No Names After

Introduction, Overview & Explanation of the After M
The After model has been performance optimised.
The model is a considerably smaller and simplified version of a real model, with fictitious data.
Author: Charles Williams, Decision Models,27 June 2001
Model Objectives:
Model the mobile phone marketplace for value-added products/services, at 5 levels of service.
Design for revised and additional data, using dynamic ranges.
* Integrate secondary market universe data with original survey data
* Quantify revenue impact and projected take-up volumes for each level of service for each product
* Quantify the potential for each product by attitude segment, demographic sector and sales channel.
Model Output:
The model calculates the change in users and spend between now (early 2000) and end 2001, by service level
Users: Mobile Phone users: a combination of:

* NCUsers: No change users who have not changed their level of service for a product by end 2001.
* NewUsers: Network users using this product at this level of service for the first time in 2001
* SvcDrivenUsers:
People who become network users for the first time solely because of availability of this level of this produc
Spend: A User's total Network expenditure on useage and services. Interesting components of this
* Incremental Spend: The increase in spend for network users caused by the availability of this level of this
* SvcDrivenSpend: The total network spend of the SvcDriven Users
Worksheets: a brief description of the main worksheets in the Model.

Universe: Universe Data and Model Parameters
Results: a report sheet showing Users, Spend and Takeup by Product and Level
Products: Calculation of Users, Spend and Incremental Spend scaled to Universe, by Product, Level and S
Companies: Calculation and power-scaling of Mobile Phone users and spend, now and 2001, for the surve
CompanyData: The fictitious survey data for each respondent.
ProductData: The fictitious survey data for each product in which each respondent was interested.
The data and products used in this demonstration model have been invented and are not realistic.
ion of the After Model
el, with fictitious data.
ces, at 5 levels of service.
ervice for each product
ctor and sales channel.
0) and end 2001, by service level and product.
for a product by end 2001.

e first time in 2001
ailability of this level of this product
nteresting components of this are:

the availability of this level of this product
Universe, by Product, Level and Sector within Channel

end, now and 2001, for the survey respondents.
pondent was interested.
nted and are not realistic.

Universe Data and Model
Incremental Revenue Yield Factors
Incremental Useage Yield
Slight(<10%) 0.050
Significant(>10%) 0.150
DontKnow 0.025 Networks: All or OurCompany
ServiceDriven Users Yield 0.400
Total 1,000,000 750.0 25,000

Sector SectorName Channel Mob Phones Mob Spend(£M) Emps '000
101 Retail Electronic 70,686 44.7 1,012
102 Services Electronic 120,582 81.8 2,072
103 Manufacturing Electronic 102,911 73.0 2,804
104 Tourism Direct 60,291 40.1 1,525
105 Media Electronic 80,042 55.2 2,948
106 Technology Electronic 68,607 48.7 992
107 Health Guerilla 23,909 28.9 1,722
108 Education Guerilla 17,672 27.1 1,995
109 Transport Guerilla 3,119 3.8 1,203
110 SME Direct 98,753 110.8 1,256
111 TeleComs Electronic 213,098 155.7 945
112 Defence Guerilla 140,333 80.4 6,526
ata and Model Parameters
All
350,000 300.0 35% 40%

OurPhones OurSpend(£M) PhoneScale SpendScale OurPhoneShare OurSpendSha
45,616 25.1 8.97 10.76 65% 56%
43,433 17.6 309.70 421.84 36% 22%
31,905 44.7 23.18 27.02 31% 61%
16,405 14.1 21.09 20.00 27% 35%
34,212 34.7 90.28 103.80 43% 63%
27,526 15.9 8.80 9.49 40% 33%
8,871 15.9 10.68 21.58 37% 55%
3,714 4.3 9.76 29.94 21% 16%
1,740 1.8 23.53 49.84 56% 49%
41,299 32.2 23.44 70.58 42% 29%
63,919 72.0 28.37 33.08 30% 46%
31,361 21.7 29.78 27.19 22% 27%
71.43
OurARPUMth
45.77
33.77
116.65
71.84
84.42
48.25
149.08
97.51
88.19
64.94
93.92
57.59
2001 Users and Their Network Spend, Incremental Spe
Users
Levels
Products StartRow RowCount Sector Name 1 2 3 4
SuperPhone 2 112 All 165079 47658 78102 53810
SuperPhone 2 112 Manufacturing 25887 10485 0 32549

SuperPhone 2 112 Media 2179 1345 0 0
SuperPhone 2 112 Retail 3487 6033 27536 436
SuperPhone 2 112 Services 65 0 23890 6485
SuperPhone 2 112 Technology 5124 1370 5869 6779
SuperPhone 2 112 TeleComs 49945 0 2982 1988
SuperPhone 2 112 Defence 48338 15238 6737 1817
SuperPhone 2 112 Education 316 0 2996 1471
SuperPhone 2 112 Health 3464 5966 2502 2286
SuperPhone 2 112 Transport 0 0 0 0
SuperPhone 2 112 SME 26009 658 0 0
SuperPhone 2 112 Tourism 264 6562 5589 0
InstantService 114 101 All 127114 99201 36059 51544
InstantService 114 101 Manufacturing 15037 24895 24336 0

InstantService 114 101 Media 1091 0 0 0
InstantService 114 101 Retail 13347 6075 445 6277
InstantService 114 101 Services 3862 19270 0 0
InstantService 114 101 Technology 10303 17531 5210 812
InstantService 114 101 TeleComs 13031 9875 1730 14615
InstantService 114 101 Defence 50270 11599 2291 22085
InstantService 114 101 Education 1781 324 592 3582
InstantService 114 101 Health 0 6289 675 0
InstantService 114 101 Transport 2958 0 689 0
InstantService 114 101 SME 11605 3343 91 4174
InstantService 114 101 Tourism 3831 0 0 0
SpaceCalls 215 116 All 106938 130886 92158 100772
SpaceCalls 215 116 Manufacturing 2093 4093 11713 5920

SpaceCalls 215 116 Media 24109 37925 0 16115
SpaceCalls 215 116 Retail 0 291 9379 6581
SpaceCalls 215 116 Services 830 47780 22832 1195
SpaceCalls 215 116 Technology 8701 1010 0 11311
SpaceCalls 215 116 TeleComs 30209 14033 21134 40905
SpaceCalls 215 116 Defence 19395 12618 21696 6953
SpaceCalls 215 116 Education 2369 750 2476 0
SpaceCalls 215 116 Health 3902 4305 32 844
SpaceCalls 215 116 Transport 565 0 0 0
SpaceCalls 215 116 SME 9159 8080 2896 0
SpaceCalls 215 116 Tourism 5607 0 0 10949
PocketMoney 331 93 All 212621 53555 102705 52454
PocketMoney 331 93 Manufacturing 1903 2077 0 2097

PocketMoney 331 93 Media 199 346 0 0
PocketMoney 331 93 Retail 8825 6884 1363 385
PocketMoney 331 93 Services 0 6485 0 0
PocketMoney 331 93 Technology 3009 18905 11953 4525
PocketMoney 331 93 TeleComs 128552 0 65778 29575
PocketMoney 331 93 Defence 48477 6105 0 300
PocketMoney 331 93 Education 3512 59 130 0
PocketMoney 331 93 Health 9320 0 422 0
PocketMoney 331 93 Transport 0 0 0 0
PocketMoney 331 93 SME 8429 4128 15087 15572
PocketMoney 331 93 Tourism 397 8566 7971 0
ValetParking 424 111 All 195925 114284 92849 41017
ValetParking 424 111 Manufacturing 10583 18999 0 6224

ValetParking 424 111 Media 3823 0 11189 0
ValetParking 424 111 Retail 30821 1136 3948 204
ValetParking 424 111 Services 78155 956 11624 0
ValetParking 424 111 Technology 1100 7134 8838 1370
ValetParking 424 111 TeleComs 22057 8028 7045 17317
ValetParking 424 111 Defence 27854 59221 5599 10779
ValetParking 424 111 Education 794 5738 0 0
ValetParking 424 111 Health 4674 3848 3489 32
ValetParking 424 111 Transport 5872 1174 0 0
ValetParking 424 111 SME 10192 1653 25055 5090
ValetParking 424 111 Tourism 0 6399 16061 0
cremental Spend % and Takeup %, by Level
sers Spend (£) Increme

vels Levels L
5 All 1 2 3 4 5 All 1
11880 356529 131835 37890 63947 39112 8958 281741 8409
0 68921 16373 14202 0 20986 0 51561 80

0 3524 1393 868 0 0 0 2261 53
3371 40864 2310 3652 18178 948 2486 27573 105
0 30440 29 0 20005 3386 0 23421 0
0 19143 3309 926 7092 5934 0 17262 627
0 54915 32280 0 1605 1425 0 35310 1480
469 72600 28733 7047 4374 1076 1125 42354 1075
0 4783 518 0 6336 2517 0 9371 0
0 14218 6251 6609 3099 2840 0 18799 317
0 0 0 0 0 0 0 0 0
1097 27763 40575 1232 0 0 2167 43975 4668
6943 19359 63 3354 3259 0 3180 9855 3
25792 339710 107693 87506 30015 54329 23821 303364 7333
0 64267 10628 15518 17798 0 0 43944 590

0 1091 670 0 0 0 0 670 0
20504 46649 9758 4139 190 4225 15121 33432 1205
0 23132 1451 13104 0 0 0 14556 35
1076 34932 8849 19739 4424 997 1506 35516 638
1252 40502 9190 19069 343 27352 400 56353 1134
495 86739 43229 5690 3824 9841 243 62828 2385
0 6279 3067 531 1020 6701 0 11319 146
0 6964 0 6793 765 0 0 7559 0
2465 6112 7178 0 1593 0 6551 15322 342
0 19213 11795 2923 58 5214 0 19989 859
0 3831 1876 0 0 0 0 1876 0
0 430754 83297 111618 77537 72654 0 345106 8925
0 23819 2143 2673 8637 3899 0 17352 40

0 78150 22519 31537 0 10495 0 64552 2799
0 16250 0 183 6891 4220 0 11294 0
0 72637 493 40011 17041 913 0 58458 0
0 21022 5265 1388 0 7158 0 13810 251
0 106281 21009 9444 21237 26708 0 78397 1817
0 60662 8565 7176 13170 14240 0 43150 1099
0 5595 3884 1369 5217 0 0 10470 0
0 9083 5452 4829 37 1048 0 11366 77
0 565 197 0 0 0 0 197 97
0 20135 10474 13009 5307 0 0 28789 2283
0 16555 3297 0 0 3973 0 7271 464
6401 427736 164407 36990 99093 41524 10439 352453 8717
0 6077 2789 1476 0 2705 0 6970 0

0 546 124 213 0 0 0 337 1
0 17456 5949 4635 273 801 0 11657 735
0 6485 0 2944 0 0 0 2944 0
0 38391 1635 13771 17966 3653 0 37024 135
519 224424 83281 0 48509 18435 372 150596 4350
0 54882 40640 4948 0 311 0 45899 2385
5882 9583 6614 96 213 0 10067 16991 856
0 9742 10271 0 524 0 0 10795 204
0 0 0 0 0 0 0 0 0
0 43216 13011 4347 27564 15619 0 60541 46
0 16934 94 4560 4044 0 0 8698 4
26975 471051 151341 93293 85360 31142 18828 379964 11050
0 35806 14266 20861 0 4461 0 39589 679

0 15012 2403 0 9328 0 0 11732 279
0 36110 22807 236 2912 43 0 25998 2975
0 90735 56002 800 3315 0 0 60117 870
0 18442 1534 10047 5847 926 0 18355 72
1473 55919 20506 10320 2607 17266 1025 51724 3658
2761 106214 17053 28314 3643 6110 1421 56540 1632
0 6532 1354 11002 0 0 0 12356 0
0 12043 6985 6444 4101 35 0 17565 488
0 7046 2093 459 0 0 0 2552 100
0 41989 6338 1403 45056 2299 0 55097 298
22742 45202 0 3406 8550 0 16382 28339 0
Incremental Spend Phones % User Takeup
Levels 2001 Levels
2 3 4 5 All 1 2 3
2067 6891 2846 1117 21329 1242097 13.3% 3.8% 6.3%
676 0 697 0 1453 116281 22.3% 9.0% 0.0%

41 0 0 0 95 99171 2.2% 1.4% 0.0%
49 769 147 324 1395 93584 3.7% 6.4% 29.4%
0 2609 442 0 3051 125614 0.1% 0.0% 19.0%
121 548 976 0 2271 107496 4.8% 1.3% 5.5%
0 179 186 0 1845 265856 18.8% 0.0% 1.1%
886 1376 131 54 3521 193152 25.0% 7.9% 3.5%
0 580 120 0 700 24370 1.3% 0.0% 12.3%
151 404 148 0 1021 27880 12.4% 21.4% 9.0%
0 0 0 0 0 10801 0.0% 0.0% 0.0%
143 0 0 103 4914 107797 24.1% 0.6% 0.0%
0 425 0 636 1064 70094 0.4% 9.4% 8.0%
9301 1442 6705 2962 27744 1242097 10.2% 8.0% 2.9%
0 310 0 0 901 116281 12.9% 21.4% 20.9%

0 0 0 0 0 99171 1.1% 0.0% 0.0%
403 6 243 1972 3829 93584 14.3% 6.5% 0.5%
3253 0 0 0 3288 125614 3.1% 15.3% 0.0%
803 542 47 72 2102 107496 9.6% 16.3% 4.8%
4221 0 3568 52 8975 265856 4.9% 3.7% 0.7%
353 499 968 12 4217 193152 26.0% 6.0% 1.2%
0 49 948 0 1143 24370 7.3% 1.3% 2.4%
0 36 0 0 36 27880 0.0% 22.6% 2.4%
0 0 0 855 1196 10801 27.4% 0.0% 6.4%
268 0 931 0 2058 107797 10.8% 3.1% 0.1%
0 0 0 0 0 70094 5.5% 0.0% 0.0%
7659 10050 10769 0 37403 1242097 8.6% 10.5% 7.4%
535 858 209 0 1641 116281 1.8% 3.5% 10.1%

57 0 500 0 3355 99171 24.3% 38.2% 0.0%
9 1046 0 0 1054 93584 0.0% 0.3% 10.0%
5219 3392 43 0 8654 125614 0.7% 38.0% 18.2%
0 0 1246 0 1497 107496 8.1% 0.9% 0.0%
697 1977 2374 0 6864 265856 11.4% 5.3% 7.9%
900 1757 4840 0 8596 193152 10.0% 6.5% 11.2%
65 850 0 0 915 24370 9.7% 3.1% 10.2%
179 2 137 0 394 27880 14.0% 15.4% 0.1%
0 0 0 0 97 10801 5.2% 0.0% 0.0%
0 169 0 0 2451 107797 8.5% 7.5% 2.7%
0 0 1421 0 1884 70094 8.0% 0.0% 0.0%
1725 13593 2225 528 26787 1242097 17.1% 4.3% 8.3%
70 0 0 0 70 116281 1.6% 1.8% 0.0%

0 0 0 0 1 99171 0.2% 0.3% 0.0%
221 0 0 0 956 93584 9.4% 7.4% 1.5%
0 0 0 0 0 125614 0.0% 5.2% 0.0%
1052 2222 174 0 3583 107496 2.8% 17.6% 11.1%
0 6327 0 49 10726 265856 48.4% 0.0% 24.7%
5 0 41 0 2431 193152 25.1% 3.2% 0.0%
0 0 0 479 1335 24370 14.4% 0.2% 0.5%
0 68 0 0 272 27880 33.4% 0.0% 1.5%
0 0 0 0 0 10801 0.0% 0.0% 0.0%
159 4210 2010 0 6425 107797 7.8% 3.8% 14.0%
217 766 0 0 988 70094 0.6% 12.2% 11.4%
6210 8649 4185 2634 32728 1242097 15.8% 9.2% 7.5%
2029 0 582 0 3290 116281 9.1% 16.3% 0.0%

0 0 0 0 279 99171 3.9% 0.0% 11.3%
9 380 2 0 3366 93584 32.9% 1.2% 4.2%
104 432 0 0 1407 125614 62.2% 0.8% 9.3%
287 752 121 0 1232 107496 1.0% 6.6% 8.2%
491 0 2243 312 6704 265856 8.3% 3.0% 2.6%
1926 568 1128 185 5439 193152 14.4% 30.7% 2.9%
117 0 0 0 117 24370 3.3% 23.5% 0.0%
841 199 0 0 1527 27880 16.8% 13.8% 12.5%
60 0 0 0 159 10801 54.4% 10.9% 0.0%
183 5911 109 0 6501 107797 9.5% 1.5% 23.2%
162 407 0 2137 2706 70094 0.0% 9.1% 22.9%
% User Takeup Spend % Spend Takeup
Levels 2001 Levels
4 5 All 1 2 3 4 5
4.3% 1.0% 28.7% 986609 13.4% 3.8% 6.5% 4.0% 0.9%
28.0% 0.0% 59.3% 93419 17.5% 15.2% 0.0% 22.5% 0.0%

0.0% 0.0% 3.6% 69307 2.0% 1.3% 0.0% 0.0% 0.0%
0.5% 3.6% 43.7% 60171 3.8% 6.1% 30.2% 1.6% 4.1%
5.2% 0.0% 24.2% 84109 0.0% 0.0% 23.8% 4.0% 0.0%
6.3% 0.0% 17.8% 77897 4.2% 1.2% 9.1% 7.6% 0.0%
0.7% 0.0% 20.7% 209291 15.4% 0.0% 0.8% 0.7% 0.0%
0.9% 0.2% 37.6% 120214 23.9% 5.9% 3.6% 0.9% 0.9%
6.0% 0.0% 19.6% 42432 1.2% 0.0% 14.9% 5.9% 0.0%
8.2% 0.0% 51.0% 34316 18.2% 19.3% 9.0% 8.3% 0.0%
0.0% 0.0% 0.0% 13387 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 1.0% 25.8% 129986 31.2% 0.9% 0.0% 0.0% 1.7%
0.0% 9.9% 27.6% 52079 0.1% 6.4% 6.3% 0.0% 6.1%
4.1% 2.1% 27.3% 986609 10.9% 8.9% 3.0% 5.5% 2.4%
0.0% 0.0% 55.3% 93419 11.4% 16.6% 19.1% 0.0% 0.0%

