Professional Documents
Culture Documents
Jio
Summer Internship
Submitted By :
Rajat Seth
PGPJ01043
IIM Jammu
Contents
Internship
Certificate .......................................................................
............................................................. 3
...................................................................................
...................................................................................
3
History ...........................................................................
............................................................................... 4
Market
Size ..............................................................................
..................................................................... 5
TRAI ..............................................................................
............................................................................... 5
Mobile Operators in
India .............................................................................
................................................ 5
Problems in Telecom
Industry ..........................................................................
............................................ 7
Company Profile-Reliance
Jio ...............................................................................
....................................... 8
Company
History ...........................................................................
............................................................... 9
Products &
Services ..........................................................................
.......................................................... 10
Reliance
4G.................................................................................
............................................................ 10
LYF
Smartphones .......................................................................
............................................................ 11
Jionet
WiFi ..............................................................................
................................................................ 11
Jio
apps ..............................................................................
..................................................................... 12
Branding and
Marketing .........................................................................
.................................................... 12
Initial Plans
Offered ...........................................................................
......................................................... 13
Summer Surprise
Offer .............................................................................
.............................................. 15
Sim Issue Process - JIO
eKYC ..............................................................................
..................................... 16
Recharging Through
POS ...............................................................................
........................................ 17
Distribution / Recharge
Channels ..........................................................................
..................................... 17
Pain Points of
customers .........................................................................
.................................................... 24
Competitor
Analysis ..........................................................................
......................................................... 25
SWOT Analysis – Reliance
Jio................................................................................
............................... 25
SWOT Analysis –
Airtel ............................................................................
............................................. 26
Airtel vs Idea vs Jio –
Prepaid ...........................................................................
..................................... 28
Sales &
Marketing .........................................................................
............................................................. 29
Devices............................................................................
........................................................................ 29
Enterprise ........................................................................
........................................................................ 30
Network
Components ........................................................................
..................................................... 31
ODSS-Outdoor Digital Sales
Specialist ........................................................................
.............................. 32
ODSS Present
Situation .........................................................................
................................................. 32
1
Output of
ODSS ..............................................................................
........................................................ 33
Problems of
ODSS ..............................................................................
.................................................... 33
Observations &
Solutions .........................................................................
.............................................. 34
ODSS Door to Door and Market
Survey ............................................................................
.................... 35
Findings of the
survey ............................................................................
................................................. 40
ODSS Telecalling
Survey ............................................................................
........................................... 40
Market Survey to check Service Level of Jio vs Other
Telecoms .......................................................... 47
Digital Marketing – Promoting Jio in
Jammu .............................................................................
................ 50
Social
Networking ........................................................................
.......................................................... 50
Youtube ...........................................................................
........................................................................ 51
Blogging...........................................................................
....................................................................... 51
Student Campus
Ambassadors .......................................................................
......................................... 52
Slideshare &
Linkedin ..........................................................................
.................................................. 53
Cross
Promotion..........................................................................
............................................................ 54
Onboarding of Colleges (Campus Wi-Fi) under Digital India
Program ..................................................... 54
2
Internship Certificate
3
History
In the year of 1989, the number of cell phone users in India was zero. After the
globalization of
India economy in 1991, the telecommunication sector remained one of the most
happening sectors
in India. The recent years witnesses rapid and dramatic changes in the field of
telecommunications.
In the last few years more and more companies both foreign, domestic, come into
cellular service,
service market and offers large number of services to the people.
In the year of 1999, the number of cell phone users has gone up by 13 lakh. In the
year of 2000,
the number of cell phone users has risen by one million. Indian telecom sector
added a staggering
227.27 million wireless mobile users in the 12 months between March 2010 and March
2011,
while the overall tele density has increased to 81.82% as of 30 November 2015. The
total numbers
of telephone phone users (mobile & landline) have reached 1009.46 million as of May
2015. Now
currently telephone subscriber (mobile & landline) is 1058.01 million (May 2016).
Telecom subscriber base expands substantially
India is currently the second-largest telecommunication market and has the third
highest number
of internet users in the world. India’s telephone subscriber base expanded at a
CAGR of 19.96 per
cent, reaching 1058.86 million during FY07–16.In March 2016, total telephone
subscription stood
at 1,058.86 million, while tele density was at 83.36 percent
4
Market Size
Driven by strong adoption of data consumption on handheld devices, the total mobile
services
market revenue in India is expected to touch US$ 37 billion in 2017, registering a
Compound
Annual Growth Rate (CAGR) of 5.2 per cent between 2014 and 2017, according to
research
firm IDC.
