TUI206

Public Relations

Lecturer:
Dr Ismail Kurt
 Module Details

Module
Code: TUI206
Name: Public Relations
Language: English
Level: Bachelor
Type: Compulsory
 General Aims & Content

Module Aim
• This course prepares students for impressive and effective communication with the public on
behalf of the contemporary organization (profit and non-profit). Students will gain knowledge
about the history of public relations and effective public relations theories and various paradigms in
modern organizations. Students will gain practical arts skills in market/audience research and
analysis, campaign development, image and text design, media relations, crisis management,
communication and ethics

Module Content
• Introducing communication problems, strategic and effective practices between organizations and
their constituencies. This course includes studies on public opinion research, media relations, social
communication campaigns, consumer identity and representation. Students gain practical
experience such as writing newsletters, conducting surveys and designing integrated campaigns.
 Learning Outcomes

On the completion of the module, the students should be able to

1 - learn to develop market research

2 - learn to write newsletters and produce public service announcements
3 - learn to organize press conferences and make web pages
 Syllabus
Week 1 - Introducing the concept of public relations and its history
Week 2 - Public relations needs of institutions
Week 3 - Steps of public relations function
Week 4 - Strategic planning in public relations
Week 5 - Public relations process
Week 6 - Public relations fields
Week 7 - Midterm exam
Week 8 - Corporate public relations
Week 9 - Financial public relations
Week 10 - Public relations for employees
Week 11 - Public relations on social issues
Week 12 - Public relations for the product
Week 13 - Public relations and lobbying in politics
Week 14 - Public relations in non-profit organizations
Week 15 -General Evaluation
 Text Books and Reading

Dennis Wilcox, Glen Cameron, Public Relations, Strategies and Tactics: International Edition,
10th Edition, Pearson, Feb 2011.
 Assessment

Midterm/Final Semestr Score

Midterm Exam Duration 1 hour 40%
Examination Weighting 100%
Final Exam Duration 1 hour 60%