RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem.

It contents various steps in finding out the solution to problem. Different techniques aroused to get the
solution to this problem.

It may be understood as a science of studying how research is done scientifically. So, the research
methodology not only talks about the research methods but also considers the logic behind the method
used in the context of the research study.

Research is an original contribution to the existing sock of knowledge making for achievement. Research
is the pursuit of truth with the help of study, observation and comparison and experimenting. In short,
the research is the search for knowledge through objective and systematic method of finding solution to
the problem.

RESEARCH DESIGN:

Descriptive research is used in this study because it will ensure the minimization of bias and
maximization of reliability of data collected. The researcher had to use fact and information already
available through financial statements of earlier years and analyse these to make critical evaluation of
the available material. Hence by making the type of the research conducted to be both Descriptive and
Analytical in nature.

From the study, the type of data to be collected and the procedure to be used for this purpose
were decided.

DATA COLLECTION:

For the detail analysis various data is collected. The required data for the study are basically
collected from the two sources.
Data Type:

The task of data collection starts after the research problem and research design has been checked
out. Data can be collected through:

i. Primary Data Sources

ii. Secondary Data Sources.

Primary Data:

Primary data is the data that is fresh and collected for first time and thus happen to be original
character. Questionnaire Method and Personal Interviews from the employees.

Primary Data is collected through:

A. Observation Method
B. Questionnaire Method
C. Discussion

Questionnaire was administrated to 40 randomly selected subscribers of shriram chits (M) Ltd. and
Agents were also interviewed.

Secondary Data:

Secondary data are these which have been already collected by someone else and which had already
been passed though statistical process. It has collected through the documentary sources as like
historical data, Annual reports, Issues, MIS Report of organization from Jan 2007 to Apr 2009, balance
sheet of the co. etc.

Documents contain proceedings of various disciplinary investigations in personal department that is

regarding schedule of training, performance management.

Secondary data is collected through:

A. Books and magazines.

B. Web site of company and Google.
C. Annual report.
D. Articles.
E. MIS Report.

METHODS OF DATA ANALYSIS:

The data collected were edited, classified and tabulated for analysis. The analytical tools used in
this study are

ANALYTICAL TOOLS APPLIED:

The study employs the following analytical tools:

1. Common size statement

2. Trend of the chit growth
3. Customer survey