Professional Documents
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Demat Account: Project Report On
Demat Account: Project Report On
“ Demat Account”
for degree of
By: -
Name –Raju Goyal
International Institute of e-Business Management
MOHALI
Year -2009
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PREFACE
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Acknowledgement
It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of
Finance Industry. I am extremely grateful to all those who have shared their expertise and
knowledge with me and without whom the completion of this project would have been virtually
impossible.
Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training Manager who has
been a constant source of inspiration for me during the completion of this project. He gave me
invaluable inputs during my endeavor to complete this project.
I am also extremely grateful to Mr. Aditya Parmar, Training Manager, to have given me this
opportunity to work with him and gain valuable insights.
I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during
the entire tenure of this project. Not to forget, all those who have kept my spirits surging and
helped delivering my best.
I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every critical situation
that I faced in my project and gave me his valuable advice to solve problems.
I want to give my special thanks to all members of IIeBM, for providing me opportunity to work
on this project with this great organization.
At last I would like to thank all the respondents met in the preparation, who gave their valuable
time to provide us required information and their honest support to complete our project in time.
RAJU GOYAL
ROLL NO. -2008/MeBA/07/ 098
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CERTIFICATE OF COMPLETION
This is certify that the Final Project report entitled “Demat Account” submitted Summer
training report of the requirement for the degree of MeBA, is a work carried out by RAJU
Project Guide:
(_______________________)
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DECLARATION
To
The Director,
International Institute of e-Business Management,
Phase-1,
Mohali.
Respected Sir,
I hereby declare that the Summer Training Report, which is entitled “Demat Account ”, is
compiled and submitted by me is my original frame work. The Procedure in the report is based
on the Standards provided in ISO 9001. I have not copied the data from any previous report.
However, my Project Guide Respected Mr. Aditya Parmar helped me at various points while
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EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization. It is necessary to help employees in dealing with the changes caused by the
I, RAJU GOYAL had done my project in ANGEL BROKING LTD. which is a leading company
The training design included departments, and their training needs, month of training, sequence
of training and methods of training. A proper matrix was formed differently for each level
It also includes different skills workshop including the contents, objectives of the skills imparted
to the employees. Most important in training process are the ice breakers and games which help
Each level in organization was considered as separate entity and training procedure for them was
also different.
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TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
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Bibliography 62
ANNEXURE (contains questionnaire) 63
Introduction
Angel Broking's tryst with excellence in customer relations began in 1987. Today,
Angel has emerged as one of the most respected Stock-Broking and Wealth
Management Companies in India. With its unique retail-focused stock trading
business model, Angel is committed to providing ‘Real Value for Money’ to all its
clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE), National
Stock Exchange (NSE) and the two leading Commodity Exchanges in the country:
NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL.
FSWA is into FINANCIAL PLANNING which involves selling of financial
products like D-mat account, corporate FD’s, mutual funds and insurance.
Angel Broking ltd – Transacting and investing simplified. Get ready to change the
way you transact and invest in financial products and services. Whether you wish
to transact in equity, equity & commodity derivatives, prefer to invest in mutual
funds, life & general insurance products or avail money transfer and money
changing services, you can do it all through reliance money. Simply open a Angel
demat account and enjoy the convenience of handling all your key financial
transactions through this one window.
In my project I explain in brief about the company, about financial planning, about
Demat Account, and almost all the things that I have learned so that others can also
read and learn from my experience.
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COMPANY PROFILE
COMPANY BACKGROUND
Philosophy of the Company
Angel broking ltd. already has a presence in India through company Law,
incorporated on December, 1997. It offers world-class financial planning and a
wide range of wealth management products to mass affluent and affluent customer
segments. Angel Broking limited provides a complete range of financial products
and services that include equity broking (internet based online trading as well as
offline trading), financial planning, insurance, investment products, equity
research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock
broking firm involved in quality services and research. Angel Broking Limited is a
corporate member of The Stock Exchange, Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally
in the name of Mukesh R. Gandhi, which was eventually turned into a corporate
membership in the name of Angel Broking Limited.
