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  • Multilateral Investment Guarantee Agency 1818 H Street, NW Washington, DC 20433 USA

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    Ahmed Mahmoud Soliman
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    The International Center for Investment Promotion, launched by the Multilateral Investment Guarantee Agency (MIGA), provides a free online service to support foreign direct investment promotion. The center combines multiple language resources to facilitate learning. MIGA works with regional organizations to translate promotion tools and materials into local languages to encourage investment in developing countries and emerging markets.

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    The International Center for Investment Promotion, launched by the Multilateral Investment Guarantee Agency (MIGA), provides a free online service to support foreign direct investment promotion. The center combines multiple language resources to facilitate learning. MIGA works with regional organizations to translate promotion tools and materials into local languages to encourage investment in developing countries and emerging markets.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views2 pages

    Multilateral Investment Guarantee Agency 1818 H Street, NW Washington, DC 20433 USA

    Uploaded by

    Ahmed Mahmoud Soliman
    The International Center for Investment Promotion, launched by the Multilateral Investment Guarantee Agency (MIGA), provides a free online service to support foreign direct investment promotion. The center combines multiple language resources to facilitate learning. MIGA works with regional organizations to translate promotion tools and materials into local languages to encourage investment in developing countries and emerging markets.

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    © All Rights Reserved
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    ‫ﻣﺮﺣﺒﺎ ﺑﻜﻢ ﻓﻲ ﺍﻟﻤﺮﻛﺰ‬ ‫ﻟﻮﻛﺎﻟﺔ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻀﻤﺎﻥ ﺍﻻﺳﺘﺜﻤﺎﺭ )ﻣﻴﺠﺎ(‪:‬‬ ‫ﺧﺪﻣﺔ ﻣﺠﺎﻧﻴﺔ ﻣﺒﺎﺷﺮﺓ ﻣﻦ ﺧﻼﻝ‬

    ‫ﻧﺸﺮ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻟﺪﻋﻢ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‬


    ‫ﺟﻬﺎﺯﻙ ﺍﻟﺤﺎﺳﻮﺏ‬
    ‫ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻟﻠﺘﺮﻭﻳﺞ‬ ‫ﺇﻥ )ﻣﻴﺠﺎ( ﻋﻀﻮ ﻓﻲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﺒﻨﻚ ﺍﻟﺪﻭﻟﻲ‪ ،‬ﺗﻢ ﺇﻧﺸﺎﺅﻫﺎ ﺑﻬﺪﻑ‬
    ‫ﺗﺸﺠﻴﻊ ﺗﺪﻓﻖ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﺇﻟﻰ ﺍﻟﺪﻭﻝ ﺍﻟﻨﺎﻣﻴﺔ ﻣﻦ‬
    ‫ﻟﻤﺼﺎﺩﺭ ﻣﻌﺮﻓﺔ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻠﻐﺎﺕ‬