0.0% 0.0% 1.1% 69307 1.0% 0.0% 0.0% 0.0% 0.0%
6.7% 21.9% 49.8% 60171 16.2% 6.9% 0.3% 7.0% 25.1%
0.0% 0.0% 18.4% 84109 1.7% 15.6% 0.0% 0.0% 0.0%
0.8% 1.0% 32.5% 77897 11.4% 25.3% 5.7% 1.3% 1.9%
5.5% 0.5% 15.2% 209291 4.4% 9.1% 0.2% 13.1% 0.2%
11.4% 0.3% 44.9% 120214 36.0% 4.7% 3.2% 8.2% 0.2%
14.7% 0.0% 25.8% 42432 7.2% 1.3% 2.4% 15.8% 0.0%
0.0% 0.0% 25.0% 34316 0.0% 19.8% 2.2% 0.0% 0.0%
0.0% 22.8% 56.6% 13387 53.6% 0.0% 11.9% 0.0% 48.9%
3.9% 0.0% 17.8% 129986 9.1% 2.2% 0.0% 4.0% 0.0%
0.0% 0.0% 5.5% 52079 3.6% 0.0% 0.0% 0.0% 0.0%
8.1% 0.0% 34.7% 986609 8.4% 11.3% 7.9% 7.4% 0.0%
5.1% 0.0% 20.5% 93419 2.3% 2.9% 9.2% 4.2% 0.0%

16.2% 0.0% 78.8% 69307 32.5% 45.5% 0.0% 15.1% 0.0%
7.0% 0.0% 17.4% 60171 0.0% 0.3% 11.5% 7.0% 0.0%
1.0% 0.0% 57.8% 84109 0.6% 47.6% 20.3% 1.1% 0.0%
10.5% 0.0% 19.6% 77897 6.8% 1.8% 0.0% 9.2% 0.0%
15.4% 0.0% 40.0% 209291 10.0% 4.5% 10.1% 12.8% 0.0%
3.6% 0.0% 31.4% 120214 7.1% 6.0% 11.0% 11.8% 0.0%
0.0% 0.0% 23.0% 42432 9.2% 3.2% 12.3% 0.0% 0.0%
3.0% 0.0% 32.6% 34316 15.9% 14.1% 0.1% 3.1% 0.0%
0.0% 0.0% 5.2% 13387 1.5% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 18.7% 129986 8.1% 10.0% 4.1% 0.0% 0.0%
15.6% 0.0% 23.6% 52079 6.3% 0.0% 0.0% 7.6% 0.0%
4.2% 0.5% 34.4% 986609 16.7% 3.7% 10.0% 4.2% 1.1%
1.8% 0.0% 5.2% 93419 3.0% 1.6% 0.0% 2.9% 0.0%

0.0% 0.0% 0.6% 69307 0.2% 0.3% 0.0% 0.0% 0.0%
0.4% 0.0% 18.7% 60171 9.9% 7.7% 0.5% 1.3% 0.0%
0.0% 0.0% 5.2% 84109 0.0% 3.5% 0.0% 0.0% 0.0%
4.2% 0.0% 35.7% 77897 2.1% 17.7% 23.1% 4.7% 0.0%
11.1% 0.2% 84.4% 209291 39.8% 0.0% 23.2% 8.8% 0.2%
0.2% 0.0% 28.4% 120214 33.8% 4.1% 0.0% 0.3% 0.0%
0.0% 24.1% 39.3% 42432 15.6% 0.2% 0.5% 0.0% 23.7%
0.0% 0.0% 34.9% 34316 29.9% 0.0% 1.5% 0.0% 0.0%
0.0% 0.0% 0.0% 13387 0.0% 0.0% 0.0% 0.0% 0.0%
14.4% 0.0% 40.1% 129986 10.0% 3.3% 21.2% 12.0% 0.0%
0.0% 0.0% 24.2% 52079 0.2% 8.8% 7.8% 0.0% 0.0%
3.3% 2.2% 37.9% 986609 15.3% 9.5% 8.7% 3.2% 1.9%
5.4% 0.0% 30.8% 93419 15.3% 22.3% 0.0% 4.8% 0.0%

0.0% 0.0% 15.1% 69307 3.5% 0.0% 13.5% 0.0% 0.0%
0.2% 0.0% 38.6% 60171 37.9% 0.4% 4.8% 0.1% 0.0%
0.0% 0.0% 72.2% 84109 66.6% 1.0% 3.9% 0.0% 0.0%
1.3% 0.0% 17.2% 77897 2.0% 12.9% 7.5% 1.2% 0.0%
6.5% 0.6% 21.0% 209291 9.8% 4.9% 1.2% 8.2% 0.5%
5.6% 1.4% 55.0% 120214 14.2% 23.6% 3.0% 5.1% 1.2%
0.0% 0.0% 26.8% 42432 3.2% 25.9% 0.0% 0.0% 0.0%
0.1% 0.0% 43.2% 34316 20.4% 18.8% 12.0% 0.1% 0.0%
0.0% 0.0% 65.2% 13387 15.6% 3.4% 0.0% 0.0% 0.0%
4.7% 0.0% 39.0% 129986 4.9% 1.1% 34.7% 1.8% 0.0%
0.0% 32.4% 64.5% 52079 0.0% 6.5% 16.4% 0.0% 31.5%
% IncSpend/Spend
Levels
All 1 2 3 4 5 All
28.6% 6.4% 5.5% 10.8% 7.3% 12.5% 7.6%
55.2% 0.5% 4.8% 0.0% 3.3% 0.0% 2.8%

3.3% 3.8% 4.8% 0.0% 0.0% 0.0% 4.2%
45.8% 4.6% 1.3% 4.2% 15.5% 13.0% 5.1%
27.8% 0.0% 0.0% 13.0% 13.0% 0.0% 13.0%
22.2% 18.9% 13.0% 7.7% 16.4% 0.0% 13.2%
16.9% 4.6% 0.0% 11.2% 13.0% 0.0% 5.2%
35.2% 3.7% 12.6% 31.5% 12.2% 4.8% 8.3%
22.1% 0.0% 0.0% 9.2% 4.8% 0.0% 7.5%
54.8% 5.1% 2.3% 13.0% 5.2% 0.0% 5.4%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
33.8% 11.5% 11.6% 0.0% 0.0% 4.8% 11.2%
18.9% 4.8% 0.0% 13.0% 0.0% 20.0% 10.8%
30.7% 6.8% 10.6% 4.8% 12.3% 12.4% 9.1%
47.0% 5.6% 0.0% 1.7% 0.0% 0.0% 2.0%

1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
55.6% 12.3% 9.7% 3.2% 5.7% 13.0% 11.5%
17.3% 2.4% 24.8% 0.0% 0.0% 0.0% 22.6%
45.6% 7.2% 4.1% 12.3% 4.8% 4.8% 5.9%
26.9% 12.3% 22.1% 0.0% 13.0% 13.0% 15.9%
52.3% 5.5% 6.2% 13.0% 9.8% 4.8% 6.7%
26.7% 4.8% 0.0% 4.8% 14.1% 0.0% 10.1%
22.0% 0.0% 0.0% 4.8% 0.0% 0.0% 0.5%
114.5% 4.8% 0.0% 0.0% 0.0% 13.0% 7.8%
15.4% 7.3% 9.2% 0.0% 17.9% 0.0% 10.3%
3.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
35.0% 10.7% 6.9% 13.0% 14.8% 0.0% 10.8%
18.6% 1.9% 20.0% 9.9% 5.4% 0.0% 9.5%

93.1% 12.4% 0.2% 0.0% 4.8% 0.0% 5.2%
18.8% 0.0% 4.8% 15.2% 0.0% 0.0% 9.3%
69.5% 0.0% 13.0% 19.9% 4.8% 0.0% 14.8%
17.7% 4.8% 0.0% 0.0% 17.4% 0.0% 10.8%
37.5% 8.6% 7.4% 9.3% 8.9% 0.0% 8.8%
35.9% 12.8% 12.5% 13.3% 34.0% 0.0% 19.9%
24.7% 0.0% 4.8% 16.3% 0.0% 0.0% 8.7%
33.1% 1.4% 3.7% 4.8% 13.0% 0.0% 3.5%
1.5% 49.3% 0.0% 0.0% 0.0% 0.0% 49.3%
22.1% 21.8% 0.0% 3.2% 0.0% 0.0% 8.5%
14.0% 14.1% 0.0% 0.0% 35.8% 0.0% 25.9%
35.7% 5.3% 4.7% 13.7% 5.4% 5.1% 7.6%
7.5% 0.0% 4.8% 0.0% 0.0% 0.0% 1.0%

0.5% 1.1% 0.0% 0.0% 0.0% 0.0% 0.4%
19.4% 12.4% 4.8% 0.0% 0.0% 0.0% 8.2%
3.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
47.5% 8.3% 7.6% 12.4% 4.8% 0.0% 9.7%
72.0% 5.2% 0.0% 13.0% 0.0% 13.0% 7.1%
38.2% 5.9% 0.1% 0.0% 13.0% 0.0% 5.3%
40.0% 12.9% 0.0% 0.0% 0.0% 4.8% 7.9%
31.5% 2.0% 0.0% 13.0% 0.0% 0.0% 2.5%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
46.6% 0.4% 3.7% 15.3% 12.9% 0.0% 10.6%
16.7% 4.8% 4.8% 18.9% 0.0% 0.0% 11.4%
38.5% 7.3% 6.7% 10.1% 13.4% 14.0% 8.6%
42.4% 4.8% 9.7% 0.0% 13.0% 0.0% 8.3%

