Introduction:-

Internship consists of an exchange of services for experience between the students and an
organization. Students can also use an internship to determine if they have an interest in a
particular career.

The position of student or trainee who work in an organization, in order to gain work
experience or satisfy requirements for a qualification. An internship is a temporary position
with an emphasis on on-the-job training rather than merely employment,

The internship mainly focuses on studying about the corporate social responsibility at TVS
MOTORS store Channarayapatna. Organization study refers to the study of organization as a
whole and getting adequate knowledge with various departments in the organization. The
organization is divided into various departments to improve the management and control.
Organizational studies are attempts to observe the work of managers and employees in each
department in the organization.

The project report contains five chapters which start with the industry profile, company
profile, promoters, vision, mission and quality policy of the company, products/services
profile, area of operations, infrastructure facilities, competitors information, SWOT analysis,
future growth and prospects, financial statement analysis etc...

The second chapter encloses with all about the theoretical background of the study which
includes literature review.

The third chapter consists of statement of the problem, need for the study, objectives and
scope of the study, research methodology and limitations of the study. Chapter scheme

The fourth chapter covers the analysis and interpretation of the data collected with the
relevant tables and graphs. Results obtained by using statistical tools must be included.
The fifth chapter deals with the summary of findings, suggestions/recommendations and
conclusion.
This study also helps to know the corporate social responsibility towards customers and also
we will know what are the strategies need to be implemented for improving sales of the
company and maintaining quality and effective price of the product. And also we studied
about organizational structure of TVS MOTORS. So in that I studied every department of the
administration how they maintain organization, their work and they are responding quickly to
customers their top level peoples in the administration.

INDUSTRY PROFILE
Automobile is one of the largest industries in global market. Being the leader in product and
process technologies in the manufacturing sector, it has been recognized as one of the drivers
of economic growth. During the last decade, well¬-directed efforts have been made to
provide a new look to the automobile policy for realizing the sector's full potential for the
economy. Steps like abolition of licensing, removal of quantitative restrictions and initiatives
to bring the policy framework in consonance with WTO requirements have set the industry in
a progressive track. Removal of the restrictive environment has helped restructuring, and
enabled industry to absorb new technologies, aligning itself with the global development and
also to realize its potential in the country. The liberalization policies have led to continuous
increase in competition which has ultimately resulted in modernization in line with the global
standards as well as in substantial cut in prices. Aggressive marketing by the auto finance
companies have also played a significant role in boosting automobile demand, especially
from the population in the middle income group

HISTORY
Mar 1946
Mar 25, 1946 - Government anyone el« will prevent us from working in the cause of mace
and that pledge holds good no matter from which direction the danger might come. Lesson of
world history teaches us two things. The first is that any attempt at world domination is
almost always successful at the...
Jan 8, 1950
As was indicated by activity during the last National Motor Boat Show, which usually serves
as a barometer of what the recreational boating industry may expect business-wise that year,
1949 was one of the best years in the hi story of this sport and recreation. ..
.Mar 1951
Mar 8, 1951 - of the kitchen and into industry are further obstacles in the main- tenancy of
owner occupied homes in Chicago, the architect says. ... But then, being active has been a a
good thing in Schmidt's life-for young Schmidt was pedalling his two- wheeler past Mr
.Montgomery Ward's tri cycle
Jan 1953
Jan 5, 1953 - It was at that moment, which will surely go down as one of the great moments
in man's history that the hydrogen bomb made its first appearance on the ... Mean while two
additional companies--Pioneer Service and Foster Wheeler--were: starting a separate power.
and four others have..
.Jul 1954
Jul 1954 - After World War II, opportunities to develop a new industry were sought at Karts.
Despite obstacles, doubts, and contrary opinions justification of producing two-wheelers was
realized in July 1954. The founders established the factory of motorcycles and the...3