According to the Ericsson Mobility Report India,
TRAI
The entry of private players necessitated independent regulation in the sector;
therefore, the TRAI
was established in 1997 to regulate telecom services, for fixation/revision of
tariffs, and to fulfil
the commitments made when India joined the World Trade Organization (WTO) in 1995.
The functions allotted to the TRAI included:
To recommend the need and timing for introduction of new service provider
JIO
Tata Docomo may merge with RCom
5
Rank Operator
Subscribers Market
Ownership
Share
1
Vodafone-Idea
Airtel India
400.48
270.64
35.89
24.32
Providence Equity
SingTel (36%)
Jio
121
10.98
Reliance Industries
4
BSNL
96.9
8.80
State Owned
Aircel
91.3
8.38
Sindya
Securities
&
Investments (26%)
6
RCom
86.5
7.99
Reliance ADAG
TATA
53
5.17
TATA Teleservices
NTT Docomo
Docomo
8
Telenor
51.6
4.94
Telenor Group
MTS
5.9
0.60
Sistema(56.68)
State-Owned
10
MTNL
3.6
0.34
6
Market Share of Telecom Companies
Vodafone-Idea
Airtel India
0%
1%
5%4%
7%
8%
Jio
34%
Aircel
RCom
8%
10%
BSNL
TATA Docomo
23%
Telenor
MTS
MTNL
Spectrum Allocation
7
Company Profile-Reliance Jio
Formerly
called
Type
Industry
Subsidiary
Telecommunications
(Managing
(Head
Director)
of
IT)
Parent
Reliance Industries
Subsidiaries
LYF
Website
www.jio.com
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22
circles) capable of offering
fourth generation (4G) wireless services. RJIL plans to provide seamless 4G
services using FDD-LTE on
1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.
Company History
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband
Services Limited (IBSL)
for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband spectrum
in all 22 zones in
India in the 4G auction that took place earlier that year.Later continuing as RIL's
telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in
January 2013.
Technology:
Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber
to the
home/premises (FTTH). This fiber backbone will also help them to carry huge amount
of
data originated from their 4G network as well as public Wi-Fi network.
Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired
in
2010.
Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately
paved to
roll out of LTE-A network aggregation of both technology and both spectrum band.
At present in different cities of India Reliance Jio offers Wi-Fi services. Most
of these
cities are in Gujarat, where Reliance Industries also have one of the largest
petro-refinery.
9
Once commercially launched, Jio users can have access to Reliance Communications’
2G
& 3G network.
Operations
In June 2015, Jio announced that it would start its operations all over the country
by the end of
year. However, four months later in October 2015, the company's spokespersons sent
out a press
release stating that the launch was postponed to the first quarter of the financial
year 2016-2017.
Beta Launch
The 4G services were launched internally to Jio's partners, its staff and their
families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of
Jio, kick
started the launch event which took place in Reliance Corporate Park in Navi
Mumbai, along with
celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker
Rajkumar Hirani..
10
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively,
of the total
22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is
valid until 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance
Jio entered into
a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications.
The sharing deal is for 800 MHz band across seven circles other than the 10 circles
for which Jio
already owns.
Reliance jio’s vision for India is that broadband and digital services will no
longer be a luxury
item, rather convert it into a necessity that can be consumed in abundance by
consumers and small
businesses.
LYF Smartphones
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets
enabled with
voice over LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling
besides rolling
out high-speed Internet services using a fiber network, in addition to the 4G
wireless network.[
However, in October 2015, Jio announced that it would be launching its own mobile
handset brand
named LYF.
On 25 January 2016, the company launched its LYF smartphone series starting with
Water 1, through its
chain of electronic retail outlets, Reliance Retail. Three more handset models have
been released so far,
namely Water series, Earth series, and Flame series.
Jionet WiFi
Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free WiFi hotspot services in cities throughout India including Ahmedabad
and Surat in Gujarat, Indore,
Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in
Maharashtra,
Kolkata in West Bengal, Lucknow in Uttar Pradesh & Bhubaneswar in Odisha
11
Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming
4G services. While the apps are available to download for everyone, a user will
require a Jio SIM
card to use them. Additionally, most of the apps are in beta phase. Following is a
list of the apps:
December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand
ambassador.