    ‫ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‬ ‫ﺧﻼﻝ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺔ ﺍﻟﻀﻤﺎﻥ ﺿﺪ ﺍﻟﻤﺨﺎﻃﺮ ﻏﻴﺮ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻜﻞ ﻣﻦ‬
    ‫ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﻭﺍﻟﻤﻘﺘﺮﺿﻴﻦ ﻭﺗﻘﺪﻳﻢ ﺍﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ ﻟﺘﻌﺰﻳﺰ ﻗﺪﺭﺓ ﺍﻟﺪﻭﻝ‬
    ‫ﺃﻥ ﺍﻟﻠﻐﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ ﻫﻲ ﺍﻟﻠﻐﺔ ﺍﻷﺻﻠﻴﺔ ﺍﻟﺘﻲ ﻳﺼﺪﺭ ﺑﻬﺎ ﺍﻟﻤﺮﻛﺰ‬
    ‫ﺍﻻﻓﺘﺮﺍﺿﻲ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻭﻗﺪ ﻗﺮﺭﺕ ﻣﻴﺠﺎ‬
    ‫ﺍﻟﻨﺎﻣﻴﺔ ﻋﻠﻰ ﺟﺬﺏ ﺍﻻﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺨﺎﺻﺔ ﻭﺍﻻﺣﺘﻔﺎﻅ ﺑﻬﺎ‪.‬‬
    ‫ﻳﻌﺘﺒﺮ ﺍﻟﻤﺮﻛﺰ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﺍﻟﺬﻱ‬
    ‫‪www.fdipromotion.com‬‬ ‫ﺍﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﺆﺳﺴﺎﺕ ﺇﻗﻠﻴﻤﻴﺔ ﻟﺘﺮﺟﻤﺔ ﻭﺗﻄﻮﻳﺮ ﻧﺴﺦ ﻣﺤﻠﻴﺔ ﺑﻠﻐﺘﻬﺎ‬
    ‫ﺍﻷﻡ ﺗﻜﻮﻥ ﻣﺮﺗﺒﻄﺔ ﺑﺎﻟﻤﺮﻛﺰ ﺍﻷﺻﻠﻲ‪.‬‬
    ‫ﺃﻃﻠﻘﺘﻪ ﺍﻟﻮﻛﺎﻟﺔ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻀﻤﺎﻥ ﺍﻻﺳﺘﺜﻤﺎﺭ )ﻣﻴﺠﺎ(‪ ،‬ﺍﻟﺘﺎﺑﻌﺔ ﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﻭﻓﻲ ﺇﻃﺎﺭ ﺟﻬﺪﻫﺎ ﻟﺘﺸﺠﻴﻊ ﺍﻧﺴﻴﺎﺏ ﺍﻻﺳﺘﺜﻤﺎﺭﺍﺕ ﻓﻲ ﺍﻟﺪﻭﻝ ﺍﻟﻨﺎﻣﻴﺔ‬
    ‫ﺍﻟﺒﻨﻚ ﺍﻟﺪﻭﻟﻲ‪ ،‬ﺧﺪﻣﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‬ ‫ﻭﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﺷﺌﺔ ﻓﺈﻥ ﻣﻴﺠﺎ ﺑﺪﺃﺕ ﻣﻨﺬ ﻋﺎﻡ ‪ ١٩٩٥‬ﺑﺎﺳﺘﺨﺪﺍﻡ‬
    ‫ﻭﻳﻌﻨﻲ ﻫﺬﺍ ﺃﻥ ﺗﺘﻢ ﺗﺮﺟﻤﺔ ﻛﻞ ﻣﻦ ﺣﺰﻣﺔ ﺃﺩﻭﺍﺕ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‬
    ‫ﺗﺠﻤﻊ ﺑﻴﻦ ﻋﺪﺓ ﻣﺼﺎﺩﺭ ﻟﻠﻤﻌﺮﻓﺔ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻳﺴﻬﻞ ﺍﻟﻮﺻﻮﻝ‬ ‫ﺍﻻﻧﺘﺮﻧﺖ ﻟﺘﻮﻓﻴﺮ ﺑﻴﺎﻧﺎﺕ ﻣﺤﺪﺛﺔ ﻭﻣﻌﻠﻮﻣﺎﺕ ﻭﺗﺤﻠﻴﻼﺕ ﻟﻠﻤﺴﺘﺜﻤﺮﻳﻦ‬
    ‫ﻭﺍﻟﻤﻮﺍﺩ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﻭﻋﺪﺩ ﻣﻦ ﻣﺼﺎﺩﺭ ﺍﻟﺘﺮﻭﻳﺞ‪ ،‬ﺇﻟﻰ ﺟﺎﻧﺐ ﺍﻟﻠﻐﺔ‬
    ‫ﺇﻟﻴﻬﺎ ﻭﺗﻔﻴﺪ ﻓﻲ ﺗﻌﻤﻴﻖ ﺍﻟﺘﻌﻠﻢ ﻣﺒﺎﺷﺮﺓ ﻭﻣﺠﺎﻧﻴﺔ‪ .‬ﻭﻗﺪ ﺟﺎﺀﺕ ﻓﻜﺮﺓ‬ ‫ﻭﺍﻟﻤﺴﺘﺸﺎﺭﻳﻦ‪ .‬ﻭﺍﻟﻴﻮﻡ ﻳﺄﺗﻲ ﺗﺄﺳﻴﺲ ﺍﻟﻤﺮﻛﺰ ﺍﻻﻓﺘﺮﺍﺿﻲ ﻟﻠﺘﺮﻭﻳﺞ‬
    ‫ﺍﻹﻧﺠﻠﻴﺰﻳﺔ ﻟﻠﻤﺮﻛﺰ ﺍﻟﺘﻲ ﺃﻋﺪﺗﻬﺎ ﻣﻴﺠﺎ ﻭﺗﻄﻮﺭﻫﺎ ﺑﺎﺳﺘﻤﺮﺍﺭ‪ ،‬ﻭﻓﻖ ﻣﺎ‬
    ‫ﺇﻃﻼﻕ ﺍﻟﻤﺮﻛﺰ ﺃﺳﺎﺳﺎ ﻟﺪﻋﻢ ﻗﺪﺭﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻛﺈﺿﺎﻓﺔ ﻧﻮﻋﻴﺔ ﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﺨﺪﻣﺎﺕ‬
    ‫ﻳﻨﺴﺠﻢ ﻣﻊ ﺍﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻭﺑﻤﺎ ﻳﻨﺎﺳﺐ ﺧﺼﻮﺻﻴﺘﻬﺎ‪.‬‬
    ‫ﻟﻼﺳﺘﺜﻤﺎﺭ ﺑﺄﺳﺎﻟﻴﺐ ﺟﺬﺏ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻭﺍﺳﺘﺒﻘﺎﺀﻩ‬ ‫ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫﺎ ﻋﺒﺮ ﺷﺒﻜﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺑﻤﺎ ﺗﺘﻴﺤﻪ ﻟﻬﻴﺌﺎﺕ‬
    ‫ﻭﺑﺬﻟﻚ ﺃﺻﺒﺢ ﻫﻨﺎﻟﻚ ﺍﻵﻥ ﺗﺮﺟﻤﺎﺕ ﻣﺘﻮﺍﻓﺮﺓ ﺑﺎﻟﻠﻐﺎﺕ ﺍﻟﻌﺮﺑﻴﺔ‬
    ‫ﻓﻲ ﺍﻟﻘﻄﺮ ﺍﻟﻤﻀﻴﻒ‪ .‬ﻭﻗﺪ ﺍﺧﺘﻴﺮﺕ ﻟﻬﺬﺍ ﺍﻟﻐﺮﺽ ﻋﺪﺓ ﻣﺼﺎﺩﺭ ﻗﺎﺑﻠﺔ‬ ‫ﺗﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﺪﻭﻝ ﺍﻟﻨﺎﻣﻴﺔ ﻣﻦ ﺛﺮﻭﺓ ﻣﻦ ﺍﻟﻤﺼﺎﺩﺭ‬
    ‫ﻭﺍﻟﺮﻭﺳﻴﺔ ﻭﺍﻟﺼﺮﺑﻴﺔ‪ .‬ﻭﺳﺘﺘﻮﺍﻟﻰ ﺍﻟﻨﺴﺦ ﺍﻟﻤﺤﻠﻴﺔ ﺑﻠﻐﺎﺕ ﺃﺧﺮﻯ ﺗﺸﻤﻞ‬
    ‫ﻟﻠﺰﻳﺎﺩﺓ ﻭﺍﻹﺿﺎﻓﺔ ﺑﺎﺳﺘﻤﺮﺍﺭ ﺗﺘﻀﻤﻦ ﺁﻟﻴﺎﺕ ﻣﻌﺎﻟﺠﺔ ﺍﻟﺘﺤﺪﻳﺎﺕ ﻭﻃﺮﺡ‬ ‫ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﺍﻷﺩﻭﺍﺕ ﺍﻟﻔﻌﺎﻟﺔ ﻻﺳﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﺟﺬﺏ ﺗﺪﻓﻘﺎﺕ‬

