hum main hai hero

Presented by
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Amit Biswal
www.123mylist.com
 INTRODUCTION

 Hero MotoCorp Ltd. (Formally Hero Honda Motor Ltd.) is

the world’s largest manufacturer of two-wheeler,based in
India

 In 2001,the company achieved the coveted position of

being the largest two-wheeler manufacturer in India and
also,the “World’s No.1” two-wheeler company in terms of
unit volume sales in a calendar year.Hero MotoCorp Ltd.
continues to maintain this position till date

 Company continues to lead the domestic motor cycle

market with 54.6% market share

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 HISTORY

 Hero-Honda joint venture(1984-2010)

 Products launching

 Hero motor corp. ltd in 17th august 2011

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 PRODUCT

 Wide range of two wheelers (includes motorcycle and

scooter)

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 MISSION

 Hero Moto Corp’s mission is to become a global enterprise fulfilling its

customer’s needs and aspirations for mobility

 Setting benchmarks in technology, styling and quality so that it converts

customers into brand advocate

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 VISION

 The story of company began with a simple vision – the vision of a mobile and

an empowered India. Hero MotoCorp Ltd.,Company’s new identity, reflects

commitment towards providing world class mobility solutions with renewed
focus on expanding Company’s footprint in the global arena

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 ORGANISATION CULTURE

 Provide friendly environment to employees

 Encourage its employees to put in their best

 Embedded with humanity and honesty to achieve mutual

respect

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 FINANCIAL REPORT IN BRIEF (FY:2010-11)

Particulars 31march2011 31 march 2010

(in crore) (in crore)
Gross sales 20,662.39 16,780.62
Net sales & other income 19,669.90 16,098.79
Profit before tax (PBT) 2,404.76 2,831.73
Profit after tax (PAT) 1,927.90 2,231.83
Earning per share (EPS) 96.5(Rs.) 111.77 (Rs.)
in (Rs.)

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 IMPORTANT PEOPLE

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 Founder
Director
Chairman
B.M MUNJAL
BRIJ MOHANLAL
MUNJAL
Managing Director
C.E.O

Pawan
Munjal
 Punchline

“Hum mein He Hero”

 Competitors

1. Bajaj Auto
2. TVS Motor
3.Mahindra
Scooter
4. LML ( Lohia Machinery
Limited)
Strategies of HERO
MOTO CORP
KEY STRATEGIES

1. To build a strong product portfolio

2. Explore growth opportunities globally
3.Improve its operational efficiency
continuously
4. Aggressively expand its reach to customers
5. Continue to invest in brand building
activities
6. Ensure customer and shareholder delight.
The company has announced
its intention to expand
globally, with plans to sell
vehicles on three continents
i.e. Africa, Latin America
and South-East Asia and
nearly double its unit sales
within five years
To strengthen their network
in rural areas , the company
started sales, servicing and
spare part outlets in small
towns and villages across
India.
 In order to retain its 1st
position in the market , it is
expanding its R&D. They have
hired engineers from its
competitors like BAJAJ AUTO,
YAMAHA and MAHINDRA two
wheelers.
Thank You
 References
 Compiled from a Few Internet source, (mostly from MBA students
PPTs uploaded at www.slideshare.net (Thanks to Those MBA
students)

Disclaimer
 I have compiled this ppt from a handful of ready to eat PPTs of
MBA students. I do not hold any copyright of this presentation.

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