2017-2018, Dr.ARAVIND.T.S es 2016-2017 ea reels SEL Recta) 2014-2016 Pee Cer AUD) Neer ead during 2010, and turned to be a trainer Cee aarp! Tet meee Nene er ane ea etre) 2010-2014 alization Pee ey eMC ae Pema) Suc Cee aaa ov aCe ere) ae ae tir one Ta ES 2012-2017 nyo 2008-2010 Leroy Ker a Vt Kamala Appartment #3, Olayil, Thevally, Kollam, Kerala -691009 ee ay See ener STE Yeas cas) Teak Sony Cer) © beosztentinketin conniving 598825161 ‘WORK EXPERINCE LEAD COLLEGE OF MANAGEMENT Bh pasiioa Assistant Professor at LEAD College of Management, Dhoni, Palakkad, ‘Approved by University of Calicut and Afliated to AICTE (Residential) DC SCHOOL OF MANAGEMENT By rwanda Professor at DCSMAT, Trivandrum (AICTE Approved and Affiliated to University of Kerala) RAJADHANI BUSINESS SCHOOL, Ex Tivandrom Assistant Professor at Rajadhani Business School, Attngal, Trivandrum (TU. and Aflisted to University of Kerala) SNGCLS By foam Assistant Professor at Sree Narayana Guru College of Legal Studies (SNGCLS), Kollam (University of Kerala and Bar Counellof inci) LEAD COLLEGE OF MANAGEMENT Ts Polthad Assistant Professor at LEAD College of Management, Dhoni, Palakkad, Approved by University of Calicut and Affiliated to AICTE (Residential) EDUCATION PHD Research in Management/Marketing titled The perceived Usefulness of Social Media Vehicles on Intention to watch Movies: A Study of Youth in Kerala, MASTER OF BUSINESS ADMINISTRATION (MBA) Marketing and HR as specialization from University of Kerala BAL, LLB Specialised in IPR and Corporate Law from Government Law College, Trivandrum, PAPER PRESENTATION Vislonary leaders for Success presented in MANIA-2010 organised by Institute of ‘Management in Kerala (MK), Trivandrum, Visual Merchandising a silent salesmen, International conference on new trends in retailing, 2013 at Acharya Business School, Bangalore. Indian Trade Strategy and WTO at international Conference organized by lIM-K in 2010. A study on Social Media Marketing benefits for SME through brand development ‘and CRM National Conference on Strategic Marketing in information age at Caarmel Engineering College, Pathanamthitta, Kerala {An analytical study on the effectiveness of sacial media as a prospect student recruitment tool for higher educational institutions in Kerala - A strategie perspective, National Seminar on E-Marketing strategies in online business environment, SAINTGITS, Kottayam@ bepsz/wwemtinkedin.com/in‘aravind-ts-58442516/ a PAPER PUBLISHED A case study on’Behavioral change programmes through social marketing related with public health by lifebuoy soap/hand wash- A strategic perspective, National Conference on Social Marketing Role of Academics, Government, Public Sector and NGO, HLL DDRC, Trivandrum, Management Innovator ISSN 0974-6749. An analytical study on the effectiveness of social media advertising to tackle sustainability issue in traditional marketing methods used by political parties -A strategic perspective, TIM research conference on sustainability and management strategy, TIM-CSMS 2015, ISBN 9789384743567. The Impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of New ‘Movies, International journal of sales and marketing management research and development (USMMRISSN) (ONLINE): 22498044, ISSN (PRINT):22496939, Impact factor (JCC) (2015):5.7836, Index Copernicus Value (ICV) - (2016): 6.1, NAAS rating: 3.13; VOL - 6, Issue - 2, Edition: APR 2016. (Best Paper Award) {An Analytical Study on the Effectiveness of WOM through Social Media as a Prospect Student Recruitment tool for Higher Educational Institutions in Kerala. LEADER Journal ISSN 7348-2753 A Study on the Influence of Social media on Promoting Indian Movies Development of