    ‫ﺍﻟﻤﺮﻛﺰ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬
    ‫ﺍﻟﺼﻴﻨﻴﺔ ﻭﺍﻟﻔﺮﻧﺴﻴﺔ ﻭﺍﻟﺒﺮﺗﻐﺎﻟﻴﺔ ﻭﺍﻷﺳﺒﺎﻧﻴﺔ‪.‬‬
    ‫ﺣﻠﻮﻝ ﻣﻤﻜﻨﺔ ﻟﻠﺼﻌﻮﺑﺎﺕ ﺍﻟﺘﻲ ﺗﻮﺍﺟﻬﻬﺎ ﻫﻴﺌﺘﻜﻢ ﻓﻲ ﻣﺠﺎﻝ ﻋﻤﻠﻬﺎ‬ ‫ﺍﻻﺳﺘﺜﻤﺎﺭ ﺇﻟﻴﻬﺎ‪ .‬ﻭﻣﻦ ﺟﻬﺔ ﺃﺧﺮﻯ ﺗﻮﻓﺮ ﻣﻴﺠﺎ ﺧﺪﻣﺎﺕ ﺃﺧﺮﻯ ﻟﻌﺮﺽ‬
    ‫ﻻﺳﺘﻬﺪﺍﻑ ﻭﺗﻮﻟﻴﺪ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻭﺧﺪﻣﺔ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ‬ ‫ﺍﻟﻔﺮﺹ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ ﻭﺗﻮﻓﻴﺮ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻀﺮﻭﺭﻳﺔ ﻻﺗﺨﺎﺫ ﺍﻟﻘﺮﺍﺭ‬
    ‫ﺍﻟﻘﺎﺋﻤﻴﻦ‪.‬‬
    ‫ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‬ ‫ﺍﻻﺳﺘﺜﻤﺎﺭﻱ‪.‬‬
    ‫ﺗﺘﻌﺎﻭﻥ ﻣﻴﺠﺎ ﺣﺎﻟﻴﺎ ﻣﻊ ﺷﺮﻛﺎﺋﻬﺎ‪:‬‬
    ‫ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‬
    ‫ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻟﻀﻤﺎﻥ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻣﺆﺳﺴﺔ ﻋﺮﺑﻴﺔ ﺇﻗﻠﻴﻤﻴﺔ‬
    ‫ﻳﺮﻛﺰ ﺍﻟﻤﺮﻛﺰ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻋﻠﻰ‬ ‫ﻳﺪﺧﻞ ﻓﻲ ﻋﻀﻮﻳﺘﻬﺎ ‪ ٢١‬ﺩﻭﻟﺔ ﻋﺮﺑﻴﺔ‪ ،‬ﺑﺪﺃﺕ ﻧﺸﺎﻃﻬﺎ ﻋﺎﻡ ‪١٩٧٥‬‬
    ‫ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻟﻀﻤﺎﻥ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﻜﻮﻳﺖ‪.‬‬
    ‫ﺃﺳﺎﻟﻴﺐ ﺍﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﻭﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﺘﻲ ﺗﺒﺮﺯ ﺧﻼﻝ ﻣﻤﺎﺭﺳﺔ‬ ‫ﻟﺘﻌﺰﻳﺰ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻟﺘﻜﺎﻣﻞ ﺍﻟﻌﺮﺑﻲ ﺍﻹﻗﻠﻴﻤﻲ ﻣﻦ‬
    ‫ﺍﻷﻧﺸﻄﺔ ﺍﻟﻴﻮﻣﻴﺔ ﻭﻛﺬﻟﻚ ﻣﻦ ﺧﻼﻝ ﺍﺷﺘﺪﺍﺩ ﺣﺪﺓ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫ﺧﻼﻝ ﺗﻴﺴﻴﺮ ﺍﻧﺴﻴﺎﺏ ﺍﻻﺳﺘﺜﻤﺎﺭﺍﺕ ﻭﺍﻟﺘﺒﺎﺩﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻌﺮﺑﻴﺔ‬ ‫ﺍﻟﻮﻛﺎﻟﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻟﻤﺒﺎﺷﺮ ﻓﻲ ﺭﻭﺳﻴﺎ‪.‬‬
    ‫ﻓﻲ ﻭﻗﺘﻨﺎ ﺍﻟﺤﺎﺿﺮ ﻟﺠﻬﺔ ﺟﺬﺏ ﺣﺼﺔ ﻣﺘﺰﺍﻳﺪﺓ ﻣﻦ ﺗﺪﻓﻘﺎﺕ‬ ‫ﻭﺫﻟﻚ ﻋﺒﺮ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻀﻤﺎﻥ ﺿﺪ ﺍﻟﻤﺨﺎﻃﺮ ﺍﻟﺴﻴﺎﺳﻴﺔ‬
    ‫ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‪ ،‬ﻭﻫﻜﺬﺍ ﻓﺈﻥ ﺯﺍﺋﺮ ﺍﻟﻤﺮﻛﺰ ﺳﻴﻜﺘﺸﻒ‬ ‫ﻟﻼﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺒﻴﻨﻴﺔ ﻭﺍﻟﻀﻤﺎﻥ ﺿﺪ ﻛﻞ ﻣﻦ ﺍﻟﻤﺨﺎﻃﺮ‬ ‫ﺻﻨﺪﻭﻕ ﻓﻮﻳﻮﺩﻳﻨﺎ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﺼﺮﺏ ﻭﻣﻮﻧﺘﻲ ﻧﻴﺠﺮﻭ‪.‬‬
    ‫ﻭﺟﻮﺩ ﻣﺮﺍﺟﻊ ﻣﻔﻴﺪﺓ ﺗﺠﻴﺐ ﻋﻠﻰ ﺗﺴﺎﺅﻻﺗﻪ ﺍﻟﻤﻠﺤﺔ ﺣﻮﻝ ﻛﺎﻓﺔ‬ ‫ﺍﻟﺴﻴﺎﺳﻴﺔ ﻭﺍﻟﻤﺨﺎﻃﺮ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻻﺋﺘﻤﺎﻥ ﺍﻟﺼﺎﺩﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺒﻴﻨﻴﺔ‬

