CHAPTER -1

INTRODUCTION

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 INTRODUCTION

This chapter deals with the introductory framework of the research. This chapter

talks about the concept of E Banking services of banking industry in India, profiles

of banks under the study, and also about the objectives, scope, research

methodology and the hypotheses framed and adopted for the research study.

Overview:

The Indian banking sector has emerged as one of the strongest drivers of India‘s

economic growth. The Indian banking industry (US$ 1.22 trillion) has made outstanding

advancement in last few years, even during the times when the rest of the world was

struggling with financial meltdown. State Bank Of India is the largest nationalized Bank

in the country in terms of Branch Network, Total Business, Advances, Operating Profit

and Low Cost CASA Deposits. The ICICI is amongst the first to receive an 'in principle'

approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as

part of the RBI's liberalization of the Indian Banking Industry in 1994.

This chapter provides brief information about the E Banking services of the SBI and

ICICI bank .Along with it, the chapter includes the objectives and methodology which

will be used in this study.

E-banking:-

Internet banking (or E-banking) means any user with a personal computer and

a browser can get connected to his banks website to perform any of the virtual

banking functions. In Internet banking system the bank has a centralized database that i s

w e b - e n a b l e d . Internet banking is the term used for new age banking system. Internet

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banking is also called as online banking and it is an outgrowth of PC banking. Internet

banking uses the internet as the delivery channel by which to conduct banking activity,

for example, transferring funds, paying bills, viewing checking and savings account

balances, paying mortgages and purchasing financial instruments and certificates of

deposits. Internet banking is a result of explored possibility to use internet application in

one of the various domains of commerce. It is difficult to infer whether the internet tool

has been applied for convenience of bankers or for the customers‘ convenience. But

ultimately it contributes in increasing the efficiency of the banking operation as well

providing more convenience to customers. Without even interacting with the bankers,

customers transact from one corner of the country to another corner. There are many

advantages of online Banking. It is convenient, it isn‘t bound by operational timings,

there are no geographical barriers and the services can be offered at a minuscule cost

(IAMAI‘s, 2006). Electronic banking has experienced explosive growth and has

transformed traditional practices in banking.

In its very basic form, e-banking can mean the provision of information about a bank and

its services via a home page on the World Wide Web (WWW). More sophisticated e-

banking services provide customer access to accounts, the ability to move their money

between different accounts, and making payments or applying for loans via e-Channels.

The term e-banking will be used in this book to describe the latter type of provision of

services by an organization to its customers. Such customers may be either an individual

or another business. To understand the electronic distribution of goods and services, the

work of Report and Sviokla (1994; 1995) is a good starting point. They highlight the

differences between the physical market place and the virtual market place, which they

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describe as an information-defined arena. In the context of e-banking, electronic delivery

of services means a customer conducting transactions using online electronic channels

such as the Internet? Many banks and other organizations are eager to use this channel to

deliver their services because of its relatively lower delivery cost, higher sales and

potential for offering greater convenience for customers. But this medium offers many

more benefits, which will be discussed in the next section. A large number of

organizations from within and outside the financial sector are currently offering e-

banking which include delivering services using Wireless Application Protocol (WAP)

phones and Interactive Television. Many people see the development of e-Banking as a

revolutionary development, but, broadly speaking, e-banking could be seen as another

step in banking evolution. Just like ATMs, it gives consumers another medium for

conducting their banking. The fears that this channel will completely replace existing

channels may not be realistic, and experience so far shows that the future is a mixture of

―clicks (e-banking) and mortar (branches)‖. Although start up costs for an internet

banking channel can be high, it can quickly become profitable once a critical mass is

achieved.

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Fig.1.1 E-Banking Services

EVOLUTION OF E-BANKING

There have been significant developments in the e-financial services sector in the past 30

years. According to Devlin (1995), until the early 1970s functional demarcation was

predominant with many regulatory restrictions imposed. One main consequence of this

was limited competition both domestically and internationally. As a result there was

heavy reliance on traditional branch based delivery of financial services and little

pressure for change. This changed gradually with deregulation of the in-E-Banking

Management IGI Global, distributing in print or electronic forms without written

permission of IGI Global is prohibited industry during 1980s and 1990s, whilst during

this time, the increasingly important role of information and communication technologies

brought stiffer competition and pressure for a faster pace of change. The Internet is a

relatively new channel for delivering banking services.

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INTERNET BANKING VS. TRADITIONAL BANKING

The basic difference between Internet banking and traditional banking is that in

traditional banking the customer has to visit the branch in person for the basic banking

needs viz. withdrawal or deposit of cash, transfer of funds, statement of accounts, etc. In

Internet banking, on the other hand, these operations can be performed through the PCs

without physically visiting the bank branch. It is a win-win solution both for customer

and the bank. The customer is not put to inconvenience of traveling, and the time so

saved can be effectively utilized in other productive ways, whereas the bank earns by

having lower overheads, establishments, premises and maintenance costs, in turn

resulting into reduced per transaction cost. The greatest advantage of Internet banking is

that it enables a customer to perform basic banking transactions through PC or Laptop,

located anywhere in the world. Through the internet, customer accesses the banks website

for viewing the account details or performing the basic banking transactions.

The other major advantages emerging out of Internet banking are as follows:

1. The customer can perform basic banking transactions, round the clock.

2. No personal visit to the branch is required.

3. One can access and operate one‘s account from anywhere in the world.

4. The extensive, geographically divergent, traditional brick and mortar structure of the

branch need not be there

5. The requirement of staff at branches gets optimized.

6. Easy, convenient, efficient and speedy banking services both for the bank and the

customer.

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7. Transaction is automatically reconciled and posted in all required data tables, thus

reducing the workload.

MECHANICS OF INTERNET BANKING

The basic steps involved in completing transactions through Internet banking are

extremely simple and are available in a user-friendly environment. One does not

necessarily need to possess detailed computer knowledge to complete transactions

through internet banking. The availability of a user-friendly demo version of the site as

well as on-line help means that even first time users are able to use the facility. The entire

mechanism involved in Internet banking is outlined below:

1. Access the Bank‘s website

2. Click on the option which provides Internet Banking

3. Enter the User-ID, Password/PIN

4. Perform the requisite transactions

5. Logout

SERVICES

Internet banking service offers banking services on-line with the same personal effort that

is received at the branch. On-line request are processed by a proactive team of personal

bankers adhering to service quality standards.

Services offered include the following:

1. Sending in request for a cheque book from the convenience of home

2. Viewing accounting statements on-line

3. Notification of change of address so as to update the records

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4. Requesting for a draft on-line to be couriered at the mailing address specified by the

customer

5. Transferring funds between one accounts of the customer to another account of the

same customer.

6. Viewing details of past 3 months transactions Customer

7. Updating of foreign exchange currency rates

8. Intimating on-line about a stop payment

9. Notification of lost/stolen ATM card

The internet banking service adds more value to NRIs who can view their balances online

and also effect fund transfer, just at the click of a mouse. Moreover, Internet banking has

no time zones and is accessible round the clock without restricting it to any geographical

boundary.

DRAWBACKS OF INTERNET BANKING

Despite the fact Internet banking has come to revolutionize the whole way the banking is

transacted in modern times, it is not free from criticism. Following are some of the

drawbacks of Internet banking:

1. Needs a Computer

In order to use the Internet banking services, the user needs a computer and time to log on

to the website of the bank. This means that the target clientele is restricted to those who

have a home PC or can access the net through the office or cyber cafes. The customer has

to pay every time to check the balance. This can be done free at an ATM.

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2. Restricted Use

Another drawback of Internet banking is that it is not possible that all transactions can be

carried out electronically. Many deposits and some withdrawals require the use of postal

services, which can be slow and reliable even in developed economies.

3. Unreliable Communication Facility

The use of Internet banking requires the use of uninterrupted telecommunication facility.

Where phone connections are not perfect and where on a home PC the modem often gets

disconnected, frequent and tedious log-on becomes necessary.

4. Slow Browsing

Often it becomes frustrating to browse the Internet to be able to access he host of

financial products that are made available in the website of the bank. Navigating around

websites on home computers is often slow and frustrating. Pages take inordinately long

time to load and, as Internet users have a particularly low irritation threshold; a few

frustrated attempts could put the user off, quite seriously.

