UAL Awarding Body

CREATIVE MEDIA
PRODUCTION AND
TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA

Unit 10 LO1: Engaging with an audience in creative

media production

Date Issued: Monday 12th November 2018

Final LO1 Deadline: Friday 16th November 2018
Marking teachers: Sarah Wilson, Adam Jones, James Ashford, Chris
Leinster
Lead internal Verifier: Sarah Wilson
External Verifier: UAL Senior External Moderator for subject
Unit 10: Engaging with an audience in
creative media production

Unit 10 requires you to develop a more in-depth knowledge and

sophisticated understanding of a specific creative media production
activity and the means by which the audience for that activity might
be reached and addressed. The unit provides an opportunity for you
to demonstrate an understanding of audiences for your chosen
specialism, and the importance collaboration and communication
with those audiences during engagement with complex problem-
solving tasks.

LO1: You will need to research and analyse

the characteristics of the audience for your
chosen creative media production activity.

In order to understand how to successfully meet

a target audience you will need to research ONE
age range and then develop and produce 2
productions that this group would like. You will
need to investigate and evaluate a range of
research techniques such the use of primary
and secondary sources.

You will need to use this research information to develop

and present ideas for your production. This information will need
to be pitched in an effective, persuasive and creative manner.

Your categories to choose from are:

Male AND female between the ages of:

• 5 – 12
• 25 – 40
Unit 10: Assessment criteria