16.9% 11.6% 0.0% 0.0% 0.0% 0.0% 2.4%
43.2% 13.0% 4.0% 13.0% 4.8% 0.0% 12.9%
71.5% 1.6% 13.0% 13.0% 0.0% 0.0% 2.3%
23.6% 4.7% 2.9% 12.9% 13.0% 0.0% 6.7%
24.7% 17.8% 4.8% 0.0% 13.0% 30.5% 13.0%
47.0% 9.6% 6.8% 15.6% 18.5% 13.0% 9.6%
29.1% 0.0% 1.1% 0.0% 0.0% 0.0% 0.9%
51.2% 7.0% 13.0% 4.8% 0.0% 0.0% 8.7%
19.1% 4.8% 13.0% 0.0% 0.0% 0.0% 6.3%
42.4% 4.7% 13.0% 13.1% 4.8% 0.0% 11.8%
54.4% 0.0% 4.8% 4.8% 0.0% 13.0% 9.5%
ProductName RespondentIndex Channel SectorName SegmentName Phones2001 UPhonesNow
SuperPhone 3 Guerilla Health PennyPinchers 100 1224
SuperPhone 6 Electronic Manufacturing Luddites 33 1770
SuperPhone 7 Electronic Media EarlyAdopts 25 3594
SuperPhone 7 Electronic Media EarlyAdopts 25 3594
SuperPhone 8 Guerilla Defence Technoids 700 10231
SuperPhone 10 Guerilla Health EarlyAdopts 200 2165
SuperPhone 14 Guerilla Defence PennyPinchers 70 2204
SuperPhone 15 Guerilla Defence Luddites 200 3099
SuperPhone 21 Electronic TeleComs PennyPinchers 250 4702
SuperPhone 26 Guerilla Health Luddites 650 4503
SuperPhone 26 Guerilla Health Luddites 650 4503
SuperPhone 28 Guerilla Health Laggards 280 2578
SuperPhone 28 Guerilla Health Laggards 280 2578
SuperPhone 29 Electronic Retail EarlyAdopts 220 2749
SuperPhone 30 Electronic Services TheHerd 200 47466
SuperPhone 31 Guerilla Defence RiskAverse 500 7808
SuperPhone 38 Electronic Technology Technoids 550 5348
SuperPhone 39 Guerilla Defence EarlyAdopts 218 5209
SuperPhone 41 Electronic Technology RiskAverse 1100 8319
SuperPhone 41 Electronic Technology RiskAverse 1100 8319
SuperPhone 43 Direct SME Laggards 81 2147
SuperPhone 46 Direct Tourism PennyPinchers 200 4205
SuperPhone 47 Guerilla Health EarlyAdopts 30 541
SuperPhone 54 Guerilla Defence TheHerd 44 1792
SuperPhone 55 Electronic Manufacturing RiskAverse 2750 33773
SuperPhone 59 Electronic TeleComs Luddites 185 6162
SuperPhone 67 Guerilla Education Laggards 900 5008
SuperPhone 69 Electronic Retail Technoids 500 5239
SuperPhone 70 Electronic Retail Laggards 24 692
SuperPhone 72 Guerilla Education EarlyAdopts 118 1307
SuperPhone 74 Electronic Manufacturing Technoids 1500 24026
SuperPhone 74 Electronic Manufacturing Technoids 1500 24026
SuperPhone 81 Electronic Manufacturing PennyPinchers 410 9279
SuperPhone 82 Electronic Technology Luddites 50 856
SuperPhone 82 Electronic Technology Luddites 50 856
SuperPhone 84 Electronic Manufacturing PennyPinchers 300 5176
SuperPhone 90 Electronic Retail Luddites 550 5239
SuperPhone 96 Guerilla Health TheHerd 94 1304
SuperPhone 97 Guerilla Education Luddites 160 1607
SuperPhone 99 Guerilla Health PennyPinchers 50 859
SuperPhone 102 Guerilla Transport Luddites 260 1740
SuperPhone 111 Direct SME EarlyAdopts 600 9372
SuperPhone 111 Direct SME EarlyAdopts 600 9372
SuperPhone 115 Electronic Technology TheHerd 115 1829
SuperPhone 119 Direct SME PennyPinchers 467 7868
SuperPhone 122 Electronic TeleComs EarlyAdopts 20 1144
SuperPhone 122 Electronic TeleComs EarlyAdopts 20 1144
SuperPhone 125 Direct SME Technoids 20 1239
SuperPhone 126 Electronic Services Technoids 10 2887
SuperPhone 128 Electronic Media Technoids 6 1611
SuperPhone 129 Electronic Manufacturing RiskAverse 20 1351
SuperPhone 130 Direct Tourism Luddites 245 5683
SuperPhone 132 Direct Tourism EarlyAdopts 240 3794
SuperPhone 153 Direct Tourism Technoids 1000 14752
SuperPhone 156 Electronic TeleComs Technoids 1000 20346
SuperPhone 157 Guerilla Education TheHerd 150 1385
SuperPhone 158 Direct Tourism Luddites 23 1149
SuperPhone 160 Guerilla Education TheHerd 130 1143
InstantService 1 Electronic TeleComs RiskAverse 500 12817
InstantService 4 Electronic Retail RiskAverse 58 1544
InstantService 9 Electronic Services EarlyAdopts 200 47466
InstantService 11 Electronic Manufacturing EarlyAdopts 70 2488
InstantService 12 Guerilla Defence PennyPinchers 150 4919
InstantService 16 Guerilla Defence TheHerd 250 4239
InstantService 18 Guerilla Defence Technoids 600 2204
InstantService 23 Guerilla Transport PennyPinchers 200 1378
InstantService 23 Guerilla Transport PennyPinchers 200 1378
InstantService 25 Electronic TeleComs PennyPinchers 20 1386
InstantService 29 Electronic Retail EarlyAdopts 220 2749
InstantService 31 Guerilla Defence RiskAverse 500 7808
InstantService 35 Direct SME Laggards 15 673
InstantService 37 Electronic Retail EarlyAdopts 340 4052
InstantService 38 Electronic Technology Technoids 550 5348
InstantService 41 Electronic Technology RiskAverse 1100 8319
InstantService 42 Guerilla Education Luddites 230 1947
InstantService 43 Direct SME Laggards 81 2147
InstantService 48 Electronic Manufacturing PennyPinchers 157 4873
InstantService 51 Guerilla Defence EarlyAdopts 15 754
InstantService 57 Electronic Media Technoids 3 1015
InstantService 58 Direct SME TheHerd 120 1834
InstantService 60 Electronic Manufacturing Technoids 100 3950
InstantService 61 Direct SME Luddites 400 7697
InstantService 63 Electronic Technology PennyPinchers 110 993
InstantService 67 Guerilla Education Laggards 900 5008
InstantService 75 Electronic Services RiskAverse 25 11866
InstantService 82 Electronic Technology Luddites 50 856
InstantService 85 Electronic Retail PennyPinchers 20 506
InstantService 87 Guerilla Defence EarlyAdopts 100 2994
InstantService 88 Guerilla Education Laggards 150 1607
InstantService 89 Electronic Services PennyPinchers 24 10897
InstantService 89 Electronic Services PennyPinchers 24 10897
InstantService 90 Electronic Retail Luddites 550 5239
InstantService 93 Direct SME EarlyAdopts 450 7868
InstantService 98 Guerilla Health TheHerd 45 597
InstantService 107 Electronic Retail Laggards 3300 17300
InstantService 111 Direct SME EarlyAdopts 600 9372
InstantService 115 Electronic Technology TheHerd 115 1829
InstantService 115 Electronic Technology TheHerd 115 1829
InstantService 130 Direct Tourism Luddites 245 5683
InstantService 131 Guerilla Defence Luddites 80 2670
InstantService 132 Direct Tourism EarlyAdopts 240 3794
InstantService 136 Electronic Manufacturing Luddites 220 6270
InstantService 136 Electronic Manufacturing Luddites 220 6270
InstantService 138 Direct SME Luddites 500 10310
InstantService 154 Guerilla Health Technoids 916 4990
InstantService 160 Guerilla Education TheHerd 130 1143
SpaceCalls 2 Electronic TeleComs EarlyAdopts 150 5011
SpaceCalls 5 Direct SME TheHerd 20 1068
SpaceCalls 6 Electronic Manufacturing Luddites 33 1770
SpaceCalls 9 Electronic Services EarlyAdopts 200 47466
SpaceCalls 9 Electronic Services EarlyAdopts 200 47466
SpaceCalls 13 Direct SME EarlyAdopts 23 1103
SpaceCalls 14 Guerilla Defence PennyPinchers 70 2204
SpaceCalls 16 Guerilla Defence TheHerd 250 4239
SpaceCalls 17 Electronic TeleComs PennyPinchers 420 12241
SpaceCalls 27 Guerilla Defence Technoids 40 1682
SpaceCalls 28 Guerilla Health Laggards 280 2578
SpaceCalls 30 Electronic Services TheHerd 200 47466
SpaceCalls 31 Guerilla Defence RiskAverse 500 7808
SpaceCalls 34 Guerilla Health PennyPinchers 350 2837
SpaceCalls 38 Electronic Technology Technoids 550 5348
SpaceCalls 42 Guerilla Education Luddites 230 1947
SpaceCalls 46 Direct Tourism PennyPinchers 200 4205
SpaceCalls 47 Guerilla Health EarlyAdopts 30 541
SpaceCalls 48 Electronic Manufacturing PennyPinchers 157 4873
SpaceCalls 48 Electronic Manufacturing PennyPinchers 157 4873
SpaceCalls 49 Electronic Media RiskAverse 600 30728
SpaceCalls 49 Electronic Media RiskAverse 600 30728
SpaceCalls 51 Guerilla Defence EarlyAdopts 15 754
SpaceCalls 54 Guerilla Defence TheHerd 44 1792
SpaceCalls 60 Electronic Manufacturing Technoids 100 3950
SpaceCalls 61 Direct SME Luddites 400 7697
SpaceCalls 63 Electronic Technology PennyPinchers 110 993
SpaceCalls 66 Electronic Media Technoids 482 25184
SpaceCalls 68 Electronic TeleComs RiskAverse 80 3882
SpaceCalls 69 Electronic Retail Technoids 500 5239
SpaceCalls 75 Electronic Services RiskAverse 25 11866
SpaceCalls 75 Electronic Services RiskAverse 25 11866
SpaceCalls 79 Direct Tourism EarlyAdopts 400 8466
SpaceCalls 88 Guerilla Education Laggards 150 1607
SpaceCalls 89 Electronic Services PennyPinchers 24 10897
SpaceCalls 98 Guerilla Health TheHerd 45 597
SpaceCalls 102 Guerilla Transport Luddites 260 1740
SpaceCalls 106 Electronic Retail EarlyAdopts 600 4363
SpaceCalls 117 Electronic Retail Technoids 6000 17300
SpaceCalls 125 Direct SME Technoids 20 1239
SpaceCalls 126 Electronic Services Technoids 10 2887
SpaceCalls 128 Electronic Media Technoids 6 1611
SpaceCalls 132 Direct Tourism EarlyAdopts 240 3794
SpaceCalls 133 Electronic TeleComs Technoids 900 20346
SpaceCalls 140 Electronic Retail PennyPinchers 1500 10898
SpaceCalls 144 Electronic Technology PennyPinchers 25 726
SpaceCalls 148 Guerilla Health Laggards 95 1175
SpaceCalls 157 Guerilla Education TheHerd 150 1385
SpaceCalls 158 Direct Tourism Luddites 23 1149
SpaceCalls 164 Electronic Media PennyPinchers 5 1229
SpaceCalls 164 Electronic Media PennyPinchers 5 1229
PocketMoney 2 Electronic TeleComs EarlyAdopts 150 5011
PocketMoney 5 Direct SME TheHerd 20 1068
PocketMoney 12 Guerilla Defence PennyPinchers 150 4919
PocketMoney 13 Direct SME EarlyAdopts 23 1103
PocketMoney 16 Guerilla Defence TheHerd 250 4239
PocketMoney 17 Electronic TeleComs PennyPinchers 420 12241
PocketMoney 24 Guerilla Defence Technoids 12 668
PocketMoney 29 Electronic Retail EarlyAdopts 220 2749
PocketMoney 32 Electronic Technology EarlyAdopts 12000 28031
PocketMoney 34 Guerilla Health PennyPinchers 350 2837
PocketMoney 34 Guerilla Health PennyPinchers 350 2837
PocketMoney 39 Guerilla Defence EarlyAdopts 218 5209
PocketMoney 39 Guerilla Defence EarlyAdopts 218 5209
PocketMoney 40 Guerilla Defence Luddites 40 1682
PocketMoney 41 Electronic Technology RiskAverse 1100 8319
PocketMoney 43 Direct SME Laggards 81 2147
PocketMoney 46 Direct Tourism PennyPinchers 200 4205
PocketMoney 50 Direct SME Luddites 750 11426
PocketMoney 62 Direct Tourism PennyPinchers 114 3667
PocketMoney 63 Electronic Technology PennyPinchers 110 993
PocketMoney 64 Direct Tourism RiskAverse 1500 18576
PocketMoney 67 Guerilla Education Laggards 900 5008
PocketMoney 67 Guerilla Education Laggards 900 5008
PocketMoney 69 Electronic Retail Technoids 500 5239
PocketMoney 70 Electronic Retail Laggards 24 692
PocketMoney 81 Electronic Manufacturing PennyPinchers 410 9279
PocketMoney 85 Electronic Retail PennyPinchers 20 506
PocketMoney 90 Electronic Retail Luddites 550 5239
PocketMoney 97 Guerilla Education Luddites 160 1607
PocketMoney 97 Guerilla Education Luddites 160 1607
PocketMoney 98 Guerilla Health TheHerd 45 597
PocketMoney 111 Direct SME EarlyAdopts 600 9372
PocketMoney 112 Electronic Technology Technoids 550 5348
PocketMoney 115 Electronic Technology TheHerd 115 1829
PocketMoney 119 Direct SME PennyPinchers 467 7868
PocketMoney 119 Direct SME PennyPinchers 467 7868
PocketMoney 121 Electronic TeleComs RiskAverse 60 3157
PocketMoney 125 Direct SME Technoids 20 1239
PocketMoney 126 Electronic Services Technoids 10 2887
PocketMoney 128 Electronic Media Technoids 6 1611
PocketMoney 129 Electronic Manufacturing RiskAverse 20 1351
PocketMoney 132 Direct Tourism EarlyAdopts 240 3794
PocketMoney 133 Electronic TeleComs Technoids 900 20346
PocketMoney 136 Electronic Manufacturing Luddites 220 6270
PocketMoney 136 Electronic Manufacturing Luddites 220 6270
PocketMoney 143 Electronic TeleComs Luddites 4000 50315
PocketMoney 144 Electronic Technology PennyPinchers 25 726
PocketMoney 148 Guerilla Health Laggards 95 1175
PocketMoney 158 Direct Tourism Luddites 23 1149
PocketMoney 160 Guerilla Education TheHerd 130 1143
PocketMoney 160 Guerilla Education TheHerd 130 1143
PocketMoney 164 Electronic Media PennyPinchers 5 1229
PocketMoney 164 Electronic Media PennyPinchers 5 1229
ValetParking 1 Electronic TeleComs RiskAverse 500 12817
ValetParking 4 Electronic Retail RiskAverse 58 1544
ValetParking 6 Electronic Manufacturing Luddites 33 1770
ValetParking 7 Electronic Media EarlyAdopts 25 3594
ValetParking 8 Guerilla Defence Technoids 700 10231
ValetParking 12 Guerilla Defence PennyPinchers 150 4919
ValetParking 19 Direct SME TheHerd 470 8761
ValetParking 20 Guerilla Defence Luddites 25 754
ValetParking 25 Electronic TeleComs PennyPinchers 20 1386
ValetParking 28 Guerilla Health Laggards 280 2578
ValetParking 30 Electronic Services TheHerd 200 47466
ValetParking 34 Guerilla Health PennyPinchers 350 2837
ValetParking 35 Direct SME Laggards 15 673
ValetParking 35 Direct SME Laggards 15 673
ValetParking 40 Guerilla Defence Luddites 40 1682
ValetParking 41 Electronic Technology RiskAverse 1100 8319
ValetParking 41 Electronic Technology RiskAverse 1100 8319
ValetParking 47 Guerilla Health EarlyAdopts 30 541
ValetParking 49 Electronic Media RiskAverse 600 30728
ValetParking 51 Guerilla Defence EarlyAdopts 15 754
ValetParking 59 Electronic TeleComs Luddites 185 6162
ValetParking 61 Direct SME Luddites 400 7697
ValetParking 64 Direct Tourism RiskAverse 1500 18576
ValetParking 72 Guerilla Education EarlyAdopts 118 1307
ValetParking 74 Electronic Manufacturing Technoids 1500 24026
ValetParking 76 Guerilla Education Luddites 565 920
ValetParking 81 Electronic Manufacturing PennyPinchers 410 9279
ValetParking 82 Electronic Technology Luddites 50 856
ValetParking 82 Electronic Technology Luddites 50 856
ValetParking 83 Electronic Retail Technoids 40 803
ValetParking 85 Electronic Retail PennyPinchers 20 506
ValetParking 88 Guerilla Education Laggards 150 1607
ValetParking 89 Electronic Services PennyPinchers 24 10897
ValetParking 95 Electronic Media PennyPinchers 250 16681
ValetParking 96 Guerilla Health TheHerd 94 1304
ValetParking 102 Guerilla Transport Luddites 260 1740
ValetParking 102 Guerilla Transport Luddites 260 1740
ValetParking 106 Electronic Retail EarlyAdopts 600 4363
ValetParking 110 Guerilla Defence TheHerd 65 2105
ValetParking 111 Direct SME EarlyAdopts 600 9372
ValetParking 115 Electronic Technology TheHerd 115 1829
ValetParking 122 Electronic TeleComs EarlyAdopts 20 1144
ValetParking 123 Direct SME EarlyAdopts 37 1430
ValetParking 126 Electronic Services Technoids 10 2887
ValetParking 128 Electronic Media Technoids 6 1611