Jan 1955
Jan 23, 1955 - Wheeler of Wheeler: Yachts said his firm had solid three times as many
cruisers as last. He added, "Boating is now an industry with a ... For the first time in history
this boat maker is using colours just as the new 1955 automobiles have their bright and pastel
colour combinations. ..
.Feb 1956
Feb 19, 1956 - Walter H. Wheeler Jr... Pitney-Bowes. . George F. Smooth. J3 and Johnson.
Edwin J. Schwvanhaurser. Worthinztontt - tin. You'd have from dozens of behind-the-scenes
buy Inness and industry in action . . . many in colour . . . plus charts. Graphs and that speed
your reading
.Apr 1957
Apr 26, 1957 - 169 Bartholomew Avenue BRICKYARD WHEELERS
WANTEDIMMEDIATELY APPLY Stiles & Reynolds Brick Company Christian Lane
Berlin BULLARD ... Write to Box 8810 Cournand AcncTvrr SALESMEN An opportunity to
Join the fastest growing sales Industry in to country, will b offered to several sincere ..
.Apr 10, 1966
The Motorcycle, Scooter and Allied Trades Assn., has forecast a 35-40 per cent expansion
this year in an industry which more than doubled its dollar volume in 1965. .‘Approximately
$225 million was spent by Americans for the purchase and maintenance of motorized two-
wheelers
.Jun 1967
Jun 12, 1967 - Two retired generals--Lester Wheeler of the Army and RE Koon of the Air
Force--sat in the "Red Room" and talked quietly about launching a ... US Think Tanks: $2-
Billion Industry Established to Study Other People's Problems RAND BEST KNOWN OF
400IN NATION Corporation Helps to Map...4

Mar 1968
Mar 3, 1968 - rim offer no a wide variety of services to clients 1, both private Industry and
govern. Mint. Resumes, including salary. History, are as soon ... Requires three Year's Euler-
lance in buying, selling in' and real estate including two Years in, or management of real tsar
public use or...
Jun 1968
Jun 9, 1968 - and conservatory in Lincoln park, Buckingham fountain in Grant park, and the
Museum of Science and Industry at Lake Shore and Columbia drives. ... Cheaters make this a
four-wheeled two-wheeler. But how else is. A youngster to learn now to make the transition
from tricycle to bicycle
Jun 14, 1971
Adds Henry Devil Morin, a Los Angeles two-wheeler dealer: "I can sell every bike I can get
my hands on." Cyclical Demand. The shortage results from the bicycle's biggest wave of
popularity in its 154-year history. Environmentalists are turning to the bike as a pollution
solution.
..Aug 1973
Aug 18, 1973 - He did it by re- maiming motionless on his two- wheeler for almost 5*hours.
a $. IT S POPULAR! Motorcycle- cling has become so popular in ... Kawasaki has
introduced the first really suck- restful / touring motorcycle in the US It's called the Z-1 and
is powered by the industry s only ..
.1974
1974 - Kinetic Group, founded in 1974, has sold over 6 million vehicles in India. It has a
history of innovation and pioneering and has introduced several new concepts that have
revolutionized the two wheeler industry. The Kinetic Group of companies is a leading player
in the automotive industry in India. Kinetic Group.

Mar 1978
Mar 19, 1978 - For I’m- mediate consideration, please submit letter or re- sume in strict
confidence, including experience, salary history and requirements, to: ... Link your
development with FOSTER WHEELER S Future. Foster Whew, a respected Nome in the.
Engineering and Construction Industry offers
Nov 1979
Nov 15, 1979 – MOTOR CYCLES-Two-wheeler enthusiasts can get their fill at Speed
Weekend West starting Friday night at Anaheim Stadium. ... Bob Rope is featured speaker at
the SEMA Industry Awards Banquet tonight at the Las Vegas Hilton . . . Exotic racing
machines including Bill Shrews berry’s..
.Jan 19, 1984
Industry ail Visit to Hero Honda A Report Abhishek Jain COMPANY PROFILE Hero
Group, India and Honda Motors, Japan on 19th January 1984 joined their hands together to
create a joint venture known as Hero Honda. Jointly they decided to cater to the two...
Jul 1988
Jul 19, 1988 - It was scheduled to debut with a two-hour episode featuring a murder trial of
"Jump" star Johnny Deep ... The 8 pm Saturday slot will be filled now ... Thomas, the former
Four anchor, bought controlling interest in Wheeler Industries, which has defines industry
contracts, a year ago. ..
.Jul 1989
Jul 10, 1989 - Chuck McCullough, editor and publisher of Bicycling Magazine, one of the
race's sponsors, said bicycling is a booming sport in the Palo Alto area because it appeals to
people in the high- tech industry. ''A lot of the cyclists are from technology companies. They
like the knickknacks...6

