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Project “Toyo Group of Industries”

Group Name: Multi-Talented
Submitted By:
M. Tayeb Waheed BB17224
Hassan BB17241
Uzair Asif BB17223
Soban Anjum BB17221

Submitted To:
DR. M. Siddique

Course Name:
“Introduction to Management”
Class/Section:
BBA-1(Section A) Afternoon
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CONTENTS
Introduction 5

Hierarchy 10

Achievements 12

Vision 13

Mission 14

Major Competitors 15

Departmentalization 15

Chain of Command 17

Process for Control 17

Decision Making 18

Conclusion 18
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We starts our this project with the name of Allah who is most beneficent and who born us
with the clot of blood and who gives us the ability, talent and potential to accomplish this
task, and also gave us to make a command on this subject without Allah’s permission it’s
impossible.

Then we thank our parents who pay for our education, our necessities and our needs, and our
teachers specially our more worthy and more respectable teacher Dr. M. Siddique.
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Introduction
TOYO group of Industries was set up in Gujranwala as a latest manufacturing unit of
plastic furniture in 1995. It started its operations with manufacturing of plastic
furniture. The company has specialty on the manufacturing of plastic furniture like
chairs and tables at its initial stage. From 1995 to 1999, TOYO group of industries
were working together but in 2000, one member of TOYO was separated and appeared
as its competitor in the market with the brand name of “BOSS”. TOYO simply took it
as a challenge, undeterred by the attendant initial difficulties.

It is a pioneering achievement of Mr. Chaudary Iftikhar Ahmed, the founder and life
time chairman of the Company that his determined efforts finally crowned with
success. The TOYO project not took off under his dynamic policies but also registered
a phase of rapid growth and expansion, capturing a major part in the country’s markets.
President’s slogan is, “No compromise on quality”. So, Plastic products today are
not only identical with ‘Top Quality’ products but also an identification symbol for
TOYO group of Industries Ltd.
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Self dependently, a modern automatic Japanese Plant was installed in 2003. At this plant
the Company manufactures high quality washing machines under the brand name of
TOYO Washing Machines (Single and Double). In 2004, Company introduces TOYO
Motor Bike and in 2007-08, it introduces TOYO Fans. The company continually
introduces new products. The remote controlled Air Coolers, Geysers and Water
Dispensers two to three years are quite recent examples. A new model of Motorbike
is launched before two or three weeks. These brands have captured the major share of
market. The company has now its own facilities for accurate testing on the most
modern and sensitive testing equipment. Every product of TOYO Industries is
subjected to the most rigid test and leaves the factory only when it is finally passed by
the experts.

True to the Company’s progressive business philosophy, Ch. Amman Ullah, the
Managing Director of TOYO Industries is always lookout for world’s latest
technologies to adopt and applied in the production of TOYO products. As a result of
its innovative, excellence and ever growing technological processes, TOYO remains the
No.1 choice both at home and abroad, including the Middle East. In the year 2008,
TOYO Group of Industries achieved the “Brand of the year Award” due to its high
q u a l i t y manufacturing products.
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Toyo Group
“Company Profile”

TOYO GROUP OF INDUSTRIES

CHAUDARY ENGINEERING COMPANY (PVT), LIMITED

FINE INTERNATIONAL PLASTIC FURNITURE (PVT), LIMITED

CONCERTO ENGINEERING COMPANY (PVT), LIMITED

Head office:

Address: Small Industrial Estate No 2, Near Khiali Bypass, Gujranwala, Pakistan

Landmarks: G.T Road, Small Industrial Estate No 2, Wapda Town, Gujranwala.

S.I.E # 2 Gujranwala, Pakistan

Ph.: +92-55-4285053-54

Fax: +92-55-4283810

E-mail: toyoplastic@hotmail.com & info@toyoplastic.com.pk

Website: www.toyoplastic.com.pk

U.A.N: +92-55-111-805-805
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Corporate Office:

97-Main Feroz Pur Road Ichra, Lahore.

PH: +92-42-37502009

Fax: +92-42-37502009

Online Support: hyder@toyoplastic.com.pk

Total Number of Employees:

Head Office 01

Distribution All big cities of

Center: Pakistan
Employees 600 Including
Managers
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Products of TOYO Group of Industries

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Hierarchy

All the works are done in Toyo Company in efficient manners. Everybody knows his duty and
that’s why Toyo Company progress by leaps and bounds. The hierarchy in Toyo Company is:

Chairman
CH. Iftikhar

CEO Managing Director

Ch.AmmanUlla
Muhammad Khalid
h

Account Manager Plant manager Media Manager Trade Manager

M.Hassan Allah Rakha Usman Khan Ali Raza

LEVELS OF MANAGEMENT:

Top management:

All the decisions are being made in Toyo Company by the top manager named. Ch.
Iftikhar. Toyo Company progressed successfully due to innovative ideas of its top
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management.

Middle Management:

When the policies are being made, it’s important to deliver all the information to the
whole organization, middle management works under the top management, the middle
management of Toyo Company are CEO and Director.

Frontline Manager:

All the managers in the Toyo Company convey strategies and rules of the company in the
form of meeting. Through these meetings all employees of the company work efficiently
and effectively because everything is well defined to them.

Customer Type:

Chairman
CH. Iftikhar
TOYO is continually monitoring customer attitudes and requirements t h r o u g h m a r k e t
research. This involves setting up small focus on groups of customers who express their ideas and
opinions about their needs and views on different products.