    ‫ﻣﺼﺪﺭ ﻟﻠﻤﻌﺮﻓﺔ ﻭﺍﻟﻤﻮﺍﺭﺩ‬


    ‫ﺍﻟﺠﻮﺍﻧﺐ ﺍﻟﻤﺘﻌﻠﻘﺔ ﺑﺎﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‪ ،‬ﻭﻣﺼﺎﺩﺭ ﺑﺤﺜﻴﻪ‬ ‫ﻭﺗﻠﻚ ﺍﻟﻤﺘﺠﻬﺔ ﺇﻟﻰ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻛﻤﺎ ﺗﻘﻮﻡ ﺑﺪﻭﺭ ﻣﻜﻤﻞ ﻟﺘﺮﻗﻴﺔ‬
    ‫ﻣﺨﺘﻠﻔﺔ ﻟﺘﺤﺪﻳﺪ ﻭﺗﺘﺒﻊ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ‪ ،‬ﻭﺃﺩﻭﺍﺕ ﻣﺘﻌﺪﺩﺓ‬ ‫ﺍﻟﻮﻋﻲ ﺍﻻﺳﺘﺜﻤﺎﺭﻱ ﻭﻧﺸﺮ ﺍﻟﻤﻌﺮﻓﺔ ﺑﻘﻀﺎﻳﺎ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻭﺍﺗﺠﺎﻫﺎﺗﻪ ﻋﺒﺮ‬
    ‫ﺗﺒﻴﻦ ﻛﻴﻔﻴﺔ ﻭﺿﻊ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﻪ ﻓﻌﺎﻟﺔ ﻟﻠﺘﺮﻭﻳﺞ‪ ،‬ﻭﺩﺭﺍﺳﺎﺕ ﻟﻨﻤﺎﺫﺝ‬
    ‫ﺣﺎﻻﺕ ﻣﺮﺟﻌﻴﺔ ﻟﻼﺳﺘﺮﺷﺎﺩ ﺑﻬﺎ ﻓﻲ ﻫﻴﻜﻠﺔ ﻧﻈﻢ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻭﺃﻣﺜﻠﺔ‬ ‫ﺍﻟﺘﻌﻠﻴﻤﻴﺔ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ‬ ‫ﻣﻄﺒﻮﻋﺎﺕ ﻣﺘﺨﺼﺼﺔ ﺃﻫﻤﻬﺎ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺴﻨﻮﻱ ﺍﻟﺬﻱ ﻳﺮﺻﺪ ﻣﻨﺎﺥ‬
    ‫ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺗﻘﺪﻳﻢ ﺍﻟﺨﺪﻣﺔ ﺍﻟﻔﻨﻴﺔ ﻟﺪﻋﻢ ﺟﻬﻮﺩ‬
    ‫ﻓﺮﺻﺔ ﻟﺘﻌﺰﻳﺰ ﻗﺪﺭﺓ‬
    ‫ﻷﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳﺎﺕ ﻟﻺﻓﺎﺩﺓ ﻣﻨﻬﺎ ﻓﻲ ﻭﺿﻊ ﺧﻄﻂ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﺃﺧﻴﺮﺍ‬
    ‫ﺍﺳﺘﺨﺪﺍﻣﻪ ﻛﻮﺳﻴﻂ ﻟﻠﺘﻌﻠﻴﻢ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻟﺘﻄﻮﻳﺮ ﻗﺪﺭﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ‬
    ‫ﻣﺠﺎﻝ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‬ ‫ﺍﻟﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‪.‬‬ ‫ﻗﻄﺮﻙ ﻟﺠﺬﺏ ﺍﻻﺳﺘﺜﻤﺎﺭ‬
    ‫ﻭﻣﻬﺎﺭﺍﺗﻬﻢ ﺍﻟﻤﻬﻨﻴﺔ‪.‬‬ ‫ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‬
    ‫ﻣﻦ ﻫﻢ ﻣﺴﺘﺨﺪﻣﻮ ﺍﻟﻤﺮﻛﺰ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺇﻥ ﻣﺼﺎﺩﺭ ﻣﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺮﻛﺰ ﺍﻻﻓﺘﺮﺍﺿﻲ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ‬
    ‫ﺍﻟﻤﺒﺎﺷﺮ ﺳﺘﻜﻮﻥ ﻣﺘﺎﺣﺔ ﻟﻚ ﻟﺘﺤﺴﻴﻦ ﻣﻨﻬﺞ ﺍﻟﺘﺨﻄﻴﻂ ﻭﺍﻟﺘﻨﻔﻴﺬ‬
    ‫ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ؟‬ ‫ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻟﻀﻤﺎﻥ ﺍﻻﺳﺘﺜﻤﺎﺭ‬
    ‫ﻟﻸﻧﺸﻄﺔ ﺍﻟﺘﺮﻭﻳﺠﻴﺔ ﺍﻟﺘﻲ ﺳﺘﻌﺰﺯ ﻭﺿﻊ ﻗﻄﺮﻙ ﻭﺩﻭﺭ ﻫﻴﺌﺘﻚ ﻓﻲ‬
    ‫ﺃﻭﺳﺎﻁ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ ﻭﺍﻟﻘﺎﺋﻤﻴﻦ ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ‪:‬‬
    ‫ﺹ‪ .‬ﺏ‪ ٢٣٥٦٨ .‬ﺍﻟﺼﻔﺎﺓ ‪١٣٠٩٦‬‬
    ‫ﺻﻤﻢ ﻭﻃﻮﺭ ﻫﺬﺍ ﺍﻟﻤﺮﻛﺰ ﻟﻐﺮﺽ ﺧﺪﻣﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺮﻭﻳﺞ‬
    ‫ﻟﻼﺳﺘﺜﻤﺎﺭ ﺑﺎﺧﺘﻼﻑ ﻣﺴﺘﻮﻳﺎﺗﻬﻢ ﻭﺩﺭﺟﺔ ﺧﺒﺮﺗﻬﻢ ﻭﻣﻨﻬﻢ‪:‬‬ ‫ﺍﻟﻜﻮﻳﺖ ‪ -‬ﺩﻭﻟﺔ ﺍﻟﻜﻮﻳﺖ‬ ‫ﺗﻌﻤﻴﻖ ﺍﻟﻔﻬﻢ ﺣﻮﻝ ﻛﻴﻔﻴﺔ ﺇﺩﻣﺎﺝ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‬ ‫‪r‬‬
    ‫‪www.iaigc.org‬‬ ‫ﻓﻲ ﺻﻤﻴﻢ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻠﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‪.‬‬
    ‫‪ r‬ﺍﻟﻌﺎﻣﻠﻴﻦ ﺍﻟﺠﺪﺩ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺮﻭﻳﺞ‪.‬‬
    ‫ﺗﻄﻮﻳﺮ ﺃﺳﺎﻟﻴﺐ ﺇﺩﺍﺭﺓ ﺍﻟﺤﻤﻼﺕ ﺍﻟﺘﺮﻭﻳﺠﻴﺔ ﺍﻟﺘﻲ ﺗﺠﺘﺬﺏ ﻧﺨﺒﺔ‬ ‫‪r‬‬
    ‫‪ r‬ﺍﻟﻜﻮﺍﺩﺭ ﺍﻹﺩﺍﺭﻳﺔ ﺍﻟﻌﻠﻴﺎ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﺘﺮﻭﻳﺞ‪.‬‬ ‫ﻣﺘﻤﻴﺰﺓ ﻣﻦ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﻟﻘﻄﺮﻙ ﻓﻲ ﻗﻄﺎﻋﺎﺕ ﺍﻷﻭﻟﻮﻳﺔ‪.‬‬
    ‫‪ r‬ﻓﺮﻕ ﺍﻟﻌﻤﻞ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪.‬‬ ‫ﺗﻌﻠﻢ ﺃﻓﻀﻞ ﺍﻟﻮﺳﺎﺋﻞ ﻟﻘﻴﺎﺱ ﺍﻟﻌﻮﺍﻣﻞ ﻟﻠﻌﻮﺍﻣﻞ ﺍﻟﺮﺋﻴﺴﻴﺔ ﺍﻟﺘﻲ‬ ‫‪r‬‬
    ‫‪ r‬ﺍﻟﺪﺑﻠﻮﻣﺎﺳﻴﻮﻥ ﺍﻟﺬﻳﻦ ﻳﻤﺜﻠﻮﻥ ﻗﻄﺮﻫﻢ ﺃﻭ ﻳﻨﺴﻘﻮﻥ ﻣﻊ ﻫﻴﺌﺎﺕ‬ ‫ﺗﺆﺛﺮ ﺑﺎﻟﺒﻴﺌﺔ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ ﻟﻘﻄﺮﻙ ﻭﺗﺤﺪﺩ ﺟﺎﺫﺑﻴﺘﻪ‪.‬‬
    ‫ﺗﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﺨﺎﺭﺝ‪.‬‬
    ‫ﺗﺤﺴﻴﻦ ﻭﺳﺎﺋﻞ ﺍﻟﺘﻘﻴﻴﺲ ﻭﺍﻟﺘﻘﻴﻴﻢ ﻓﻲ ﺗﻨﻔﻴﺬ ﺍﻷﻧﺸﻄﺔ‬ ‫‪r‬‬
    ‫‪ r‬ﻣﺪﺭﺍﺀ ﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﺘﻨﻔﻴﺬﻳﻴﻦ ﻓﻲ ﺑﺮﺍﻣﺞ ﺍﻟﺨﺼﺨﺼﺔ‪.‬‬ ‫‪World Bank Group‬‬ ‫ﺍﻟﺘﺮﻭﻳﺠﻴﺔ ﻭﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﺍﻟﻤﻨﺎﻓﺴﻮﻥ‪.‬‬
    ‫‪ r‬ﻭﺍﺿﻌﻮ ﺳﻴﺎﺳﺎﺕ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‪.‬‬ ‫‪Multilateral Investment Guarantee Agency‬‬ ‫ﺍﻛﺘﺴﺎﺏ ﺍﻟﻤﻌﺮﻓﺔ ﻟﺘﻌﺰﻳﺰ ﺟﻬﻮﺩ ﺍﻟﺪﻋﻮﺓ ﻹﺻﻼﺡ ﺍﻟﺴﻴﺎﺳﺎﺕ‬ ‫‪r‬‬
    ‫‪ r‬ﺧﺒﺮﺍﺀ ﺍﻟﺘﺮﻭﻳﺞ ﻓﻲ ﺍﻟﻐﺮﻑ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺘﺠﻤﻌﺎﺕ ﺍﻟﻤﻬﻨﻴﺔ‪.‬‬
    ‫‪1818 H Street, NW‬‬ ‫ﻭﺗﺒﺴﻴﻂ ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻟﺘﻲ ﺗﺸﻜﻞ ﻣﻌﻴﻘﺎﺕ ﺃﻣﺎﻡ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ‬
    ‫‪ r‬ﺍﻟﻌﺎﻣﻠﻮﻥ ﻓﻲ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻭﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﻤﻮﺟﻬﺔ ﻟﻠﺘﺼﺪﻳﺮ‪.‬‬
    ‫‪Washington, DC 20433‬‬ ‫ﻭﺍﺳﺘﻄﻼﻉ ﻭﺳﺎﺋﻞ ﺗﻨﻮﻳﻊ ﻣﺼﺎﺩﺭ ﺍﻟﺘﻤﻮﻳﻞ ﻟﺪﻋﻢ ﺃﻧﺸﻄﺔ‬
    ‫‪USA‬‬ ‫ﻫﻴﺌﺘﻚ‪.‬‬