5. Lack of Trust

The use of Internet banking services depend much on the trust reposed by the customers

of a bank on the Internet banking initiative of the bank. It therefore becomes an

imperative that Internet start-ups gain the trust of depositors before they will make

deposits. Customers may get less protection that with established banks.

6. Absence of Validity

Absence of necessary legal framework for recognizing the validity of banking

transactions is another impediment for the Internet banking.

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7. Safety Problem

Security threats on the Internet leads to perception of Internet banking as an unsafe

channel. This dissuades the customers in making popular use of the Internet banking It is

to be noted that most of the problems mentioned above are in the nature of teething

problems and bankers are quite alive to them and it is expected that these would be

eliminated over period of time.

INTERNET BANKING – MAJOR ISSUES

There is a fear that in banking and in any other industry, the Internet may destroy basic

business pricing models. At the same time, it also opens up abundant opportunities. The

major issues relating to the use of Internet in the realm of banking and financial services

are discussed below:

1. Sustainability

The internet banking creates perfect market conditions where customers have access to

more information and can more readily compare rates and financial products offerings.

This would pose considerable problems for banks as it would be difficult for them to

differentiate quality of customer service pricing and reliability through internet channels.

This would ultimately affect the banks sustainability as regards profit margins.

2. No Entry Barriers

Internet banking has no entry barriers. This encourages even new banks to establish a

physical distribution channel to successfully compete with current banking majors. This

way, Internet banking makes possible new start-up players to launch retail banking

services more economically.

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3. Cost Factor

Many a time, Internet banking has resulted in pushing up the cost of bank operations.

This may be due to fact that banks that start Internet banking operations, although

automate their front-end process for the customers, still largely depend upon manual

processes at the backend. A case in point is that the Internet customers receive their

statement on-line but paper – statements are also sent. Similarly, customers complete

account opening application on-line which is sent electronically to the bank. Many banks

print the account application and enter the application data into another system, thereby

increasing the operational overheads. Similarly, mail and distribution costs are still

necessary as the statement, cheques etc. are still mailed.

4. Dominant Traditional Banking

The development of Internet banking allows for the efficient delivery of a wide variety of

web based banking products. It simply adds to proliferation of technology based

delivering channels such as ATMs, phone banking, on-line banking etc. However,

customers, by and large, support traditional branch banking. Moreover, Internet based

transactions are generally not fully automated, as the same may require additional

telephone calls, paper work, data entry etc.

5. No Float Benefit

For quite a long time, banks are traditionally taken benefits of income from floats, the

short term us of funds during the period the funds are allowed to reach the destination.

The revenue from these resources will reduce since electronic channel like Internet

banking, speedup settlement processes.

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6. Marketing Challenges

The proliferation of Internet Banking throws a challenge to the banking sector in that it

warrants banks to undertake changes in current structure and functional processes so as to

allow for the provision of efficient banking service. It often becomes difficult for the

banks to deliver information quickly as they are trapped by unaligned organizational

structure and costly legacy systems.

7. Marketing Advantage

Internet banking facilitates easy marketing of banking and financial products and

services. For instance, it allows customers to easily compare all the products and sign-up

for all the products irrespective of location.

8. Advantage for New Players

New players in the realm of Internet banking would find the going advantageous to them.

They command cost advantage over the older banks. This would prompt the new banks to

indulge in undercutting of prices, thus paving the way for greater competition to old

banks.

9. Higher Ratings

Generally, stock markets tend to form a conservative opinion about old banks because of

their slow rate in adoption of technology. On the other hand, the internet advantage

would enable the new entrants to secure higher ratings. This would help them raise

money needed for business cheaply. This way, the new banks would attack the old banks

either organically or through acquisitions.

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E banking support services:

WEB LINKING

A large no. of financial institution maintains sites on the websites are strictly

informational while others also offers to customers the ability to perform financial

transactions such as paying bills transferring funds etc.

WIRELESS E BANKING

Wireless banking is the delivery channel that can extend the reach and enhance the

convenience of Internet banking products and services. Wireless banking occurs when

customers access a financial institution's network(s) using cellular phones, pagers, and

personal digital assistants (or similar devices) through telecommunication companies‘

wireless networks. Wireless banking services in the United States typically supplement a

financial institution's e-banking products and services.

PERSON-TO-PERSON

Payments Electronic person-to-person payments, also known as e-mail money, permit

consumers to send ―money‖ to any person or business with an e-mail address. Under this

scenario, a consumer electronically instructs the person-to-person payment service to

transfer funds to another Individual. The payment service then sends an e-mail notifying

the individual that the funds are available and informs him or her of the methods

available to access the funds including requesting a check, transferring the funds to an

account at an insured financial institution, transmitting the funds to someone else. Person-

to-person payments are typically funded by credit card charges transfer from the

consumer‘s account at a financial institution. Since neither the payee nor the payer in the

transaction has to have an account with the payment service, such services may be

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offered by an insured financial institution, but are frequently offered by other businesses

as well. Banking Services through Internet:

There are four types of plastic cards being used as media for making payments. These

are:

1. Credit Card

2. Debit Card

3. Smart Card

4. ATM Card

1. CREDIT CARDS: - The credit card enables the cardholders to: Purchase any item

like clothes, jewellery , railway/air tickets, etc. Pay bills for dining in a restaurant or

boarding and lodging in hotel Avail of any service like car rental, etc.

2. DEBIT CARDS: -A debit card is issued on payment of a specified amount by the

issuing company like a telephone company to a customer on cash payment or on debiting

his account by a bank. Thus it is like an electronic purse, which can be read and debited

by the required amount .It may be noted that while through a credit card, the customer

first makes a purchase or avails service and pays later on, but forgetting the debit card, a

customer has to first pay the due amount and then make a purchase or avail the service.

For this reason, debit card are not as popular as credit cards.

3. SMART CARDS: -Smart Cards have a built-in microcomputer chip, which can be

used for storing and processing information. For example, a person can have a smart card

from a bank with the specified amount stored electronically on it. As he goes on making

transactions with the help of the card, the balance keeps on reducing electronically. When

the specified amount is utilized by the customer, he can approach the bank to get his card

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validated for a further specified amount. Such cards are used for paying small amounts

like telephone calls, petrol bills, etc.

4. ATM CARDS: - The card contains a PIN (Personal Identification Number) which is

selected by the customer or conveyed to the customer and enables him to withdraw cash

up to the transaction limit for the day. He can also deposit cash or cheque.

COMPANY PROFILE:

SBI

State Bank of India (SBI) is a multinational banking and financial services company

based in India. It is a state-owned corporation with its headquarters in Mumbai,

Maharashtra. Bank of Madras merged into the other two presidency banks—Bank of

Calcutta and Bank of Bombay to form the Imperial Bank of India, which in turn became

the State Bank of India. The Government of Indianationalised the Imperial Bank of

India in 1955, with the Reserve Bank of India taking a 60% stake, and renamed it the

State Bank of India The State Bank of India was named the 29th most reputed company

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in the world according to Forbes 2009 rankings and was the only bank featured in the

"top 10 brands of India" list in an annual survey conducted by Brand Finance .

The roots of the State Bank of India lie in the first decade of 19th century, when the Bank

of Calcutta, later renamed the Bank of Bengal was established on 2 June 1806. The Bank

of Bengal was one of three Presidency banks, the other two being the Bank of Bombay

(incorporated on 15 April 1840) and the Bank of Madras (incorporated on 1 July 1843).

All three Presidency banks were incorporated as joint stock companies and were the

result of the royal charters. These three banks received the exclusive right to issue paper

currency till 1861 when with the Paper Currency Act; the right was taken over by the

Government of India. The Presidency banks amalgamated on 27 January 1921, and the

re-organized banking entity took as its name Imperial Bank of India. The Imperial Bank

of India remained a joint stock company but without Government participation.

Pursuant to the provisions of the State Bank of India Act of 1955, the Reserve Bank of

India, which is India's central bank, acquired a controlling interest in the Imperial Bank

of India. On 30 April 1955, the Imperial Bank of India became the State Bank of India.

The government of India recently acquired the Reserve Bank of India's stake in SBI so as

to remove any conflict of interest because the RBI is the country's banking regulatory

authority.

In 1959, the government passed the State Bank of India (Subsidiary Banks) Act, which

made eight state banks associates of SBI. A process of consolidation began on 13

September 2008, when the State Bank of Saurashtra merged with SBI.