ValetParking 130 Direct Tourism Luddites 245 5683
ValetParking 130 Direct Tourism Luddites 245 5683
ValetParking 133 Electronic TeleComs Technoids 900 20346
ValetParking 138 Direct SME Luddites 500 10310
ValetParking 146 Guerilla Defence RiskAverse 170 3499
ValetParking 147 Electronic Technology Technoids 1000 7316
ValetParking 151 Electronic Technology Technoids 800 6039
ValetParking 153 Direct Tourism Technoids 1000 14752
ValetParking 154 Guerilla Health Technoids 916 4990
ValetParking 159 Direct SME PennyPinchers 200 3908
ValetParking 164 Electronic Media PennyPinchers 5 1229
UPhones2001 Uspendnow (£k pa) USpend2001 (£Kpa) UsersNow SpendNow (£k pa) CurrentLevel
1437 3490 4098 0 0.00 1
1955 1103 1218 0 0.00 1
4483 2209 2755 0 0.00 1
4483 2209 2755 0 0.00 1
12727 2335 3237 512 116.76 1
2281 2338 2463 22 23.38 1
2742 453 563 22 4.53 1
5521 1061 1890 0 0.00 1
11484 1076 5605 1,102 537.92 1
11484 1076 5605 2,204 1,075.84 1
1380 1721 3150 0 0.00 1
1380 1721 3150 0 0.00 1
9316 9869 19551 0 0.00 1
846 326 413 0 0.00 1
846 326 413 0 0.00 1
846 326 413 0 0.00 1
846 326 413 0 0.00 1
1730 275 343 416 82.41 1
5004 4549 5389 2,251 2,274.37 1
5004 4549 5389 0 0.00 1
1888 821 922 0 0.00 1
2854 4007 4531 0 0.00 1
2854 4007 4531 52 80.15 1
3371 1763 2162 0 0.00 1
3371 1763 2162 137 88.13 2
47780 34563 34792 0 0.00 1
10170 1925 2808 0 0.00 1
4506 2144 2623 4,052 2,144.09 2
6778 2767 3507 0 0.00 1
5848 2291 4809 0 0.00 1
5848 2291 4809 0 0.00 1
1888 691 1008 1,682 691.09 1
1888 691 1008 84 34.55 1
10759 11093 14347 0 0.00 1
10759 11093 14347 0 0.00 1
2786 1985 2919 0 0.00 1
5589 2132 2834 0 0.00 1
644 585 695 135 146.13 1
846 946 1344 0 0.00 1
846 946 1344 0 0.00 1
982 381 560 668 380.92 1
2012 372 417 143 29.75 1
37291 21052 23245 0 0.00 1
7621 3841 4751 0 0.00 1
5882 6517 9588 0 0.00 1
5827 3142 3495 0 0.00 1
770 1029 1602 0 0.00 1
4143 1379 2291 0 0.00 1
1518 1640 3543 0 0.00 1
24895 14976 15518 0 0.00 1
24895 14976 15518 0 0.00 1
38127 13920 23765 0 0.00 1
533 232 260 0 0.00 1
10485 9016 13526 0 0.00 1
1370 288 806 0 0.00 1
1370 288 806 710 239.23 1
1082 161 216 46 9.17 1
1082 161 216 8 1.61 1
8514 3226 5307 0 0.00 1
6210 3360 3982 105 67.20 1
1374 1409 1707 1,174 1,267.81 1
1860 2636 3050 273 448.05 1
905 928 978 0 0.00 1
5872 591 1994 0 0.00 1
472 146 230 299 146.01 1
472 146 230 0 0.00 1
6581 2798 4220 0 0.00 1
2871 1248 1401 2,558 1,248.40 1
2997 1303 1463 0 0.00 1
2997 1303 1463 0 0.00 1
2997 1303 1463 0 0.00 1
10588 15090 17046 0 0.00 1
10588 15090 17046 0 0.00 1
6778 3082 3906 0 0.00 1
7235 6253 8322 0 0.00 1
4175 728 1158 59 12.13 1
4175 728 1158 0 0.00 1
2388 1893 2793 0 0.00 1
30544 11094 19587 0 0.00 1
30544 11094 19587 0 0.00 1
8959 12668 14424 0 0.00 1
1888 1004 1810 0 0.00 1
1730 713 1078 1,144 713.09 1
1730 713 1078 0 0.00 1
982 1661 2417 55 103.82 1
982 1661 2417 26 49.83 2
1097 1995 1766 0 0.00 1
6485 1311 2944 0 0.00 1
6485 1311 2944 0 0.00 1
6485 1311 2944 29 13.11 1
1380 600 674 0 0.00 1
1731 990 1064 0 0.00 1
1400 2363 2448 0 0.00 1
6399 2881 3244 5,683 2,881.38 2
6312 1529 2544 0 0.00 1
3361 623 1163 256 62.27 1
4525 2734 3479 38 27.34 1
6627 2931 4131 0 0.00 1
5521 1405 2471 179 80.29 1
8701 3480 5014 0 0.00 1
1097 1334 2064 0 0.00 1
1097 1334 2064 155 133.44 1
1097 1334 2064 0 0.00 1
16343 5931 11001 148 59.31 2
23474 10873 13548 0 0.00 1
1781 2271 2921 1,385 2,271.29 1
1322 259 298 0 0.00 1
1619 1875 2655 0 0.00 1
7235 2401 3531 4,919 2,400.68 1
7235 2401 3531 0 0.00 1
407 177 199 0 0.00 1
407 177 199 0 0.00 1
14788 7472 13617 0 0.00 1
1386 990 1226 0 0.00 1
47780 34563 34792 0 0.00 1
3227 1551 2011 0 0.00 1
4558 9759 13262 0 0.00 1
6407 2069 3127 0 0.00 1
11484 1076 5605 0 0.00 1
11484 1076 5605 0 0.00 1
4930 3186 11394 1,378 3,186.01 3
4930 3186 11394 0 0.00 1
846 326 413 0 0.00 1
846 326 413 0 0.00 1
1730 275 343 0 0.00 1
1730 275 343 0 0.00 1
3371 1763 2162 0 0.00 1
10170 1925 2808 0 0.00 1
10170 1925 2808 7,808 1,924.66 1
905 1013 1363 0 0.00 1
4506 2144 2623 0 0.00 1
6778 2767 3507 1,337 691.75 1
10759 11093 14347 83 110.93 1
10759 11093 14347 0 0.00 1
10759 11093 14347 8,319 11,092.94 1
2369 3193 3884 0 0.00 1
2786 1985 2919 0 0.00 1
5529 3037 3446 4,873 3,037.26 2
982 699 1113 0 0.00 1
846 946 1344 0 0.00 1
846 946 1344 0 0.00 1
1559 751 761 0 0.00 1
1091 624 670 0 0.00 1
3621 979 1934 0 0.00 1
3621 979 1934 0 0.00 1
4093 2303 2673 395 230.29 3
8080 12392 13009 0 0.00 1
2318 385 899 0 0.00 1
5882 6517 9588 0 0.00 1
4358 12069 15340 388 1,206.90 1
4358 12069 15340 0 0.00 1
24895 14976 15518 1,201 748.80 1
24895 14976 15518 0 0.00 1
24895 14976 15518 24,026 14,975.99 2
24895 14976 15518 0 0.00 1
24895 14976 15518 0 0.00 1
11945 8641 8698 0 0.00 1
38127 13920 23765 0 0.00 1
38127 13920 23765 0 0.00 1
533 232 260 0 0.00 1
533 232 260 0 0.00 1
10485 9016 13526 3,062 2,975.14 1
1370 288 806 244 82.35 1
8514 3226 5307 259 161.32 1
682 101 136 0 0.00 1
682 101 136 228 45.51 3
3478 1461 1698 0 0.00 1
1781 2636 2921 0 0.00 1
11624 2699 2883 0 0.00 1
11624 2699 2883 0 0.00 1
6210 3360 3982 1,048 671.97 1
16699 18636 23559 0 0.00 1
16699 18636 23559 147 186.36 1
8740 9953 11055 0 0.00 1
3218 6095 9012 0 0.00 1
844 645 911 478 516.26 2
11658 2661 4315 0 0.00 1
20504 11094 13149 0 0.00 1
10588 15090 17046 0 0.00 1
6778 3082 3906 5,348 3,081.76 1
7235 6253 8322 1,142 1,250.61 1
7235 6253 8322 0 0.00 1
7235 6253 8322 0 0.00 1
4175 728 1158 35 7.28 3
2388 1893 2793 549 567.78 1
2388 1893 2793 0 0.00 1
2474 777 1157 0 0.00 1
2474 777 1157 0 0.00 1
2474 777 1157 0 0.00 1
982 1661 2417 0 0.00 1
6399 2881 3244 0 0.00 1
2997 1810 2702 27 18.10 1
6312 1529 2544 0 0.00 1
2042 751 997 1,539 751.09 2
6924 2193 4685 0 0.00 1
6924 2193 4685 0 0.00 1
10170 4545 5172 0 0.00 1
9376 5175 6833 0 0.00 1
12121 6989 7773 0 0.00 1
12121 6989 7773 0 0.00 1
3361 623 1163 0 0.00 1
4525 2734 3479 0 0.00 1
4525 2734 3479 3,804 2,733.88 1
4954 1708 2418 0 0.00 1
4954 1708 2418 0 0.00 1
10097 7393 13876 0 0.00 1
8701 3480 5014 0 0.00 1
8701 3480 5014 0 0.00 1
6289 5390 6793 0 0.00 1
4567 1930 2884 0 0.00 1
4567 1930 2884 0 0.00 1
1619 1875 2655 0 0.00 1
7235 2401 3531 492 240.07 1
6627 3983 5312 0 0.00 1
1097 1719 1766 0 0.00 1
1097 1719 1766 0 0.00 1
1955 1103 1218 0 0.00 1
1955 1103 1218 0 0.00 1
1955 1103 1218 0 0.00 1
47780 34563 34792 475 345.63 1
47780 34563 34792 0 0.00 1
1204 1152 1584 0 0.00 1
2742 453 563 22 4.53 1
6407 2069 3127 0 0.00 1
13165 7630 8206 1,224 763.00 1
13165 7630 8206 0 0.00 1
13165 7630 8206 0 0.00 1
8997 12632 16863 0 0.00 1
1730 275 343 0 0.00 1
1730 275 343 0 0.00 1
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SvcDrivenSpend IncrementalSpend SumIncSpend L1Users L2Users L3Users L4Users
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29.4 226.5 256.0 2873 0 0 0
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260.9 71.7 332.6 0 0 1272 0
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254.4 381.6 636.0 0 0 0 0
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231.9 521.9 753.8 0 0 0 4826
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1191.3 23.8 1215.1 0 0 2766 0
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727.0 204.5 931.5 0 0 0 1388
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0.0 0.0 0.0 767 0 0 0
0.0 702.8 702.8 0 0 6924 0
124.1 426.7 550.8 0 5838 0 0
0.0 349.1 349.1 0 0 4576 0
0.0 1474.2 1474.2 0 0 8028 0
103.6 583.0 686.6 0 0 6222 0
480.2 112.6 592.8 0 0 0 1416
0.0 0.0 0.0 0 1010 0 0
0.0 0.0 0.0 833 0 0 0
0.0 49.4 49.4 0 1884 2208 0
0.0 123.5 123.5 5521 0 0 0
0.0 125.4 125.4 4350 0 0 0
0.0 125.4 125.4 4350 0 0 0
0.0 0.0 0.0 0 0 0 2871
0.0 0.0 0.0 0 0 0 0
0.0 25.8 25.8 274 0 0 0
0.0 677.4 677.4 0 0 0 23474
0.0 203.2 203.2 7042 0 0 0
0.0 43.8 43.8 0 534 0 0
1037.7 1.3 1039.0 0 0 0 4637
0.0 0.0 0.0 866 0 0 0
0.0 0.0 0.0 160 0 0 0
0.0 56.5 56.5 0 613 0 0
0.0 0.0 0.0 0 15 0 0
0.0 398.4 398.4 3313 0 0 0
0.0 796.8 796.8 0 0 6627 0
176.6 44.1 220.7 0 0 658 0
0.0 132.6 132.6 912 0 0 0
0.0 663.1 663.1 4558 0 0 0
0.0 0.0 0.0 241 0 0 0
0.0 0.0 0.0 823 0 0 0
0.0 0.0 0.0 6407 0 0 0
0.0 0.0 0.0 13165 0 0 0
0.0 0.0 0.0 0 42 0 0
0.0 21.6 21.6 0 674 0 0
0.0 427.8 427.8 0 15876 0 0
0.0 0.0 0.0 3312 0 0 0
0.0 178.9 178.9 3312 0 0 0
0.0 13.1 13.1 451 0 0 0
0.0 0.0 0.0 225 0 0 0
0.0 196.7 196.7 2253 0 0 0
0.0 0.0 0.0 0 5848 0 0
0.0 0.0 0.0 0 0 0 0
0.0 5.0 5.0 0 189 0 0
0.0 50.4 50.4 1888 0 0 0
0.0 2152.1 2152.1 0 0 10759 0
0.0 43.8 43.8 0 0 279 0
0.0 39.0 39.0 533 0 0 0
0.0 0.3 0.3 0 27 0 0
566.7 85.0 651.7 0 0 2236 0
0.0 1243.2 1243.2 0 0 0 12286
0.0 29.0 29.0 362 0 0 0
0.0 130.1 130.1 0 1616 0 0
0.0 0.0 0.0 0 0 3842 0
0.0 134.9 134.9 2318 0 0 0
0.0 217.1 217.1 0 8566 0 0
0.0 0.0 0.0 219 0 0 0
0.0 0.0 0.0 0 59 0 0
0.0 479.4 479.4 0 0 0 0
0.0 524.3 524.3 5827 0 0 0
0.0 0.0 0.0 0 0 0 385
0.0 0.0 0.0 6370 0 0 0
0.0 0.0 0.0 0 0 0 2097
0.0 0.0 0.0 0 0 682 0
0.0 0.7 0.7 68 0 0 0
0.0 0.0 0.0 0 0 682 0
0.0 387.2 387.2 5289 0 0 0
0.0 199.1 199.1 0 6210 0 0
0.0 457.5 457.5 1860 0 0 0
0.0 0.0 0.0 0 0 130 0
0.0 0.0 0.0 844 0 0 0
0.0 68.3 68.3 0 0 422 0
0.0 25.1 25.1 465 0 0 0
0.0 6.7 6.7 274 0 0 0
0.0 0.0 0.0 0 0 0 0
0.0 42.0 42.0 574 0 0 0
0.0 767.1 767.1 0 0 0 3176
0.0 0.0 0.0 0 0 0 0
0.0 4.3 4.3 626 0 0 0
0.0 57.9 57.9 4175 0 0 0
0.0 69.8 69.8 0 0 1194 0
617.7 2163.5 2781.3 0 0 9342 0
0.0 1081.8 1081.8 0 0 4479 0
0.0 0.0 0.0 3598 0 0 0
0.0 48.5 48.5 0 0 0 0
0.3 66.2 66.5 0 0 274 0
0.0 0.0 0.0 0 6485 0 0
0.0 0.0 0.0 0 346 0 0
0.0 0.0 0.0 1400 0 0 0
0.0 135.1 135.1 2997 0 0 0
0.0 40.5 40.5 0 0 0 300
0.0 114.5 114.5 0 0 1893 0
0.0 2045.9 2045.9 21882 0 0 0
0.0 70.3 70.3 0 2077 0 0
0.0 0.0 0.0 504 0 0 0
0.0 258.6 258.6 10170 0 0 0
0.0 387.9 387.9 5085 0 0 0
0.0 17.1 17.1 469 0 0 0
0.0 0.0 0.0 67 0 0 0
0.0 1843.5 1843.5 59151 0 0 0
0.0 0.0 0.0 22642 0 0 29575
0.0 5530.4 5530.4 0 0 59151 0
0.0 0.0 0.0 691 0 0 0
0.0 174.0 174.0 0 0 0 4525
0.0 624.4 624.4 0 3029 0 0
0.0 0.0 0.0 1388 0 0 0
0.0 0.0 0.0 987 0 0 110
0.0 15.5 15.5 0 0 55 0
0.0 0.0 0.0 0 1599 0 0
0.0 28.8 28.8 0 913 0 0
0.0 4.5 4.5 397 0 0 0
0.0 398.3 398.3 1619 0 0 0
0.0 0.0 0.0 32 0 0 0
0.0 1.4 1.4 46 0 0 0
0.0 0.0 0.0 153 0 0 0
0.0 105.9 105.9 1447 0 0 0
0.0 176.6 176.6 7235 0 0 0
0.0 2042.5 2042.5 0 0 0 14788
0.0 36.8 36.8 277 0 0 0
0.0 3.0 3.0 98 0 0 0
0.0 6.9 6.9 224 0 0 0
0.0 161.8 161.8 0 12727 0 0
0.0 165.8 165.8 1139 0 0 0
0.0 168.6 168.6 0 0 1799 0
717.6 1517.6 2235.2 0 0 5781 0
0.0 23.6 23.6 0 207 0 0
0.0 1.0 1.0 0 0 42 0
0.0 0.0 0.0 0 0 0 346
0.0 0.0 0.0 1888 0 0 0
0.0 226.5 226.5 2854 0 0 0
0.0 679.6 679.6 0 2854 0 0
0.0 104.4 104.4 0 956 0 0
0.0 869.8 869.8 23890 0 0 0
0.0 0.0 0.0 47780 0 0 0
0.0 0.0 0.0 3576 0 0 0
0.0 793.4 793.4 0 10837 0 0
0.0 161.0 161.0 0 994 0 0
0.0 0.0 0.0 634 0 0 0
0.0 68.2 68.2 905 0 0 0
0.0 4.2 4.2 619 0 0 0
0.0 151.3 151.3 0 1888 0 0
0.0 71.7 71.7 0 1076 0 0
0.0 71.7 71.7 1076 0 0 0
0.0 10.4 10.4 193 0 0 0
0.0 0.0 0.0 0 0 0 32
0.0 17.4 17.4 0 0 322 0
0.0 0.0 0.0 0 0 11189 0
0.0 5.6 5.6 98 0 0 0
0.0 38.0 38.0 0 1559 0 0
0.0 114.1 114.1 0 0 1559 0
205.4 106.9 312.3 0 0 0 0
0.0 1951.3 1951.3 0 0 8080 0
0.0 407.2 407.2 0 0 16061 0
0.0 0.0 0.0 76 0 0 0
0.0 1538.4 1538.4 0 0 6370 0
0.0 581.9 581.9 0 0 0 6224
0.0 0.0 0.0 0 4313 0 0
0.0 297.1 297.1 9532 0 0 0
0.0 2028.8 2028.8 0 10485 0 0
0.0 676.3 676.3 10485 0 0 0
0.0 0.0 0.0 0 0 137 0
0.0 120.8 120.8 0 0 0 1370
0.0 6.6 6.6 0 866 0 0
0.0 2.7 2.7 0 270 0 0
0.0 0.0 0.0 0 8514 0 0
0.0 2.0 2.0 0 0 0 204
0.0 516.2 516.2 0 21154 0 0
0.0 254.6 254.6 3478 0 0 0
0.0 116.9 116.9 0 1425 0 0
0.0 432.4 432.4 0 0 11624 0
0.0 0.0 0.0 0 0 164 0
383.4 71.9 455.3 0 0 0 1767
0.0 32.0 32.0 1040 0 0 0
0.0 0.0 0.0 0 0 1374 0
0.0 0.0 0.0 316 0 0 0
0.0 0.0 0.0 402 0 0 0
0.0 0.0 0.0 77 0 0 0
0.0 251.0 251.0 1549 0 0 0
0.0 0.0 0.0 0 0 7045 233
0.0 99.7 99.7 5872 0 0 0
0.0 59.8 59.8 0 1174 0 0
611.8 66.2 678.1 2158 0 0 0
0.0 0.0 0.0 0 0 1097 0
0.0 52.8 52.8 0 0 0 1693
0.0 1.2 1.2 0 0 0 47
368.6 11.5 380.2 0 0 1227 0
0.0 379.8 379.8 0 0 3948 0
0.0 63.1 63.1 0 0 0 861
0.0 0.0 0.0 60 0 0 0
0.0 0.0 0.0 52 0 0 0
117.6 53.4 171.0 2851 0 0 0
0.0 191.1 191.1 0 0 0 2610
0.0 17.0 17.0 0 0 212 0
0.0 0.0 0.0 24 0 0 0
0.0 2938.0 2938.0 30544 0 0 0
0.0 0.0 0.0 2474 0 0 0
0.0 72.4 72.4 0 0 1511 0
1724.9 161.7 1886.6 4497 0 0 0
0.0 183.0 183.0 0 1653 0 0
0.0 0.0 0.0 6485 0 0 0
0.0 0.0 0.0 1731 0 0 0
0.0 162.2 162.2 0 6399 0 0
0.0 486.6 486.6 0 0 0 0
0.0 0.0 0.0 0 0 0 0
0.0 0.0 0.0 61 0 0 0
0.0 29.9 29.9 0 0 0 408
0.0 0.0 0.0 0 940 0 0
0.0 387.9 387.9 0 0 0 5085
0.0 0.0 0.0 0 0 2813 0
0.0 1474.2 1474.2 8028 0 0 0
117.9 29.5 147.4 0 0 0 257
0.0 491.4 491.4 0 8028 0 0
0.0 120.9 120.9 0 4954 0 0
0.0 120.9 120.9 0 4954 0 0
0.0 215.2 215.2 0 6058 0 0
0.0 7.5 7.5 0 0 139 0
0.0 185.3 185.3 0 0 0 0
0.0 752.1 752.1 0 0 8701 0
0.0 1650.2 1650.2 0 0 0 0
89.0 84.9 173.9 0 0 1655 0
0.0 109.5 109.5 0 0 0 5090
0.0 229.9 229.9 3563 0 0 0
0.0 0.0 0.0 5090 0 0 0
0.0 317.1 317.1 4332 0 0 0
226.2 14.1 240.3 828 0 0 0
0.0 0.0 0.0 3617 0 0 0
0.0 33.7 33.7 1380 0 0 0
0.0 1.7 1.7 69 0 0 0
L5Users TotUsers L1Spend L2Spend L3Spend L4Spend L5Spend TotSpend L1IncSpend
0 431 1291 0 0 0 0 1291 61
0 195 0 0 0 122 0 122 0
0 448 276 0 0 0 0 276 0
0 1345 0 868 0 0 0 868 0
0 1909 0 510 0 0 0 510 0
0 912 0 0 0 1133 0 1133 0
0 2194 0 0 518 0 0 518 0
0 0 0 0 0 0 0 0 0
0 5742 2803 0 0 0 0 2803 0
0 11484 5605 0 0 0 0 5605 0
0 483 0 1268 0 0 0 1268 0
469 469 0 0 0 0 1125 1125 0
0 0 0 0 0 0 0 0 0
0 846 0 0 0 475 0 475 0
0 846 413 0 0 0 0 413 0
0 85 0 0 47 0 0 47 0
0 42 0 0 0 24 0 24 0
0 519 103 0 0 0 0 103 0
0 2502 0 0 3099 0 0 3099 0
0 5004 0 5389 0 0 0 5389 0
0 1888 0 1060 0 0 0 1060 0
0 2873 4787 0 0 0 0 4787 256
0 57 0 95 0 0 0 95 0
0 3382 0 0 2169 0 0 2169 0
3371 3371 0 0 0 0 2486 2486 0
0 23890 0 0 20005 0 0 20005 0
0 10211 0 3240 0 0 0 3240 0
0 4506 0 2623 0 0 0 2623 0
0 339 175 0 0 0 0 175 0
0 5848 5049 0 0 0 0 5049 240
0 5848 5530 0 0 0 0 5530 721
0 1888 1008 0 0 0 0 1008 0
0 94 50 0 0 0 0 50 0
0 3228 0 0 4519 0 0 4519 0
0 1272 0 0 1767 0 0 1767 0
0 5538 5949 0 0 0 0 5949 3029
0 5589 0 0 3259 0 0 3259 0
0 161 174 0 0 0 0 174 0
0 169 0 0 269 0 0 269 0
0 423 0 0 689 0 0 689 0
0 982 560 0 0 0 0 560 0
0 402 0 0 88 0 0 88 0
0 7458 0 0 0 5346 0 5346 0
0 7621 4988 0 0 0 0 4988 238
0 1471 0 0 0 2517 0 2517 0