The group is well supported by a professional and qualified research team and
efficient operations and back office team, which comprises of highly dedicated and
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qualified individuals. Angel has an in-house, state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by
reaching out to them. The company in its endeavour to give its client the best has
opened up several branches all over Mumbai, which are efficiently integrated with
the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base
of retail investors, which has been increasing at a compounded growth rate of
100% every year. The company has huge network sub-brokers in Mumbai and
other places outside Mumbai, registered with SEBI, who act as Chanel partners for
the company. The company presently has total staff strength of around 150
employees who are spread accordingly across the head office and all the branches.
Angel has empowered its physical presence throughout India through various
strategies which it has been adopting efficiently and effectively over a period of
time, like opening up of branches at various places, tie-ups with various agencies
and sales agents, buy-outs of smaller regional outfits and appointment of sub-
brokers and franchisees. Moreover Angel has been tapping and including high net-
worth and self-employed individuals it its vast array of clients.
Angel has always strived in the direction of delivering ultimate client satisfaction
and developing stronger bonds with its customers and chose partners. Angel has a
vision to introduce new and innovative products and services regularly. Moreover
Angel has been one among the pioneers to introduce the latest technological
innovations and integrate it efficiently within its business.
Mission:
To create long term value by empowering individual investors through
superior financial services supported by culture based on highest level of
teamwork, efficiency and integrity.
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VISION:
To provide best value for money to investors through innovative products.
Trading/Investments Strategies
State of the art technology and personalized service.
Customer Promise
They are passionate about their customers' success and promise to deliver
exceptional service with every meeting, interaction and dealing. They strive to
offer simple, straightforward, friendly and trustworthy service. They are a financial
company with a different attitude.
ANGEL DEALING IN
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EQUITY LIFE MUTUAL COMMODIT
INSURANCE FUND Y
Milestones
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2005
September,
Launched Online Trading Platform
2004
April, 2004 Initiated Commodities Broking division
April, 2003 First published research report
November,
Angel’s first investor seminar
2002
Developed web-enabled back office
March, 2002
software
November, Angel Capital and Debt Market Ltd.
1998 incorporated
December,
Angel Broking Ltd. incorporated
1997
The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He
ventured into stock trading with an intention to raise capital for his own independent enterprise.
However, he recognised the opportunity offered by the stock market to serve individual
investors. Thus India’s first retail-focused stock-broking house was established in 1987. Under
his leadership, Angel became the first broking house to embrace new technology for faster, more
effective and affordable services to retail investors.
Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and
electronic media often seek his views on the market trend as well as investment strategies.
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Mr. Lalit Thakkar Director – Research
Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed
Research team. He’s been a part of the senior management team since the Angel Group’s
inception. His technical and fundamental outlook has provided impetus to Angel’s market
research team. Research-based & personalized advisory services are Angel’s forte, and Mr. Lalit
Thakkar has undoubtedly been the brain behind it.
When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on
experience and fundamental knowledge of the market can predict the market trend early. His
views on the market trend are often quoted in the print and electronic media.
Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group,
Mr. Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst
& Young.
Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last
four years. Holding a major in Finance, Mr. Rajiv Phadke is a strategic thinker
with expertise in the field of corporate planning, international marketing,
financial services, brand-building, HRD and quality management.
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With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial
companies from concept to commissioning. His career horizon spans Motilal Oswal Securities,
Times Guaranty Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-known
speaker in the HR and business development circuit and his views are featured on various
electronic media as well.
Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises
Business Development, Operations, Product Development and E-broking
initiative. He is actively involved in exploring new ways to adopt technology for
business enhancement.
A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as
Finance and Operations Consultant, and since then he’s quickly climbed up the corporate ladder.
With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing
the concept of professional marketing of broking services at Angel. His area of focus is Business
Development, Risk Management and Operations.
Mr. Daxini has immense experience in the marketing of financial products and services. He has
been associated with HDFC Bank Ltd. in the past.
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A marketing professional and a British Chevening scholar from the London
School of Economics, Mr. Hitungshu Debnath leads the Distribution and Wealth Management
business at the Angel Group. It includes the distribution of Insurance, mutual funds, IPOs,
personal loans and other wealth management products.