12
Initial Plans Offered
13
Prime vs Non-Prime
The main difference between prime and non-prime is of the free data provided rest
features were
mostly same.
14
Jio Plans – Postpaid
There are no postpaid plans available in JK Circle as of now
User have an option to use all the prepaid plans available on postpaid numbers
To use prepaid plans on postpaid user have to recharge for Rs 10 before using
prepaid plans
This is know as Pre-On-Post
After doing this all the prepaid plans will be active on the postpaid numbers and
customer
can recharge with any plan of his choice
Jio is giving 3 months of complementary services for all the customers who are
prime and
if they recharge for INR 303 or above.Earlier this offer was till 15th of April but
as per
TRAI recommendation this offer is till 8th April as of now
15
Sim Issue Process - JIO eKYC
The Jio representative will enter customers Aadhaar Number and will scan customers
finger print and fill the required details to issue the sim
If customer wants to get 2nd sim then customer has to fill in the CAF
For lost and faulty sim user has to fill in the CAF at the respective JIO stores.
16
Recharging Through POS
17
Recharge &
Sim Issue
Reliance
Digital
DX Mini
Stores
ODSS
Apple
Stores
Retailers
19
DX mini - Kachi Chawni
Observations
o Many people were asking for new postpaid Sims, which were not available.
o Store operators told that they were facing some issues with the POS app in
between.
o The store was overstocked with the products. They did not had space to keep the
inventory so was lying outside which made the store look congested.
20
DX Mini Store – Suggestions
o One dedicated person to explain the things could improve the store efficiency. As
all
were engaged in one or the other activity.
o There should be proper system in the store. Activities were handled in a very
unorganized way. Store people were telling each other to collect money and do
recharge
etc.
o Proper Signboards can be introduced like "New Sim Here" as per the activity will
reduce
unnecessary hassle.
o List of services offered can be listed on the main door to have clarity.
o If possible introduce token system, Size of the store was small so won’t make
much
difference.
o They were not able to check for customers that if they have enrolled to prime to
not and
on which plant they are. They should be given with some kind of facility to check
this for
the customers
o They had to note down all of their transactions of recharge on a separate
register, which
is a cumbersome & time-consuming process.
o This should have been automated using technology which could have saved time
and increased the output of the stores
o People were waiting in queues during last dates of offers & this was wasting a
lot of time
Proper forecasting can be used to avoid excess inventory
o Automated systems can be employed to order which can be linked to billing so
that when the stock goes below a level the system will order the product (Q-System
Inventory planning)
o This will increase the available cash with the company.
o Multiplying this with the number of DX mini stores in the country, it will be
very
beneficial.
21
ODSS
o These are 3rd party contract employees of JIO
o There main work is to get more and more customers on board with JIO
o By issuing new sims
o By providing recharge
o These people are mobile and can work from Kiosks or from any other place in the
market
o Benefits of having ODSS
o Providing customers with good services
o Reducing load from JIO Centers
o Increasing touch points for customers
o These are not on roll of Jio so their contracts can terminated without any
complications when Jio’s own network is stabilized.
o ODSS were responsible for outdoor sales
o They sit in the kiosks and recharge was done for the people from there
o They noted all the sales with transaction ids on a separate register
o For ODSS the POS was not credited automatically
o Those people have to visit the DX mini store to recharge their POS device
o DX mini stores were refilling their wallet through oxygen wallet
o ODSS has to pay the money upfront for the recharges they do from the DX mini
stores
o They were given commission on every recharge they do so as to motivate them to
get
more people on board
ODSS-Kunjwani
o Three ODSS were available at this location
o As on 8th April 2 were enough at that point because it was not that crowded being
on the
highway
o They were recharging through Jio money. Therefore, they have to generate a code
through
JIO money for a particular recharge amount and then use that code while doing the
recharge.
22
o ODSS were not comfortable by this process as they were saying that sometimes
their
money was being deducted and recharge was not happening.
o They also told that POS was also showing error frequently.
Also for every refill, they had to go to nearest Jio store with which they were not
comfortable.
