 If Appropriate – should be written last to focus on key points/findings.

3. INTRODUCTION

 Outline background of the study

 Outline the purpose of the case study.
 Describes the business problem that this project was created to address. The problem may
be process, technology, or product/service oriented. This section should not include any
discussion related to the solution.
 Identify the theory that will be used.
 Here, the reader should be able to get a clear picture of the essential contents of the study.
 Note any assumptions made (you may not have all the information you’d like so some
assumptions may be necessary eg: “It has been assumed that…”, “Assuming that it takes
half an hour to read one document…”).

4. COMPANY INFORMATION

An overview of the company and may include:

 Background
 Organizational Structure
 Products/Services
 Business, marketing, operational strategy
 Financial achievements
ENT600 : NFL 2017
 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

5. COMPANY ANALYSIS
 Analyze the case (product/service) by using the tools (SWOT & Consumer Trend Canvas)

6. FINDINGS AND DISCUSSION

Findings
 Identify the problems found in the case. Each analysis of a problem should be supported
by the facts given in the case together with the relevant theory and course concepts. Here,
it is important to search for the underlying problems; for example, cross-cultural conflict may
be only a symptom of the underlying problem of inadequate policies and practices within
the company.
 This section is often divided into sub-sections, one for each problem.

Discussion
 Summarize the major problem/s.
 Identify alternative solutions to this/these major problem/s (there is likely to be more than
one solution per problem).
 Briefly outlines each alternative solution and then evaluate it in terms of its advantages and
disadvantages.
 There is no need to refer to the theory or coursework here.

7. CONCLUSION

 Sum up the main points from the findings and discussion.

8. RECOMMENDATION AND IMPROVEMENT

 Choose which of the alternative solutions should be adopted.

 Briefly justify your choice, explaining how it will solve the major problem/s.
 This should be written in a forceful style as this section is intended to be persuasive.
 Here the integration of theory and coursework is appropriate.

9. REFERENCES

Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as some online research. Make sure you
support your ideas with facts and figures. Please try to use your own words and ideas based on
research rather than copy and paste other’s words from the internet.

10. APPENDICES (if any)

Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report.

ENT600 : NFL 2017

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TEMPLATE

COMPANY LOGO

COMPANY ANALYSIS
NAME OF COMPANY

TECHNOLOGY ENTREPRENEURSHIP (ENT600) : CASE STUDY

FACULTY & PROGRAMME :

SEMESTER :
PROJECT TITLE :
GOUP MEMBERS : 1.
2.
3.

LECTURER :

ENT600 : NFL 2017

 CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT
iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Background Of The Study

1.2 Problem Statement
1.3 Purpose Of The Study

2. COMPANY INFORMATION

2.1 Background
2.2 Organizational Structure
2.3 Products/Services
2.4 Technology
2.5 Business, marketing, operational strategy
2.6 Financial achievements

3. COMPANY ANALYSIS

5.1 SWOT
5.2 Consumer Trend Canvas

4. FINDINGS AND DISCUSSION

5. CONCLUSION

6. RECOMMENDATION AND IMPROVEMENT

7. REFERENCES

8. APPENDICES

ENT600 : NFL 2017