Mr. Debnath has over 18 years of industry experience. He has been associated with Times
Guaranty Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management
and HDFC Asset Management Ltd. in the past.
Mr. Mudit Kulshreshtha heads the advance analytics and strategic business
intelligence division at Angel. With a Bachelor’s degree in Engineering and PhD in Economics,
Mr. Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business
consulting.
He has been associated with reputed consulting firms like Deloitte Consulting India, Ernst and
Young, Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and
U.K. He is also a known speaker at public seminars and conferences organized by CII,
NASSCOM, Indian School of Business and IIT.
Mr. Syam brings with him over 18 years of experience in the field of Transaction
Banking, Wholesale Banking, Treasury Banking, Consumer Banking and CBS.
He started his career with ANZ Grind lays Bank and he was also associated with Standard
Chartered Bank in India as Director Transactional Banking.
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Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &
Technology seminars organized by SCB Singapore, BSE India & Euro Finance.
Mr. Shah has over 18 years of industry experience. He has been involved in various
aspects of Business Operations in his previous assignments.
A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast
experience in business development in the financial services industry.
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Mr. Naveen Mathur Associate Director – Commodities
Business
He had been associated with Religare Commodities, Karvy Consultants and with
BLB Ltd in the past. He has been involved in several management activities, treasury
operations, corporate and strategic planning, and research activities in Futures and
Options markets in his past assignments.
Mr. Mathur is a regular speaker on all the prominent financial news channels.
SWOT ANALYSIS:-
Strength:-
Co-operative and Experienced Branch Managers
Good Database
Reliance Brand
Low pricing
Weakness:-
Inexperienced Staff
Low awareness due to lack of advertisement.
Lack of loyal clientage
Developing product.
Opportunity:-
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Untapped Market
Increased spending power
Changing Mindset of Customers
Unpredictable Sensex
Threat:-
Reach
Stiff competition from existing players in the market
Better products
1. Personalized Service
Company believes in providing personalized service and individual
attention to each client to ensure that we understand their goals and
help them achieve it.
2. Professional Advice
Company offers expert advice on equity and debt portfolios with
an objective to provide consistent long-term return while taking
calculated market risks. Companies approach helps clients build a
proper mix of products, and not concentrate on just one individual
product. Hence, serving long-term objectives in the best way.
3. Long-term Relationship
Company believes that long-term vision is the only means to
steady wealth creation. However to achieve this one also needs to
take advantage of short-term market opportunities while not losing
sight of long-term objectives. Hence it partners all its clients in
realizing their long-term vision.
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5. Transparency and Confidentiality
Companies clients receive regular portfolio statements from
relationship managers via email.
DISCUSSION ON TRAINING
I worked there with ANGEL BROKING LTD. with a profile of sales trainee. This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit, both for the company as well as for the customer.
The most important aspect for the role of trainee is trust. So far fulfillment of the
Capitalize on the old and loyal clientage which can be building slowly by advising
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
Cold calling is one of the trusted ways of getting to the customers without meeting them.
Although the rate of conversion remained very less, for cold calling the quality and
accent remains a very important criterion. this activity give me mixed result. I often got
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success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear. Corporate calls always remained more difficult to
The corporate were the most difficult and most temping to get the business from. It
At ANGEL BROKING LTD. after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with. In the initial phase I was accompanied
by more experienced staff. After I became known to the market and procedure I started
After the third week my performance also improved and I was able to get close to the
targets, though it looked difficult to achieve in the beginning. To get awareness of the
every product I attended diversified calls. This helped me to implement cross selling to
LIMITATIONS:
1. Cold Calling
• The right time to call a customer cannot be decided, as the customer may in a
• Time consuming
2. Corporate
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• Time consuming
I was supposed to use the database provided by the company to make cold calls or by
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“Eighty percent of our business comes from 20 percent of our customers" is a frequent
statement at any sales convention. There's hardly a sales executive who is not aware of
While talking to customers, I analyze their needs. Whether they want to go for investment
purpose or insurance or both. Suggest them the plan that best suits them. If they agree to
it then either we send across the agents to close the deal or close it themselves .
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• Customer dissatisfied with the services.