Mar 1997
Hero Honda's results for the 12 months ended March 1997, appear to reflect the strong
growth (21 per cent) in the motor-cycle segment which incidentally has been the highest in
the two wheeler industry. A 35 per cent increase in exports due to a price advantage
.Oct 1998
Oct 30, 1998 - MUMBAI, Oct 29: The two-wheeler manufacturers have beaten the recession
in the automobile industry by recording an impressive growth of 14 per cent for the ...Overall
the auto industry recorded a growth of over seven per cent in the first-half, fuelled mainly by
two-wheeler sales
.Feb 1999
Feb 5, 1999 - We, in Maharashtra, are recreating history, but in our own mould .Exponents of
Hindu Rattrap and Swedish may be offended if you say they were imitating the French ... In
fact; fears are being expressed that the car industry will now offer stiff competition to the two
wheeler industry. ...
May 1999
May 3, 1999 - Despite a general economy downturn, the two-wheeler industry has managed
to register a two-digit growth in 1998-99. The growth was fuelled by motorcycles, which
have changed gears to emerge on top in the two-wheeler industry. Sunil Kant Mensal, the
newly-elected chairman of..
.Aug 2007
Aug 1, 2007 - “We kept silent so far on the drought situation prevailing in the two-wheeler
industry,” said Venue Srinivasan, chairman and managing director of TVS Motor. ...The
Indian two-wheeler industry declined last year by 12%, mainly on account of higher interest
rates for vehicle financing. ...7

Sep 2007
Sep 9, 2007 - Two-wheeler industry heavyweights like Hero Honda and Bajaj Auto, too have
awoken to the challenge and are preparing to protect their turf. ... a car that flatters to deceive,
and may end up as just another ambitious project that merits only a footnote in global
automobile history. ...
Jan 2008
Jan 13, 2008 - But will this be bad news for the two-wheeler manufacturing industry? Yes,
Anon can spell mega trouble for the bike makers. According to industry estimates only 10 per
cent of the seven million strong two-wheeler buyers would prefer an entry-level mini car
when it hits the road later...
Apr 2008
Apr 9, 2008 - However, he declined to comment on whether that would mean having to cut
production at its other two facilities in Dharuhera and Mansard. Munhall was talking in
context of the company's ability to utilize the capacity of its three plants at a time when the
two-wheeler industry has been..
.Mar 2009
Mar 25, 2009 - As the Nano customer-profile includes current two-wheeler owners, the state
agencies should take proactive actions to ensure that they are ... In a sense, Tata Motors has
already changed the face of the Indian automobile industry by develop Two Wheelers
business in India.
TVS MOTOR COMPANY

Type Public company

Traded as BSE. NSE
Industry Motor cycle
Founded 1978
Founder T V Sundharam iyenger
Headquarter Chennai

TVS Motor Company Limited, part of the TVS Group, is one of India's leading two-wheeler
manufacturers. With a turnover of over Rs.2700 crores, the Company manufactures a wide
range of motorcycles, mopeds and scooters. Little wonder, it boasts of more than 7 million
happy customers.
The chapter called two wheelers in India begins…..The year was 1980. And it is a year to
remember for the Indian two-wheeler industry. For it was this year that saw India's first two-
seater moped, TVS 50, rolling out on the Indian roads. For some it was freedom to move. For
some, shorter distances to span. For the Indian Automobile sector, a breakthrough to be
etched in history.
With the joint venture with Suzuki Motor Corporation in 1983, TVS-Suzuki became the first
Indian company to introduce 100 cc Indo-Japanese motorcycles in September 1984. Through
an amicable agreement the two companies parted ways in September 2001.

