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BRANDED CLOTHES
Chapter 1
INTRODCTION
“What’s my style is not your style, and I don’t see how you can define it. It’s something
that expresses who you are in your own way.” Iris Affel once put it. This implies that we do
not have any right to judge someone on how they bring up their self through the dresses or
clothes they wear. Either it is branded or not. Wearing such clothes is their way to express
their self to everyone. We all know that fashion is very essential to this generation most
especially to the millennial’s. They tend to sacrifice everything in order for them to be in on
Nowadays, there are lots products around us. But how do we know that those products
are branded or not? According to the dictionary, branded products are those products
sourced directly from branded sole suppliers or official authorized distribution. While
unbranded products are good with identical specifications available with multiple suppliers
and distributors. Supporting this finding is a claim of Kap Ferrer and Keller defined branded
because expensive products have its good quality and it has a long-lasting endurance
compared to the other. In most people of the world, they are in favor of buying a branded
product because they believe expensive products are more useful than the cheaper one.
interpreted, and consciously experienced. This definitions suits to the idea of exerts. “Your
brands perception increases accordingly, do it artisanal way to level up your brand. The
study of set Godin defined a brand as a set of “expectations, memories, stories and
your message, whatever people are thinking and saying about your brand, that is your
brand. Surveys and focus groups can form an important part of any strategy in measuring
and improving brand perception. Due to the ideas being mentioned above, the researchers
conducted this study to asses the perception of students towards the meaning of branded
clothes.
CONCEPTUAL FRAMEWORK
Wearing of branded clothes is what other possess. It is their way to show-off their self to
everyone. This study claims that the following student’s perceptions towards the wearing of a
The Grade 12 Senior high School Students, wherein they perceived about the branded
clothes.
Grade 12 Senior High School
Students perceptions towards
wearing of Branded Clothes
This study is focused mainly on the perceptions of the Grade 12 Senior High School
students of Christ the King College towards branded clothes. Particularly on wearing on it. T
does not cover other issues aside the things have been mentioned above.
DEFINITIONS OF TERMS
To facilitate better comprehension of the concepts and important ideas in this work,
Perceptions. This term refers to the respondent’s perceptions on how they perceived the
study the Grade 12 senior High School students of Christ the King College are the respondents.
School. It is an institution where the students study and it is where the researchers can fine
Clothes Meriam Webster dictionary defines clothes as the things that people wears to
RESEARCH METHODOLOGY
This chapter deals with Research design. Sampling Procedure, Data Collection and Research
Respondent.
RESEARCH DESIGN
The research implemented the random sampling procedure with the use of survey
questionnaire which were distributed to the respondents in order to attain the main objective
of the study. The researchers qualitative and quantitative research design. It is qualitative in the
sense that it describes the perceptions of the students towards the school policies. It also
quantitative in the sense that frequency of the respondents’ responses was being computed to
The research was conducted at Christ the King College a pioneering grade 12 Senior
High School batch of the K-12 program. This was conducted during the first semester of
First and foremost, the researchers created the self-made questionnaire and self-
administered this to the respondents. The respondents were given time to fill out the
questionnaire at the same time assisted them with the filling in of answers. After the
respondents have answered the questionnaire and collected all the answer.
RESEARCH RESPONDENTS
The Grade 12 Senior High school of Christ the King College of the school year 2018-
2019 are the respondents of subject of the study. This is only composed of one year level which
is the Grade 12 students that comprise 3 strands HUMMS, STEM and ABM.
RESEARCH INSTRUMENTS
In order to answer the specific sub-problem to this study. The survey questionnaire
consists of questions aimed at gauging the Grade 12 Senior High School Students perceptions
towards wearing branded clothes. Each questionnaire has the following part: the first part of
the questionnaire is the socioeconomic profile of the respondents (Age, Sex, Year Level, Brand
of the clothes if any...) The last part comprises the student’s perceptions towards the wearing
of branded clothes.
STATISTICAL TREATMENT
Data that will be collected will be converted to percentage and will to percentage and
F
P= X 100
N
Where:
P= Percentage
F= Frequency
N= No. of Respondents
Most of our data will be represented using frequency distribution and percentage.