SBI has acquired local banks in rescues. The first was the Bank of Behar (est. 1911),

which SBI acquired in 1969, together with its 28 branches. The next year SBI acquired

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National Bank of Lahore (est. 1942), which had 24 branches. Five years later, in 1975,

SBI acquired Krishnaram Baldeo Bank, which had been established in 1916 in Gwalior

State, under the patronage of Maharaja Madho Rao Scindia. The bank had been the

Dukan Pichadi, a small moneylender, owned by the Maharaja. The new banks first

manager was Jall N. Broacha, a Paris. In 1985, SBI acquired the Bank of Cochin

in Kerala, which had 120 branches. SBI was the acquirer as its affiliate, the State Bank of

Travancore, already had an extensive network in Kerala.

WHERE SBI WAS?

 In early 1990‟s more than 7000 branches were using traditional manual

procedures.

 These manual procedures were inherited from the Imperial Bank.

 Traditional procedures were evolved over decades

 Very few changes were brought in those procedures as per the need of time.

 In that time, mainframe or mini computers were used for MIS,

RECONCILLATION & FUND SETTLEMENT PROCESS, or we can say that

for backhand operations purpose.

CHANGES BROUGHT IN INFORMATION TECHNOLOGY BY SBI

 In the next decade internet facility was provided for individuals.

 All SBI branches were connected and ATM‘S were launch

 2001 - KMPG appointed consultant for preparing IT Plan for the Bank.

 Later on Core banking proposed by the IT consultancy company.

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  2002 – All branches computerized but on decentralized systems, there the

initiative of core banking took place.

 2008- more than 6500 branches (95% of business) on Core Banking Solution

(CBS).

 Internet Banking facility for Corporate customers were also launched in early

2008.

 More Interfaces developed with e-Commerce & other sites through alternate

channels like ATM & Online Banking.

 All Foreign Offices were brought on Centralized Solution.

 Large network is playing the role of backbone for connectivity across the country.

ATM

SBI provides easy access to money to its customers through more than 8500 ATMs in

India. The Bank also facilitates the free transaction of money at the ATMs of State Bank

Group, which includes the ATMs of State Bank of India as well as the Associate Banks –

State Bank of Bikaner & Jaipur, State Bank of Hyderabad, State Bank of Indore, etc. You

may also transact money through SBI Commercial and International Bank Ltd by using

the State Bank ATM-cum-Debit (Cash Plus) card.

Products and Services

Personal Banking

 SBI Term Deposits SBI Loan For Pensioners

 SBI Recurring Deposits Loan Against Mortgage Of Property

 SBI Housing Loan Against Shares & Debentures

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  SBI Car Loan Rent Plus Scheme

 SBI Educational Loan Medi-Plus Scheme

Other Services

 Agriculture/Rural Banking

 NRI Services

 ATM Services

 De mat Services

 Corporate Banking

 Internet Banking

 Mobile Banking

 International Banking

 Safe Deposit Locker

 RBIEFT

 E-Pay

 E-Rail

 SBI Vishwa Yatra Foreign Travel Card

 Broking Services

 Gift Cheques

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ICICI

It is an Indian financial services company headquartered in Mumbai, Maharashtra. It is

the second largest bank in India by assets and third largest by market capitalization. It

offers a wide range of banking products and financial services to corporate and retail

customers through a variety of delivery channels and through its specialized subsidiaries

in the areas of investment banking, life and non-life insurance, venture capital and asset

management. The Bank has a network of 2,883 branches and 10021 ATM's in India, and

has a presence in 19 countries, including India.

The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in

United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International

Finance Centre; and representative offices in United Arab Emirates, China, South Africa,

Bangladesh, Thailand, Malaysia and Indonesia. The company's UK subsidiary has

established branches in Belgium and Germany.

ICICI Bank is one of the big four banks of India, along with State Bank of India, Punjab

National Bank and Canara Bank.

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ICICI Bank is India‘s second-largest bank with total assets of 3,997.95 billion (US$ 100

billion) at March 31, 2012 and profit after tax of Rs. 41.58 billion for the year ended

March 31, 2012 ICICI Bank is the most valuable bank in India in terms of market

capitalization and is ranked second amongst all the companies listed on the Indian stock

exchanges. In terms of free float market capitalization. The Bank has a network of about

1308 branches

And 3,950 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of

banking products and financial services to corporate and retail customer

through a variety of delivery channels and through its specialized subsidiaries and

affiliates in the areas of investment banking, life and non -life insurance,

venture capital and asset management. Equity shares are listed in India on

Bombay Stock Exchange ( B S E ) a n d t h e N a t i o n a l S t o c k E x c h a n g e ( N S E )

o f I n d i a L i m i t e d a n d i t s American Depositary Receipts (ADRs) are listed

on the New York Stock Exchange (NYSE)

HISTORY

ICICI bank was originally promoted in 1994 by ICICI limited an Indian financial

institution and was its wholly owned subsidy of ICICI.

I n t h e 1 9 9 0 s , I C I C I t r a n s f o r m e d i t s b u s i n e s s f r o m development financial

institution offering only project finance to a diversified financial services group offering a

wide variety of products and services, both directly and through a number of subsidiaries

and affiliates like ICICI Bank. In1999, ICICI become the first Indian company

and the first bank or financial institution from non-Japan Asia to be listed on the NYSE .After

consideration of various corporate structuring alternatives in the context of the

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emerging competitive scenario in the Indian banking industry, and the move

towards universal banking for the ICICI group's universal banking strategy.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger

of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal

Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The

merger was approved by shareholders of ICICI and ICICI Bank in January

2002, by the High Court of Gujarat at Ahmadabad in March2002, and by the

High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.

Consequent to the merger, the ICICI group's financing and banking operations, both

wholesale and retail, have been integrated in a single entity. ICICI Bank has formulated a

Code of Business Conduct and Ethics for its directors and employees.

MOBILE BANKING

Bank on the move with ICICI bank mobile banking. With ICICI banking is no longer

what is used to be. ICICI bank offers mobile facility.

ALERT FACILITY

ICICI Bank Mobile Banking Alerts facility keeps you informed about the significant transactions

in its Accounts. It keeps you updated wherever you go.

REQUEST FACILITY

ICICI Bank Mobile Banking Requests facility enables you to query for its account

balance

ICICI Bank Online:

Banking Services provide the largest private bank in India right here at your desktops.

Banking becomes pleasure as the transactions and services become instant with ICICI

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Bank online Internet banking. The services provided are totally secure and unique. These

cover online account transactions and operations, credit card and account applications

and payments, share trading and investments through mutual funds, bill payments,

statement generation and a virtual demo of each service. See in brief in final report.

Features offered by ICICI bank for internet banking:

 Balance enquiry and statement

 Transfer fund online

 Card to card fund transfer

 Use debit card online

 Prepaid mobile recharge

 Subscribe for mobile banking

 Link bank account to ATM

 Lock / activate debit cards /ATM

 Request a cheque book

 Stop payment

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OBJECTIVE:

 To study the various E-Banking services provided by the Indian banks to the

customers.

 To study the perception of E-Banking among the customers of Public (SBI) and

private (ICICI) bank.

 To study the adoption of E Banking by the customers of ICICI and SBI bank.

 To compare the perception and adoption of E-Banking services in ICICI and SBI

bank.

SCOPE:

Scope of the study is to get an overview of the E- Banking services in India with special

reference to public(SBI)and private(ICICI) Bank and to compare the adoption of E

Banking among the public and private sector bank customers. The study mainly focuses

on the customers of three branches of ICICI and SBI bank of Delhi region.

RESEARCH METHODOLOGY:

The study employs primary data as well as secondary data. Secondary data was collected

from different published sources. Primary data was collected by structured survey. The

survey was created online and link sent to the respondents using convenience sampling.

In the questionnaire, various internet banking applications were included from previous

research. Later, structured questionnaire containing 15 items was developed (8 for

general perception and 7 for internet banking features) for the purpose of data collection.

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DATA COLLECTION:

Both the primary and secondary data collection method has been employed to conduct

the research work the survey has been carried out by the means of structured

questionnaire which consist of 15 questions.

SAMPLING TECHNIQUE:

Sampling units of the study consist of customers of SBI and ICICI banks. The technique

used in selecting the sample is non probability sampling i.e. Random sampling and

Convenience sampling.

DATA ANALYSIS:

 Mean,

 Standard Deviation,

 T-test.

