Above Aesthetics AVP
(with 30-seconder/3 minuter)
Written by Franz Palmares
AUDIO
OBB
TRANSITION
(ambient music)
1.(INTRO-VO) – In every patient who
comes to Above Aesthetics, it always
appears that there’s a story that comes with
each case..
The clinic has come to adapt a way to
evaluate them with much concern on
objectivity and sensitivity.
People have different reasons that’s why
they seek the help of a cosmetic surgeon.
It maybe rooted to depression, frustration,
fear of getting old, deep-seated insecurities.
These are psychological causes led Above
Aesthetics devise a way of confronting
patients, examine their motives, exercise
listening, observation and empathy to
correctly identify the problem and formulate
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Direction by : Paul Singh Cudail
VIDEO
Insert Company Logo
Transition
Frame 1:Enter model walking towards
pathway to door entrance in gentle steps/
slow motion on hands opening the door
Frame 2: Model talking with receptionist
on counter deciding for services on the
menu, receptionist smiles - finger points
to the service – then focus to logo of
Above Aesthetics
Frame 3: Attendant tells the model to
proceed to the room, model looks above
feeling hopeful, minimizes and blurring as
she walks away from the counter– then
focus to a wellness element that identifies
the clinic
Frame 4: Model comes in the room,
welcomed with a smile by Dra Apostol.
Dra. Apostol is focused with a smile, in
relaxed mood, seems sure what’s next
thing to do and nods.
Frame 5: Model (boy and girl) are shown
in different mood while on the mirror –
depression, frustration, fear of getting old,
disappointment, not satisfied – highlight
the worries
Frame 6: Dra.is shown with facial
expression trying to understand a
customer while talking she listens intently
and shows undivided attention.
the proper solution.
Analysis is very crucial when a patient
comes for consultation. Most of the time,
they do not really know what they want. It’s
necessary to delve deeper not just their
intentions, physical imperfections but also
to understand the other aspects of their
personality and other attributes before
making a final conclusion.
TRANSITION
The Approach
2. Doc Message;
TRANSITION
The Aesthetic Principle
3. (VO) Above Aesthetics stands firm on its
belief that LESS IS MORE. Our ultimate
goal is to achieve beauty in a more
conservative process and with minimal
enhancements. That is because procedure
nowadays are becoming less complicated
and involve relatively lesser invasive
techniques to avert if not minimize
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Transition
Txt: The Approach
Insert Video
Spiel Guide:
I mainly ask them some questions during
the entire conversation, taking note of
their facial expressions, the movements
of their hands and fingers and the
expressions of their eyes. These are
some of the very important aspects in the
assessment of the patient including
psychosocial and behavioral evaluation.
Is the client: Perfectionist? Realist?
Hesitant? Nervous? These observations
will serve as my guide in choosing the
proper approach so that they will not
expect too much, otherwise they will just
be disappointed with the end result. ! And
I also believe less is more!
Transition
TXT: The Aesthetic Principle
TXT: LESS IS MORE
TXT: Our ultimate goal is to achieve
beauty in a more conservative process
and with minimal enhancements
Frame 7: Dr. Apostol shows examining
the face, the hair and brows. She’s also
giving advice or pre-surgery briefing.
complications.
Frame 8: Model is shown satisfied of the
Emphasis zeroes in such that over-all assessment, shakes hands with doctor
result will not only depend on the surgeon and then shown again her confidence on
but most importantly on the patients the next step which is the schedule of
themselves who must exercise utmost care operation.
by following strictly pre-operative and post-
operative instructions as these can affect
the real outcome.

TRANSITION Transition

Debunking The Misconceptions TXT: Debunking The Misconceptions

4. VO: There are prevailing misconceptions Frame 9: Model is shown confused at first
that more or less integrated on general and later on would nod after realization.
public’s consciousness. And these are
what Above Aesthetics trying to correct
and pursues to shed light and break the
myth for public’s specific awareness and
concern.

a. (VO) Misconception #1: TXT: Misconception #1:

Liposuction is the answer for slimming Liposuction is the answer for slimming

a.1 (DOC ANSWER for 1#) Insert Video

b. (VO) Misconception #2: TXT: Misconception #2:

Dermatologist is the same as cosmetic Dermatologist is the same as cosmetic
surgeon surgeon

b.1 (DOC ANSWER for #2) Insert Video

c. (VO) Misconception #3 TXT: Misconception #3

Facials involve pricking and steamer Facials involve pricking and steamer
applications. applications.

c. 1 (DOC ANSWER for #3) Insert Video

d. (VO) Misconception #4 TXT: Misconception #4

Glutathione is mainly for whitening Glutathione is mainly for whitening
purposes purposes.