0 5827 0 0 3670 0 0 3670 0
0 436 0 0 0 948 0 948 0
0 207 0 0 120 0 0 120 0
0 1215 0 0 2976 0 0 2976 0
0 24895 15518 0 0 0 0 15518 0
0 24895 0 0 0 15518 0 15518 0
0 38127 24953 0 0 0 0 24953 1188
0 107 60 0 0 0 0 60 8
0 10485 0 14202 0 0 0 14202 0
0 1370 0 926 0 0 0 926 0
0 1370 0 0 806 0 0 806 0
0 62 12 0 0 0 0 12 0
0 11 2 0 0 0 0 2 0
0 851 610 0 0 0 0 610 80
0 124 80 0 0 0 0 80 0
0 1374 0 0 0 1707 0 1707 0
0 316 518 0 0 0 0 518 0
0 905 0 1124 0 0 0 1124 0
0 0 0 0 0 0 0 0 0
0 472 230 0 0 0 0 230 0
0 24 0 12 0 0 0 12 0
0 3290 2215 0 0 0 0 2215 105
0 2871 1401 0 0 0 0 1401 0
0 0 0 0 0 0 0 0 0
0 2997 1536 0 0 0 0 1536 73
0 899 0 0 0 505 0 505 0
0 5294 8949 0 0 0 0 8949 426
0 10588 17899 0 0 0 0 17899 852
0 1356 0 0 0 898 0 898 0
0 723 0 957 0 0 0 957 0
0 70 19 0 0 0 0 19 0
0 1252 0 0 365 0 0 365 0
0 597 0 0 0 803 0 803 0
0 18327 0 0 12340 0 0 12340 0
0 1527 0 1028 0 0 0 1028 0
0 4479 7572 0 0 0 0 7572 361
0 94 95 0 0 0 0 95 5
0 1730 1078 0 0 0 0 1078 0
0 1730 0 0 1240 0 0 1240 0
0 491 0 0 1269 0 0 1269 0
0 29 0 0 0 73 0 73 0
0 548 0 1015 0 0 0 1015 0
0 0 0 0 0 0 0 0 0
0 6485 0 0 0 3386 0 3386 0
0 65 29 0 0 0 0 29 0
0 414 212 0 0 0 0 212 10
0 1731 1117 0 0 0 0 1117 53
0 140 245 0 0 0 0 245 0
0 6399 0 3244 0 0 0 3244 0
6943 6943 0 0 0 0 3180 3180 0
0 336 116 0 0 0 0 116 0
0 4826 0 0 0 4233 0 4233 0
0 1988 0 0 0 1425 0 1425 0
0 315 141 0 0 0 0 141 0
0 4786 3134 0 0 0 0 3134 627
0 110 0 217 0 0 0 217 0
0 110 206 0 0 0 0 206 0
1097 1097 0 0 0 0 2167 2167 0
0 163 0 110 0 0 0 110 0
0 1878 1138 0 0 0 0 1138 54
0 1781 0 0 3359 0 0 3359 0
0 264 63 0 0 0 0 63 3
0 0 0 0 0 0 0 0 0
0 7235 3531 0 0 0 0 3531 0
0 723 371 0 0 0 0 371 18
0 2766 0 0 1374 0 0 1374 0
0 41 20 0 0 0 0 20 0
0 8873 0 0 0 9396 0 9396 0
0 139 0 0 129 0 0 129 0
0 956 731 0 0 0 0 731 35
0 904 591 0 0 0 0 591 28
0 912 0 0 3050 0 0 3050 0
0 6411 3285 0 0 0 0 3285 158
0 11484 5605 0 0 0 0 5605 0
0 5742 0 2943 0 0 0 2943 0
2465 3154 0 0 1593 0 6551 8144 0
0 2958 7178 0 0 0 0 7178 342
0 846 434 0 0 0 0 434 21
0 846 0 0 475 0 0 475 0
0 1384 0 0 0 315 0 315 0
0 1730 0 0 343 0 0 343 0
0 3371 0 2486 0 0 0 2486 0
0 1017 0 0 0 323 0 323 0
0 10170 0 0 0 3229 0 3229 0
0 1388 0 0 0 2295 0 2295 0
0 2704 0 1653 0 0 0 1653 0
0 1694 877 0 0 0 0 877 0
1076 1076 0 0 0 0 1506 1506 0
0 0 0 0 0 0 0 0 0
0 10759 0 15065 0 0 0 15065 0
0 592 0 0 1020 0 0 1020 0
0 2786 0 0 0 2919 0 2919 0
0 5529 0 0 3446 0 0 3446 0
0 982 1280 0 0 0 0 1280 167
0 423 773 0 0 0 0 773 101
0 423 0 0 0 773 0 773 0
0 78 40 0 0 0 0 40 2
0 1091 670 0 0 0 0 670 0
0 2390 1340 0 0 0 0 1340 64
0 2535 0 1557 0 0 0 1557 0
0 409 0 0 267 0 0 267 0
0 808 0 1366 0 0 0 1366 0
0 232 103 0 0 0 0 103 13
0 3582 0 0 0 6701 0 6701 0
0 1525 0 5522 0 0 0 5522 0
0 4358 0 0 0 17641 0 17641 0
0 1245 776 0 0 0 0 776 0
0 9958 0 0 6518 0 0 6518 0
0 24895 0 15518 0 0 0 15518 0
0 4979 0 0 3104 0 0 3104 0
0 0 0 0 0 0 0 0 0
0 14621 0 11951 0 0 0 11951 0
0 11438 8199 0 0 0 0 8199 1069
0 763 499 0 0 0 0 499 24
0 533 273 0 0 0 0 273 13
0 533 0 0 299 0 0 299 0
0 3460 0 0 4463 0 0 4463 0
0 685 0 0 423 0 0 423 0
0 426 265 0 0 0 0 265 0
0 14 3 0 0 0 0 3 0
0 307 0 0 61 0 0 61 0
0 3478 0 0 0 1952 0 1952 0
0 1781 3067 0 0 0 0 3067 146
0 2906 721 0 0 0 0 721 0
0 4650 0 1153 0 0 0 1153 0
0 6277 0 0 0 4225 0 4225 0
0 8349 0 13546 0 0 0 13546 0
0 167 236 0 0 0 0 236 0
0 437 580 0 0 0 0 580 28
0 1931 5407 0 0 0 0 5407 0
0 675 0 0 765 0 0 765 0
0 663 256 0 0 0 0 256 40
20504 20504 0 0 0 0 15121 15121 0
0 3176 5881 0 0 0 0 5881 767
0 5348 3082 0 0 0 0 3082 0
0 1447 1664 0 0 0 0 1664 0
0 7235 9571 0 0 0 0 9571 1248
0 7235 8739 0 0 0 0 8739 416
1252 1252 0 0 0 0 400 400 0
0 716 0 838 0 0 0 838 0
0 812 0 0 0 997 0 997 0
495 495 0 0 0 0 243 243 0
0 247 116 0 0 0 0 116 0
0 495 231 0 0 0 0 231 0
0 0 0 0 0 0 0 0 0
0 3199 1622 0 0 0 0 1622 0
0 30 27 0 0 0 0 27 0
0 631 254 0 0 0 0 254 0
0 2042 0 0 0 1146 0 1146 0
0 6924 4685 0 0 0 0 4685 0
0 5539 4310 0 0 0 0 4310 562
0 10170 5431 0 0 0 0 5431 259
0 4688 3417 0 0 0 0 3417 0
0 12121 8939 0 0 0 0 8939 1166
0 1212 816 0 0 0 0 816 39
0 902 0 330 0 0 0 330 0
0 1357 0 1044 0 0 0 1044 0
0 4525 0 0 4001 0 0 4001 0
0 4954 0 2418 0 0 0 2418 0
0 4954 0 0 0 2418 0 2418 0
0 3029 4787 0 0 0 0 4787 624
0 1740 0 1003 0 0 0 1003 0
0 2958 0 1790 0 0 0 1790 0
0 6289 0 6793 0 0 0 6793 0
0 91 0 0 58 0 0 58 0
0 913 577 0 0 0 0 577 0
0 324 0 531 0 0 0 531 0
0 723 353 0 0 0 0 353 0
0 663 531 0 0 0 0 531 0
0 1097 0 0 1766 0 0 1766 0
0 164 265 0 0 0 0 265 0
0 98 61 0 0 0 0 61 0
0 391 0 0 0 280 0 280 0
0 0 0 0 0 0 0 0 0
0 9556 0 0 8002 0 0 8002 0
0 10034 0 0 7567 0 0 7567 0
0 2469 3249 0 0 0 0 3249 2204
0 27 6 0 0 0 0 6 0
0 3524 0 0 1763 0 0 1763 0
0 10657 0 0 0 7628 0 7628 0
0 6583 4308 0 0 0 0 4308 205
0 6583 0 4103 0 0 0 4103 0
0 1799 0 0 3541 0 0 3541 0
0 1730 360 0 0 0 0 360 17
0 1730 394 0 0 0 0 394 51
0 1057 0 539 0 0 0 539 0
0 151 0 0 76 0 0 76 0
0 505 246 0 0 0 0 246 0
0 2369 3760 0 0 0 0 3760 0
0 47780 0 40011 0 0 0 40011 0
0 3051 842 0 0 0 0 842 0
0 700 792 0 0 0 0 792 77
0 994 0 1073 0 0 0 1073 0
0 3312 0 3756 0 0 0 3756 0
0 2474 347 0 0 0 0 347 8
0 7024 0 0 0 4160 0 4160 0
0 2369 3884 0 0 0 0 3884 0
0 533 0 0 260 0 0 260 0
0 0 0 0 0 0 0 0 0
0 3232 2944 0 0 0 0 2944 0
0 5589 3259 0 0 0 0 3259 425
0 32 0 0 37 0 0 37 0
0 1106 0 0 724 0 0 724 0
0 5529 0 0 0 3619 0 3619 0
0 22378 21455 0 0 0 0 21455 2799
0 37297 0 31095 0 0 0 31095 0
0 982 0 0 1113 0 0 1113 0
0 393 0 467 0 0 0 467 0
0 177 0 0 101 0 0 101 0
0 982 0 0 588 0 0 588 0
0 491 280 0 0 0 0 280 0
0 1921 0 0 0 430 0 430 0
0 3684 0 0 2526 0 0 2526 0
0 4093 0 2673 0 0 0 2673 0
0 1023 702 0 0 0 0 702 33
0 205 140 0 0 0 0 140 7
0 8080 0 13009 0 0 0 13009 0
0 0 0 0 0 0 0 0 0
0 657 0 0 0 205 0 205 0
0 16115 0 0 0 10495 0 10495 0
0 436 0 0 1534 0 0 1534 0
0 291 0 183 0 0 0 183 0
0 3346 1903 0 0 0 0 1903 757
0 1657 1054 0 0 0 0 1054 137
0 597 435 0 0 0 0 435 0
0 1195 0 0 0 913 0 913 0
0 216 0 449 0 0 0 449 0
0 1466 0 0 3342 0 0 3342 0
0 18 39 0 0 0 0 39 39
0 53 0 26 0 0 0 26 0
0 3756 0 0 1918 0 0 1918 0
0 522 0 293 0 0 0 293 0
0 1010 0 0 1874 0 0 1874 0
0 232 58 0 0 0 0 58 0
0 982 551 0 0 0 0 551 72
0 3340 5419 0 0 0 0 5419 707
0 4375 0 0 0 13604 0 13604 0
0 844 0 0 0 1048 0 1048 0
0 2332 863 0 0 0 0 863 0
0 565 197 0 0 0 0 197 97
0 6773 0 4855 0 0 0 4855 0
0 6773 4855 0 0 0 0 4855 633
0 677 0 486 0 0 0 486 0
0 6773 0 0 0 4855 0 4855 0
0 6581 0 0 0 4220 0 4220 0
0 431 210 0 0 0 0 210 0
0 2871 0 1612 0 0 0 1612 0
0 3790 0 0 2060 0 0 2060 0
0 820 0 0 1068 0 0 1068 0
0 3156 0 0 2318 0 0 2318 0
0 17 11 0 0 0 0 11 0
0 1730 0 0 1240 0 0 1240 0
0 1653 1220 0 0 0 0 1220 0
0 240 108 0 508 0 0 615 0
0 658 1112 0 0 0 0 1112 53
0 548 883 0 0 0 0 883 0
0 3242 0 0 1472 0 0 1472 0
0 1731 1064 0 0 0 0 1064 0
0 6312 0 0 0 2925 0 2925 0
0 10941 0 0 7161 0 0 7161 0
0 767 1240 0 0 0 0 1240 0
0 6924 0 0 5388 0 0 5388 0
0 5838 0 3396 0 0 0 3396 0
0 4576 0 0 2677 0 0 2677 0
0 8028 0 0 11302 0 0 11302 0
0 6222 0 0 4573 0 0 4573 0
0 1416 0 0 0 1343 0 1343 0
0 1010 0 1388 0 0 0 1388 0
0 833 900 0 0 0 0 900 0
0 4092 0 843 1038 0 0 1881 0
0 5521 2594 0 0 0 0 2594 124
0 4350 2632 0 0 0 0 2632 125
0 4350 2632 0 0 0 0 2632 125
0 2871 0 0 0 1655 0 1655 0
0 0 0 0 0 0 0 0 0
0 274 542 0 0 0 0 542 26
0 23474 0 0 0 14225 0 14225 0
0 7042 4268 0 0 0 0 4268 203
0 534 0 920 0 0 0 920 0
0 4637 0 0 0 1048 0 1048 0
0 866 423 0 0 0 0 423 0
0 160 258 0 0 0 0 258 0
0 613 0 433 0 0 0 433 0
0 15 0 9 0 0 0 9 0
0 3313 3054 0 0 0 0 3054 398
0 6627 0 0 6109 0 0 6109 0
0 658 0 0 1103 0 0 1103 0
0 912 2785 0 0 0 0 2785 133
0 4558 13925 0 0 0 0 13925 663
0 241 317 0 0 0 0 317 0
0 823 169 0 0 0 0 169 0
0 6407 3127 0 0 0 0 3127 0
0 13165 8206 0 0 0 0 8206 0
0 42 0 21 0 0 0 21 0
0 674 0 454 0 0 0 454 0
0 15876 0 8984 0 0 0 8984 0
0 3312 3577 0 0 0 0 3577 0
0 3312 3756 0 0 0 0 3756 179
0 451 275 0 0 0 0 275 13
0 225 131 0 0 0 0 131 0
0 2253 1508 0 0 0 0 1508 197
0 5848 0 4809 0 0 0 4809 0
0 0 0 0 0 0 0 0 0
0 189 0 106 0 0 0 106 0
0 1888 1059 0 0 0 0 1059 50
0 10759 0 0 16499 0 0 16499 0
0 279 0 0 336 0 0 336 0
0 533 299 0 0 0 0 299 39
0 27 0 13 0 0 0 13 0
0 2236 0 0 1218 0 0 1218 0
0 12286 0 0 0 9531 0 9531 0
0 362 222 0 0 0 0 222 29
0 1616 0 2732 0 0 0 2732 0
0 3842 0 0 1948 0 0 1948 0
0 2318 1034 0 0 0 0 1034 135
0 8566 0 4560 0 0 0 4560 0
0 219 60 0 0 0 0 60 0
0 59 0 96 0 0 0 96 0
5882 5882 0 0 0 0 10067 10067 0
0 5827 4019 0 0 0 0 4019 524
0 385 0 0 0 801 0 801 0
0 6370 10256 0 0 0 0 10256 0
0 2097 0 0 0 2705 0 2705 0
0 682 0 0 136 0 0 136 0
0 68 14 0 0 0 0 14 1
0 682 0 0 136 0 0 136 0
0 5289 2968 0 0 0 0 2968 387
0 6210 0 4181 0 0 0 4181 0
0 1860 3507 0 0 0 0 3507 457
0 130 0 0 213 0 0 213 0
0 844 911 0 0 0 0 911 0
0 422 0 0 524 0 0 524 0
0 465 527 0 0 0 0 527 25
0 274 141 0 0 0 0 141 7
0 0 0 0 0 0 0 0 0
0 574 322 0 0 0 0 322 42
0 3176 0 0 0 5881 0 5881 0
0 0 0 0 0 0 0 0 0
0 626 178 0 0 0 0 178 4
0 4175 1216 0 0 0 0 1216 58
0 1194 0 0 1466 0 0 1466 0
0 9342 0 0 17205 0 0 17205 0
0 4479 0 0 8294 0 0 8294 0
0 3598 2115 0 0 0 0 2115 0
519 519 0 0 0 0 372 372 0
0 274 0 0 508 0 0 508 0
0 6485 0 2944 0 0 0 2944 0
0 346 0 213 0 0 0 213 0
0 1400 2448 0 0 0 0 2448 0
0 2997 2837 0 0 0 0 2837 135
0 300 0 0 0 311 0 311 0
0 1893 0 0 878 0 0 878 0
0 21882 15685 0 0 0 0 15685 2046
0 2077 0 1476 0 0 0 1476 0
0 504 341 0 0 0 0 341 0
0 10170 5431 0 0 0 0 5431 259
0 5085 2974 0 0 0 0 2974 388
0 469 359 0 0 0 0 359 17
0 67 23 0 0 0 0 23 0
0 59151 38713 0 0 0 0 38713 1843
0 52217 14113 0 0 18435 0 32548 0
0 59151 0 0 42400 0 0 42400 0
0 691 600 0 0 0 0 600 0
0 4525 0 0 0 3653 0 3653 0
0 3029 0 4787 0 0 0 4787 0
0 1388 1500 0 0 0 0 1500 0
0 1097 1858 0 0 206 0 2064 0
0 55 0 0 119 0 0 119 0
0 1599 0 1009 0 0 0 1009 0
0 913 0 606 0 0 0 606 0
0 397 94 0 0 0 0 94 4
0 1619 3054 0 0 0 0 3054 398
0 32 53 0 0 0 0 53 0
0 46 30 0 0 0 0 30 1
0 153 94 0 0 0 0 94 0
0 1447 812 0 0 0 0 812 106
0 7235 3708 0 0 0 0 3708 177
0 14788 0 0 0 15659 0 15659 0
0 277 282 0 0 0 0 282 37
0 98 64 0 0 0 0 64 3
0 224 145 0 0 0 0 145 7
0 12727 0 3399 0 0 0 3399 0
0 1139 3481 0 0 0 0 3481 166
0 1799 0 0 3541 0 0 3541 0
0 5781 0 0 12353 0 0 12353 0
0 207 0 496 0 0 0 496 0
0 42 0 0 22 0 0 22 0
0 346 0 0 0 69 0 69 0
0 1888 922 0 0 0 0 922 0
0 2854 4757 0 0 0 0 4757 227
0 2854 0 5210 0 0 0 5210 0
0 956 0 800 0 0 0 800 0
0 23890 18266 0 0 0 0 18266 870
0 47780 34792 0 0 0 0 34792 0
0 3576 1745 0 0 0 0 1745 0
0 10837 0 6083 0 0 0 6083 0
0 994 0 1234 0 0 0 1234 0
0 634 954 0 0 0 0 954 0
0 905 1431 0 0 0 0 1431 68
0 619 89 0 0 0 0 89 4
0 1888 0 1160 0 0 0 1160 0
0 1076 0 1506 0 0 0 1506 0
0 1076 1506 0 0 0 0 1506 72
0 193 219 0 0 0 0 219 10
0 32 0 0 0 35 0 35 0
0 322 0 0 365 0 0 365 0
0 11189 0 0 9328 0 0 9328 0
0 98 117 0 0 0 0 117 6
0 1559 0 799 0 0 0 799 0
0 1559 0 0 875 0 0 875 0
1473 1473 0 0 0 0 1025 1025 0
0 8080 0 0 14960 0 0 14960 0
0 16061 0 0 8550 0 0 8550 0
0 76 177 0 0 0 0 177 0
0 6370 0 0 11794 0 0 11794 0
0 6224 0 0 0 4461 0 4461 0
0 4313 0 8548 0 0 0 8548 0
0 9532 6238 0 0 0 0 6238 297
0 10485 0 15554 0 0 0 15554 0
0 10485 14202 0 0 0 0 14202 676
0 137 0 0 81 0 0 81 0
0 1370 0 0 0 926 0 926 0
0 866 0 180 0 0 0 180 0
0 270 0 57 0 0 0 57 0
0 8514 0 5307 0 0 0 5307 0
0 204 0 0 0 43 0 43 0
0 21154 0 10841 0 0 0 10841 0
0 3478 1952 0 0 0 0 1952 255
0 1425 0 2454 0 0 0 2454 0
0 11624 0 0 3315 0 0 3315 0
0 164 0 0 80 0 0 80 0
0 1767 0 0 0 935 0 935 0
0 1040 671 0 0 0 0 671 32
0 1374 0 0 1707 0 0 1707 0
0 316 518 0 0 0 0 518 0
0 402 659 0 0 0 0 659 0
0 77 84 0 0 0 0 84 0
0 1549 1925 0 0 0 0 1925 251
0 7278 0 0 2607 86 0 2694 0
0 5872 2093 0 0 0 0 2093 100
0 1174 0 459 0 0 0 459 0
0 2158 1120 0 0 0 0 1120 678
0 1097 0 0 535 0 0 535 0
0 1693 0 0 0 1108 0 1108 0
0 47 0 0 0 24 0 24 0
0 1227 0 0 611 0 0 611 0
0 3948 0 0 2912 0 0 2912 0
0 861 0 0 0 483 0 483 0
0 60 29 0 0 0 0 29 0
0 52 25 0 0 0 0 25 0
0 2851 1445 0 0 0 0 1445 171
0 2610 0 0 0 1465 0 1465 0
0 212 0 0 358 0 0 358 0
0 24 28 0 0 0 0 28 0
0 30544 22525 0 0 0 0 22525 2938
0 2474 1157 0 0 0 0 1157 0
0 1511 0 0 1520 0 0 1520 0
0 4497 2965 0 0 0 0 2965 1887
0 1653 0 1403 0 0 0 1403 0
0 6485 2944 0 0 0 0 2944 0
0 1731 1064 0 0 0 0 1064 0
0 6399 0 3406 0 0 0 3406 0
6399 6399 0 0 0 0 3731 3731 0
0 0 0 0 0 0 0 0 0
0 61 30 0 0 0 0 30 0
0 408 0 0 0 229 0 229 0
0 940 0 459 0 0 0 459 0
0 5085 0 0 0 2974 0 2974 0
0 2813 0 0 2050 0 0 2050 0
0 8028 11302 0 0 0 0 11302 1474
0 257 0 0 0 344 0 344 0
0 8028 0 10320 0 0 0 10320 0
0 4954 0 2539 0 0 0 2539 0
0 4954 0 2539 0 0 0 2539 0
0 6058 0 8541 0 0 0 8541 0
0 139 0 0 157 0 0 157 0
2761 2761 0 0 0 0 1421 1421 0
0 8701 0 0 5766 0 0 5766 0
16343 16343 0 0 0 0 12651 12651 0
0 1655 0 0 1872 0 0 1872 0
0 5090 0 0 0 2299 0 2299 0
0 3563 1763 0 0 0 0 1763 230
0 5090 2190 0 0 0 0 2190 0
0 4332 2431 0 0 0 0 2431 317
0 828 523 0 0 0 0 523 240
0 3617 1766 0 0 0 0 1766 0
0 1380 707 0 0 0 0 707 34
0 69 35 0 0 0 0 35 2
L2IncSpend L3IncSpend L4IncSpend L5IncSpend TotIncSpend
0 0 0 0 61
0 0 0 0 0
0 0 0 0 0
41 0 0 0 41
24 0 0 0 24
0 0 148 0 148
0 68 0 0 68
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
165 0 0 0 165
0 0 0 54 54
0 0 0 0 0
0 0 62 0 62
0 0 0 0 0
0 6 0 0 6
0 0 3 0 3
0 0 0 0 0
0 404 0 0 404
0 0 0 0 0
138 0 0 0 138
0 0 0 0 256
5 0 0 0 5
0 7 0 0 7
0 0 0 324 324
0 2609 0 0 2609
432 0 0 0 432
0 0 0 0 0
0 0 0 0 0
0 0 0 0 240
0 0 0 0 721
0 0 0 0 0
0 0 0 0 0
0 215 0 0 215
0 333 0 0 333
0 0 0 0 3029
0 425 0 0 425
0 0 0 0 0
0 0 0 0 0
0 17 0 0 17
0 0 0 0 0
0 4 0 0 4
0 0 697 0 697
0 0 0 0 238
0 0 120 0 120
0 175 0 0 175
0 0 147 0 147
0 6 0 0 6
0 142 0 0 142
0 0 0 0 0
0 0 0 0 0
0 0 0 0 1188
0 0 0 0 8
676 0 0 0 676
121 0 0 0 121
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 80
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
147 0 0 0 147
0 0 0 0 0
0 0 0 0 0
1 0 0 0 1
0 0 0 0 105
0 0 0 0 0
0 0 0 0 0
0 0 0 0 73
0 0 66 0 66
0 0 0 0 426
0 0 0 0 852
0 0 117 0 117
125 0 0 0 125
0 0 0 0 0
0 17 0 0 17
0 0 105 0 105
0 588 0 0 588
49 0 0 0 49
0 0 0 0 361
0 0 0 0 5
0 0 0 0 0
0 162 0 0 162
0 60 0 0 60
0 0 0 0 0
132 0 0 0 132
0 0 0 0 0
0 0 442 0 442
0 0 0 0 0
0 0 0 0 10
0 0 0 0 53
0 0 0 0 0
0 0 0 0 0
0 0 0 636 636
0 0 0 0 0
0 0 754 0 754
0 0 186 0 186
0 0 0 0 0
0 0 0 0 627
10 0 0 0 10
0 0 0 0 0
0 0 0 103 103
0 0 0 0 0
0 0 0 0 54
0 438 0 0 438
0 0 0 0 3
0 0 0 0 0