TOOLS USED:

 M S Excel

 SPSS

The research methodology can be summarized as under:

Sampling Unit Bank Customers

Sampling Size 100

Sampling Technique Random and Convenience sampling.

Project Instrument Standardized questionnaire

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HYPOTHESIS:

H01: There is no equal preference of the various e banking services among SBI bank.

HA1: There is equal preference of the various e banking services among SBI bank.

H02: There is no equal preference of the various e banking services among ICICI bank.

HA2: There is equal preference of the various e banking services among ICICI bank.

H03: There is no equal preference of usage of the e banking services among SBI bank.

HA3: There is equal preference of usage of the e banking services among SBI bank.

H04: There is no equal preference of usage of the e banking services among ICICI bank.

HA4: There is equal preference of usage of the e banking services among ICICI bank.

H05: There is no significant difference in the perception of E banking services of

customers of SBI and ICICI bank.

HA5: There is a significant difference in the perception of E banking services of

customers of SBI and ICICI bank.

H06: There is no significant difference in the usage of E banking services by the

customers of SBI and ICICI bank.

HA6: There is a significant difference in the usage of E banking services by the

customers of SBI and ICICI bank.

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 CHAPTER - 2

LITERATURE REVIEW

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 LITERATURE REVIEW

This chapter deals with the various research studies related to the customer

perception towards E banking. The relationship between the Internet banking and

the traditional banking activity is also reviewed.

A critic on various studies on customer perception:

Rajesh Kumar Srivastava (2011) investigated that Internet banking is still at infancy

stage in the world. Many studies focused on usage of internet banking but many factors

on non-usage were overlooked. This research was carried out to validate the conceptual

model of internet banking. The causes were identified and researched through correcting

the causative factors so that internet banking can be used by more people. The research is

focused on what are the customer‘s perceptions about internet banking and what are the

drivers that drive consumers. How consumers have accepted internet banking and how to

improve the usage rate were the focus of research area in this study. Qualitative

exploratory research using questionnaire was applied. 500 respondents were selected for

study after initial screening. They were all bank customers. The study revealed that

education, gender, income plays an important role in usage of internet banking. Not much

research has been done on these areas as they were focused more on the acceptance of

technology rather than on people. The research corroborated the conceptual framework

stating that if skills can be upgraded there will be greater will to use internet banking by

consumers. Inhibitory factors like trust, gender, education, culture, religion, security, and

price can have minimal effect on consumer mindset towards internet banking.

28
Rao et al. (2011) identified a theoretical framework of Internet banking in India and

found that as compared to banks abroad, Indian banks offering online services still have a

long way to go. For online banking to reach a critical mass, there has to be sufficient

number of users and the sufficient infrastructure in place. I.T. has introduced new

business paradigms and is increasingly playing a significant role in improving the

services in the banking industry. Internet banking is becoming more and more popular

today, as is banking via digital television. Beyond doubt, a substantial part of the future

of banking business lies in a banking environment that is less and less branch-based and

where customers are able to access banking services remotely. The automated service

quality research has been limited to relationship management rather than service quality

or its acceptance by consumer.

Corrocher (2011) investigated the determinants of the Internet technology adoption for

the provision of banking services in the Italian context and also studied the relationship

between the Internet banking and the traditional banking activity, in order to understand

if these two systems of financial services delivery are perceived as substitutes or

complements by the banks. According to the results of the empirical analysis, banks seem

to perceive Internet banking as a substitute for the existing branching structure, although

there is also some evidence that banks providing innovative financial services are more

inclined to adopt the innovation than traditional banks. Technology has had a remarkable

influence on the growth of service delivery portions.

Prof.K.T. Geetha1 & V.Malarvizhi (2011) had investigated that the factors which are

affecting the acceptance of e-banking services among the customers and also indicates

level of concern regarding security and privacy issues in Indian context. Primary data was

29
collected from 200 respondents through a structured questionnaire. Descriptive statistics

was used to explain demographic profile of respondents and Factor and Regression

analyses were used to know the factors affecting e-banking services among customer in

India. The finding depicts many factors like security and privacy and awareness level

increased the acceptance of e-banking services among Indian customers. The finding

shows that if banks provide them necessary guidance and ensure safety of their accounts,

customers are willing to adopt e-banking.

Arne Floh (2011) examined the importance of online loyalty such as trust, quality of the

Web site, quality of the service and overall satisfaction. Rather than investigating which

factors drive customers to use online banking instead of offline banking, this paper

addresses the problem of how to keep customers online and loyal to a specific supplier. A

survey among more than 2,000 customers of an Austrian online bank was conducted and

a structural equation modeling approach was used to gain important insights into how

customer retention in the online banking business can be ensured. Satisfaction and trust

were identified as important antecedents of loyalty. Additionally, the moderating role of

consumer characteristics (gender, age, involvement, perceived risk and technophobia)

was supported by the data.

R.GEETHA(2011) had explained that the Online banking or Internet banking allows the

customers to conduct banking, financial and insurance transactions on a secure and

protected website operated by their retail or virtual bank. Normally the customer would

have to make a trip to the bank to do these transactions, but with the advent of internet

banking the ease of account operation for customers has gone up. All the customer

30
requires is a PC with an internet connection and internet banking login id and password

to use this facility.

Sankaran, Vidya (2010) aim was to find out the customers perception to internet

banking and also tries to examine whether there is any relation between various

demographic variables and customers perception about internet banking. The sample

consisted of 200 bank customers, 54 from State Bank of India, 44 from ICICI, 27 from

HDFC, 19 from other private sector banks, and 56 from other public sector banks. The

convenience sampling technique was adopted for selecting the respondents. Tool for

measuring the variables was developed by the researcher with the help of previous

studies. A questionnaire was developed on a five point likert scale. The reliability and

validity of the questionnaire was assessed and found to be 0.7501.

Malhotra, Pooja & Singh, B. (2010) investigates present status of Internet banking in

India and the extent of Internet banking services offered by Internet banks. In addition, it

seeks to examine the factors affecting the extent of Internet banking services. The data

for this study are based on a survey of bank websites explored during July 2009. The

sample consists of 82 banks operating in India. Multiple regression technique is

employed to explore the determinants of the extent of Internet banking services. The

results show that the private and foreign Internet banks have performed well in offering a

wider range and more advanced services of Internet banking in comparison with public

sector banks. Among the determinants affecting the extent of Internet banking services,

size of the bank, experience of the bank in offering Internet banking financing pattern and

ownership of the bank are found to be significant. The primary limitation of the study is

31
the scope and size of its sample as well as other variables (e.g. market, environmental,

regulatory etc) which may have an effect on the decision of the banks to offer a wide

range of Internet banking services. The purpose of the study is to help fill significant gaps

in knowledge about the Internet banking landscape in India. The findings are expected to

be of great use to the government, regulators, commercial banks, and other financial

institutions, e.g. co-operative banks planning to offer Internet banking bank customers

and researchers. An understanding of the factors affecting the extent of Internet banking

services is essential both for economists studying the determinants of growth and for the

creators and producers of such technologies. Moreover, this paper contributes to the

empirical literature on diffusion of financial innovations, particularly Internet banking in

a developing country, i.e. India.

Dr. Saroj K. Datta (2010) concluded that the factors which are affecting the acceptance

of e-banking services among adult customers and also indicates level of concern

regarding security and privacy issues in Indian context. Primary data was collected from

200 respondents, above the age of 35, through a structured questionnaire. Statistical

analysis, descriptive statistics was used to explain demographic profile of respondents

and also Factor and Regression analyses were used to know trend of internet use and

factors affecting e-banking services among adult customer in India. The finding depicts

many factors like security & privacy, trust, innovativeness, familiarity, awareness level

increase the acceptance of E Banking services among Indian customers. The finding

shows that in spite of their security and privacy concern, adult customers are willing to

adopt online banking if banks provide him necessary guidance. Based on the results of

32
current study, Bank‘s managers would segment the market on the basis of age group and

take their opinion and will provide them necessary guidance regarding use of online

banking.

