KATHMANDU UNIVERSITY SCHOOL OF MANAGEMENT

Bachelor of Hospitality and Tourism Management

Course Syllabus

Course Title: Research Methodology

Course Code:
Credit hours: 3

Course Objective
To enable student to design and carry out the independent research with appropriate aims and
relevant set of objectives, as well as methodologies employed with respect to Hospitality and
Tourism Management and development.

Learning Unit 1: 7 Hours

1. Introduction to Research
Definition, need, aims, importance, scope, classifications, types: qualitative, quantitative; casual,
descriptive, exploratory, characteristics, and research process.

2. Research Design
Meaning, need, types, factors affecting research planning and design, basic purpose and
principles of research design

3. Data Collection tools and Techniques

Data Collection: Meaning, need, main terminologies used in data collection-population, sample,
parameter, variables, etc., types of data, methods, sources of various types of data, methods of
data collection: Observation Method, Interview method, Data collection through questionnaires,
Collection of data through schedules and case study.

4. Data Analysis for Quantitative data

Introduction, preparing data for analysis, exploring and presenting data- classification,
tabulation, array, range, frequency distribution, Presentation of data-graphic, histogram, Polygon,
O-give, describing data using statistics- Mean, Mode, Median, Dispersion/ Skewness, Examining
relationship, differences and trend- Correlation, regression, Estimation and hypothesis testing
using z test, t test and chi square test. Computer simulation using SPSS/Excel/STATA

5. Data Analysis for Qualitative data

Overview, strategies for qualitative analysis and procedure- deductive method, inductive method,
Delphi techniques, quantifying qualitative data

6. Proposal writing for research

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Introduction of proposal, importance of proposal, significance of proposal in research, things to
be included while writing proposal

7. Reporting and presenting the research work

Organization of the Report: Title Page, Signatory Page, Acknowledgement, Executive Summary,
Table of Contents, Introduction, Hypothesis/ Research Issues/Research Problem Statement,
Literature review and conceptual framework. Research Methodology, Research Delimitation,
Findings, Recommendations and Conclusions References and Appendixes; Oral Presentation of
the Report: Addressing Anticipation with Charts and Graphs, Relevant Data, Use of Audio
Visuals, Flow of Information, Standard of Language, Time Management, Sitting Arrangement,
Reading Materials. Reading out the Reports etc;

Total contact hours 48 hrs

(Excluding assessment and final examination)

Basic Text:

Saunders, M. Lewis, O. & Thornhill, A. (2009). Research Methodology for Business Students.
5/e. New Delhi: Pearson Education Ltd.
Ghauri, P. & Gronhaug, K. (2005). Research Methodology for Business Studies: A Practical
Guide, 3/e. New Delhi: Pearson Education Ltd.
Brent W. R, Peter (Peter M.) B, Catherine A. P. (2005). Tourism Research Methods: Integrating
Theory with Practical. CABI Bookshop

Students are supposed to submit a research paper based on any issue related to Hospitality
and/or Tourism Industries.

The formatting of the report should be as prescribed by APA

Evaluation Scheme:
In-Semester: 50%
End semester: 50%
Total: 100%

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