DANCE MODEL OF COMMUNICATION

Helical Model
● proposed by Frank Dance in 1967
● communication process similar to helix; which shows that communication is a dynamic and non-
linear process
● communication evolves from the very birth of an individual and continues until his/her existing
moment
● understands communication in a broader perspective and considers almost all the activities of an
individual in his/her entire life
● included the concept of time in this theory; communication is largely dependent on the past
● Communication process starts small, then gradually develops (which takes time to reach)
● The model shows the evolution of communication of human birth up to existing moment
● Communication is directly dependent on his/her past behavior as a child but can also modify
as the person grows.

Advantages
- Communication is two-way, interchangeable between sender and receiver
- Takes communication process speculative and intellectual
Disadvantages
- Purpose of communication is not always growth
- Abstract, not systematic/orderly, not testable

Sources:
https://www.communicationtheory.org/helical-model-of-communication/
https://www.businesstopia.net/communication/helical-model-communication