Polaris Software Lab (2010) had this study Polaris Software Lab Limited (POLS.BO),a

leading Financial Technology Company, launched Intellect(TM) PRIVACY based on

state-of-the-art technology and four patents filed by the Indian Institute of Technology

Madras. IndusInd Bank has become the first bank in India to implement Intellect(TM)

PRIVACY, an online and internet banking security card, for its internet banking

customers. The technology will protect customers and banks from practically all kinds of

phishing attacks, viz. deceptive e-mail, key/screen logger, brute force/dictionary attacks

and Trojans, etc .Intellect PRIVACY uses multi factor ,dynamic authentication

technology providing for authorizing online banking transactions, in a completely secure

platform. Commenting on the innovation, Professor L S Ganesh, Coordinator of the

programmer, said, "At IIT Madras, the Department of Computer Science and Engineering

and the Department of Management Studies got particularly interested in designing an

internet security technology that is cost efficient and easy to use in a rapidly growing e-

commerce scenario, and transferring it commercially.

Azouzi, D. (2009) this paper aims to check if the current and prompt technological

revolution altering the whole world has crucial impacts on the Tunisian banking sector.

Particularly, this study seeks some clues on which we can rely in order to understand the

customers' behavior regarding the adoption of electronic banking. To achieve this

purpose, an empirical research is carried out in Tunisia and it reveals that panoply of

33
factors is affecting the customers-attitude toward e-banking. For instance; age, gender

and educational qualifications seem to be important and they split up the group into

electronic banking adopters and traditional banking defenders and so, they have

significant influence on the customers' adoption of e-banking. Furthermore, this study

shows that despite the presidential incentives and in spite of being fully aware of the e-

baking‘s benefits, numerous respondents are still using the conventional banking. It is

worthy to mention that the fear of loss because of transactions errors or hackers plays a

significant role in alienating Tunisian customers from online banking.

Elizabeth Daniel (2009) concluded that the newest delivery channel to be offered by the

retail banks in many developed countries and there is wide agreement that this channel

will have a significant impact on the market. Aims to quantify the current provision of

electronic services by major retail banking organizations in the UK and the Republic of

Ireland. Additional in- sight into the banks' adoption of this new channel is gained by

exploring two areas important in the analysis of new offerings, that is: an organization‘s

approach to innovation; and their view of the current and future markets. By use of a

mailed questionnaire, it was found that 25 per cent of the banks in the UK and the

Republic of Ireland which responded to this survey are already offering online

transactional services to consumers in their homes. The largest group of respondents (50

per cent) is those that are currently testing or developing such ser- vices, while just 25 per

cent of the respondents were in organizations not providing or developing such services.

It is also found that the organization‘s vision of the future, their prediction of customer

34
acceptance, which tends to be very low, and their organizational culture of innovation are

the most important of the suggested factors in their adoption of electronic delivery.

Hill (2009) conducted a study concerned with identifying the characteristics of online

banking users. She mentioned that it is commonly assumed that demographics do

influence the acceptance of electronic self-service tools, such as online banking. The

result of the study was that people who use such services are young, trendy and high

earning. They actively seek out online banking tools, and they want to conduct all

transactions through the same channel.

B. Dizon, J.A. (2009) have founded that "E- Baking‘s appeal is primarily its

convenience. Clients now a day‘s want instant results; they don't want to wait anymore,"

said Francisco M. Caparros, Jr., senior vice-president of Asia United Bank and president

of Banc Net. It's also turned out to be a more efficient way to process transactions, as e-

banking does away with most of the paperwork that clients have to accomplish. "A lot of

people don't like filling forms," Mr. Caparros added. "Online banking, in particular, relies

on usernames and passwords which need to be protected," said Ferdinand G. La Chica,

first vice- president and marketing group head for Sterling Bank of Asia. These anti- theft

barriers are at times supplemented by transaction passwords and "tokens", often a key

chain-like device that is issued to the client and generates random, one-time passwords to

enable him to log into his account online. Last year, the Rural Bank Association of the

Philippines announced that its members are looking to appoint local merchants like sari-

sari stores as third party agents where consumers can open new accounts and make large

35
payments. Such informal outlets will enable banks to reach out to small-income

businesses and individuals, particularly those in the agrarian sector, most of who are

based outside the city center.

Uppal, R.K. & Chawla, R. (2009) highlights the customer perception regarding e-

banking services. A survey of 1,200 respondents was conducted in Ludhiana district,

Punjab. The respondents were equally divided among three bank groups namely, public

sector, private sector and foreign banks. The present study investigates the perceptions of

the bank customers regarding necessity of e-banking services, quality of e-banking

services, bank frauds, future of e banking, preference of bank customers regarding banks,

comparative study of banking services in various bank groups, preferences regarding use

of e-channels and problems faced by e-bank customers. The major finding of this study is

that customers of all bank groups are interested in e-banking services, but at the same

time are facing problems like, inadequate knowledge, poor network, lack of

infrastructure, unsuitable location, misuse of ATM cards and difficulty to open an

account. Keeping in mind these problems faced by bank customers, this paper frames

some strategies like customer education, seminars/meetings, proper network and

infrastructure facilities, online shopping facilities, proper working and installation of

ATM machines, etc., to enhance e-banking services. Majority of professionals and

business class customers as well as highly educated and less educated customers also feel

that e-banking has improved the quality of customer services in banks.

Tero pikkarainin (2008) concluded that advances in electronic banking technology have

created novel ways of handling daily banking affairs especially via the online banking

36
channel. The acceptance of online banking services has been rapid in many parts of the

world and in the leading e banking countries the number of e banking contracts has

exceeded 50 percent. Investigates online banking acceptance in the light of traditional

technology acceptance model (TAM), which is leveraged into the online environment.

On the basis of the focus group interviewed with banking professionals, TAM literature

and banking studies we develop a model indicating online banking acceptance among

private banking customers in Finland. The model was tested with the survey sample of

268 respondents. The finding of the study indicates that perceived usefulness and

information on online banking on the web site were the main factors influencing online

banking acceptance.

Reeti, Sanjay, and Malhotra, A. (2008) examined about the Customers‘ perspectives

regarding e-banking in an emerging economy. So that, the author determining various

factors affecting customer perception and attitude towards and satisfaction with e-

banking is an essential part of a bank's strategy formulation process in an emerging

economy like India. To gain this understanding in respect of Indian customers, the study

was conducted on respondents taken from the northern part of India. The major findings

depict that customers are influenced in their usage of e-banking services by the kind of

account they hold, their age and profession, attach highest degree of usefulness to balance

enquiry service among e-banking services, consider security &trust most important in

affecting their satisfaction level and find slow transaction speed the most frequently faced

problem while using e-banking.

37
Hsun, K.S. (2008), this study considers the coherence of the financial service sector and

adopts different observational variables to identify innovation capital (training and R&D

density) and process capital (IT system sufficiency). The results show that human capital

has a direct impact on both innovation capital and process capital, which in turn affect

customer capital; while finally, customer capital affects business performance. In

addition, there is a negative relationship between process capital and customer capital in

the financial service sector. It suggests that in the financial service sector, customer

satisfaction relies on a sufficient degree of training and R&D density. Intemperate

investment on the support of e-banking operation systems may not be a good answer.

Malhotra, P. & Singh, B. (2007) stated that the larger banks, banks with younger age,

private ownership, and higher expenses for fixed assets, higher deposits and lower branch

intensity evidence a higher probability of adoption of this new technology. Banks with

lower market share also see the Internet banking technology as a means to increase the

market share by attracting more and more customers through this new channel of

delivery. Further, the adoption of Internet banking by other banks increases the

probability that a decision to adopt will be made .An understanding of the factors

affecting this choice is essential both for economists studying the determinants of growth

and for the creators and producers of such technologies. From this perspective,

understanding the factors determining the adoption of technology becomes highly

relevant from the policy point of view. Moreover, the studies on the adoption of financial

innovations are related to developed markets, e.g. US or European banking markets.

38
Hence, this paper contributes to the empirical literature on diffusion of financial

innovations, particularly Internet banking, in a developing country.

Forrester Research, December (2007) Research from the GfK Group shows that the

number of online shoppers in six key European markets has risen to 31.4 percent from

27.7 percent last year. This means that 59 million Europeans use the Internet regularly for

shopping purposes. However, not only does the number of online shoppers grow, the

volume of their purchases also increases over-proportionally. In the US, online sales are

forecasted to exceed $36 billion in 2002, and grow annually by 20.9 percent to reach $81

billion in 2006. Europeans are spending more money online as well. For instance,

Europe‘s largest discount carrier, easy Jet Airline Co., sold $80 million more tickets

online in the six months ended March 31 than it did a year earlier Whereas combined

revenues for Amazon.com‘s European operations grew at more than 70 percent annually

in each of the past three quarters, topping $218 million.

