UAL Awarding Body

CREATIVE MEDIA PRODUCTION

AND TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA

Unit 10 LO1: Engaging with an audience in creative media

production

Date Issued: Monday 2nd November 2020

Marking teachers: Sarah Wilson, Adam Jones, James Ashford

Lead internal Verifier: Sarah Wilson
External Verifier: UAL Senior External Moderator for subject
Unit 10: Engaging with an audience in creative media
production

Unit 10 requires you to develop a more in-depth knowledge and sophisticated

understanding of a specific creative media production activity and the means by
which the audience for that activity might be reached and addressed. The unit
provides an opportunity for you to demonstrate an understanding of audiences for
your chosen specialism, and the importance collaboration and communication with
those audiences during engagement with complex problem-solving tasks.

LO1: You will need to research and analyse the

characteristics of the audience for your chosen creative
media production activity.

In order to understand how to successfully meet a target

audience you will need to research ONE age range and then
develop and produce 2 productions that this group would
like. You will need to investigate and evaluate a range of
research techniques such the use of primary and secondary
sources.

You will need to use this research information to develop

and present ideas for your production. This information will need to be pitched in
an effective, persuasive and creative manner.

Your categories to choose from are:

Male AND female between the ages of:

• 5 – 12
• 40 - 60
Unit 10: Assessment criteria