0 0 0 0 0
0 0 0 0 18
0 1215 0 0 1215
0 0 0 0 0
0 0 1226 0 1226
0 6 0 0 6
0 0 0 0 35
0 0 0 0 28
0 398 0 0 398
0 0 0 0 158
0 0 0 0 0
140 0 0 0 140
0 0 0 855 855
0 0 0 0 342
0 0 0 0 21
0 62 0 0 62
0 0 41 0 41
0 0 0 0 0
324 0 0 0 324
0 0 42 0 42
0 0 421 0 421
0 0 931 0 931
79 0 0 0 79
0 0 0 0 0
0 0 0 72 72
0 0 0 0 0
717 0 0 0 717
0 49 0 0 49
0 0 0 0 0
0 0 0 0 0
0 0 0 0 167
0 0 0 0 101
0 0 101 0 101
0 0 0 0 2
0 0 0 0 0
0 0 0 0 64
203 0 0 0 203
0 0 0 0 0
65 0 0 0 65
0 0 0 0 13
0 0 948 0 948
2454 0 0 0 2454
0 0 2301 0 2301
0 0 0 0 0
0 310 0 0 310
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
3253 0 0 0 3253
0 0 0 0 1069
0 0 0 0 24
0 0 0 0 13
0 39 0 0 39
0 0 0 0 0
0 20 0 0 20
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 255 0 255
0 0 0 0 146
0 0 0 0 0
0 0 0 0 0
0 0 243 0 243
1767 0 0 0 1767
0 0 0 0 0
0 0 0 0 28
0 0 0 0 0
0 36 0 0 36
0 0 0 0 40
0 0 0 1972 1972
0 0 0 0 767
0 0 0 0 0
0 0 0 0 0
0 0 0 0 1248
0 0 0 0 416
0 0 0 52 52
0 0 0 0 0
0 0 47 0 47
0 0 0 12 12
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 150 0 150
0 0 0 0 0
0 0 0 0 562
0 0 0 0 259
0 0 0 0 0
0 0 0 0 1166
0 0 0 0 39
213 0 0 0 213
0 0 0 0 0
0 522 0 0 522
0 0 0 0 0
0 0 0 0 0
0 0 0 0 624
0 0 0 0 0
85 0 0 0 85
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 37 0 37
0 0 0 0 0
0 1044 0 0 1044
0 2348 0 0 2348
0 0 0 0 2204
0 0 0 0 0
0 43 0 0 43
0 0 1063 0 1063
0 0 0 0 205
0 0 0 0 0
0 169 0 0 169
0 0 0 0 17
0 0 0 0 51
78 0 0 0 78
0 58 0 0 58
0 0 0 0 0
0 0 0 0 0
5219 0 0 0 5219
0 0 0 0 0
0 0 0 0 77
0 0 0 0 0
179 0 0 0 179
0 0 0 0 8
0 0 654 0 654
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 425
0 2 0 0 2
0 34 0 0 34
0 0 172 0 172
0 0 0 0 2799
0 0 0 0 0
0 0 0 0 0
22 0 0 0 22
0 90 0 0 90
0 28 0 0 28
0 0 0 0 0
0 0 221 0 221
0 120 0 0 120
535 0 0 0 535
0 0 0 0 33
0 0 0 0 7
0 0 0 0 0
0 0 0 0 0
0 0 27 0 27
0 0 500 0 500
0 0 0 0 0
9 0 0 0 9
0 0 0 0 757
0 0 0 0 137
0 0 0 0 0
0 0 43 0 43
21 0 0 0 21
0 436 0 0 436
0 0 0 0 39
0 0 0 0 0
0 221 0 0 221
38 0 0 0 38
0 414 0 0 414
0 0 0 0 0
0 0 0 0 72
0 0 0 0 707
0 0 4592 0 4592
0 0 137 0 137
0 0 0 0 0
0 0 0 0 97
633 0 0 0 633
0 0 0 0 633
63 0 0 0 63
0 0 633 0 633
0 0 0 0 0
0 0 0 0 0
210 0 0 0 210
0 659 0 0 659
0 236 0 0 236
0 359 0 0 359
0 0 0 0 0
0 162 0 0 162
0 0 0 0 0
0 24 0 0 24
0 0 0 0 53
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 382 0 382
0 341 0 0 341
0 0 0 0 0
0 703 0 0 703
551 0 0 0 551
0 349 0 0 349
0 1474 0 0 1474
0 687 0 0 687
0 0 593 0 593
0 0 0 0 0
0 0 0 0 0
0 49 0 0 49
0 0 0 0 124
0 0 0 0 125
0 0 0 0 125
0 0 0 0 0
0 0 0 0 0
0 0 0 0 26
0 0 677 0 677
0 0 0 0 203
44 0 0 0 44
0 0 1039 0 1039
0 0 0 0 0
0 0 0 0 0
57 0 0 0 57
0 0 0 0 0
0 0 0 0 398
0 797 0 0 797
0 221 0 0 221
0 0 0 0 133
0 0 0 0 663
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
22 0 0 0 22
428 0 0 0 428
0 0 0 0 0
0 0 0 0 179
0 0 0 0 13
0 0 0 0 0
0 0 0 0 197
0 0 0 0 0
0 0 0 0 0
5 0 0 0 5
0 0 0 0 50
0 2152 0 0 2152
0 44 0 0 44
0 0 0 0 39
0 0 0 0 0
0 652 0 0 652
0 0 1243 0 1243
0 0 0 0 29
130 0 0 0 130
0 0 0 0 0
0 0 0 0 135
217 0 0 0 217
0 0 0 0 0
0 0 0 0 0
0 0 0 479 479
0 0 0 0 524
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 1
0 0 0 0 0
0 0 0 0 387
199 0 0 0 199
0 0 0 0 457
0 0 0 0 0
0 0 0 0 0
0 68 0 0 68
0 0 0 0 25
0 0 0 0 7
0 0 0 0 0
0 0 0 0 42
0 0 767 0 767
0 0 0 0 0
0 0 0 0 4
0 0 0 0 58
0 70 0 0 70
0 2781 0 0 2781
0 1082 0 0 1082
0 0 0 0 0
0 0 0 49 49
0 67 0 0 67
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 135
0 0 41 0 41
0 114 0 0 114
0 0 0 0 2046
70 0 0 0 70
0 0 0 0 0
0 0 0 0 259
0 0 0 0 388
0 0 0 0 17
0 0 0 0 0
0 0 0 0 1843
0 0 0 0 0
0 5530 0 0 5530
0 0 0 0 0
0 0 174 0 174
624 0 0 0 624
0 0 0 0 0
0 0 0 0 0
0 15 0 0 15
0 0 0 0 0
29 0 0 0 29
0 0 0 0 4
0 0 0 0 398
0 0 0 0 0
0 0 0 0 1
0 0 0 0 0
0 0 0 0 106
0 0 0 0 177
0 0 2043 0 2043
0 0 0 0 37
0 0 0 0 3
0 0 0 0 7
162 0 0 0 162
0 0 0 0 166
0 169 0 0 169
0 2235 0 0 2235
24 0 0 0 24
0 1 0 0 1
0 0 0 0 0
0 0 0 0 0
0 0 0 0 227
680 0 0 0 680
104 0 0 0 104
0 0 0 0 870
0 0 0 0 0
0 0 0 0 0
793 0 0 0 793
161 0 0 0 161
0 0 0 0 0
0 0 0 0 68
0 0 0 0 4
151 0 0 0 151
72 0 0 0 72
0 0 0 0 72
0 0 0 0 10
0 0 0 0 0
0 17 0 0 17
0 0 0 0 0
0 0 0 0 6
38 0 0 0 38
0 114 0 0 114
0 0 0 312 312
0 1951 0 0 1951
0 407 0 0 407
0 0 0 0 0
0 1538 0 0 1538
0 0 582 0 582
0 0 0 0 0
0 0 0 0 297
2029 0 0 0 2029
0 0 0 0 676
0 0 0 0 0
0 0 121 0 121
7 0 0 0 7
3 0 0 0 3
0 0 0 0 0
0 0 2 0 2
516 0 0 0 516
0 0 0 0 255
117 0 0 0 117
0 432 0 0 432
0 0 0 0 0
0 0 455 0 455
0 0 0 0 32
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 251
0 0 0 0 0
0 0 0 0 100
60 0 0 0 60
0 0 0 0 678
0 0 0 0 0
0 0 53 0 53
0 0 1 0 1
0 380 0 0 380
0 380 0 0 380
0 0 63 0 63
0 0 0 0 0
0 0 0 0 0
0 0 0 0 171
0 0 191 0 191
0 17 0 0 17
0 0 0 0 0
0 0 0 0 2938
0 0 0 0 0
0 72 0 0 72
0 0 0 0 1887
183 0 0 0 183
0 0 0 0 0
0 0 0 0 0
162 0 0 0 162
0 0 0 487 487
0 0 0 0 0
0 0 0 0 0
0 0 30 0 30
0 0 0 0 0
0 0 388 0 388
0 0 0 0 0
0 0 0 0 1474
0 0 147 0 147
491 0 0 0 491
121 0 0 0 121
121 0 0 0 121
215 0 0 0 215
0 7 0 0 7
0 0 0 185 185
0 752 0 0 752
0 0 0 1650 1650
0 174 0 0 174
0 0 109 0 109
0 0 0 0 230
0 0 0 0 0
0 0 0 0 317
0 0 0 0 240
0 0 0 0 0
0 0 0 0 34
0 0 0 0 2
Channel SectorName SegmentName PhoneScalefactor SpendScaleFactor PowerScalePhonesnow
Electronic TeleComs RiskAverse 28.374 33.082 452
Electronic TeleComs EarlyAdopts 28.374 33.082 177
Guerilla Health PennyPinchers 10.679 21.577 115
Electronic Retail RiskAverse 8.972 10.762 172
Direct SME TheHerd 23.435 70.578 46
Electronic Manufacturing Luddites 23.175 27.022 76
Electronic Media EarlyAdopts 90.280 103.805 40
Guerilla Defence Technoids 29.779 27.188 344
Electronic Services EarlyAdopts 309.704 421.839 153
Guerilla Health EarlyAdopts 10.679 21.577 203
Electronic Manufacturing EarlyAdopts 23.175 27.022 107
Guerilla Defence PennyPinchers 29.779 27.188 165
Direct SME EarlyAdopts 23.435 70.578 47
Guerilla Defence Luddites 29.779 27.188 104
Guerilla Defence TheHerd 29.779 27.188 142
Electronic TeleComs PennyPinchers 28.374 33.082 431
Guerilla Transport PennyPinchers 23.526 49.844 59
Guerilla Health Luddites 10.679 21.577 422
Guerilla Health Laggards 10.679 21.577 241
Electronic Retail EarlyAdopts 8.972 10.762 306
Electronic Services TheHerd 309.704 421.839 153
Guerilla Defence RiskAverse 29.779 27.188 262
Electronic Technology EarlyAdopts 8.802 9.488 3184
Direct SME Laggards 23.435 70.578 29
Electronic Technology Technoids 8.802 9.488 608
Guerilla Defence EarlyAdopts 29.779 27.188 175
Electronic Technology RiskAverse 8.802 9.488 945
Guerilla Education Luddites 9.760 29.937 199
Direct SME Laggards 23.435 70.578 92
Direct Tourism PennyPinchers 21.091 20.002 199
Guerilla Health EarlyAdopts 10.679 21.577 51
Electronic Manufacturing PennyPinchers 23.175 27.022 210
Electronic Media RiskAverse 90.280 103.805 340
Direct SME Luddites 23.435 70.578 488
Electronic Manufacturing RiskAverse 23.175 27.022 1457
Electronic Media Technoids 90.280 103.805 11
Electronic TeleComs Luddites 28.374 33.082 217
Electronic Manufacturing Technoids 23.175 27.022 170
Direct Tourism PennyPinchers 21.091 20.002 174
Electronic Technology PennyPinchers 8.802 9.488 113
Direct Tourism RiskAverse 21.091 20.002 881
Guerilla Education Laggards 9.760 29.937 513
Electronic Retail Technoids 8.972 10.762 584
Electronic Retail Laggards 8.972 10.762 77
Guerilla Education EarlyAdopts 9.760 29.937 134
Electronic Services RiskAverse 309.704 421.839 38
Guerilla Education EarlyAdopts 9.760 29.937 231
Direct Tourism EarlyAdopts 21.091 20.002 401
Electronic Technology Luddites 8.802 9.488 97
Electronic Retail PennyPinchers 8.972 10.762 56
Guerilla Education Laggards 9.760 29.937 165
Electronic Services PennyPinchers 309.704 421.839 35
Electronic Retail Luddites 8.972 10.762 584
Electronic Media PennyPinchers 90.280 103.805 185
Guerilla Health TheHerd 10.679 21.577 122
Guerilla Transport Luddites 23.526 49.844 74
Electronic Retail Laggards 8.972 10.762 1928
Electronic Technology TheHerd 8.802 9.488 208
Direct SME PennyPinchers 23.435 70.578 336
Direct SME Technoids 23.435 70.578 53
Electronic Services Technoids 309.704 421.839 9
Electronic Manufacturing RiskAverse 23.175 27.022 58
Direct Tourism Luddites 21.091 20.002 269
Direct Tourism EarlyAdopts 21.091 20.002 180
Electronic TeleComs Technoids 28.374 33.082 717
Electronic Manufacturing Luddites 23.175 27.022 271
Electronic Retail PennyPinchers 8.972 10.762 1215
Electronic TeleComs Luddites 28.374 33.082 1773
Electronic Technology PennyPinchers 8.802 9.488 82
Guerilla Health Laggards 10.679 21.577 110
Direct SME Technoids 23.435 70.578 66
Direct Tourism Technoids 21.091 20.002 699
Guerilla Health Technoids 10.679 21.577 467
Electronic TeleComs Technoids 28.374 33.082 717
Guerilla Education TheHerd 9.760 29.937 142
Direct Tourism Luddites 21.091 20.002 54
Direct SME PennyPinchers 23.435 70.578 167
Electronic Media PennyPinchers 90.280 103.805 14
PowerScalePhones2001 PowerScaleSpendNow (£k pa) PowerScaleSpend2001 (£k pa) UPhonesNow
521 226 412 12817
234 120 161 5011
135 162 190 1224
154 92 114 1544
47 24 25 1068
84 41 45 1770
50 21 27 3594
427 86 119 10231
154 82 82 47466
214 108 114 2165
139 57 74 2488
153 359 488 4919
51 16 22 1103
92 17 21 2204
185 39 70 3099
215 76 115 4239
464 231 248 12241
386 40 206 2204
384 179 239 8761
46 63 116 754
328 298 591 4702
28 40 64 668
210 64 229 1378
28 12 15 668
61 8 10 1386
469 211 250 4503
63 30 34 1682
267 186 210 2578
376 164 201 2749
154 82 82 47466
342 71 103 7808
6012 1592 3006 28031
364 110 195 6126
310 142 166 2837
39 14 19 673
83 8 12 1682
502 199 244 4052
770 292 370 5348
196 84 177 5209
63 25 37 1682
1222 1169 1512 8319
243 107 130 1947
119 28 41 2147
18 9 10 475
345 88 104 7198
265 107 142 4205
60 27 32 541
239 112 128 4873
413 238 300 30728
524 104 117 11426
33 26 41 754
28 35 49 754
33 14 21 668
68 14 15 1792
1609 779 860 33773
52 28 28 1539
12 6 6 1015
155 14 27 1834
269 116 144 6162
177 85 99 3950
345 176 184 7697
182 93 97 3667
263 41 95 993
1015 471 543 18576
74 17 22 1738
357 150 193 25184
603 218 320 5008
154 365 464 3882
650 292 325 5239
86 96 149 692
139 51 84 3596
156 55 118 1307
272 135 145 5904
1074 554 574 24026
39 20 21 11866
442 61 286 920
1344 421 718 22333
270 124 144 2259
421 803 968 8466
18 9 10 475
452 334 501 9279
156 30 85 856
121 15 20 803
367 119 196 5176
76 9 13 506
710 223 380 12394
117 54 62 2994
183 88 98 1607
38 6 7 10897
692 312 370 5239
33 16 18 875
589 563 712 14652
373 141 157 7868
108 224 331 2670
230 99 123 16681
129 65 79 1304
191 88 102 1607
79 30 42 597
85 43 45 859
145 57 78 1136
411 80 130 7188
250 12 40 1740
92 37 49 2080
239 116 128 6162
16 5 8 299
733 260 392 4363
2285 1031 1222 17300
96 46 52 2558
101 48 54 2670
88 38 47 2105
452 214 242 9372
770 325 412 5348
243 230 306 5708
147 22 35 3529
271 199 294 1829
96 40 52 2204
3404 1031 1820 17300
83 29 43 2080
382 179 204 7868
63 37 67 1539
127 56 64 3157
61 22 33 1144
71 15 17 1430
33 61 89 875
47 28 25 1239
21 3 7 2887
46 22 25 1230
19 10 10 1611
60 87 91 1351
303 144 162 5683
101 67 99 2670
299 76 127 3794
771 383 412 20346
516 451 716 9954
69 28 37 1539
299 81 173 6270
342 167 190 9312
400 73 97 10310
283 202 297 7138
1351 649 722 10898
113 23 43 2558
223 111 119 5885
2085 948 1114 50315
98 47 79 726
514 288 367 3804
166 63 89 3499
1147 779 1462 7316
130 59 70 1175
234 89 125 4702
185 52 91 3140
988 367 528 6039
47 19 29 1551
775 296 550 14752
589 250 315 4990
195 27 41 4272
827 329 410 20346
183 76 98 1385
63 13 15 1149
217 24 31 3908
166 63 89 1143
62 27 33 487
145 69 78 3859
137 71 73 3123
17 7 9 1229
243 88 130 4919
46 22 25 1230
14 7 7 362
1000000
USpendNow Uphones2001 USpend2001
7472 14788 13617
3983 6627 5312
3490 1437 4098
990 1386 1226
1719 1097 1766
1103 1955 1218
2209 4483 2755
2335 12727 3237
34563 47780 34792
2338 2281 2463
1551 3227 2011
9759 4558 13262
1152 1204 1584
453 2742 563
1061 5521 1890
2069 6407 3127
7630 13165 8206
1076 11484 5605
12632 8997 16863
1721 1380 3150
9869 9316 19551
1101 846 1746
3186 4930 11394
326 846 413
275 1730 343
4549 5004 5389
821 1888 922
4007 2854 4531
1763 3371 2162
34563 47780 34792
1925 10170 2808
15106 52921 28520
2990 10837 5289
3064 3312 3577
1013 905 1363
230 2474 339
2144 4506 2623
2767 6778 3507
2291 5848 4809
691 1888 1008
11093 10759 14347
3193 2369 3884
1985 2786 2919
232 533 260
6194 8080 7361
2132 5589 2834
585 644 695
3037 5529 3446
24732 37297 31095
7374 12286 8288
699 982 1113
946 846 1344
381 982 560
372 2012 417
21052 37291 23245
751 1559 761
624 1091 670
979 3621 1934
3841 7621 4751
2303 4093 2673
12392 8080 13009
1859 3842 1948
385 2318 899
9418 21415 10857
472 2191 595
15610 32231 19990
6517 5882 9588
12069 4358 15340
3142 5827 3495
1029 770 1602
1379 4143 2291
1640 1518 3543
9506 6370 10256
14976 24895 15518
8641 11945 8698
1824 4313 8548
13920 38127 23765
3705 2636 4323
16058 8872 19352
232 533 260
9016 10485 13526
288 1370 806
161 1082 216
3226 8514 5307
101 682 136
6049 21154 10325
1461 3478 1698
2636 1781 2921
2699 11624 2883
3360 6210 3982
427 982 479
18636 16699 23559
9953 8740 11055
6095 3218 9012
10254 20806 12789
1409 1374 1707
2636 1860 3050
645 844 911
928 905 978
1227 1549 1674
2661 11658 4315
591 5872 1994
1015 2742 1338
3841 6773 4222
146 472 230
2798 6581 4220
11094 20504 13149
1248 2871 1401
1303 2997 1463
1027 2610 1274
15090 10588 17046
3082 6778 3906
6253 7235 8322
728 4175 1158
1893 2388 2793
1076 2871 1401
11094 30544 19587
777 2474 1157
12668 8959 14424
1004 1888 1810
1840 3598 2115
713 1730 1078
1042 1653 1220
1661 982 2417
1995 1097 1766
1311 6485 2944
600 1380 674
990 1731 1064
2363 1400 2448
2881 6399 3244
1810 2997 2702
1529 6312 2544
12682 21882 13639
12186 11968 19341
751 2042 997
2193 6924 4685
4545 10170 5172
5175 9376 6833
6675 8028 9828
6989 12121 7773
623 3361 1163
3668 6329 3945
31362 59151 36870
451 863 750
2734 4525 3479
1708 4954 2418
7393 10097 13876
1269 1388 1500
2931 6627 4131
1405 5521 2471
3480 8701 5014
1334 1097 2064
5931 16343 11001
5390 6289 6793
1930 4567 2884
10873 23474 13548
2271 1781 2921
259 1322 298
1681 5090 2190
1875 1619 2655
798 609 999
1884 4332 2114
5027 3207 5163
756 1533 942
2401 7235 3531
600 1380 674
177 407 199
750000 1242097 986609