Shah & Braganza (2007) indicates the Critical Success Factors in e-banking and the

author suggest in this article that the organizational factors, which are critical to the

success of e-banking, are investigated. Different pieces of literature report different

factors as key to success and generally based on subjective, perceptual data. A synthesis

of existing literature is a basis for survey questions. The data was collected from UK

based financial sector organizations who are offering their services on electronic

channels, using postal questionnaires. The top factors found to be most critical for the

success in e-banking are: quick responsive products/services, organizational flexibility,

39
services expansion, systems integration and enhanced customer service. An important

lesson from this research is that organizations need to view the e-banking initiative as a

business critical area rather than just a technical issue. They need to give attention to

internal integration, which may include channels, technology and business process

integration, and improving the overall services to their customers.

Awamleh (2006) analyses the internet banking channels and service preferences of

educated banking consumers in the UAE and examines the factors influencing the

intention to adopt or to continue the use of internet banking among both users and non

users of internet banking. It is shown that although the banking sector in the UAE is a

regional leader, internet banking in the UAE is yet to be properly utilized as a real added

value tool to improve customer relationship and to attain cost advantages. The

Technology Acceptance Model (TAM) was used to identify factors influencing the

intention to adopt and continued use of internet banking customers. Data was collected

from internet banking users and potential users in the United Arab Emirates and factor

analyses and multiple regression analyses were conducted to examine the data. Relative

usefulness is introduced as one of the factors and is defined as the degree to which a new

technology is better than existing ones. There is a significant difference between

users and non-users on six of the seven factors identified. Further, it was revealed that

relative usefulness, perceived risk, computer efficacy and image had a significant impact

on continued usage of internet banking for IB Users, while relative usefulness and result

demonstrability were the only ones significant for Non-users of internet banking. The

effects of age, gender, income, and e-commerce users also explored. Result

40
demonstrability is significant for all categories of non-users except for those with income

below AED 7,000.Implications of results were discussed, and future research directions

outlined.

Bauer, Malik & Falk (2006) reviews the measuring the quality of E-Banking portals. In

the internet economy, the business model of web portals has spread rapidly over the last

few years. Despite this, there have been very few scholarly investigations into the

services and characteristics that transform a web site into a portal as well as into the

dimensions that determine the customer‘s evaluation of the portal‘s service quality. Based

on an empirical study in the field of e-banking the authors validate a measurement model

for the construct of web portal quality based on the following dimensions: security and

trust, basic services quality, cross-buying services quality, added value, transaction

support and responsiveness. Findings – The identified dimensions can reasonably be

classified into three service categories: core services, additional services, and problem-

solving services. Originality/value – The knowledge of these dimensions as major

determinants of consumer‘s quality perception in the internet provides banks a promising

starting point for establishing an effective quality management for their e-businesses.

Kamiya (2006) explains that Indian banks are trying to make your life easier. Not just

bill payment, you can make investments, shop or buy tickets and plan a holiday at your

fingertips. In fact, sources from ICICI Bank tell us, "Our Internet banking base has been

growing at an exponential pace over the last few years. Currently around 78 per cent of

the bank's customer base is registered for Internet banking." To get started, all you need is

41
a computer with a modem or other dial-up device, a checking account with a bank that

offers online service and the patience to complete about a one-page application--which

can usually be done online. You can avail the following services: Bill payment Services,

Fund Transfer, Credit Card, Internet shopping, and Investment though Internet etc.

Due to the Internet banking the life of an individual becomes easy and raises the standard

of life of the humans.

Veneeva (2006) explains that the world is changing at a staggering rate and technology is

considered to be the key driver for these changes around us. Many activities are handled

electronically due the acceptance of information technology at home as well as at

workplace. Internet can be seen as a truly global phenomenon that has made time and

distance irrelevant to many transactions. The evolution of electronic banking started from

the use of automatic teller machines (ATM) and has Passed through telephone banking,

direct bill payment, electronic fund transfer and the revolutionary online banking .The

future of electronic banking according to some is the acceptance of WAP enabled

banking and interactive-TV banking (Petrus & Nelson, 2006). But it has been forecasted

that among all the categories, online banking is the future of electronic financial

transaction. The rise in the e-commerce and the use of internet in its facilitation along

with the enhanced online security of transactions and sensitive information has been the

core reasons for the penetration of online banking in everyday life.

T.C. Edwin Cheng,(2006)This study investigates how customers perceive and adopt

Internet Banking (IB) in Hong Kong. We developed a theoretical model based on the

42
Technology Acceptance Model (TAM) with an added construct Perceived Web Security,

and empirically tested its ability in predicting customers? Behavioral intention of

adopting IB. We designed a questionnaire and used it to survey a randomly selected

sample of customers of IB from the Yellow Pages, and obtained 203 usable responses.

We analyzed the data using Structured Equation Modeling (SEM) to evaluate the strength

of the hypothesized relationships, if any, among the constructs, which include Perceived

Ease of Use and Perceived Web Security as independent variables, Perceived Usefulness

and Attitude as intervening variables, and Intention to Use as the dependent variable. The

results provide support of the extended TAM model and confirm its robustness in

predicting customers? Intention of adoption of IB. This study contributes to the literature

by formulating and validating TAM to predict IB adoption, and its findings provide

useful information for bank management in formulating IB marketing strategies.

Hans H. Bauer 16 September 2006 says that the mobile payment services markets are

currently under transition with a history of numerous tried and failed solutions, and a

future of promising but yet uncertain possibilities with potential new technology

innovations. At this point of the development, we take a look at the current state of the

mobile payment services market from a literature review perspective. We review prior

literature on mobile payments, analyze the various factors that impact mobile payment

services markets, and suggest directions for future research in this still emerging field. To

facilitate the analysis of literature, we propose a framework of four contingency and five

competitive force factors, and organize the mobile payment research under the proposed

framework. Consumer perspective of mobile payments as well as technical security and

43
trust are best covered by contemporary research. The impacts of social and cultural

factors on mobile payments, as well as comparisons between mobile and traditional

payment services are entirely uninvestigated issues. Most of the factors outlined by the

framework have been addressed by exploratory and early phase studies.

SUMMING UP:

Review of literature has analyzed current knowledge including essential findings as well

as theoretical and methodological contributions to the topic. The review of various

research studies on customer perception towards E Banking has helped the researcher to

examine the research problem more specifically.

44
 CAPTER -3

DATA PRESENTATION

AND

DATA ANALYSIS

45
This chapter deals with the statistical analysis of data collected using the research

instrument. Analysis of the data was carried out by using both MS Excel and SPSS

(Statistical Package for Social Sciences) version 20.0 to understand the Adoption of

E-Banking by Indian Consumers-A Study of Private and Public Sector Bank

Overview:

In this chapter, the results of the empirical analysis are reported and presented. The

presentation proceeds with an analysis of descriptive statistics of the variables under the

study. The statistical programme used for the analysis and presentation of data in this

research is the Statistical Package for the Social Sciences (SPSS) version 20. To facilitate

ease in conducting the empirical analyses, the results of the descriptive analyses are

presented first, followed by the inferential statistical analysis. All statistical test results

were computed at the 2-tailed level of significance accordance with the non-directional

hypotheses presented.

Table 3.1 Case Processing Summary

N %

Valid 25 25.0

Cases Excludeda 75 75.0

Total 100 100.0

46
 Table 3.2 Reliability Statistics

Cronbach's Alpha N of Items

.825 23

The reliability coefficient i.e. cronbanch‘s alpha value for the customer perception is

0.825 which is more than 0.7 indicating that the reliability of the questionnaire is high. So

it can be used for the study.

DEMOGRAPHIC ANALYSIS

Questionnaires were distributed to employees of SBI and ICICI bank, with a percentage

of 59% and 41% respectively. The respondents, from which data were collected from the

customers having different level age. The demographic profile of 100 respondents is

summarised in the table 3.3. In SBI bank the total respondents were 59 and in ICICI bank

it was 55. The data were collected at different designations which were divided into three

levels managers, officers and clerks.