    ‫ﻣﺴﺘﺨﺪﻣﻮﻥ ﺁﺧﺮﻭﻥ ﻟﻠﻤﺮﻛﺰ‪:‬‬


    ‫ﺭﻓﻊ ﻣﻬﺎﺭﺍﺕ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻤﺴﺘﺜﻤﺮ ﻭﺭﻋﺎﻳﺘﻪ ﻭﺍﻻﺣﺘﻔﺎﻅ‬ ‫‪r‬‬
    ‫ﺑﺎﺳﺘﺜﻤﺎﺭﻩ ﻓﻲ ﻗﻄﺮﻙ‪.‬‬
    ‫‪ r‬ﻣﺰﻭﺩﻭ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻔﻨﻴﺔ‪.‬‬
    ‫‪ r‬ﺍﻟﻤﺴﺘﺸﺎﺭﻭﻥ ﺍﻟﻤﺨﺘﺼﻮﻥ ﺑﺎﺧﺘﻴﺎﺭ ﺍﻟﻤﻮﻗﻊ ﺍﻻﺳﺘﺜﻤﺎﺭﻱ ﺍﻟﺬﻳﻦ‬
    ‫ﻳﺘﻌﺎﻣﻞ ﻣﻌﻬﻢ ﺍﻟﻤﺴﺘﺜﻤﺮﻭﻥ ﺃﻭ ﻫﻴﺌﺎﺕ ﺗﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ‪.‬‬

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    ‫ﺣﺪﺩ ﺧﻴﺎﺭﺍﺗﻚ ﻭﺍﻧﻄﻠﻖ!‬
    ‫ﺣﺰﻣﺔ ﺃﺩﻭﺍﺕ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ!‬
    ‫ﺗﻌﺪﺩ ﻣﺼﺎﺩﺭ ﺍﻟﺘﺮﻭﻳﺞ ﺍﻟﻤﺘﺎﺣﺔ‬ ‫ﺗﺘﻮﺍﻓﺮ ﻣﺒﺎﺷﺮﺓ ﻋﻠﻰ ﺷﺒﻜﺔ‬
    ‫ﻟﻼﺳﺘﺨﺪﺍﻡ ﺍﻟﻔﻮﺭﻱ ﻓﻲ ﻛﻞ ﻭﻗﺖ‬ ‫‪www.fdipromotion.com‬‬ ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‪...‬‬

    ‫ﻭﻓﺮﺕ )ﻣﻴﺠﺎ( ﺣﺰﻣﺔ ﺃﺩﻭﺍﺕ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‪ ،‬ﺍﻟﺘﻲ ﺗﻤﺜﻞ‬


    ‫ﻳﻮﻓﺮ ﺍﻟﻤﺮﻛﺰ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻻﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻣﺎ ﻳﺰﻳﺪ‬ ‫ﻃﻠﻴﻌﺔ ﺇﺻﺪﺍﺭﺍﺗﻬﺎ ﺍﻟﻤﻄﺒﻮﻋﺔ‪ ،‬ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬
    ‫ﻋﻦ ‪ ٣٠٠‬ﻣﺼﺪﺭ ﻭﺩﻟﻴﻞ ﻟﻠﺘﺮﻭﻳﺞ ﺍﺳﺘﻨﺎﺩﺍ ﺇﻟﻰ ﺗﺠﺎﺭﺏ ﺁﺧﺮﻳﻦ ﻓﻲ ﻣﺠﺎﻝ‬ ‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻭﺗﺘﻜﻮﻥ ﻫﺬﻩ ﺍﻟﺤﺰﻣﺔ ﻣﻦ ‪ ٩‬ﻧﻤﺎﺫﺝ ﺗﺴﺘﻌﺮﺽ ﺧﻄﻮﺓ‬
    ‫ﺗﺮﻭﻳﺞ ﺍﻻﺳﺘﺜﻤﺎﺭ‪.‬‬ ‫ﺑﺨﻄﻮﺓ ﺍﻟﻮﻇﺎﺋﻒ ﺍﻷﺳﺎﺳﻴﺔ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﻮﺿﻊ ﻭﺗﻨﻔﻴﺬ ﻭﺟﺬﺏ‬
    ‫ﻭﺍﻻﺣﺘﻔﺎﻅ ﺑﺎﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‪.‬‬
    ‫ﻭﺗﺘﻜﻮﻥ ﻫﺬﻩ ﺍﻟﻤﺼﺎﺩﺭ ﻣﻦ‪:‬‬
    ‫ﻧﻤﻮﺫﺝ ﺍ‪ :‬ﻣﺎﻫﻴﺔ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ – ﻳﺴﺘﻌﺮﺽ‬
    ‫ﻧﻤﺎﺫﺝ ﻷﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳﺎﺕ‪.‬‬ ‫‪r‬‬ ‫ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ ﺍﺗﺠﺎﻫﺎﺕ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ ﻭﺍﻟﻌﻮﺍﻣﻞ‬
    ‫ﺇﺭﺷﺎﺩﺍﺕ ﺗﻄﺒﻴﻘﻴﺔ‪.‬‬ ‫‪r‬‬ ‫ﺍﻟﺘﻲ ﺗﺆﺛﺮ ﻋﻠﻴﻪ ﻭﻛﻴﻔﻴﺔ ﺍﺧﺘﻴﺎﺭ ﺍﻟﻤﻮﻗﻊ ﺍﻻﺳﺘﺜﻤﺎﺭﻱ ﻣﻦ ﻗﺒﻞ‬
    ‫ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﻭﺍﻟﻔﻮﺍﺋﺪ ﺍﻟﻤﺘﻮﺧﺎﻩ ﻣﻨﻪ ﻟﻠﻘﻄﺮ ﺍﻟﻤﻀﻴﻒ‪.‬‬
    ‫ﻟﻮﺍﺋﺢ ﻟﻠﻤﺮﺍﺟﻌﺔ ﻭﺧﻄﻮﻁ ﻋﺮﻳﻀﺔ ﻟﻼﺳﺘﺮﺷﺎﺩ‪.‬‬ ‫‪r‬‬
    ‫ﺗﺤﻠﻴﻼﺕ ﻭﻗﺮﺍﺀﺍﺕ ﻭﺗﻘﺎﺭﻳﺮ‪.‬‬ ‫‪r‬‬
    ‫ﻧﻤﺎﺫﺝ ﻷﻃﺮ ﺍﻟﺘﻌﺎﻣﻞ‪.‬‬ ‫‪r‬‬ ‫ﻧﻤﻮﺫﺝ ‪ :٢‬ﺗﻜﻮﻳﻦ ﻫﻴﺌﺔ ﻟﺘﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ – ﻳﺴﺘﻌﺮﺽ‬
    ‫ﻧﻤﺎﺫﺝ ﻭﻋﻴﻨﺎﺕ ﻟﻤﻮﺍﺩ ﺣﻤﻼﺕ ﺗﺮﻭﻳﺠﻴﺔ‪.‬‬ ‫‪r‬‬ ‫ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ ﺍﻟﻤﻜﻮﻧﺎﺕ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻓﻲ ﺇﻧﺸﺎﺀ ﻫﻴﺌﺔ ﻣﺴﺘﻘﻠﺔ‬
    ‫ﻣﺨﺘﺼﺔ ﺑﺘﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺃﻭ ﺇﻋﺎﺩﺓ ﻫﻴﻜﻠﺔ ﻫﻴﺌﺔ ﻗﺎﺋﻤﺔ‪،‬‬
    ‫ﻭﺗﺤﺪﻳﺪ ﺃﻫﺪﺍﻓﻬﺎ ﻭﻫﻴﻜﻠﻬﺎ ﺍﻟﺘﻨﻈﻴﻤﻲ ﻭﻣﻬﻤﺘﻬﺎ ﺍﻷﺳﺎﺳﻴﺔ ﻭﺍﻟﻜﺎﺩﺭ‬
    ‫ﺍﻟﻮﻇﻴﻔﻲ ﺍﻟﻤﻨﺎﺳﺐ‪.‬‬

