Agile & Design Thinking

1+1=3
Power Techniques which bring your project
to the next level

Solve Problems using Design Thinking + Business Thinking to Create Value

Agile methods help us to implement the things right
But how do we know that we are building the right
things?
 Scrum Role: The Product Owner
“The Product Owner is
responsible for maximizing the
value of the product”
Scrum Guide
How can the Product Owner and his team identify the
important features & requirements?
FETURES USED IN A TYPICAL SYSTEM

45% of the features are NEVER used

Only 20% of the features are used

ALWAYS or OFTEN
What makes it from your perspective so difficult to
identify the right requirements?
Please discuss with your neighbor to your left or right or both ()

2 Minutes
“IT’S NOT THE
CUSTOMER’S JOB
TO KNOW WHAT
THEY WANT.”
Steve Jobs
How can Design Thinking help?

Design Thinking With SAP is a

UNIQUE PROBLEM SOLVING
EXPERIENCE that brings
together BUSINESS THINKING
with DESIGN THINKING to
CREATE VALUE for your
CUSTOMERS.
 Design Thinking – What it takes
People:
multidisciplinary team(s) of T-shaped
people with a culture of empathy .
Environment and Materials
An environment with a culture of trust
and the space/material for creative
teamwork (post-its, brown paper,
flipcharts)
Approach
Highly iterative process consisting of
activities facilitated by Design Thinking
Coaches.
The six basic steps of Design Thinking
Research phase: Put yourself into the shoes of your
customer

Storytelling- a day in a life of……. Create a vision- first lowfi

prototype
Personas
Story Map with Personas- Creating, Structuring &
Sorting the product backlog
Combining Design Thinking & Agile Practices
Constantly improving your Prototype
 Finding the sweet spot
Design Thinking suggests to approach problems starting with the desirability
angle to find the “sweet spot” between Desirability, Feasibility and Viability.
Why Design Thinking works...

• It starts with empathy:

Put yourself into the shoes of your
customer from the very beginning.
• Team work: Unleash the power of
peoples creativity & know-how to
build the right solution.
• Constant check if you are on the
right track: Iterative Process with early
feed-back loops.
• Fail, but fail early Agile (low-fi)
prototyping ensures extreme agility.
 When do YOU start to Design Think?

Learn it yourself Do it together with us and

SAP Design Thinking Training your team
Next Course THINK1 Facilitation of Design Thinking
Workshops
3 & 4th of February
Den Bosch

Learn how it works yourself: Design Thinking Training

Agile and Design Thinking are a great match

Agile/Scrum helps us to:

Build the things right.

Design Thinking helps us to:

Build the right things.
Questions?

Jens Broetzmann
SAP Agile Consultant & Trainer

Business Transformation Services | SAP Netherlands

+31 6 53 43 24 23 | jens.broetzmann@sap.com | Linked In

My objective: Help customers to improve the effectiveness and efficiency of

SAP Project implementations.

►12,5 years experience in SAP project implementations.

►CSM | CSPO | Lean Green Belt | Design Thinking Coach

► Founder SAP NL Agile Initiative & Agile Concept

► Major SAP Agile customers: DSM | ERIKS | AKZO NOBEL | ACHMEA |

NIDERA | MAASTRICHT UNIVERSITY
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