• People fear that Angel Broking Being a Private company and a new entrant may
• Misguidance by agents.
• People risk appetite is very low, so they are afraid of mutual fund as well.
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“Success is a journey, not a
destination’’
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy, sell and transact shares without the endless
paperwork and delays. It is also safe, secure and convenient.
This account is popular in India. The Securities and Exchange Board of India
(SEBI) mandates a demat account for share trading above 500 shares. As of April
2006, it became mandatory that any person holding a demat account should
possess a Permanent Account Number (PAN), and the deadline for submission of
PAN details to the depository lapsed on January 2007.
Why demat?
The demat account reduces brokerage charges, makes pledging/hypothecation of
shares easier, enables quick ownership of securities on settlement resulting in
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increased liquidity, avoids confusion in the ownership title of securities, and
provides easy receipt of public issue allotments.
It also helps you avoid bad deliveries caused by signature mismatch, postal delays
and loss of certificates in transit. Further, it eliminates risks associated with
forgery, counterfeiting and loss due to fire, theft or mutilation. Demat account
holders can also avoid stamp duty (as against 0.5 per cent payable on physical
shares), avoid filling up of transfer deeds, and obtain quick receipt of such benefits
as stock splits and bonuses.
The DP may revise the charges by giving 30 days notice in advance. SEBI has
rationalized the cost structure for dematerialization by removing account opening
charges, transaction charges for credit of securities, and custody charges vide
circular dated January 28, 2005.
Further, SEBI has vide circular dated November 09, 2005 advised that with effect
from January 09, 2006, no charges shall be levied by a depository on DP and
consequently, by a DP on a Beneficiary Owner (BO) when a BO transfers all the
securities lying in his account to another branch of the same DP or to another DP of
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the same depository or another depository, provided the BO Account/s at transferee
DP and at transferor DP are one and the same, i.e. identical in all respects.
Rights
1. You can open more than one depository account in the same name with
single DP/ multiple DPs.
3. You can give a onetime standing instruction to your DP to receive all the
credits coming to your depository account automatically.
Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with introduction
documents as may be required.
3. Sign agreement with DP (agreement will state rights & obligations of both
parties). The agreement will contain the fee structure of your DP. Your DP
would give you a copy of this signed agreement for your record.
4. DP would give you Client Id no. (Account no.) Once your depository account is
opened. This Client Id no. along with your DP Id no. Forms a unique
combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar & transfer
(R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services
viz., dematerialization, delivery instruction for trades, etc..Preserve these
carefully.
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6. Your DP would give you a list of deadlines for giving instructions for various
depository activities viz., transfer for effecting sale, purchase etc.. If not, check
with the DP.
Required Documents
The extent of documentation required to open a demat Account may vary
according to your relationship with the institution. If you plan to open a demat
account with a bank, a savings account holder has an edge over the non-account
holder. In fact, banks usually offer additional incentives to customers who open a
demat account with them.
Along with the application form, your photographs (with co-applicants) and proof
of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-
client agreement to be executed on non-judicial stamp paper. Here is a broad list
(you won’t need all of them though):
PAN card
A canceled check,
Voter’s ID
Passport
Ration card
Driver’s license
Employee ID card
Bank attestation
IT returns
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While they only ask for photocopies of the documents, they will need the originals
for verification. You will have to submit a passport size photograph on which you
sign across.
Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with introduction
documents as may be required.
3. Sign agreement with DP (agreement will state rights & obligations of both
parties). The agreement will contain the fee structure of your DP. Your DP
would give you a copy of this signed agreement for your record.
4. DP would give you Client Id no. (Account no.) once your depository account is
opened. This Client Id no. along with your DP Id no. forms a unique
combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar & transfer
(R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services
viz., dematerialization, delivery instruction for trades, etc..Preserve these
carefully.
6. Your DP would give you a list of deadlines for giving instructions for various
depository activities viz., transfer for effecting sale, purchase,etc.. If not, check
with the DP.
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Simply open a Angel account and enjoy the convenience of handling all your key
financial transactions through this one window.
• Its convenient
You can access Angel’s services through
•The internet
•Transaction kiosks
•The phone (call & transact)
•Our all – India network of associates on an assisted trade.