d.1. (DOC ANSWER for #4) Insert Video

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TRANSITION
The Commitment
5. (VO) Above Aesthetics seeks to break
free from these traditional stereotypes by
optimizing its services with the clients by
offering tried and tested methodologies
and formulations of what is more scientific
and updated when it comes to beauty.
In the essence, Above Aesthetics simply
wants the best of what feeling good is all
about. After all, It’s a science of feeling
good, rather than looking good.
To understand this, one must realize that
Cosmetic Surgery is a combination of art
and science.
TRANSITION
Art and Science Above Beauty.
6. (VO) As an art, it is obviously noticed
and appreciated. Just like a work of art,
external beauty is a combination of
enhanced body features with a blend of
hairstyle, outfit, make-up (or absence of it),
footwear and other accessories.
To be scientifically correct , a subject to
embody the satisfaction of the result is to
recover self-esteem and confidence, and
an open mind to avoid complications that
may affect the result of the operations due
to the non-compliance and negligence.
7. Doc Spiel
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Transition
Insert TXT: The Commitment
Frame 10: Shows the diagram of the
demonstration of how Dra Apostol plans
the operation in slow mo
Frame 11: slow mo – Models have fun
time enjoying life – shows the guy
touching face of girl and they feel
comfortable with each other
TXT: Cosmetic Surgery is a combination
of Art and Science
Transition
TXT: Art and Science Above Beauty.
Frame 12: A girl and boy showing their
faces being examined, focus on
hair,brows, outfit, make-up, accessories,
etc
Frame 13: A boy model is shown with
confidence on the way he carries himself ,
an outfit. Without being conscious.
Nodding with a surgeon while being
advised.
Insert Video
Spiel Guide:
VO For Doctor: There are patients who
come to my clinic for enhancements
because they think they look awful. Upon
examination, it turns out that they have
beautiful facial features with minor
 imperfection. Sometimes, it’s actually their
hairstyle, manner of dressing or too
much make up that I found to be
disturbing. I advise them to improve on
these aspects and perhaps recommend
to them some relaxing facial rejuvenation
so that they will feel good. I would not do
any surgical intervention on them unless I
find something that truly needs to be
improved even if they insist.

TRANSITION Transition

The Profile Txt: THE PROFILE

8. VO: Mrs Apostol acquired her years of Apply slideshow

expertise with these exemplary TXT: CONRADA VERUASA-APOSTOL,
achievements that’s attached to her credit: MD, FICS, FPAMS

COSMETIC SURGEON

Member, American Academy of Cosmetic

Surgery
American Academy of Aesthetic
Medicine
Asian Pacific Academy of
Cosmetic Surgery

Fellow, International College of Surgeons

Member – Phil. Society for Stem Cell
Medicine

Conrada 'Radi' Veruasa-Apostol, MD,

FICS
Reconstructive/Cosmetic Plastic Surgeon
Fellow, International College of Surgeons,
Philippine Section
Member, American Academy of Cosmetic
Surgery
Member, American Academy of Aesthetic
Medicine

TRANSITION Transition

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The Winning Formulation Txt: THE WINNING FORMULATION

9. VO : Above Aesthetics in all these years Frame 13: Model boy and girl shown
has been striving to fulfill its thrust to give a getting ready for the 6-In-1 session. The
more correct and accurate techniques attendants are getting them in ready
towards skin rejuvenation. Dra Apostol has mode.
personally come up with these 6-In-1
solution which is based on her research
and scientific findings.

TRANSITION Transition

The 6-In-1 Unique Approach and TXT: The 6-In-1 Unique Approach and
Techniques Techniques

10. (VO) In the following segments, we

show you step-by-step how the 6-in-1
Procedure is done.

When a customer lies on the bed face up,
the attendant is preparing them for a warm
up, applying a massage technique that is
inducing, relaxing, and activating beneficial
to circulation on the face.
Frame 14: Attendant is shown Warming
Up the model boy and girl with a
massage.

a. VO: Step 1 is Cleansing TXT: Step 1: Cleansing

Cleansing is the first stage to get rid of the Frame 15: Attendant is shown cleaning
dirt and make-up. In Above Aesthetics, we boy/girl face
use our own formulation of soaps with
whitening, anti-acne and anti-aging
properties

b. VO: Step 2 is Facial Acupressure TXT: Step 2: Facial Acupressure

This is an application of facial massage

with studied techniques to stimulate the Frame 16: Attendant is shown applying
skin’s collagen formation for wrinkle facial acupressure to boy/girl face
prevention and to relax muscles before a
special formula of lotion is applied and let
settle.

c.VO: Step 3 is Ultrasonic. TXT: Step 3: Ultrasonic

An ultrasonic device is used promoting the Frame 17: Attendant is shown using the
enhancement of absorption of facial lotion ultrasonic to boy/girl face.