Suggestion
o There was no poster/branding done at the apple store for JIO
o Apple store was at the entrance of the mall , So it could have been utilized in a
better
way
23
Pain Points of customers
o Lack of proper network coverage.
o Customers were confused because there was no proper information on postpaid and
were not aware of the pre-on-post plan.
o Customers were not getting sms confirmation after recharge so they were not sure
if the
recharge has been done or not.
o Many customers in the market had complaints of faulty sim from which they were
able to
use only data. They were unable to do calling.
o People wanted new postpaid Sims, which were not available, they bought prepaid
but were
not happy, as again they have to come to Jio to convert it to postpaid.
o They were not aware that Sims are swapped from KC plaza office so when they were
coming to ODSS they were having the feeling of discontent that they again have to
go to
KC plaza now.
o Long duration for activation of second sim enrolled through paper CAF.
o People were not aware of what recharge they have done, ODSS & DX Mini stores were
not able to check for the same.
o Many people have done recharge online but they have not received any confirmation
regarding the same and the same was not reflecting in My Jio App.
o Even on recharging from Jio stores their My Jio app was not showing the updated
plans.
o There was no information on My Jio app about pre-on-post plans so people were
confused.
o Most of the customers were aware about prime membership but not about other plans
and summer offer.
24
Competitor Analysis
SWOT Analysis – Reliance Jio
Strengths
o Low Tariff
o Wide Network
o Brand Name
o 5G Ready Network
o Innovative technology i.e. 4G LTE services along with VoLTE
o Pan India presence
o Myriad of applications for all daily needs
Weakness
o Network in nascent stage
o Highly dependent on data consumption
o Not easily compatible with 3G Handsets
o Late entry into the market
Opportunities
o Data consumption is increasing due to the advent of smart phones
o People need high speed data
25
Threats
o Highly competitive market
o Saturated market
o Price sensitive customers
o Government regulations
o Low switching cost of customer
o Existing competitors have a strong presence, and a loyal customer base, which
would be difficult to address to.
Strength
o Very reliable and strong network
o Extensive infrastructure in the country
o Airtel is one of the largest cellular service provider in India, with over 260
million subscribers
o High brand visibility of Airtel
o Strong advertising
o Airtel stores, kiosks, sponsorships etc have boosted the brand presence
worldwide
Weakness
o High tariff
o VoLTE technology not there
26
Opportunities
o Fast expanding cellular market can be tapped by Airtel
o Untapped rural market
Threats
o Highly competitive market
o Saturated market
o Price sensitive customers
o Government regulations
o Low switching cost of customer
o Low tariff’s offered by Competitors
Airtel – Jammu
Airtel Store Gandhi Nagar
o Free Prepaid and Postpaid both sims available with Aadhar verification with
15mins
activation
o Airtel has introduced 2 unlimited calling plan in prepaid
o Rs 149 : With unlimited calling from Airtel to Airtel
o Rs 348 : With Unlimited calling to any operator with 1Gb/day of 4G data
o Airtel has also introduced unlimited calling plans in postpaid ranging from INR
499 – 2999
o New sim from Retailers
o Retailers were charging Rs100 for new sim
27
o Retailers were issuing new sims with voter id and 4 photographs with CAF
o Activation will take 24hrs
Idea- Jammu
o Retailers were charging Rs50-Rs150 for new sim
o Retailers were issuing new sims with voter id and 4 photographs with CAF
o There is no Aadhaar based activation
o Activation will take 24hrs
o Idea has introduced 2 unlimited calling plan in prepaid
o Rs 138 : With unlimited calling from Idea to Idea
o Rs 348 : With Unlimited calling to any operator with 1Gb/day of 4G data
Devices
Lyf Handsets
Four Series of Handsets are available
Earth : Premium Segment Phones ( Price band : INR 19499 )
Water : Middle Class Segment Phones ( Price band : INR 6999 to INR 9699 )
Wind : Lower Middle Class Segment Phones ( Price band : INR 4999 to 8299 )
Flame : Lower Strata segment ( Price band : INR 2999 to INR 4999)
SWOT Analysis of LYF Handsets
Strength
• Cheapest VoLTE phones available
• Associated with a strong brand Reliance
• Variety of handsets in variety of price points
• Strong financial backing of RIL
Weakness
• New Entrant
• Smartphones have already penetrated a lot
• Interface is not smooth
• No setting apart feature
• Hanging Issues
• Battery Heating & Draining Issues
Opportunity
• VoLTE is a new technology in telecom so LYF is having a big opportunity to
penetrate as
almost all its phones are VoLTE enabled
29
Threat
• Many new companies are entering the market with cheap smartphones
• Established brands are also introducing new cheap handsets
Customer Reviews about LYF Products
• Boring Designs ( Plastic Material used )
• Old processors used
• Only the flame series is Cheap. Rest all are providing less features compared to
price
• Old Android version software used in most of the devices
• Not so great camera
• Battery issue is very prominent
• Camera quality is not up to the mark
• Heating Issues
• Ram is less as compared to the competitors offering
Enterprise
•
•
•
•
•
•
•
•
•
•
•
•
Network Components
This is the main product of Jio, which comprise of Sims & Recharges. There are
various channels
through which these are being sold are
1.