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• Tools that help you plan your investments, tax, retirement, etc.
in the personal finance section
• Risk Analyzer for analysis of your risk profile
• Asset allocators to build an appropriate investment portfolio
• Innovative use of technology for facilitating
The benefits:-
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the apprehension of bad delivery on
account of mismatch of signatures, forgery of signatures, fake
certificates,
etc.
It is a safe and convenient way to hold securities compared to
holding securities in physical form..
No stamp duty is levied on transfer of securities held in Demat
form.
Instantaneous transfer of securities enhances liquidity.
It eliminates delays, thefts, interceptions and subsequent misuse
of certificates.
Change of name, address, registration of power of attorney,
deletion of deceased's name, etc. - can be affected across
companies by one single instruction to the DP.
Each share is a market lot for the purpose of transactions - so no
odd lot problem.
Any number of securities can be transferred/delivered with one
delivery order. Therefore, paperwork and signing of multiple
transfer forms is done away with. It facilitates taking advances
against securities on low margin/low interest.
Points To Remember
1. You may choose your DP based on your evaluation of their reputation,
service standards, charges, other conveniences, etc.
2. Open depository account with the same holding pattern as there on existing
physical securities. You will need to open separate accounts for every different
combination of holding pattern. Eg.: If 100 securities of company ABC & 200
securities of company PQR are registered in the name of X as first holder & Y
as second holder, one account in name of X as first holder & Y as second
holder is sufficient. Whereas, if 100 securities of company ABC are registered
in the name of X as first holder & Y as second holder & 200 securities of
company PQR are registered in the name of Y as first holder & X as second
holder, you will need to open two accounts, one in the name of X as first
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holder & Y as second holder and the second in the name of Y as first holder
and X as second holder.
11. Dematerialization would be done only when the issuer / their R&T Agent is
satisfied of genuineness of securities & ownership status
13. The pattern of holding in the DRF should match the pattern of holding on
the share certificate & the pattern in which account is opened.
14. Demat requests with name(s) not matching exactly with the name(s)
appearing on the certificates merely on account of initials not being spelt out
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fully or put after or prior to the surname, would be processed, provided the
signature(s) of the client(s) on the DRF tallies with the specimen signature(s)
available with the issuer/ their R & T agent.
15. If the signature in the DRF does not match with the signature available with
the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of
demat confirmation, ask for additional documentation (like bank attestation/
notarization, etc.) to prove that the certificate belongs to the person who
forwarded the DRF.
16. In case there is any problem in processing the DRF, contact your DP and if
he cannot resolve the problem you may contact NSDL.
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Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities. The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities.
In case of purchase:-
The broker will receive the securities in his account on the payout day
The broker will give instruction to its DP to debit his account and credit
investor’s account
In case of sale:-
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The investor will give delivery instruction to DP to debit his account and credit the
broker’s account. Such instruction should reach the DP’s office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investor’s
risk.
Rights
1. Dematerialized securities can be traded on those stock exchanges connected
to NSDL. At present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE
& ASE are connected to NSDL. At these stock exchanges, two segments
would be available to trade in dematerialized securities :
2. Procedure
Trading in dematerialized securities is done through your broker just like
trading in physical securities. After your broker executes the trade, your DP
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will help to deliver shares to your broker (in case you sell) on the basis of
valid instruction given by you to your DP and receive shares from your
broker (in case you buy) on basis of valid instruction given by your broker
to his DP.
3. Broker receives credit in his clearing account with his DP on the pay-out
day. He can immediately transfer these securities to your depository account,
provided your account is already active.
4. Broker gives instructions to his DP to debit his clearing account and credit
your depository account.
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1. You sell your dematerialized securities in any of the stock exchanges linked
to NSDL through a broker of your choice.
2. You give instruction to your DP for debit of your depository account and
credit of your brokers clearing member account at least 24 hours i.e. one
working day prior to the pay-in date or before the deadline prescribed by your
DP, so that your brokers clearing account is credited at the time arranged with
him.
3. On the pay-in day, your broker gives instruction to his DP for delivery to
clearing corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing house.