MISSION
We are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime personal
transportation products under the TVS brand, for customers predominantly in Asian markets
and to provide fulfilment and prosperity for employees, dealers, and suppliers.
VISION
 Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core
competence and profitability. TVS Motor will provide total customer satisfaction by
giving the customer the right product, at the right price, at the right time.
  The Industry Leader
TVS Motor will be one among the top two two-wheeler manufacturers in India and
one among the top five two-wheeler manufacturers in Asia.
 Global overview
TVS Motor will have profitable operations overseas especially in Asian markets
capitalizing on the expertise developed in the areas of manufacturing, technology and
marketing. The thrust will be to achieve a significant share for international business
in the total turnover.
 At the cutting edge
TVS Motor will hone and sustain its cutting edge of technology by constant
benchmarking against international leaders.
 Committed to Total Quality
TVS Motor is committed to achieving a self-reviewing organization in perpetuity by
adopting TQM as a way of life. TVS Motor believes in the importance of the process
.People and projects will be evaluated both by their end results and the process
adopted.
 The Human Factor
TVS Motor believes that people make an organization and that its well-being is
dependent on the commitment and growth of its people. There will be a sustained
effort through systematic training and planning career growth to develop employees'
talents and enhance job satisfaction. TVS Motor will create an enabling ambience
where the maximum self-actualization of every employee is achieved. TVS Motor
will support and encourage the process of self-renewal in all its employees and
nurture their sense of self worth.

ABOUT THE MAHALAKSHMI TVS MOTORS

MAHALAKSHMI TVS is a proprietary concern started on 19 th December 2001 by Mr

shashishar C N a resident of channarayapatna . Having a good reputation and hailing from
reputed business family. It located at Krishna complex Hassan Mysore road channarayapatna
which is very best place for such type of unit.

Working hour of MAHALAKSHMI TVS is between 10.00 am to 6.30pm and helpline

breakdown service is available for 24hrs within city limit.
For the convenience of the customer and smooth running of the concern, the unit has been
divided into various section.

Spare part division

Work section

Sales department

MAHALAKSHMI TVS also made the automated workshop in 05 January 2005 . Generally
all kinds of repairs and services like Reconditioning ,lathwork ,fire fighting etc. are carried
out in automated workshop for the smooth working of workshop. Under the workshop in
charge there are two skilled mechanics and two mechanics cum electricians and under each
of them there are two helpers.

The mechanic in the workshop are talented and have efficient and have attend various
training camp organized by TVS COMPANY .

The various machines and tools installed in workshop are

Hydraulic ramp

Pneumatic tools

Tools board

Special tools

Engine jig

Air compressor

Air inflator

Bench vice

Impact driver

General tools

Verneir

Timing light

Battery charger

Battery tester

Hydro meter

Soldering iron
 Spark plug cleaning machine

Air gauge

Water wash machine

Multi meter

Compression gauge

Mileage tester

Rpm meter

This installation of tools and machinery of automated workshop are very sophisticated. Every
day there are 15 to 20 vehicle for servicing purpose in the workshop of MAHALAKSHMI
TVS .

For the convenience of the satisfaction of customers, separate waiting room has been
constructed with various facilities like newspaper, journals, magazines, TV etc.

The unit has separate spare parts counter , where in all spare and equipment are genuine and
indirectly supplied by the TVS COMPANY. The unit has spare parts of all ranges bike of
TVS.