RespondentSerial Sector Code Segment Emps Now Emps 2001 PhonesNow
101 111 6 4500 4000 450
102 111 2 500 550 110
103 107 3 535 625 85
104 101 6 550 650 80
105 110 4 200 200 20
106 103 5 200 300 30
107 105 2 1800 1800 20
108 112 1 4500 4500 600
109 102 2 500 500 200
110 107 2 7800 7800 200
111 103 2 600 650 50
112 112 3 500 400 200
113 110 2 150 150 21
114 112 3 100 120 60
115 112 5 1400 1400 100
116 112 4 1397 1397 160
117 111 3 2000 1500 420
118 112 1 1400 1400 60
119 110 4 7000 7000 470
120 112 5 69 150 12
121 111 3 800 800 100
122 112 5 14 16 10
123 109 3 1500 2000 55
124 112 1 280 320 10
125 111 3 34 40 16
126 107 5 11000 11500 600
127 112 1 100 100 40
128 107 7 3000 3000 260
129 101 2 4000 4000 190
130 102 4 250 250 200
131 112 6 7000 7500 400
132 106 2 22000 20000 6000
133 112 3 1200 1000 278
134 107 3 3000 3000 300
135 110 7 100 100 10
136 112 3 150 200 40
137 101 2 2500 2500 340
138 106 1 1500 1500 500
139 112 2 450 450 218
140 112 5 180 180 40
141 106 6 3500 4000 970
142 108 5 3200 3200 200
143 110 7 180 210 57
144 112 1 8 8 6
145 110 2 9000 8500 350
146 104 3 250 500 140
147 107 2 120 140 25
148 103 3 1197 1197 137
149 105 6 2500 2500 500
150 110 5 33000 33000 700
151 112 2 45 65 12
152 112 3 120 140 12
153 112 1 100 100 10
154 112 4 350 350 44
155 103 6 14000 14000 2500
156 112 1 130 120 35
157 105 1 7 7 3
158 110 4 250 250 45
159 111 5 600 800 150
160 103 1 2500 2500 100
161 110 5 5000 5020 387
162 104 3 2000 3000 114
163 106 3 100 140 40
164 104 6 1300 1300 1300
165 112 1 750 800 42
166 105 1 1800 2340 371
167 108 7 4500 4500 825
168 111 6 150 150 75
169 101 1 5000 5000 500
170 101 7 65 65 24
171 112 6 640 640 125
172 108 2 900 900 110
173 110 4 4500 4500 260
174 103 1 3000 3000 1500
175 102 6 90 90 25
176 108 5 2800 2800 65
177 111 3 1035 2070 1035
178 108 2 3000 3000 250
179 104 2 30000 30000 400
180 112 6 100 90 6
181 103 3 2500 2500 360
182 106 5 197 197 32
183 101 1 170 100 30
184 103 3 400 1000 150
185 101 3 80 85 15
186 112 3 2500 2500 800
187 112 2 1000 1000 95
188 108 7 3500 4000 150
189 102 3 340 400 22
190 101 5 9000 9000 500
191 112 1 150 150 15
192 111 3 2000 2000 550
193 110 2 5000 5000 400
194 112 3 200 220 80
195 105 3 400 400 200
196 107 4 3500 3500 94
197 108 5 3000 3000 150
198 107 4 200 200 29
199 107 3 400 400 50
200 107 4 1700 1500 76
201 111 3 1500 2000 189
202 109 5 1000 1000 78
203 112 3 80 95 55
204 111 3 600 800 150
205 112 3 30 35 3
206 101 2 1800 2500 380
207 101 7 40000 40000 3000
208 112 1 250 250 75
209 112 2 600 600 80
210 112 4 250 270 56
211 110 2 11000 11000 520
212 106 1 1500 1500 500
213 112 1 5000 5000 250
214 111 3 165 165 65
215 106 4 200 300 100
216 112 4 550 550 60
217 101 1 12000 20000 3000
218 112 3 300 300 55
219 110 3 19000 17000 400
220 112 3 150 150 35
221 111 6 250 200 55
222 111 2 25 35 12
223 110 2 1000 1000 31
224 112 3 150 150 15
225 110 1 140 55 25
226 102 1 25 40 3
227 112 3 105 105 25
228 105 1 80 80 6
229 103 6 85 85 20
230 104 5 1500 1600 220
231 112 5 700 700 80
232 104 2 500 1000 120
233 111 1 2500 2600 900
234 103 1 3500 3500 400
235 112 3 290 330 35
236 103 5 400 400 200
237 112 3 600 750 521
238 110 5 1800 1500 600
239 111 2 280 280 187
240 101 3 2000 2000 1500
241 112 3 3610 4001 75
242 111 2 340 340 140
243 111 5 5000 6000 3500
244 106 3 250 250 25
245 106 1 1000 1800 300
246 112 6 362 450 120
247 106 1 1700 1700 800
248 107 7 350 370 80
249 111 3 100 150 100
250 112 6 550 550 102
251 106 1 800 1200 600
252 110 1 120 90 35
253 104 1 1000 1080 920
254 107 1 4000 4000 700
255 110 4 250 250 160
256 111 1 12500 12500 900
257 108 4 4000 4500 120
258 104 5 135 150 20
259 110 3 800 800 140
260 108 4 5000 5000 90
261 108 4 200 100 25
262 112 6 1214 800 139
263 110 4 650 650 100
264 105 3 60 60 4
265 112 3 350 400 200
266 112 3 250 250 25
267 112 6 55 55 4
Phones2001 SpendNow (£k pa) Spend2001 (£K pa)
500 225 395
150 75 103
100 120 141
58 43 43
20 11 11
33 16 18
25 11 13
700 150 195
200 107 107
200 107 107
70 27 37
150 435 478
23 7 10
70 14 16
200 38 75
250 86 134
420 225 225
600 32 321
470 225 293
25 30 63
250 180 450
12 18 27
200 60 218
12 5 6
20 3 3
650 300 347
40 21 21
280 200 220
220 102 118
200 107 107
500 108 151
12000 3000 5999
550 149 294
350 160 187
15 5 8
60 6 9
340 150 165
550 240 264
218 105 196
40 18 23
1100 1200 1361
230 107 123
81 18 28
6 3 3
400 100 121
200 75 107
30 13 16
157 73 84
600 350 435
750 150 168
15 12 19
12 17 21
15 6 9
44 10 10
2750 1337 1470
30 19 16
3 2 2
120 8 21
185 80 99
100 50 56
400 207 214
114 61 61
110 14 40
1500 695 802
50 13 15
482 200 260
900 350 478
80 200 242
500 250 250
24 30 42
130 53 79
118 45 90
280 139 150
1500 802 802
25 13 13
565 42 365
2070 553 1107
270 134 144
400 800 920
6 3 3
410 300 454
50 10 27
40 5 7
300 80 160
20 3 3
1500 428 802
100 51 53
150 80 80
24 4 4
550 267 294
15 8 8
600 600 726
450 168 189
89 200 273
250 107 134
94 50 58
160 80 86
45 16 24
50 27 27
112 41 60
350 60 111
260 13 42
70 29 37
155 80 83
5 2 3
600 203 321
3300 1604 1764
75 40 40
80 43 43
65 30 35
600 278 321
550 267 294
300 300 378
75 12 18
115 96 125
75 32 40
6000 1604 3208
60 23 31
467 214 250
40 25 42
60 28 30
20 6 11
37 8 9
15 31 40
20 13 11
10 1 3
25 13 13
6 3 3
20 30 30
245 118 131
80 59 79
240 51 102
900 481 481
500 420 693
45 19 24
220 60 128
500 279 279
500 100 121
200 150 210
1500 802 802
95 20 36
140 75 75
4000 1871 2138
25 14 20
300 200 214
170 64 91
1000 750 1275
95 43 51
150 53 80
200 50 98
800 321 428
20 10 13
1000 390 710
916 374 490
170 24 36
1000 413 495
150 64 80
23 5 5
200 20 29
130 48 69
30 13 16
139 74 74
100 53 53
5 2 3
300 107 160
25 13 13
4 2 2
product Serial sector code LevelNow PctNow Level2001 Pct2001 Addusers
101 103 107 0 0 1 30 0
101 106 103 0 0 4 10 0
101 107 105 0 0 1 10 0
101 107 105 0 0 2 30 0
101 108 112 1 5 2 15 0
101 110 107 1 1 4 40 0
101 114 112 1 1 3 80 0
101 115 112 1 0 0 0 0
101 118 112 1 50 0 0 0
101 118 112 1 100 0 0 0
101 120 112 0 0 2 35 0
101 120 112 0 0 5 34 0
101 121 111 0 0 1 0 0
101 124 112 0 0 4 100 0
101 124 112 0 0 1 100 0
101 124 112 0 0 3 10 0
101 124 112 0 0 4 5 0
101 125 111 1 30 0 0 0
101 126 107 1 50 3 50 0
101 126 107 0 0 2 100 0
101 127 112 0 0 2 100 0
101 128 107 0 0 1 100 5
101 128 107 1 2 2 2 0
101 129 101 0 0 3 100 2
101 129 101 2 5 5 100 0
101 130 102 0 0 3 50 0
101 131 112 0 0 2 100 5
101 137 101 2 100 0 0 0
101 138 106 0 0 1 5 0
101 139 112 0 0 1 100 0
101 139 112 0 0 1 100 0
101 140 112 1 100 0 0 0
101 140 112 1 5 0 0 0
101 141 106 0 0 3 30 0
101 141 106 0 0 3 10 50
101 143 110 0 0 1 100 200
101 146 104 0 0 3 100 0
101 147 107 1 25 0 0 0
101 152 112 0 0 3 20 0
101 152 112 0 0 3 50 0
101 153 112 1 100 0 0 0
101 154 112 1 8 3 20 0
101 155 103 0 0 4 20 0
101 159 111 0 0 1 100 0
101 167 108 0 0 4 25 0
101 169 101 0 0 3 100 0
101 170 101 0 0 4 50 4
101 171 112 0 0 3 5 0
101 172 108 0 0 3 80 0
101 174 103 0 0 1 100 0
101 174 103 0 0 4 100 0
101 177 111 0 0 1 100 0
101 180 112 0 0 1 20 0
101 181 103 0 0 2 100 0
101 182 106 0 0 2 100 0
101 182 106 1 83 3 100 0
101 183 101 1 6 0 0 0
101 183 101 1 1 0 0 0
101 184 103 0 0 1 10 0
101 190 101 1 2 0 0 0
101 196 107 1 90 4 100 0
101 197 108 1 17 0 0 0
101 199 107 0 0 2 100 0
101 202 109 0 0 1 0 0
101 205 112 1 100 0 0 0
101 205 112 0 0 2 5 0
101 206 101 0 0 1 50 0
101 208 112 1 100 1 100 0
101 209 112 0 0 1 0 0
101 209 112 0 0 1 100 0
101 209 112 0 0 4 30 0
101 211 110 0 0 1 50 0
101 211 110 0 0 1 100 0
101 212 106 0 0 4 20 0
101 213 112 0 0 2 10 0
101 214 111 1 2 0 0 0
101 214 111 0 0 3 30 0
101 215 106 0 0 4 25 0
101 217 101 0 0 3 60 0
101 217 101 0 0 2 5 0
101 219 110 0 0 1 50 0
101 220 112 0 0 1 5 0
101 222 111 1 100 0 0 0
101 222 111 0 0 3 100 0
101 224 112 1 6 3 50 0
101 224 112 2 3 4 3 0
101 225 110 0 0 2 50 0
101 226 102 1 0 0 0 0
101 226 102 0 0 4 100 0
101 226 102 1 1 0 0 0
101 227 112 0 0 1 30 0
101 228 105 0 0 1 100 0
101 229 103 0 0 1 10 0
101 230 104 2 100 0 0 0
101 232 104 0 0 5 100 60
101 241 112 1 10 0 0 0
101 245 106 1 1 4 100 50
101 249 111 0 0 4 30 0
101 250 112 1 6 0 0 0
101 251 106 0 0 1 50 100
101 252 110 0 0 2 10 0
101 252 110 1 10 0 0 0
101 252 110 0 0 5 100 0
101 253 104 2 1 0 0 0
101 256 111 0 0 1 8 0
101 257 108 1 100 3 100 0
101 258 104 0 0 1 20 0
101 260 108 0 0 4 0 0
101 265 112 1 100 0 0 0
101 265 112 0 0 1 10 0
101 267 112 0 0 3 80 60
101 267 112 0 0 1 10 0
111 101 111 0 0 4 60 0
111 104 101 0 0 3 10 0
111 109 102 0 0 1 2 0
111 111 103 0 0 1 28 0
111 112 112 0 0 3 20 0
111 116 112 0 0 1 100 0
111 118 112 0 0 1 100 0
111 118 112 0 0 2 50 0
111 123 109 3 100 5 50 0
111 123 109 0 0 1 60 0
111 124 112 0 0 1 100 0
111 124 112 0 0 3 100 0
111 125 111 0 0 4 80 0
111 125 111 0 0 3 100 0
111 129 101 0 0 2 100 0
111 131 112 0 0 4 10 0
111 131 112 1 100 4 100 0
111 135 110 0 0 4 100 20
111 137 101 0 0 2 60 0
111 138 106 1 25 0 0 0
111 141 106 1 1 5 10 0
111 141 106 0 0 1 0 0
111 141 106 1 100 2 100 0
111 142 108 0 0 3 25 0
111 143 110 0 0 4 100 0
111 148 103 2 100 3 100 0
111 151 112 0 0 1 100 0
111 152 112 0 0 1 50 0
111 152 112 0 0 4 50 0
111 156 112 0 0 1 5 0
111 157 105 0 0 1 100 0
111 158 110 0 0 1 66 0
111 158 110 0 0 2 70 0
111 160 103 3 10 0 0 0
111 161 110 0 0 2 10 0
111 163 106 0 0 1 10 0
111 167 108 0 0 4 60 20
111 168 111 1 10 2 20 30
111 168 111 0 0 4 100 0
111 174 103 1 5 0 0 0
111 174 103 0 0 3 40 0
111 174 103 2 100 0 0 0
111 174 103 0 0 3 20 0
111 174 103 0 0 1 0 0
111 175 102 0 0 2 100 14
111 177 111 0 0 1 30 0
111 177 111 0 0 1 2 0
111 180 112 0 0 1 100 0
111 180 112 0 0 3 100 0
111 181 103 1 33 3 33 0
111 182 106 1 29 3 50 0
111 184 103 1 5 0 0 0
111 185 101 0 0 1 2 0
111 185 101 3 45 0 0 0
111 187 112 0 0 4 100 0
111 188 108 0 0 1 100 0
111 189 102 0 0 1 25 0
111 189 102 0 0 2 40 0
111 190 101 1 20 4 100 15
111 192 111 0 0 2 50 0
111 192 111 1 1 0 0 0
111 193 110 0 0 1 5 0
111 194 112 0 0 1 60 0
111 198 107 2 80 3 80 0
111 201 111 0 0 1 5 6
111 207 101 0 0 5 100 0
111 211 110 0 0 1 30 0
111 212 106 1 100 4 0 0
111 213 112 1 20 0 0 0
111 213 112 0 0 1 100 0
111 213 112 0 0 1 100 0
111 214 111 3 1 5 30 0
111 215 106 1 30 2 30 0
111 215 106 0 0 4 34 0
111 218 112 0 0 5 20 0
111 218 112 0 0 1 10 0
111 218 112 0 0 1 20 0
111 224 112 0 0 1 0 0
111 230 104 0 0 1 50 0
111 231 112 1 1 0 0 0
111 232 104 0 0 1 10 0
111 235 112 2 100 4 100 0
111 236 103 0 0 1 100 0
111 236 103 0 0 1 80 0
111 237 112 0 0 1 100 0
111 238 110 0 0 1 50 0
111 240 101 0 0 1 100 0
111 240 101 0 0 1 10 0
111 241 112 0 0 2 10 40
111 245 106 0 0 2 30 0
111 245 106 1 100 3 100 0
111 246 112 0 0 2 100 0
111 246 112 0 0 4 100 0
111 247 106 1 0 1 30 0
111 251 106 0 0 2 20 0
111 251 106 0 0 2 34 0
111 254 107 0 0 2 100 0
111 255 110 0 0 3 2 0
111 255 110 0 0 1 20 0
111 260 108 0 0 2 20 0
111 265 112 1 10 0 0 0
112 102 111 0 0 1 10 0
112 105 110 0 0 3 100 0
112 105 110 0 0 1 15 0
112 106 103 0 0 1 5 0
112 106 103 0 0 4 20 0
112 106 103 0 0 1 0 0
112 109 102 1 1 3 20 0
112 109 102 0 0 3 15 30
112 113 110 0 0 1 66 80
112 114 112 1 1 0 0 0
112 116 112 0 0 3 55 0
112 117 111 1 10 4 80 10
112 117 111 0 0 1 50 0
112 117 111 0 0 2 50 0
112 119 110 0 0 3 20 0
112 125 111 0 0 1 100 0
112 125 111 0 0 1 100 0
112 127 112 1 2 2 50 6
112 127 112 0 0 3 2 6
112 127 112 1 30 2 0 0
112 128 107 1 83 0 0 0
112 130 102 0 0 2 100 0
112 131 112 0 0 1 30 0
112 134 107 0 0 1 20 10
112 134 107 2 30 0 0 0
112 134 107 1 50 2 100 0
112 136 112 0 0 1 100 0
112 138 106 0 0 4 100 50
112 142 108 1 100 0 0 0
112 144 112 0 0 3 100 0
112 145 110 1 0 0 0 0
112 145 110 1 40 0 0 0
112 146 104 0 0 1 100 0
112 147 107 1 0 3 5 0
112 148 103 1 20 3 20 0
112 148 103 0 0 4 100 0
112 149 105 0 0 1 60 0
112 149 105 0 0 2 100 0
112 151 112 0 0 3 100 0
112 151 112 0 0 2 40 0
112 153 112 0 0 3 2 6
112 153 112 0 0 3 100 0
112 153 112 0 0 1 50 0
112 154 112 0 0 4 50 50
112 160 103 2 2 3 90 0
112 160 103 2 5 2 80 50
112 160 103 0 0 1 25 0
112 160 103 0 0 1 5 0
112 161 110 1 100 2 100 0
112 163 106 0 0 1 0 0
112 165 112 0 0 4 30 0
112 166 105 0 0 4 50 0
112 168 111 1 2 3 10 0
112 169 101 0 0 2 5 0
112 171 112 1 5 1 50 100
112 171 112 0 0 1 40 0
112 175 102 1 5 0 0 0
112 175 102 0 0 4 10 0
112 176 108 0 0 2 5 0
112 176 108 0 0 3 34 0
112 179 104 0 0 1 0 2
112 180 112 1 10 2 10 0
112 187 112 1 10 3 100 20
112 187 112 0 0 2 15 0
112 188 108 0 0 3 50 25
112 189 102 0 0 1 2 0
112 191 112 0 0 1 100 0
112 192 111 0 0 1 20 0
112 194 112 0 0 4 100 80
112 198 107 0 0 4 100 0
112 201 111 0 0 1 20 0
112 202 109 0 0 1 5 30
112 204 111 0 0 2 100 0
112 204 111 0 0 1 100 0
112 204 111 0 0 2 10 0
112 204 111 1 100 4 100 0
112 206 101 2 100 4 100 0
112 208 112 0 0 1 15 0
112 208 112 1 100 2 100 0
112 208 112 0 0 3 100 60
112 213 112 0 0 3 10 10
112 217 101 0 0 3 10 50
112 222 111 1 1 0 0 0
112 222 111 0 0 3 100 0
112 223 110 1 100 0 0 0
112 224 112 1 25 3 20 0
112 225 110 0 0 1 60 0
112 225 110 0 0 1 50 0
112 226 102 0 0 3 50 0
112 228 105 1 100 0 0 0
112 232 104 0 0 4 100 0
112 233 111 0 0 3 50 0
112 234 103 1 6 0 0 0
112 236 103 1 15 3 100 0
112 237 112 0 0 2 55 30
112 237 112 1 45 3 45 0
112 239 111 0 0 3 100 0
112 240 101 0 0 3 50 50
112 244 106 0 0 4 100 40
112 247 106 0 0 2 10 0
112 248 107 1 60 0 0 0
112 250 112 2 100 3 40 0
112 250 112 0 0 1 100 0
112 251 106 0 0 1 50 0
112 251 106 0 0 1 50 0
112 251 106 1 33 4 33 0
112 252 110 0 0 1 0 0
112 252 110 0 0 1 25 0
112 256 111 0 0 4 100 0
112 256 111 0 0 1 30 0
112 257 108 0 0 2 30 0
112 258 104 0 0 4 3 200
112 262 112 1 20 0 0 0
112 263 110 1 5 0 0 0
112 264 105 0 0 2 40 0
112 264 105 2 1 0 0 0
114 102 111 0 0 1 50 0
114 102 111 0 0 3 100 0
114 105 110 0 0 3 50 5
114 112 112 0 0 1 20 0
114 112 112 0 0 1 100 0
114 113 110 1 20 0 0 0
114 114 112 0 0 1 30 0
114 116 112 0 0 1 100 0
114 117 111 0 0 1 100 0
114 124 112 0 0 2 5 0
114 129 101 0 0 2 20 0
114 132 106 0 0 2 30 0
114 134 107 1 100 0 0 0
114 134 107 0 0 1 100 0
114 137 101 0 0 1 10 0
114 137 101 0 0 1 5 0
114 137 101 0 0 1 50 0
114 139 112 2 100 0 0 0
114 139 112 0 0 3 0 0
114 140 112 1 5 2 10 0
114 140 112 0 0 1 100 0
114 141 106 0 0 3 100 0
114 143 110 1 5 3 10 0
114 144 112 0 0 1 100 0
114 144 112 1 5 2 5 0
114 146 104 0 0 3 20 100
114 150 110 0 0 4 100 0
114 158 110 1 0 1 10 0
114 161 110 0 0 2 20 0
114 162 104 1 100 3 100 0
114 163 106 0 0 1 100 0
114 164 104 0 0 2 40 0
114 165 112 1 10 0 0 0
114 167 108 1 1 2 1 0
114 167 108 0 0 5 100 0
114 169 101 0 0 1 100 0
114 170 101 0 0 4 50 0
114 173 110 0 0 1 100 0
114 181 103 0 0 4 20 0
114 185 101 0 0 3 100 0
114 185 101 0 0 1 10 0
114 185 101 2 100 3 100 0
114 186 112 0 0 1 25 0
114 190 101 0 0 2 100 0
114 197 108 0 0 1 100 0
114 197 108 0 0 3 7 0
114 198 107 0 0 1 100 0
114 198 107 1 50 3 50 0
114 200 107 0 0 1 30 0
114 203 112 0 0 1 10 0
114 205 112 0 0 1 0 0
114 208 112 0 0 1 20 0
114 211 110 0 0 4 30 0
114 212 106 0 0 1 0 0
114 214 111 0 0 1 15 0
114 214 111 0 0 1 100 0
114 215 106 0 0 3 50 0
114 219 110 0 0 3 100 50
114 219 110 0 0 3 50 0
114 221 111 0 0 1 100 0
114 222 111 0 0 5 30 0
114 225 110 1 25 3 25 0
114 226 102 2 100 0 0 0
114 228 105 0 0 2 20 0
114 229 103 1 100 0 0 0
114 231 112 0 0 1 100 0
114 231 112 0 0 4 10 0
114 232 104 0 0 3 30 0
114 233 111 0 0 1 100 0
114 236 103 0 0 2 30 0
114 236 103 1 7 0 0 0
114 237 112 0 0 1 100 0
114 237 112 0 0 1 50 0
114 238 110 0 0 1 5 0
114 241 112 1 2 0 0 0
114 243 111 0 0 1 100 0
114 243 111 1 95 4 50 0
114 243 111 0 0 3 100 0
114 244 106 1 80 0 0 0
114 245 106 0 0 4 100 0
114 247 106 0 0 2 30 0
114 248 107 0 0 1 100 0
114 252 110 1 100 4 10 0
114 252 110 2 0 3 5 0
114 255 110 1 10 2 35 0
114 255 110 0 0 2 20 0
114 258 104 0 0 1 30 0
114 260 108 0 0 1 100 0
114 260 108 0 0 1 2 0
114 264 105 0 0 1 3 0
114 264 105 0 0 1 10 0
114 265 112 0 0 1 20 0
114 265 112 0 0 1 100 0
120 101 111 2 5 4 100 0
120 104 101 0 0 1 20 0
120 106 103 0 0 1 5 0
120 107 105 0 0 1 5 0
120 108 112 0 0 2 100 0
120 112 112 0 0 1 25 0
120 119 110 0 0 3 20 0
120 119 110 1 5 3 60 50
120 120 112 0 0 2 15 0
120 124 112 0 0 3 5 0
120 125 111 0 0 4 20 0
120 127 112 0 0 1 100 0
120 128 107 0 0 1 100 0
120 128 107 0 0 2 100 0
120 130 102 1 2 2 2 0
120 130 102 0 0 1 50 0
120 130 102 0 0 1 100 0
120 133 112 0 0 1 33 0
120 133 112 0 0 2 100 0
120 134 107 0 0 2 30 0
120 135 110 1 70 0 0 0
120 135 110 0 0 1 100 0
120 136 112 0 0 1 25 0
120 140 112 0 0 2 100 0
120 141 106 0 0 2 10 0
120 141 106 0 0 1 10 0
120 147 107 0 0 1 30 0
120 147 107 0 0 4 5 0
120 147 107 1 25 3 50 0
120 149 105 1 30 3 30 0
120 151 112 0 0 1 10 0
120 156 112 0 0 2 100 0
120 156 112 0 0 3 100 0
120 159 111 0 0 5 15 20
120 161 110 1 100 3 100 0
120 164 104 0 0 3 75 0
120 172 108 1 5 0 0 0
120 173 110 0 0 3 100 0
120 174 103 0 0 4 25 0
120 176 108 0 0 2 100 0
120 177 111 0 0 1 25 0
120 181 103 0 0 2 100 0
120 181 103 0 0 1 100 0
120 182 106 0 0 3 10 0
120 182 106 0 0 4 100 0
120 183 101 2 25 2 80 0
120 183 101 0 0 2 25 0
120 184 103 2 100 2 100 0
120 185 101 0 0 4 30 0
120 186 112 0 0 2 100 0
120 187 112 0 0 1 100 0
120 188 108 0 0 2 80 0
120 189 102 1 16 3 100 0
120 191 112 3 17 0 0 0
120 191 112 0 0 4 100 30
120 195 105 0 0 1 5 0
120 196 107 1 100 3 100 0
120 197 108 1 17 0 0 0
120 197 108 1 25 3 0 0
120 200 107 0 0 1 5 0
120 200 107 0 0 1 100 0
120 201 111 3 100 4 2 0
120 202 109 0 0 1 100 0
120 202 109 0 0 2 20 0
120 203 112 0 0 1 33 80
120 203 112 1 40 3 40 0
120 204 111 0 0 4 25 0
120 205 112 0 0 4 10 0
120 205 112 1 15 3 100 20
120 206 101 1 30 3 60 0
120 208 112 0 0 4 30 0
120 209 112 0 0 1 2 0
120 210 112 1 2 0 0 0
120 210 112 1 20 1 100 15
120 210 112 0 0 4 100 0
120 211 110 2 2 3 2 0
120 215 106 1 1 0 0 0
120 217 101 0 0 1 100 0
120 218 112 0 0 1 100 0
120 220 112 0 0 3 80 0
120 222 111 0 0 1 100 80
120 223 110 0 0 2 100 0
120 226 102 0 0 1 100 0
120 228 105 0 0 1 100 0
120 230 104 0 0 2 100 0
120 230 104 1 100 5 100 0
120 233 111 1 0 0 0 0
120 235 112 1 3 0 0 0
120 235 112 0 0 4 20 0
120 235 112 2 46 0 0 0
120 237 112 0 0 4 50 0
120 238 110 0 0 3 30 0
120 239 111 0 0 1 100 0
120 239 111 0 0 4 2 6
120 239 111 1 100 2 100 0
120 246 112 0 0 2 100 0
120 246 112 0 0 2 100 0
120 247 106 2 40 2 60 0
120 248 107 0 0 3 10 0
120 250 112 0 0 5 50 0
120 251 106 0 0 3 100 0
120 253 104 0 0 5 100 0
120 254 107 0 0 3 25 30
120 259 110 0 0 4 100 0
120 259 110 0 0 1 70 0
120 259 110 1 100 0 0 0
120 262 112 0 0 1 100 0
120 264 105 0 0 1 30 3
120 265 112 1 50 0 0 0
120 266 112 0 0 1 100 0
120 266 112 0 0 1 5 0
SpendIncCode
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Sector SectorName Channel PhonesNow Phones2001 Respondents
101 Retail Electronic 9559 13152 12
102 Services Electronic 450 459 5
103 Manufacturing Electronic 5447 6060 11
104 Tourism Direct 3234 3722 8
105 Media Electronic 1104 1371 7
106 Technology Electronic 9867 16600 11
107 Health Guerilla 2499 2922 12
108 Education Guerilla 1985 2703 10
109 Transport Guerilla 133 460 2
110 SME Direct 4731 5123 20
111 TeleComs Electronic 9104 11325 20
112 Defence Guerilla 5520 7807 49
MeanPhonesNow MeanPhones2001 scalepower
797 1096 3
90 92
495 551
404 465
158 196
897 1509
208 243
199 270
67 230
237 256
455 566
113 159
SegmentNumber SegmentName
1 Technoids
2 EarlyAdopts
3 PennyPinchers
4 TheHerd
5 Luddites
6 RiskAverse
7 Laggards
ProductNumbProductName StartRow Rowcount Endrow
101 SuperPhone 2 112 113
111 InstantService 114 101 214
112 SpaceCalls 215 116 330
114 PocketMoney 331 93 423
120 ValetParking 424 111 534