Table 3.3 Demographic Profile of Respondents

Basis Variable Frequency Percent

Gender Male 66 66%

47
 Female 34 34%

Total 100 100%

Age 18-25 16 16%

26-35 34 34%

36-45 29 29%

46-60 17 17%

60+ 4 4%

Total 100 100%

Qualification 12th 7 7

Graduate 22 22%

Post graduate 42 42%

Professional 29 29%

Total 100 100%

Occupation Student 28 28%

Service 44 44%

Business man 20 20%

Retired individual 8 8%

Total 100 100%

Bank SBI 59 50%

ICICI 41 41%

Total 100 100%

48
INFERENCE:

About 66% of the respondents are males. This study found a predominance of males

among Internet users in DELHI. This indicates that the percentage of male Internet users

is higher than the female internet users the respondents are relatively young, i.e. 34%

between 26 and 35 years old. This is a consistent study, which found that most Internet

users are youths (less than 18 years old: 16 %) and young adults. Respondents with post

graduation were 42% followed by 22% of graduate respondents and 29% with

professional degrees. In terms of profession, service forms the largest group with 44%

respondents while students (28%) form the next largest group. Six hypotheses were

formulated for the study.

3.4 DATA PRESENTATION:

Table 3.4.1No of users of banks.

Bank SBI 59 50%

ICICI 41 41%

Table 3.4.2Users of E Banking.

Users Yes 65 65%

49
 No 35 35%

Table 3.4.3Preference for ATM services.

ATM services Yes 78 78%

No 22 22%

Table 3.4.4Preference for Bill Payment

Bill payment Yes 71 71%

No 36 36%

Table 3.4.5Preference for EFT

EFT Yes 62 62%

No 38 38%

Table 3.4.6Preference for Online Shopping

Online Shopping Yes 65 65%

50
 No 35 35%

Table 3.4.7 Preference for Mobile Banking

Mobile Banking Yes 60 60%

No 40 40%

Tables depicts that, in SBI bank the total respondents were 59 and the ICICI bnak total

respodents are 49.the no. of users of e banking from both the banks is 65 and rest 35

respodents were non users of the E Banking services.the preference for the ATM services

is 78% and the preference for the bill payment is 71%.there were 62 respodents out of

100 were using electronic fund transfer.and 655 of them uses debit and credit cards for

online shopping.the users of the mobile banking is 60% and non usres of mobile banking

is 40%.

HYPOTHESIS TESTING

Hypothesis 1

H01: There is equal preference of various e banking services among SBI bank.

HA1: There is no equal preference of various e banking services among SBI bank.

51
The SBI bank customers responded by rating the Eight identified E Banking services.

The mean variance analysis was applied to the data. The results obtained are as below:

Table3.5 Ratings of E Banking Services by SBI Account Holders

Descriptive Statistics

N Minimu Maximu Mean Std.

m m Deviation

ATM 55 2.00 5.00 4.0909 .94815

EFT 39 .00 5.00 3.6923 1.28050

Debit card 42 1.00 5.00 3.6905 1.21952

Billpmnt 43 1.00 5.00 3.6744 1.30422

Balance 42 1.00 5.00 3.9048 1.07770

MobileBnk 35 2.00 5.00 4.0000 .90749

Chqbk 46 1 5 3.43 1.003

Taxpmnt 7 2 5 4.09 1.113

Valid N (list
3
wise )

Inference:

The result depicts that the mean of ATM is(4.0909) slightly higher than the mean of

Mobile Banking (4.000).the lowest mean in this table is of request services for new

cheque book, FD ,DD,Stop Payment(3.43).Hence the null hypothesis stating that there is

52
equal preference of various E banking services is rejected and alternate hypothesis i.e.

customer do not have equal preferences for the various e banking services is accepted.

Hypothesis2

H02: There is equal preference of various e banking services among ICICI bank.

HA2: There is no equal preference of various e banking services among ICICI bank.

The ICICI bank customers responded by rating the Eight identified E Banking services.

The mean variance analysis was applied to the data. The results obtained are as below:

Table3.6 Ratings of E Banking Services by ICICI Account Holders

Descriptive Statistics

N Minimu Maximu Mean Std.

m m Deviation

ATM 23 3.00 5.00 3.8696 .86887

EFT 14 .00 6.00 3.5714 1.69680

Debit card 15 2.00 5.00 3.4000 1.12122

Billpmnt 17 1.00 5.00 3.4706 1.28051

Balance 18 2.00 5.00 3.8889 1.07861

MobileBnk 18 2.00 5.00 3.7778 1.06027

Chqbk 14 2 5 3.71 1.069

Taxpmnt 2 2 3 2.50 .707

Valid N (list
0
wise)

53
Inference:

Table depicts that the mean of balance check is (3.8889) slightly higher than the mean of

ATM (3.8696).The lowest mean in this table is of tax payment(2.50). Hence the null

hypothesis stating that there is equal preference of various E banking services is rejected

and alternate hypothesis i.e. customer do not have equal preferences for the various e

banking services is accepted.

Hypothesis 3

H03: There is equal usage of the various E Banking services among SBI bank.

HA3: There is no equal usage of the various E Banking services among SBI bank.

The SBI bank customers responded to the usage rate of the eight identified E Banking

services. The usage rate was determined for 5 frequencies: 5 to 6,2 to 3,once in a week

,once in a month, Occasionally.

The mean variance analysis was applied to the data. The results obtained are as below:

54
Table3.7 Usage of E Banking Services by SBI Account Holders

Descriptive Statistics

N Minimu Maximu Mean Std.

m m Deviation

ATM 55 1.00 5.00 3.0909 .90825

EFT 36 1.00 5.00 2.9167 .93732

Debit card 38 2.00 5.00 3.2105 .90518

Billpmnt 39 1.00 4.00 3.0769 .95655

Balance 40 2.00 5.00 3.3500 .76962

MobileBnk 35 1.00 5.00 3.0571 .96841

Chqbk 45 2.00 5.00 3.2222 .84984

Taxpmnt 6 2.00 5.00 2.6667 1.21106

Valid N (list
1
wise)

INFERENCNE:

Table depicts that the mean of balance check is(3.3500) slightly higher than the mean of

request services for new cheque book, FD, DD, stop payment (3.2222).the lowest mean

in this table is of tax payment(2.6667). The null hypothesis stating that there is equal

usage of the various e banking services among SBI bank is rejected and the alternate

hypothesis i.e. customer do not have equal usage of the various e banking services

among SBI bank is accep

55
Hypothesis 4

H04: There is equal preference of usage of the e banking services among ICICI bank.

HA4: There is no equal preference of usage of the e banking services among ICICI bank.

The ICICI bank customers responded by usage of the eight identified E Banking services.

The mean variance analysis was applied to the data. The results obtained are as below:

Table 3.8 Usage of E Banking Services by ICICI Account Holders:

Descriptive Statistics

N Minimu Maximu Mean Std.

m m Deviation

ATM 23 1.00 5.00 3.5870 .94931

EFT 14 2.00 4.00 2.8571 .77033

Debit card 15 2.00 5.00 3.0667 .96115

Billpmnt 16 1.00 4.00 3.0000 .96609

Balance 20 2.00 4.00 3.3500 .67082

MobileBnk 17 1.00 5.00 2.9412 .89935

Chqbk 13 2.00 5.00 2.9231 .95407

Taxpmnt 2 4.00 4.00 3.0000 .00000

Valid N (list
0
wise)

56
Inference:

Table depicts that the mean of ATM is(3.5870) slightly higher than the mean of Mobile

Banking (2.9412).the lowest mean in this table is of request services for new cheque

book, FD ,DD,Stop Payment(2.94). ). The null hypothesis stating that there is equal usage

of the various e banking services among ICICI bank is rejected and alternate

hypothesis i.e. customer do not have equal usage of the various e banking services

among ICICI bank is accepted.

Hypothesis 5

H05: There is no significant difference in the perception of E banking services of

customers of SBI and ICICI bank.

HA5: There is a significant difference in the perception of E banking services of

customers of SBI and ICICI bank.