5. You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode.
Points To Remember
1. Trading continues to be through brokers. In case of any problem in
execution of trade, contact your broker and if he fails to resolve the problem
you may contact the stock exchange.
2. When you buy securities through the stock exchange, your brokers clearing
account is credited to the extent of the securities purchased, on receipt of
instruction from clearing corporation/ clearing house of the stock exchange.
Your depository account is credited only when your broker gives a delivery
instruction to his DP. Securities are not directly credited to your account by the
clearing corporation/ clearing house of the stock exchange. In case your broker
does not give a delivery instruction, contact him or concerned stock exchange
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or SEBI. If your depository account is not credited, in spite of your broker
giving valid instruction to his DP, contact the DP and if he fails to resolve the
same you may contact NSDL.
3. When you sell securities, you have to give a delivery instruction to your DP
to transfer the securities to your brokers clearing account. They are not
automatically debited from your account by NSDL or by the clearing
corporation/ clearing house of the stock exchange. In case the DP defaults in
executing your instruction, the DP is liable to compensate you for the loss
incurred, provided your instruction was in
order and has been submitted to the DP at least 24 hours i.e. one working day
prior to the pay-in date or before the deadline prescribed by DP. In case the DP
fails to resolve your problem, you can contact NSDL.
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HDFC Bank Demat services offers you a secure and convenient
way to keep track of your securities and investments, over a
period of time, without the hassle of handling physical documents
that get mutilated or lost in transit.
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HDFC Bank Ltd provides convenient facility called 'SPEED-e'
(Internet based transaction) whereby account holder can submit
delivery instructions electronically through SPEED-e website
(https://speede.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of instruction slips
and submission of the same across the counter to the depository
participant. The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat account on
Internet on real time basis.
Disclaimer:
Whatever have been stated above are in the good interest of the
Investor / Demat Applicants / holders to provide a brief picture
about the depository system. You are requested go through the
guidelines of the depositories before taking any further action. For
detailed guidelines, you are requested to approach your nearest
HDFC Bank branch. HDFC Bank will not be responsible for any
misunderstanding / act based on the above. Also HDFC Bank
might ask for additional information / documentation than what
has been stated above to process your application / instruction.
ICICI DIRECT
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and NSE, it also provides facility to invest in IPOs, Mutual Funds
and Bonds.
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market expertise and support through a dedicated
Relationship Manager from ICICI.
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OBJECTIVE
To find the market potential and market penetration of
angel broking product offerings in Panchkula, Zirkpur, and
local area nearby them.
RESEARCH METHODOLOGY
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INTRODUCTION
Research Methodology refers to search of knowledge .one can
also define research methodology as a scientific and systematic
search for required information on a specific topic.
TYPES OF RESEARCH
ANALYTICAL RESEARCH:-
SAMPLE SIZE:
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Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups.
The data collection for this study was done in the following manner:
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Through Tele-Calling:-
Information was also taken through telephone calls.
TOOLS OF ANALYSIS
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used. It help in marketing more accurate generalization
From the data available .The data which was collected from a sample of
population was assumed to be representing entire population was
interested .Demographic factor like age, income and educational
background was used for the classification purpose .
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DATA ANALYSIS AND
INTERPRETATION
Q1. In which of these Financial Instruments do you invest
into?
Financial Instrument Percentage of respondent
Mutual Fund 75%
Bond 16%
Online trading 7%
Derivative 2%
Result of Preference of
Investment
Interpretation:
This shows that although the mutual funds market is on the
rise yet, the most favored investment continues to be in the Share Market. So, with
a more transparent system, investment in the Stock Market can definitely be
increased.
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Q2. Are you aware of online Share trading?
Interpretation:
With the increase in cyber education, the awareness towards online share trading
has increased by leaps and bounds. This awareness is expected to increase further
with the increase in Internet education.
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Q3. Heard about Angel Broking?
48.00%
yes
52.00% no
Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company. This brand image
should be further leveraged by the company to increase its market share over its
competitors.
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Q4. Do you know about the facilities provided by Angel
Broking?
36.00%
yes
No
64.00%
Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby, that, the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness.
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Q .5 Which bank is easily available everywhere?
