Plana, Geramay S.

BSMA2 A

BUSINESS PLAN
Gera's Vegefruits Corner
La Castellana Public Market
La Castellana Negros Occidental
 Introduction
Currently,we are in amidst of a certain outbreak in which
affected the whole country and eventually affected our
economy's stability due to different factors brought by this
pandemic. Shutting down businesses like those restaurants and
other establishments that accommodate mass gathering.

Base from the current situation, people need to prioritize

product that will help them to fight against the virus that can
make them strong and healthy and the answer is "Gera's
Vegefruits Corner".

It will avail delivering goods to costumers or avail walk ins .

Description of the business

Gera's Vegefruits Corner is a shop that offers fresh fruit

and vegetables that is suitable for the target market in
strengthening their immune system in the amidst of this
pandemic outbreak.It's a simple squared space and inside of it
is where products bwill be displayed. Products can be delivered
in customer's location if they prefer to avoid physical contact
with the store. Free delivery will be in proper only and outside
the town will be charged of delivery fee. The shop will accept
online transactions.

Location of the business

The shop is located in public market of La

Castellana,beside coconut sellers wherein costumers are
roaming to buy certain products. The shop has its logo on top
on it so that costumers can easily locate the shop.

Funding Requirements
The needed capital for launching the shop including the
labor and the product is 250,000 pesos.

Vision
To operate with excellence and be a prominent business
in the market.

Mission
To deliver and sell high quality fruits and vegetables at a
reasonable price, resulting in position consumer feedback.

Marketing Plan

Regarding in today's situation, promoting a product

should be a concern to attract costumers.Flyers is not enough
to attract costumers so instead,using the power of social media
since most of us are media literate.Through this, wide range of
target market can be reach out.

Advertising Plan

To advertise the product, selected restaurants will be the

one to test the product. They will avail some fruits and
vegetables to be cooked so that it will produce feedback that
can persuade and convince the costumers to buy the product.

Equipment and materials needed

Display table
Sacks for the reject products
Garbage can
Knife or any peeling materials
Plastics and bags for packing
Ballpen and recording book for the sales record.

Liability of the owner

The liability of the business is separate from the personal debts

of the owner,the business' liability will be paid through the
profit gained in day to day sales.