2.
3.
4.
5.
Retailers
Dx Mini Stores
Jio Centre’s – KC Plaza
Jio Offices – Bhatindi Office
Enterprise – Targeting the offices and Enterprises
There all are pull methods where customer itself comes to the Jio Point of sales to
make the
purchase.
The other method is the ODSS, which is by pushing the sales representative towards
the customer
and increase the sales of Sims and Recharge.
31
ODSS-Outdoor Digital Sales Specialist
These are basically third party people who are working for Jio to increase the
sales and to
provide convenience to customers who want to recharge or to get a new sim
Normally the customer has to reach the Jio office or the stores to get Jio services
but these
ODSS reach the people so that it is convenient for the people to reach and save
their time
There work independently in the market i.e. not with retailer neither with the Jio
offices
There are a total of around 60 ODSS in total in Jammu combined of 5 JC’s in Jammu
region
Responsibilities of ODSS
o New Activations
o Selling Recharges
o Selling JioFi Device
Team lead is planning the areas to be served by the ODSS on 10 day basis
Morning before going to the market whoever is having less than 4000 in the wallet
are
supposed to get their Jio money recharged through either way
Money balance is cleared on daily basis as it’s the responsibility of the ODSS to
fill their
wallets
As of last one week 25000 Avg Oxygen money is being transferred to the ODSS daily
32
The Area of the ODSS is planned by TL based on
Crowd
Network Coverage
Apart from this, wherever ODSS have earlier sold Sims those people contact them so
they go to those
places. They also have contacts with the retailer’s e.g. mobile shops so these
people also give those
leads.
Output of ODSS
o Combined recharges of the ODSS daily in the past week
o 70-80 Recharges
o Avg 20 New activations
o Output of various Modes of working of ODSS
o Door to Door
o 12-13 New recharges
o 2-3 New Activations
o Normal Outdoor
o 7-8 New recharges
o 1-2 New Activations
o Fix location
o 10-12 New recharges
o 2-3 New Activations
Problems of ODSS
Few problems faced by ODSS are
o Device Hangs a lot
o ODSS has to put their money in advance for the recharging their Jio Money
o eKYC device Connecting issues
o Device battery backup
33
o Oxygen server issues which waste time and they sometimes are losing customers
o Jio money transactions falling
o No recharge messages coming to customer so customer is asking again and again
o Even people who have not recharges their numbers, they are still getting the
services so
this is also a reason that people are not recharging
o No proper incentives on JioFi device
34
o Few technical issues that ODSS are facing are minor and can be solved easily i.e.
either by
replacing or repairing their lyf handsets and eKYC devices
o Doing more outdoor activities
o Increasing incentive might also improve the productivity, as they will be
encouraged to
visit more places
o No ODSS is having ID Cards which results in loss of sales even if people are
interested.
o ODSS are not keeping Proper Jio money balance.