MAHALAKSHMI TVS MOTORS

DEALS WITH FOLLOWING TVS COMPANY MOTOR CYCLE

TVS Apache (150 cc,13.7 Ps @8500rpm)

TVS Apache RTR 160

TVS Apache RTR 160 EFI (Electronic Fuel Injection)

TVS Apache RTR 180 (17.3ps)

TVS Centra

TVS Fiero

TVS Fiero F2

TVS Fiero FX

TVS Scooty Pep (90 cc) (3rd largest used scooter in India)

TVS Star

TVS Star City

TVS Star Sport

TVS Victor (110 cc)

TVS Victor EDGE (125 cc)

TVS Flame (125 cc, ccvti technology)

TVS Scooty
 Product profile

TVS AX 100
TVS Fiero
TVS Samurai
TVS Shaolin
TVS Shogun
TVS Apache (150 cc,13.7 Ps @8500rpm)
TVS Apache RTR 160
TVS Apache RTR 160 EFI (Electronic Fuel Injection)
TVS Apache RTR 180 (17.3ps)
TVS Centra
TVS Fiero
TVS Fiero F2
TVS Fiero FX
TVS Flame
TVS Flame (125 cc, ccvti technology)
TVS MAX 100
TVS MAX R 100
TVS Star
TVS Star City
TVS Star Sport
TVS Supra
TVS Victor (110 cc)
TVS Victor EDGE (125 cc)
TVS Victor GLX (125 cc)

TVS Apache
TVS Apache is an exciting offer from TVS. A powerful blend of contemporary design and
engineering, TVS Apache is superbly styled with fantastic finish. The mighty machine has
sleek finish with lines that flow smoothly and seamlessly.
TVS Centra
TVS Centra is an efficient bike in the popular 100 cc segment in India. Thanks to the VTI
(Variable Timing Intelligent) engine technology, it is one of the most fuel efficient bikes in
India. Coming with a slew of innovative technologies and superb design, the bike promises
style, mileage and riding comfort.
TVS Fiero F2
TVS Fiero FX 2 is a dynamic looking body with lots of power packed features. The all-new
twin pod instrument cluster comprises the speedometer and trip tachometer. Triple rated 5-
step shock absorber at the rear and hydraulically damped front suspension imparts stability
and comfort.
TVS Star
The TVS Star is TVS' entry-level bike that challenges the dominance
of the Bajaj CT 100 in the economy-segment. TVS has launched different kinds
of motorcycles which are marketed with all customized specifications.
TVS Super XL
TVS Super XL has been incorporated with all features a two-
wheeler needs to sell itself. The vehicle has been designed with rural vehicles in
mind. With proper safety, speed and easy-to-ride features, it has been able to
taste success in its target market.

TVS Victor
TVS Victor is an impressively styled powerful motorcycle. The bike
is available in new graphics and alloy wheels, which accentuate its sporty style.
The fuel tank has rounded lines with an aircraft styled fuel filler lid.

COMPITATORS

BHAGAYALAKSHMI MOTORS (HERO)

AMRUTHA AUTOMOBILE (BAJAJ)
MAHALAKSHMI (YAMAHA)
MAHENDRA (HONDA)
 Swot analysis

Strength :-
 Huge sale network (3500 Dealers).
 Better sale service.
 It has the highest share inautomobile sector.
 It has a good brand image.
 It gives better service for customers.
 Best customer preference.
 Debt equity ratio is only 0.1.

Weakness:-

 Suppose to be very sophisticated.

 Not fit for ruler India.
 They have big gap between cubiccapacities of its products.
 Its market share is reducing from lastfew years.
 Spare parts are too costly.

Opportunity :-
 If they are able to improvise thefuel efficiency of Scooty pep+, it will be a golden
opportunity to take over the market.
 Growing world demand for entry-level motorcycles especially inemerging markets

Threats :-
 Main threats to TVS are their competitors like:-
 Bajaj Auto Ltd.
 Hero Honda.
 Yamaha Motors India.
 The cost of the product is very highin comparison to other com