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that’s made sit on the face. These are
made of organic ingredients so there’s an
assurance its free from any irritation and
allergic reaction.

d.VO: Step 4 is Mini- Laser TXT: Step 4: Mini-Laser

This device is used to apply the technology Frame 18: Attendant is shown using the
of laser that is meant to unblock circulation ultrasonic to boy/girl face.
and bring back glow to the skin and thereby
rejuvenating the skin to its glory.

e. VO: Step 5 is Diamond Peel TXT: Step 5: Diamond Peel

And for the final step is the use of Diamond Frame 19: Attendant is shown using the
Peel, a tool to remove dead skin and suck diamond peel to boy/girl face.
out dirt which minimize the pores, resulting
to the skin smooth, soft and firmer.

TRANSITION Transition

The Holistic Approach TXT: The Holistic Approach

11. VO: To have a holistic kind of service Frame 20: Attendant is shown applying
that makes people not only look better but acupressure, acupuncture
feel better as well is what Above Aesthetics
capitalizes. That’s the reason why the clinic
incorporate in its menu the practice of
wellness.

12. Interview Insert Dra. Apostol video Interview: What

are other wellness practices your clinic
offers? What makes you include them in
your sessions? What kind of massage
techniques you recognize and others like
acupuncture, accupressure

TRANSITION Transition

The Word of Advice TXT: The Word of Advice

13. VO. Here’s a tactical word of advice

coming from Dra. Apostol during
consultation before the actual and

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purported procedure. Insert Dra. Apostol word of caution

TRANSITION Transition

Guaranteed Amazing Results TXT: Guaranteed Amazing Results

14.VO: Here are some exceptional and Insert Slide shows of transformation
noted amazing transformations conducted
by Above Aesthetics. These results being
shown is based on the window period of the
operation before and after. These confirm
that indeed Above Aesthetics have
delivered and seen convincing results with
a high rate of recommendation,
endorsement from our satisfied customers.
Even celebrities are regulars in the clinic,
and found comfort and trust in our services.

TRANSITION Transition

What They Say TXT: What They Say

15. VO: Let’s hear some testimonials of Insert videos of testimonials

those who availed Above Aesthetics’
services Insert photos, videos of celebrities who
have come to endorse the clinic

TRANSITION Transition

The Relaxing Catch TXT: The Relaxing Catch

16. VO: Relaxing, it’s the theme that Insert shots of interior, wellness elements
reflects and manifests in each corners of of the clinic including the facilities
Above Aesthetics clinic. The privacy of your
comfort and convenience is our priority and
foremost assured here. This is not just your
another haven of aesthetic treatment and
improvement, but a place that comes to
mind when enhancing the quality of your
well-being. Take a preview of our interiors
and our facilities for that suave and sensual
atmosphere.

TRANSITION TRANSITION

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The Good News On Above Aesthetics TXT: The Good News On Above
Packages Aesthetics Packages

17. VO: Above Aesthetics Center caters to Insert the run-down transition slides of
people from all walks of life. We don’t clinics complete services
choose our clients, they choose us. We
don’t practice discrimination and bias as far
as paying capacity of the clients is
concerned. We even do charity cases
especially for those with harelip deformity.

And what’s more, The prices of your

selected services in Above Aesthetics are
affordable and flexible compared to other
well-known clinics.

TRANSITION TRANSITION

Above Aesthetics Info TXT: Above Aesthetics Info

18. VO: Above Aesthetics has recently Insert shots of Timog’s busy district,
opened its branch due to insistent demand exterior shots
in Bacolod City. Its main branch is situated
in the strategic business district of Timog –
accessible, integrated and near to 2 big
networks – ABS-CBN and GMA Network.

Above Aesthetics is located at

Show map how to get there

Insert Logo
For inquiries: Call the hotline at 376-2664
or thru cell numbers /+63917- TXT: Call our hotline 376-2664 or thru cell
5137491 / +639985317762 numbers/+63917-
5137491 / +639985317762

Pls. also visit our websites: TXT: Visit our website

www.aboveaesthetics.com www.aboveaesthetics.com
www.wrinklefreestemcelltechnology.com www.wrinklefreestemcelltechnology.com
www.beautyhealthwealth.biz www.beautyhealthwealth.biz

Like our Fanpage: Above Aesthetics TXT: Like our Fanpage: Above Aesthetics

TRANSITION Transition

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Call of Invitation TXT: Call of Invitation

19. Show video Insert invite video call outs by

1. Customers
2. Models
3. Staff and Friends
4. Dra. Apostol

(must contain the slogan: Beauty, above

20. VO: And indeed, this is what precisely
Above Aesthetics stands for “Beauty Above
and Beyond”. It’s our duty and obligation to
respond to the beauty’s higher vision and
mission and that is not only meant to feel
younger, but generally to feel better and
that’s the essence of true beauty, above all.
and beyond)
TXT: “Beauty Above and Beyond”
Frame 20 (last): Model shows highly
satisfied with results, and shown in state
of euphoria

CBB Insert Logo

Credits Rolling

Note: Voice of Dra. Apostol must be

compelling and relaxed , to exude peace
and natural mood. The voice must be
subtle and hypnotic to bring the message
with spontaineity. End product must look
high-end and well-coordinated.