o ODSS are not working properly , even during day time they are not doing outdoor
sales
properly
o Frequent checking for ODSS working during day time should be done by surprise
visits in
the market
Location
o Panjtirthi
o Talab Tilo
o Bahu Plaza
Out of this 133 , around 94 had Jio sim and 39 did not have
Convenience Sampling
Survey Questions
35
Survey Results – Panjtirthi
Jio-Primary / Secondary Sim
5%
5%
Secondary
Sim
Data
Primary Sim
95%
Data &
Calling
95%
Jio Apps
No Calling
35%
45%
No Network
45%
55%
Yes
No
No Problem
20%
Other Sim
35%
35%
Aircel
27%
Airtel
No 4g Handset
Vodafone
10%
Bsnl
Not Required
73%
20%
36
Survey Results – Talab Tilo
Jio-Primary / Secondary Sim
11%
28%
Primary
Data
Secondary
72%
89%
Jio Apps
28%
39%
No Network
50%
22%
Other Sim
11% 11%
No
61%
No Problem
Aircel
17%
Airtel
33%
Not Required
Vodafone
44%
Yes
17%
Idea
67%
No 4G Handset
Bsnl
37
Survey Results – Bahu Plaza
Jio-Primary / Secondary Sim
0%
22%
Primary
Data
Secondary
78%
100%
Jio Apps
22%
22%
No Network
No
No Problem
78%
Other Sim
11%
22%
78%
17%
Airtel
Not Required
Vodafone
34%
22%
11%
No 4G Handset
Idea
Bsnl
83%
38
Overall Results
Jio-Primary / Secondary Sim
6%
17%
Primary
Data
Secondary
83%
94%
Jio Apps
31%
36%
No Network
53%
No Problem
16%
18%
20%
No
64%
Other Sim
Aircel
Airtel
26%
Not Required
Vodafone
19%
30%
13%
Yes
Idea
Bsnl
No 4G Handset
74%
39
Findings of the survey
Sampling : People who have not recharged their Jio mobile numbers but are Jio Prime
members
15 ODSS & Distributors were employed for this purpose.
On an average 500 people were called in a day.
Overall around 9000 people were contacted
Results of the survey
40
41
Customer Feedback
Customer Feedback
Already Recharged
15%
1%
4%
0%
Network Issue
1%
20%
0%
1%
18%
40%
42
Lead Generated
Lead Generated
22%
No
Yes
78%
Willingness to recharge
Willingness to Recharge
3%
2%
3%
No Date Mentioned
Not Willing to Recharge
27%
65%
43
Observations – Katra JC
Sampling : People who have not recharged their Jio mobile numbers but are Jio Prime
members
3 Distributors were employed for this purpose.
On an average 100-150 people were called in a day.
Overall around 1500 people were contacted
6%
Atoot Communication
57%
37%
S.G Communication
Vineet Electronics
44
Customer Feedback
Customer Feedback
Already Recharged
16%
0%
Network Issue
14%
1%
1%
0%
17%
51%
45
Lead Generated
Lead Generated
20%
No
Yes
80%
Willingness to Recharge
Willingness to Recharge
3%3%
1%
3%
No Date Mentioned
90%
46
Market Survey to check Service Level of Jio vs Other Telecoms
Aim: To check the service level of Jio and comparison with other Telecoms
Sample: Multi Brand retail outlets in Jammu for Sim Issue and Recharge purpose
Sample Size: 20 Multi Brand Retailer
Questionnaire:
JIO
AIRTEL
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15%
Jio
Airtel
85%
40%
Jio
60%
Airtel
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30%
Jio
Airtel
70%
30%
Jio
Airtel
70%
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Conclusion & Suggestions
The main complaints about Jio were about the network so it should be taken on
priority
and steps should be taken to improve
In addition, the time taken to resolve the customer complaints was more as compared
to
the other operators.
There were few complaints about recharge failures and refund issues
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Youtube
Upload these
videos on blogs
and social
Networks
Blogging
Services
handled by
various
Stores
Videos
from
Youtube
about
Apps
Details
about Jio
Stores &
Offices
Blog
Content
Region
Specific
Informatio
n
Details
about
Retailer
s
Current
Offers
in
Region
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Student Campus Ambassadors
Jio
Free promotion
for Jio
Schools &
Collages
Campus
Representatives
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Slideshare & Linkedin
Make
Presentation
about
products or
comparison
with
competitor
Presentation
can also be
about Jio
apps use &
features
Upload on
Slide share
& other
websites
Share it to
spread the
word
Email Marketing
Sending Emails to
Targeted Audience
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Cross Promotion
Giving
free/Subsidized
Internet access
to Outdoor/
Indoor Local
Events
In Return getting
free promotion
from that event
Free Installation
No monthly charges
Free Access to Wi-Fi 20MB/Day/User
Aim: To bring more and more colleges / public places on board with Jio Wi-Fi
Process Followed
Output
In Jammu region, I had discussion with around 15 institutions in Jammu. After
having discussion with them,
all were positive and after few rounds of subsequent discussions, they agreed to
set up Jio Wi-Fi in their
campus.
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Few of them were
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