economies through business process reengineering in Digital Era by RDIS and MSME technology development center ISBN: 978-93-85777-61-5, page.279-286 Study on the Impact of various factors of eWOM and Visibility on Social Media for promoting Newly Released Movies. Effulgence Vol 14 No:2 ISSN : 0972-8058 ‘At the point when Word of Mouth goes online: Evaluating the characteristics and effects of eWOM Communication Innovation and intellectual Property Management ISSN: 978-93-85477-03-4 How Social Media can be used as a prospect student recruitment tool for higher educational Institutions in Kerala Conference on Sustainable Business Models for Inclusive Growth held at kristhu Jyothi College, Changanasheri ISBN: 978-93-5258-422-2 @ CONSULTING PROJECTS @ _Zimdra Food Pvt Ltd, Bhutan- A study on market viability of tetra packet juice and milk in Phusiling, Bhutan (Value of Project- Rs.2 Lakhs) @ BOOKS PUBLISHED @ _ Ahand book on Business Environment and Entrepreneurship Development published by Archers & Elevators Publishing House Pvt.Ltd - ISBN: 978-93-83241-78-1 @ _ Marketing Management Il text book published by Thakur Publications Pvt.Ltd. ISBN: 978-93-5163-211-5 AWARDS & RECOGNITIONS. uts in 1999, of Grasshopper Nature and Wetland Protection Club, Kollam 2012 PE at ec th MrSanthosh George Kulangara (Chairman, Labour India) & 1st Indian space tourist@ betpsz/wwntinkedin com/in/aravind-ts-58442516/ PAST CONTRIBUTION 2011-2013 + Faculty coordinator for Economic Times (ET) club at LEAD College of Management, Palakkad 2013 + Faculty coordinator for foreign project trip at Bangkok (Visited World's biggest Jewel and diamond factory) + Founder of LEAD Marketing and Advertising Club-LMAC (2011) at LEAD College of Management, Palakkad + Founder of'Leadography’a student running Advertising firm at LEAD College of Management, Palakkad 2014 + Chief Faculty Coordinator of United Nation Academic Impact (UNAl) and ASPIRE, SNGCLS Chapter, Kollam 2014 + Faculty Coordinator for implementing ERP in SNGCLS, Kollam PROGRAMMES CONDUCTED 2011-20124@—= + Faculty coordinator for MAC-MANIA (TECHNICAL) Conducted by L-MAC Club, LEAD College of Management, Palakkad 2011-20124@— + Faculty In charge for Marketing the event I-LEAD MANAGEMENT FEST, LEAD College of Management, Palakkad JAN 20124=—= + Took initiative and organized The Flash Mob-2012 (For a social cause Anti Terrorism), LEAD College of Management, Palakkad OCT 2012+ Faculty coordinator of 3¢ (MANAGEMENT STRATEGIC GAME) Caroms, Chess, Cards, LEAD College of Management, Palakkad 2012-20134@—= + Faculty coordinator for MAC WAR (In-house programme) 5 DAY event Conducted by “-MAC Club, LEAD College of Management, Palakkad 2011-20134 « Faculty coordinator, LEAD TALK (Management THINK TANK’ by Entrepreneurs, Students and Faculty), LEAD College of Management, Palakkad 2014-2016~Q=— + Faculty coordinator of Moot court at Sree Narayana Guru College of Legal Studies, Kollam 20164Q— + Faculty coordinator for Carpediem’16 a 4 days training programme organised by IIM-A at Rajadhani Business Schoo! 2007 2008 201 2014 2015 @© MAJOR TRAININGS & WORKSHOPS + Team building & Leadership training programme for Election returning officers held at HLL Lifecare Limited, Trivandrum powered by HLFPPT (April 2016) + Took a Motivation session at Kerala State Youth Colloquium, Kanakakunnu, Trivandrum (2016) + Photography Workshop Conducted at Musaliar College of Engineering, Pathanamthitta (2016) + Took a session on Reverse Innovation at TKM Institute of Management, Kollam (2015) + Took a session on Creative Visualisation at SCMS, Cochin (2015) + Took Session on Nero Marketing at Technopark, Trivandrum (2014) Rog Ceretere Ce ee eC) cee eee ee ee eS