20
18
16
14
12
10
8
6
4
2
0
Angel ICICI HDFC
Interpretation:-
30% have respondent of Angel Broking Ltd, 30%
have respondent of HDFC, 40% have respondent of ICICI.
25
20
15
10
0
Angel HDFC ICICI 4th Qtr
INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have
respondent of HDFC, 36% have respondent of ICICI.
25
20
15
10
0
Angel HDFC ICICI
INTERPRETATION:
30% have respondent of Angel Broking Ltd., 26%
have respondent of HDFC, 44% have respondent of ICICI.
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Company Name Percentage of respondent
Angel Broking 22
HDFC 11
ICICI 17
25
20
15
10
0
Angel HDFC ICICI 4th Qtr
INTERPRTETATION:
44 % have respondent of Angel broking
ltd., 22% have respondent of HDFC, 34% have respondent
of ICICI.
Q. 9 Which company provide you a large number of product
and services?
25
20
15
10
0
Angel HDFC ICICI
INTERPRETATION:-
44 % have respondent of Angel Broking
Ltd., 20% have respondent of HDFC, 36% have respondent
of ICICI.
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USER OF DEMAT ACCOUNT
Angel ICICI HDFC
28.18%
40.91%
30.91%
OBSERVATION
To study the sales and distribution management and
improve the Customer Acquisition Process by analyzing
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the consumer behavior, response and mindset towards
the product and services the company offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in
Bonds, 7% in online trading and 2% in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and
28% consumers are not aware of online share trading.
3. Awareness of Angel Broking
48% consumers are know about Angel Broking and 52%
consumers are not know about Angel Broking.
4. Awareness about facilities provided by Angel
Broking:
36% consumers are aware about the facilities provided
by Angel Broking and 64% consumers are not know
about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have
respondent of HDFC, 40% have respondent of ICICI.
6. Which banking Demat account offered you a large
no. of services?
4% have respondent of Angel Broking Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
7. Better email facility provided by bank
30% have respondent of Angel Broking Ltd., 26% have
respondent of HDFC, 44% have respondent of ICICI.
8. Provide a less BROKARAGE rate
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44% have respondent of Angel Broking Ltd., 22% have
respondent of HDFC, 34% have respondent of ICICI.
9. Provide a large no. of Products and services
44% have respondent of Angel Broking Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
LIMITATION
The time constraint was one of the major problems.
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The study is limited to the different schemes available
under the Demat account selected.
The lack of information sources for the analysis part.
Geographical locations.
Extreme variability in MARKET.
SUGGESTION
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1. The Brand image of Angel Broking Ltd. is good in market but
according to customer satisfaction the company has to provide the
better service. And also change the Market strategy.
2. They should focus on print and electronic media advertisements to
make more people aware about them.
3. They should provide proper guidance to their customers about
demat.
4. They should provide should offers and facilities to their customers
to increase their attractiveness about demat.
5. For opening an account they require lots of signatures in a kit,
which should be reduced.
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• To get initial success in this field is very difficult. Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage. Thus time and service are two most factors to get in this
field.
• Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking.
• Customer remains in the pivotal position.
CONCLUSION
Angel Demat Account is better than other Demat account. Angel Broking Ltd. have
good return of investment. A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing
industry in India
Angel Broking Ltd. account have less brokerage rate .
It provide a security with the use of special type of key .
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BIBLIOGRAPHY
Websites:
www.angelbroking.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com
Reference books:
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ANNEXURE
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PLEASE TICK MARK THE APPROPRIATE
CHOICES
DEMOGRAPHIC
NAME:
…………………………………………………………………………………….
Address
……………………………………………………………………………………
Phone no:
…………………………………………………………………………………..
Types of business:
…………………………………………………………………………………..
Gender
a. Male
b. Female
b. 4,00,001-8,00,000
c. 8,00,001-12,00,000
d. 12,00,001-15,00,000
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QUESTIONNAIRE
Yes No
Yes No
Yes No
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Q6. Which bank is easily available everywhere?
Angel broking
HDFC
ICICI
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Q10. Which company provide you a large number of
product and services?
Angel broking
HDFC
ICICI
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