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Introduction, Overview & Explanation of the After M

The After model has been performance optimised.

Author: Charles Williams, Decision Models,27 June 2001

* Integrate secondary market universe data with original survey data

Users: Mobile Phone users: a combination of:

Worksheets: a brief description of the main worksheets in the Model.

el, with fictitious data.

ces, at 5 levels of service.

ervice for each product

ctor and sales channel.

0) and end 2001, by service level and product.

for a product by end 2001.

ailability of this level of this product

nteresting components of this are:

Universe, by Product, Level and Sector within Channel

pondent was interested.

nted and are not realistic.

ServiceDriven Users Yield 0.400

Total 1,000,000 750.0 25,000

350,000 300.0 35% 40%

SuperPhone 2 112 Manufacturing 25887 10485 0 32549

InstantService 114 101 All 127114 99201 36059 51544

InstantService 114 101 Manufacturing 15037 24895 24336 0

SpaceCalls 215 116 All 106938 130886 92158 100772

SpaceCalls 215 116 Manufacturing 2093 4093 11713 5920

PocketMoney 331 93 Manufacturing 1903 2077 0 2097

ValetParking 424 111 All 195925 114284 92849 41017

ValetParking 424 111 Manufacturing 10583 18999 0 6224

sers Spend (£) Increme

0 68921 16373 14202 0 20986 0 51561 80

25792 339710 107693 87506 30015 54329 23821 303364 7333

0 64267 10628 15518 17798 0 0 43944 590

0 430754 83297 111618 77537 72654 0 345106 8925

0 23819 2143 2673 8637 3899 0 17352 40

0 6077 2789 1476 0 2705 0 6970 0

26975 471051 151341 93293 85360 31142 18828 379964 11050

0 35806 14266 20861 0 4461 0 39589 679

676 0 697 0 1453 116281 22.3% 9.0% 0.0%

9301 1442 6705 2962 27744 1242097 10.2% 8.0% 2.9%

0 310 0 0 901 116281 12.9% 21.4% 20.9%

7659 10050 10769 0 37403 1242097 8.6% 10.5% 7.4%

535 858 209 0 1641 116281 1.8% 3.5% 10.1%

70 0 0 0 70 116281 1.6% 1.8% 0.0%

6210 8649 4185 2634 32728 1242097 15.8% 9.2% 7.5%

2029 0 582 0 3290 116281 9.1% 16.3% 0.0%

28.0% 0.0% 59.3% 93419 17.5% 15.2% 0.0% 22.5% 0.0%

4.1% 2.1% 27.3% 986609 10.9% 8.9% 3.0% 5.5% 2.4%

0.0% 0.0% 55.3% 93419 11.4% 16.6% 19.1% 0.0% 0.0%

8.1% 0.0% 34.7% 986609 8.4% 11.3% 7.9% 7.4% 0.0%

5.1% 0.0% 20.5% 93419 2.3% 2.9% 9.2% 4.2% 0.0%

1.8% 0.0% 5.2% 93419 3.0% 1.6% 0.0% 2.9% 0.0%

3.3% 2.2% 37.9% 986609 15.3% 9.5% 8.7% 3.2% 1.9%

5.4% 0.0% 30.8% 93419 15.3% 22.3% 0.0% 4.8% 0.0%

55.2% 0.5% 4.8% 0.0% 3.3% 0.0% 2.8%

30.7% 6.8% 10.6% 4.8% 12.3% 12.4% 9.1%

47.0% 5.6% 0.0% 1.7% 0.0% 0.0% 2.0%

35.0% 10.7% 6.9% 13.0% 14.8% 0.0% 10.8%

18.6% 1.9% 20.0% 9.9% 5.4% 0.0% 9.5%

7.5% 0.0% 4.8% 0.0% 0.0% 0.0% 1.0%

38.5% 7.3% 6.7% 10.1% 13.4% 14.0% 8.6%

42.4% 4.8% 9.7% 0.0% 13.0% 0.0% 8.3%

750000 1242097 986609

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