Due to high quality and extreme standard, Toyo group of industries has a wide range of
customers and dealers not only in Pakistan but also the products have high demand in the
foreign market, e.g. Afghanistan, Korea, Saudi A r a b i a , Kuwait, South Africa and
England. Mr. Chaudary Iftikhar Ahmed, the Chief Executive of TOYO Industries said
that he is not just focusing on the local market alone he also understands the importance of
exports as well. The customer range of TOYO is more in Afghanistan and low in England as
compared to Gulf and Middle East.
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Achievements
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VISION
“Constantly improving the skills of organization’s members to become the market leader
in every of our product, locally and regionally.”

Since 1995, being the manufacturer of plastic furniture, we have

solid plans to reproduce our best practices in every of our
product across the region. It is the VISION that every top level
employee of the organizational pyramid is clear about. The
workforce will be the most efficient in industry through multiple
skill learning, teamwork and the security of the safest work
environment as possible as excellent citizen in the local and
regional community through our financial and human resources
support a n d our sensitivity to t h e environment.
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MISSION
“To continue to distinguish ourselves as the premier source for manufacturing unique
and high quality products and the very best professional services.”

Our mission is too recognized as premier supplier to the

market. We serve by providing quality products to
satisfy the needs of our customers. We will continue
our tradition of honesty, fairness and integrity in
relationship with our customers, associates,
shareholders, community and stakeholders.

PLANS AND GOALS:

Planning is an essential element for any

activity to take place. The CEO of TOYO
industries said that they plan every minute of
their organization lives, covering all potential
circumstances and situations.

MANUFACTURING PLANS AND GOALS:

TOYO group of Industries planned wisely and widely to cover all the aspects of the latest
market to take the fight of competition in the manufacturing field. Ch. Iftikhar Ahmed,
the CEO of TOYO group of Industries said that they want to expand the range and
style of products of TOYO INDUSTRIES to fully compete with the international
market. So they always keep in touch with their employees and gain up to date
knowledge of market conditions. Toyo manufacturing department duty is to know the
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consumers demand and choice and gap of time so that they planned according to it and
introduce new innovations in their products to satisfy the need of the consumers. Since
from its beginning, TOYO group of Industries want to polish themselves in every product
they design and manufacture and they do so by introducing new products time to time.

MAJOR COMPETITORS
TOYO group of industries are established in 1995 producing plastic furniture at that time.
It worked for 5 years with his partner. But in year 2000, due to some reasons one part of
TOYO separates from it and appears as competitor in the market with the brand name of
“BOSS”. Super Asia and Citizen also the major competitors of TOYO industries. The
CEO of TOYO said that they keep their margin level low in order to keep the
customers in touch, establish the great position in the market continually and receive
positive response from the customers.

Departmentalization
Departmentalization is the basis on which work or individuals are grouped together .Once
jobs have been classified through work specialization, they are grouped so those common
tasks can be coordinated. In TOYO there are five Departments.

1. Production Department
2. Marketing Department
3. Sales Department
4. Executive Body Department
5. Stores Department

PRODUCTION DEPARTMENT:
The purpose of this department is to examine the capacity and amount of production of
products in the organization. The people in this department are high skilled and
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efficient who determine how a product is produce and how much it produce. It assemble all
functions needed to make a particular product are placed under one executive.

MARKETING DEPARTMENT:
Marketing department sets the goals regarding the manufacturing of the products. The
employees in marketing department are working under their head. The duty of this
department is to analyze the market demand and report to their head according to it and
also they promote of their products through media to the ordinary people.

SALES DEPARTMENT:
Sales department involves selling the products. It is divided according to the domestic and
international level. The duty of this department is to selling the products to their clients
and to the market to their customers or dealers.

EXECUTIVE BODY DEPARTMENT:

This department involves the employees who engaged in the preparation of the main
structure of the products under the command of their head officer.

HUMAN RESOURCE DEPARTMENT:

HRM is the department which determines the employee’s performance, their
participation in the work, incentives allotment to employees and other employee’s
related matters.
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CHAIN OF COMMAND
The chain of command is line of authority extending from upper organizational levels to the
lowest organization level, which clarifies who reports to whom. In TOYO, employees report to
their senior officers or they can directly report to the top manager depending upon the nature of the
report.

PROCESS FOR CONTROL

The control in TOYO Company is Direct. It means an employee directly reports to it
supervisor.

Financial Controls:
An approach to organizational boundary-setting. According to the financial control
approach, a company is responsible for an operation if it can direct the financial policies of
the operation to derive economic benefit.

Operational Controls:
Internal auditing is an independent, objective assurance and consulting activity designed to
add value and improve an organization's operations.

Roles of Information System:

It provides the information to the management, which is needed.
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Decision Making
Managers make consistent and value based decisions. Directors and mangers of the
company make decisions rationally and logically. They have carefully defined the
problem and identified all alternatives. In TOYO a l l the managers are rational and
make logical decision to maximize the organizational interest. There are no structured
problems as such but it sometime faces unstructured problems. And usually these problems
are technical problems and to solve these problems company have technical persons.
They adopt Behavioral decision making in operational decisions and apply analytical
decision in the expansion.

Decision making is takes place at the upper level of the organization. Lower level
employees carry out all the orders of the board of directors. In company usually decisions
are made by upper level management. They follow the decision making model as we
have studied in our management course.

Conclusion
TOYO industry is well known industry in GUJRANWALA as well as in PAKISTAN,
because of the diversity in their product line. TOYO Company is performing so well he
captured the international market quite successfully in a very short time. Super Asia is a
big competitor of TOYO Company however TOYO is competing with him quite
efficiently, and progress by leaps and bounds day by day.