    ‫ﺍﻟﺒﺤﺚ ﻓﻲ ﻣﺼﺎﺩﺭ ﺍﻟﺘﺮﻭﻳﺞ‬ ‫ﻧﻤﻮﺫﺝ ‪ :٣‬ﻭﺿﻊ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﻪ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ‬


    ‫– ﻳﺴﺘﻌﺮﺽ ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ ﻛﻴﻔﻴﺔ ﻭﺿﻊ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﻪ ﻟﻠﺘﺮﻭﻳﺞ‬
    ‫ﺗﺴﺘﻄﻴﻊ ﺍﻟﺪﺧﻮﻝ ﻣﺒﺎﺷﺮﺓ ﺇﻟﻰ ﻗﺎﻋﺪﺓ ﻣﺘﻜﺎﻣﻠﺔ ﺗﻀﻢ ﻛﺎﻓﺔ ﺍﻟﻤﺼﺎﺩﺭ‬ ‫ﻟﻼﺳﺘﺜﻤﺎﺭ ﺗﺴﺘﻨﺪ ﺇﻟﻰ ﺧﺼﺎﺋﺺ ﺍﻟﻤﻮﻗﻊ ﺑﻌﺪ ﺗﺤﺪﻳﺪ ﻧﻘﺎﻁ ﻗﻮﺗﻪ‬
    ‫ﻭﻧﻘﺎﻁ ﺿﻌﻔﻪ‪.‬‬
    ‫ﺍﻟﺘﺮﻭﻳﺠﻴﺔ ﺍﻟﻤﺘﻮﺍﻓﺮﺓ ﻋﺒﺮ ﺍﻟﺼﻔﺤﺔ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻟﻠﻤﺮﻛﺰ ﺍﻻﻓﺘﺮﺍﺿﻲ‬
    ‫ﻟﻠﺘﺮﻭﻳﺞ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻻﺟﻨﺒﻲ ﺍﻟﻤﺒﺎﺷﺮ‪ ،‬ﺍﻭ ﻳﻤﻜﻦ ﺍﻻﻓﺎﺩﺓ ﻣﻨﻬﺎ ﻣﻦ ﺧﻼﻝ‬ ‫ﻧﻤﻮﺫﺝ ‪ :٤‬ﺗﻜﻮﻳﻦ ﺍﻟﺸﺮﺍﻛﺎﺕ ﺍﻟﻔﻌﺎﻟﺔ – ﻳﺴﺘﻌﺮﺽ ﻫﺬﺍ‬
    ‫ﺍﺳﺘﺨﺪﺍﻡ ﺁﻟﻴﺎﺕ ﺍﻟﺒﺤﺚ ﻭﺍﻻﺳﺘﺮﺟﺎﻉ ﻣﻦ ﺧﻼﻝ ﺍﺩﺧﺎﻝ ﻛﻠﻤﺔ ﺃﺳﺎﺳﻴﺔ‬ ‫ﺍﻟﻨﻤﻮﺫﺝ ﻛﻴﻔﻴﺔ ﺍﺧﺘﻴﺎﺭ ﺍﻟﺸﺮﻛﺎﺀ ﻭﺇﺩﺍﺭﺓ ﺍﻟﻌﻼﻗﺎﺕ ﻣﻌﻬﻢ ﻭﺗﻘﻴﻴﻢ‬
    ‫ﺃﻭ ﺗﺤﺪﻳﺪ ﺍﻟﻤﻮﺿﻮﻉ ﺃﻭ ﻧﻮﻉ ﺍﻟﻤﺼﺪﺭ‪ ،‬ﺍﻭ ﻣﻦ ﺧﻼﻝ ﻣﻮﻗﻌﻬﺎ ﺿﻤﻦ ﺣﺰﻣﺔ‬ ‫ﻧﺠﺎﺡ ﺍﻟﺸﺮﺍﻛﺎﺕ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻷﻫﺪﺍﻑ ﺍﻟﻤﻮﺿﻮﻋﺔ‪.‬‬
    ‫ﺃﺩﻭﺍﺕ ﺍﻟﺘﺮﻭﻳﺞ )ﻣﻦ ﻧﻤﻮﺫﺝ ‪ ١‬ﺇﻟﻰ ﻧﻤﻮﺫﺝ ‪ (٩‬ﻭﻓﻖ ﻣﻼﺀﻣﺘﻬﺎ ﻟﻠﻤﻮﺿﻮﻉ‬
    ‫ﺍﻟﻤﻄﺮﻭﺡ ﻓﻲ ﺍﻟﻨﻤﻮﺫﺝ‪.‬‬

