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    Jose Cuervo wants to increase sales during St. Patrick's Day celebrations by appealing to those celebrating. They propose a new label design and social media marketing campaign featuring references to Irish soldiers who became Mexican soldiers. This will help position Jose Cuervo as part of the St. Patrick's Day alcohol rotation, competing with brands like Jameson and Guinness that are already associated with Ireland and the holiday.

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    Jose Cuervo design board

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    Design Board (1)

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    Jose Cuervo wants to increase sales during St. Patrick's Day celebrations by appealing to those celebrating. They propose a new label design and social media marketing campaign featuring references to Irish soldiers who became Mexican soldiers. This will help position Jose Cuervo as part of the St. Patrick's Day alcohol rotation, competing with brands like Jameson and Guinness that are already associated with Ireland and the holiday.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    22 views6 pages

    Design Board

    Uploaded by

    isssac peech
    Jose Cuervo wants to increase sales during St. Patrick's Day celebrations by appealing to those celebrating. They propose a new label design and social media marketing campaign featuring references to Irish soldiers who became Mexican soldiers. This will help position Jose Cuervo as part of the St. Patrick's Day alcohol rotation, competing with brands like Jameson and Guinness that are already associated with Ireland and the holiday.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 6

    saint patrick’s day

    Problem Jose Cuervo wants in on


    Saint Patrick’s Day celebra-
    tional alcohol sales

    Idea Jose Cuervo and Saint Pat-


    rick’s go back to the 1800’s

    Solution A new product label design and


    social media marketing that will
    appeal to Saint Patrick holiday cele-
    brators as videos make clever refer-
    ences to the Saint Patricio’s (the Irish
    US soldiers turned Mexican Sol-
    diers) as Jose Cuervo makes its way
    into the Saint Patrick’s alcohol rota-
    tion.
    saint patrick’s day

    Competitors Patron, Don Julio, as fellow tequila


    manufacturers, these are tequilas
    that compete with Jose Cuervo
    year long.

    The brand Saint Patricks Day Jameson, Guiness - these two alco-
    Competition hols are known for being related to
    Jose Cuervo is the first tequila pro- ireland and saint patrick’s day as a
    ducer in the world. Known for the whole.
    pure tequila taste that can only
    come from specific regions in Will provide strong competition as
    Mexico, they have made a legacy saint patricks day has been cele-
    by staying true to recipe and cul- brated for years, meaning Jose
    tural roots. Cuervo would have to break into
    the alcohol rotation that has been
    set for years.
    saint patrick’s day

    Pop Culture approach Use a lot of green within the pack-


    aging as green is heavily connect-
    ed to Saint Patrick’s Day, also in-
    corporate shamrocks/4 leaf clo-
    vers.
    TRADITIONAL
    PALOMA

    saint patrick’s day saint patrick’s day

    saint patrick’s day

    Pop Culture approach Use a lot of green within the pack-


    aging as green is heavily connect-
    ed to Saint Patrick’s Day, also in-
    corporate shamrocks/4 leaf clo-
    vers.
    C:65 C:86
    M:6 M:83
    Y:38 Y:78
    K:0 K:67

    A new logo designed forSaint Pat-


    rick’s Day.4 leaf clovers stands for
    the friendship.

    The bright color of the package of


    canned cocktails leads people a re-
    freshing feeling.
    saint patrick’s day

    The packaging of the two products


    is modern and simple, in order to
    attract more young customers.
    saint patrick’s day
    saint patrick’s day
    saint patrick’s day

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