Assessment Task 1: Evaluating Media Messages

STUDENT NAME:
Unit name

Visual Communication Design

Year/level

Year 8

Teacher

Heidi Wolfenden

Date given to students

4th May 2016 (Week 1)

Due date

18th May 2016 (Week 3)

Assessment Task 1: Evaluating Media Messages

Aim: Complete the Media Investigation: Physical Attractiveness Worksheet.
Time to complete the task- 2 weeks in total
Due date- 18th June 2016 (Week 3) Beginning of class
Assessment Task 1- 20% of total grade for the unit
Word count: Approximately 300 words
Inquiry Question: How is beauty portrayed by the Media?
How is physical attractiveness portrayed in Advertising? (Look out for Billboards/Outdoor Advertising,
Magazine, Newspapers, TV Ads, Online Advertising & Brochures)
What do you think is the underlying message in the ad?
What techniques have the advertisers used to get customers to buy into the message and sell the product?

Learning Objectives: The students will be able to:
Identify and describe the underlying messages and techniques used in advertising to sell products.
Evaluate how they, and others are affected and influenced by the advertising.

Materials: Pen & Media Investigation: Physical Attractiveness Worksheet.
Submission Requirements:
Submit a hard copy of the Media Investigation: Physical Attractiveness Worksheet at the beginning of the
Week 3 class.

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