    ‫ﻧﻤﻮﺫﺝ ‪ :٥‬ﺗﻌﺰﻳﺰ ﺍﻻﻧﻄﺒﺎﻉ ﺍﻟﻌﺎﻡ ﻟﻠﻘﻄﺮ‪-‬‬


    ‫ﻳﺴﺘﻌﺮﺽ ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ ﻛﻴﻔﻴﺔ ﺭﺻﺪ ﺍﻧﻄﺒﺎﻉ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﻋﻦ‬
    ‫ﺍﻟﻘﻄﺮ ﻭﺗﺤﺪﻳﺪ ﻧﻘﺎﻁ ﺍﻟﻘﻮﺓ ﻭﺍﻟﻀﻌﻒ ﻓﻴﻪ ﻭﺗﻨﻔﻴﺬ ﺣﻤﻠﺔ ﻟﺒﻨﺎﺀ‬
    ‫ﺍﻻﻧﻄﺒﺎﻉ ﺍﻟﻌﺎﻡ ﺍﻻﻳﺠﺎﺑﻲ‪.‬‬

    ‫ﻧﻤﻮﺫﺝ ‪ :٦‬ﺍﺳﺘﻬﺪﺍﻑ ﻭﺗﻮﻟﻴﺪ ﺍﻟﻔﺮﺹ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ‬


    ‫– ﻳﺴﺘﻌﺮﺽ ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ ﺍﻷﺩﻭﺍﺕ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻭﺍﻟﻤﻨﻬﺞ ﺍﻟﻤﻤﻜﻦ‬
    ‫ﺇﺗﺒﺎﻋﻪ ﻟﻮﺿﻊ ﻗﻮﺍﻋﺪ ﺗﺘﺒﻊ ﻟﻠﻔﺮﺹ ﺍﻟﻤﺤﺘﻤﻠﺔ ﻟﺘﻮﻟﻴﺪ ﺍﻻﺳﺘﺜﻤﺎﺭ‬
    ‫ﻭﻛﻴﻔﻴﺔ ﺗﻨﻔﻴﺬ ﺍﻟﺤﻤﻼﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺎﺳﺘﻬﺪﺍﻑ ﺍﻟﻤﺴﺘﺜﻤﺮﻥ‬
    ‫ﺳﺠﻞ ﻭﺍﺑﺤﺚ‬ ‫ﺍﻟﻤﺤﺘﻤﻠﻴﻦ‪.‬‬
    ‫ﺳﺠﻞ ﻋﻨﻮﺍﻥ ﺑﺮﻳﺪﻙ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻭﺍﺧﺘﺮ ﻛﻠﻤﺔ ﺍﻟﺴﺮ‬ ‫ﺍﻟﺒﺤﺚ ﻋﻦ ﺍﻟﻤﺴﺘﺜﻤﺮ‬ ‫ﺑﺮﻧﺎﻣﺞ ﺍﻳﺒﺎ ﻭﺭﻛﺲ )‪(IPA works‬‬
    ‫ﺛﻢ ﻗﻢ ﺑﺰﻳﺎﺭﺓ ﺍﻟﻤﻮﻗﻊ ﻛﻠﻤﺎ ﺭﻏﺒﺖ ﺑﺬﻟﻚ ﻭﻳﻤﻜﻨﻚ‬ ‫ﺍﺑﺤﺚ ﺃﻭ ﺍﺳﺘﻄﻠﻊ ﻣﺒﺎﺷﺮﺓ ﻋﺒﺮ ﺟﻬﺎﺯﻙ‬ ‫ﺍﺳﺘﺨﺪﻡ ﺑﺮﻧﺎﻣﺞ ﺍﻳﺒﺎ ﻭﺭﻛﺲ ﺍﻟﻤﻔﺘﻮﺡ‬
    ‫ﺑﻌﺪﻫﺎ ﺍﺳﺘﺨﺪﺍﻡ ﻛﺎﻓﺔ ﻣﺰﺍﻳﺎ ﺍﻟﻤﻮﻗﻊ ﻭﻣﻜﻮﻧﺎﺗﻪ ﺑﺪﺀ‬ ‫ﻭﻣﻦ ﺧﻼﻝ ﺍﻟﻤﺮﻛﺰ ﻓﻲ ﻗﺎﻋﺪﺓ ﺍﻟﻜﺘﺮﻭﻧﻴﺔ‬ ‫ﻓﻲ ﺗﺼﻤﻴﻢ ﺃﻭ ﺗﻄﻮﻳﺮ ﺍﻟﻤﻮﻗﻊ ﺍﻟﺸﺒﻜﻲ‬ ‫ﻧﻤﻮﺫﺝ ‪ :٧‬ﺧﺪﻣﺔ ﺍﻟﻤﺴﺘﺜﻤﺮ – ﻳﺴﺘﻌﺮﺽ ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ‬
    ‫ﻣﻦ ﺍﻟﺼﻔﺤﺔ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻭﻭﺻﻮﻻ ﺇﻟﻰ ﺍﻟﺨﻴﺎﺭﺍﺕ‬ ‫ﻟﻠﻤﻌﻠﻮﻣﺎﺕ ﻣﺼﻨﻔﺔ ﺣﺴﺐ ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﻟﻬﻴﺌﺘﻚ ﻭﻟﺘﻌﺰﻳﺰ ﺍﺳﺘﺨﺪﺍﻣﺎﺕ ﺗﻄﺒﻴﻘﺎﺕ‬ ‫ﺍﻟﻮﺳﺎﺋﻞ ﻭﺍﻵﻟﻴﺎﺕ ﺍﻟﻤﻄﻠﻮﺏ ﺍﺳﺘﺨﺪﺍﻣﻬﺎ ﻭﺗﻄﺒﻴﻘﻬﺎ ﻟﺨﺪﻣﺔ‬
    ‫ﺍﻟﻤﺘﺎﺣﺔ ﻣﻦ ﺧﻼﻝ ﻟﻮﺣﺔ ﺍﻟﺒﺤﺚ ﻭﺍﻳﻘﻮﻧﺎﺕ‬ ‫ﻭﺍﻟﻘﻄﺎﻋﺎﺕ‪ ،‬ﻭﻛﺬﻟﻚ ﺑﺎﻟﺪﺧﻮﻝ ﺇﻟﻰ‬ ‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺑﺤﻴﺚ‬ ‫ﺍﻟﻤﺴﺘﺜﻤﺮ ﻟﺠﻬﺔ ﺗﺮﺗﻴﺐ ﺍﻟﺰﻳﺎﺭﺍﺕ ﻟﻠﻤﻮﺍﻗﻊ ﻭﺗﻨﻈﻴﻢ ﺑﺮﻧﺎﻣﺞ‬
    ‫ﺍﻟﻤﺤﺘﻮﻯ ﻭﻣﺤﺮﻛﺎﺕ ﺍﻟﺒﺤﺚ‪ .‬ﺍﺑﺤﺚ ﺃﻭ ﺍﺳﺘﻄﻠﻊ‬ ‫ﻣﺘﻜﺎﻣﻞ ﻟﺮﻋﺎﻳﺔ ﺍﻟﻤﺴﺘﺜﻤﺮ ﻭﺗﻠﺒﻴﺔ ﺍﺣﺘﻴﺎﺟﺎﺗﻪ‪.‬‬
    ‫ﻣﺤﺘﻮﻯ ﻗﻮﺍﻋﺪ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﻓﻖ ﺍﻟﻘﻄﺎﻉ‬ ‫ﻋﺪﺩ ﻣﻦ ﺍﻟﺒﻮﺍﺑﺎﺕ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﻟﺨﺎﺻﺔ‬ ‫ﻳﺴﺘﻄﻴﻊ ﺍﻟﻌﺎﻣﻠﻮﻥ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﺘﺴﻮﻳﻖ‬
    ‫ﺃﻭ ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﺧﻼﻝ ﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﻤﺘﺎﺣﺔ ﻟﻠﺒﻮﺍﺑﺎﺕ‬ ‫ﺑﺼﻨﺎﻋﺎﺕ ﻣﺤﺪﺩﺓ ﻭﻋﻨﺎﻭﻳﻦ ﺗﺠﻤﻌﺎﺕ‬ ‫ﻓﻲ ﻫﻴﺌﺎﺕ ﺗﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻣﻦ ﺇﺩﺧﺎﻝ‬
    ‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﻭﻗﻮﺍﻋﺪ ﺑﻴﺎﻧﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ ﻭﻏﺮﻑ‬ ‫ﺍﻷﻋﻤﺎﻝ ﻭﺃﺩﻟﺔ ﺍﻟﺸﺮﻛﺎﺕ ﻭﻣﺼﺎﺩﺭ ﺍﻷﺧﺒﺎﺭ‬ ‫ﻭﺇﺩﺍﺭﺓ ﻣﺤﺘﻮﻯ ﺍﻟﻤﻮﻗﻊ ﺍﻟﺸﺒﻜﻲ ﺑﺪﻭﻥ‬ ‫ﻧﻤﻮﺫﺝ ‪ :٨‬ﻣﺘﺎﺑﻌﺔ ﺍﻷﻧﺸﻄﺔ ﻭﺗﻘﻴﻴﻢ ﺍﻟﻨﺘﺎﺋﺞ – ﻳﻘﺪﻡ ﻫﺬﺍ‬
    ‫ﺍﻟﺘﺠﺎﺭﺓ ﻭﻣﺼﺎﺩﺭ ﺍﻷﺧﺒﺎﺭ ﻭﻣﻌﻠﻮﻣﺎﺕ ﺍﻟﺴﻮﻕ‪.‬‬ ‫ﺍﻟﻤﺎﻟﻴﺔ ﻭﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻣﻌﻠﻮﻣﺎﺕ ﺍﻟﺴﻮﻕ‪.‬‬ ‫ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﻣﻬﺎﺭﺍﺕ ﻣﺒﺮﻣﺞ ﻣﺘﺨﺼﺺ‪.‬‬ ‫ﺍﻟﻨﻤﻮﺫﺝ ﺇﺭﺷﺎﺩﺍﺕ ﻋﻤﻠﻴﺔ ﺣﻮﻝ ﺃﺩﻭﺍﺕ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ‬
    ‫ﻹﻳﻀﺎﺡ ﻣﺪﻯ ﺃﻫﻤﻴﺔ ﻧﺸﺎﻁ ﺍﻟﺘﺮﻭﻳﺞ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﺤﻜﻮﻣﺎﺕ‬
    ‫ﻭﺍﻟﺒﺤﺚ ﻋﻦ ﻭﺳﺎﺋﻞ ﻟﻠﺘﻤﻮﻳﻞ ﻭﺍﻟﺪﻋﻢ ﺍﻟﻤﺎﻟﻲ‪.‬‬

    ‫ﻧﻤﻮﺫﺝ ‪ :٩‬ﺍﻟﺘﺮﻭﻳﺞ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ – ﻳﻘﺪﻡ ﻫﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ ﺇﺭﺷﺎﺩﺍﺕ‬


    ‫ﻟﻜﻴﻔﻴﺔ ﺇﺩﺧﺎﻝ ﺗﻄﺒﻴﻘﺎﺕ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻓﻲ ﺃﻧﺸﻄﺔ‬
    ‫ﺍﻟﺘﻌﻠﻴﻢ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ ﻭﻓﻲ ﺃﻧﺸﻄﺔ ﺍﺳﺘﻬﺪﺍﻑ ﺍﻟﻤﺴﺘﺜﻤﺮ ﻭﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ‬
    ‫ﺍﻟﺘﻮﺳﻊ ﻓﻲ ﺍﻻﺳﺘﺨﺪﺍﻡ‬
    ‫ﺗﻘﻮﻡ ﻣﻴﺠﺎ ﺣﺎﻟﻴﺎ ﺑﺘﻄﻮﻳﺮ ﺍﻟﻤﻨﻬﺞ ﺍﻟﻤﻼﺋﻢ‬ ‫ﻭﺇﺩﺍﺭﺓ ﺍﻟﻌﻼﻗﺎﺕ ﻣﻌﻬﻢ‪.‬‬
    ‫ﺍﺳﺘﻔﺪ ﻣﺒﺎﺷﺮﺓ ﻣﻦ ﺣﺰﻣﺔ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ‬
    ‫ﺗﻘﺪﻣﻬﺎ ﻣﻴﺠﺎ ﻣﻦ ﺧﻼﻝ ﻣﻮﻗﻌﻬﺎ ﻓﻲ ﺷﺒﻜﺔ‬ ‫ﻟﻠﺘﻌﻠﻴﻢ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﺣﻮﻝ ﺗﻘﻨﻴﺎﺕ ﺍﻟﺘﺮﻭﻳﺞ‬
    ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﻓﻖ ﺍﺣﺘﻴﺎﺟﺎﺗﻚ‬ ‫ﻟﻼﺳﺘﺜﻤﺎﺭ ﺍﻷﺳﺎﺳﻴﺔ ﺑﺪﺀﺍ ﻣﻦ ﺍﺳﺘﻬﺪﺍﻑ‬
    ‫ﻻﻳﺼﺎﻝ ﺭﺳﺎﻟﺘﻚ ﺇﻟﻰ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ‬ ‫ﻭﺗﻮﻟﻴﺪ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺇﻟﻰ ﺭﻋﺎﻳﺔ ﻭﺧﺪﻣﺔ‬
    ‫ﺃﺳﻮﺓ ﺑﻤﺎ ﻳﺰﻳﺪ ﻋﻦ ‪ ٧٠‬ﺃﻟﻒ ﺯﺍﺋﺮ ﺷﻬﺮﻳﺎ‬ ‫ﺍﻟﻤﺴﺘﺜﻤﺮ ﻣﻦ ﺧﻼﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻮﺣﺪﺍﺕ‬
    ‫ﻟﻤﻮﻗﻊ ﻣﻴﺠﺎ‪.‬‬ ‫ﺍﻟﺘﻌﻠﻴﻤﻴﺔ ﻭﺑﺄﻛﺜﺮ ﻣﻦ ﻟﻐﺔ‪.‬‬

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