To test the above hypothesis the independent sample t-test was applied to find if there is

any significant difference in the perception of SBI and ICICI Bank customers. The results

obtained for independent sample t-test is as below:

Table 3.9 T –test on banks rating

Group Statistics

Bank N Mean Std. Deviation Std. Error Mean

1 72 16.38 10.330 1.217

Rating
2 28 16.04 8.085 1.528

57
Table 3.10Independent Samples Test

Levene's t-test for Equality of Means

Test for

Equality of

Variances

F Sig. t Df Sig. Mean Std. Error 95%

(2- Difference Difference Confidence

tailed) Interval of the

Difference

Lower Upper

Equal

variances 3.860 .052 .156 98 .876 .339 2.174 -3.976 4.654

assumed

Equal
Rating
variances
.174 62.574 .863 .339 1.954 -3.565 4.244
not

assumed

Inference:

The observed value of p is 0.876 which is greater than 0.05, as the value is not

significant(>0.5) hence we accept the null hypothesis and reject the alternate hypothesis

From the independent sample t-test we can conclude that there is no significant

difference in the perception of E banking services of customers of SBI and ICICI bank.

58
Hypothesis 6

H06: There is no significant difference in the usage of E banking services by the

customers of SBI and ICICI bank.

HA6: There is a significant difference in the usage of E banking services by the

customers of SBI and ICICI bank.

To test the above hypothesis the independent sample t-test was applied to find if there is

any significant difference in the usage of e banking services of SBI and ICICI Bank

customers. The results obtained for independent sample t-test is as below:

Table 3.11 T test on usage:

Group Statistics

Bank N Mean Std. Deviation Std. Error Mean

1.00 55 21.3455 5.77099 .77816

Rating
2.00 23 19.3043 4.09473 .85381

59
Table 3.12Independent Samples Test

Levene's t-test for Equality of Means

Test for

Equality

of

Variances

F Sig. t Df Sig. Mean Std. Error 95% Confidence

(2- Difference Difference Interval of the

tailed) Difference

Lower Upper

Equal
-
variances .823 .367 .634 76 .528 .70909 1.11827 2.93631
1.51813
assumed

Usage Equal

variances -
.674 47.605 .503 .70909 1.05164 2.82400
not 1.40582

assumed

Inference:

The observed value of p is 0.876 which is greater than 0.05, as the value is not

significant(>0.5) hence we accept the null hypothesis and reject the alternate hypothesis

From the independent sample t-test we can conclude that there is no significant

difference in the usage of E banking services by the customers of SBI and ICICI bank.

60
Summing up:

This chapter has focused on the presentation of results achieved in this study. Data

collected has been summarized and tabulated using MS Excel. Descriptive statistics

analysis, Independent sample T-test was carried out using SPSS software. T-test was used

to determine the difference in perception of customers regarding E Banking services

provided by the SBI and ICICI bank.

61
 CHAPTER- 4

SUMMARY AND CONCLUSION

62
 SUMMARY AND CONCLUSION

This chapter deals with the major findings and discussions based on the objectives

and hypothesis which were taken for the analysis of the study. This chapter also

talks about the limitations of the study and scope for future study.

OVERVIEW:

A summary of the research with the main findings has also been presented. Revisiting of

objectives is essential to understand whether the purpose and aim of research has been

achieved. Limitations of the study have been pointed out. Finally, the chapter throws light

on directions for future research.

Thorough in depth examination of the various dimensions of ADOPTION OF E

BANKING SERVICES BY THE CUSTOMERS OF SBI AND ICICI BANK was

conducted. The e-banking revolution has fundamentally changed the business of

banking by scaling borders and bringing about new opportunities.

The basic objective of the research was to analyze the adoption and the awareness of

e-banking among the customers of Private sector (ICICI Bank) and Public sector Bank

(SBI). Six hypotheses were formulated to analyze the preferences of various E Banking

services among the customers of ICICI and SBI Bank and also to compare and analyze

if there is any significant difference in the perception of E Banking services of ICICI

and SBI Bank.

63
 FINDINGS

 In the study the number of respondents belonging to SBI (59%) bank is more

compared to ICICI bank (41%). The study revealed that the internet banking is

used by 65% of respondents. This suggests that the E banking services is

increasing in usage however there is still a long way to go.

 The study revealed that the frequency of male is more than the frequency of

female. The large number of e banking users i.e.34 come under the age of 26-

35.and the least users of e banking are senior citizens. This suggests that youths

prefer using E Banking services more than the older generation. Respondents

with post graduation were 42% followed by 22% of graduate respondents and

29% with professional degrees. Service going people use e banking services

more than the student and businessman.

 The study tested if customers gave equal ratings to the eight identified E Banking

services. The study revealed that the SBI customers rated ATM as number one

followed by mobile banking in second and Balance check in third position. They

gave the least rating to cheque book, FD, DD, Stop Payment. Similarly the

customers of ICICI Bank rated balance check in first and ATM, mobile banking,

balance check in second, third and fourth position respectively. They rated tax

payment as least preferred.

 Further analysis was made to determine if there is any significant difference in the

perception of ICICI and SBI Bank towards rating of different E Banking services.

Independent sample t- test was applied to the data and the result showed that the

64
 difference was insignificant. The study concluded that both SBI and ICICI are

providing efficient services. The recent surveys have shown that SBI Bank has

improved upon the customer and internet banking services. Hence the customers

of SBI have equal advantages of E Banking services and there is not much

significant difference in perception of services by the customers of two banks.

 The study tested if customers preferred equal usage of all the eight identified E

Banking services of SBI bank and ICICI bank. The study revealed that the SBI

customers used balance check as highest one followed by request from cheque

book in second and Bill payment in third position. They least used tax payment

facility .Similarly the customers of ICICI Bank used ATM the most and Tax

payment ,online shopping by debit or credit card and bill payment in second

,third and fourth position respectively . The Electronic Fund Transfer was least

used.

 From the feedback received through questionnaires filled by the customers of SBI

and ICICI bank, it is clear that most of the customers are using the E Banking

services provided by the banks.

65
 LIMITATIONS:

Besides the success of the research work, there were certain limitations which were faced

by the researcher.

 The information collected is mainly primary data and the accuracy is subject to

the responses received.

 Due to lack of time the good amount of data collection was not possible so

research had to rely on limited data of sample size of 100 respondents only

 The research was only focused on two banks . The ICICI bank was taken as

representative of Private sector Bank and SBI was taken as representative of

Public Sector Bank

 The research only focused on few branches of Delhi region

 The customers were not interested in filling questionnaire because of their busy

schedule.

66
 SCOPE OF THE FURTHER STUDY

 In this research there is a wide scope for further study. The researcher has taken

only the 3 branches of SBI and ICICI Bank in Delhi under the study, so the other

branches of SBI and ICICI Banks could also be taken for study.

 The research is conducted in Delhi and a similar study can be conducted in other

areas to make the research results more specific.

 This study may also include large number of respondents from both the banks.

 This study can be further extended to other Private and Public Sector Banks.

The above findings reveal that the awareness of E Banking services, its adoption and

usage rate has increased with time but still many people are unaware and many of them

are non users. The findings of the paper have lead to formulation of certain suggestions

and recommendations for the banks to increase the E Banking usage.

Summing up:

Overall the result was that the customers of both the SBI and ICICI are aware about the

various ebanking services provided by the bank. The customers not opting for ebanking

service had security concerns. Therefore there should be initiatives on the part of the

banks to remove the security risk and improve the services.

67
 CHAPTER - 5

RECOMMENDATIONS

OF

THE STUDY

68
 RECOMMENDATIONS OF THE STUDY

This chapter deals with the recommendations which are generated through the

findings and also the conclusion drawn out of the study. These recommendations

will help the organizations to enhance the productivity of the organization.

RECOMMENDATIONS OF THE STUDY

 To promote E Banking services and to have a bank wide usage and adoption it

is necessary that banks educate the non using customers about the benefits and

advantages of E Banking.

 Banks should look forward to have some tie ups with other financial institutions

to increase the service base.

 The major concerns of E Banking are security threats and privacy issues which

will have to be dealt with to ensure long term survival. More technologically

advanced security features should be deployed by the banks.

 Mobile banking is also getting popular in the segment of internet banking SBI is

providing mobile banking with limited features. To keep pace with the private

sector banks The Public sector banks need to provide more mobile features.

 The service charges of E Banking services should be nominal to attract more

customers and increase the customer base.

 The employees of public sector banks should be trained about the E Banking

services so that they can further encourage and educate the customers to use E

Banking services.

69
SUMMING UP:

The chapter discusses certain suggestions, the implementation of which will lead to

greater adaption of ebanking services by the customers of SBI and ICICI bank. These

suggestions will help the organizations to attain greater commitment with the customers

and also help in increasing the customer base of the organization which will result in

more productivity of the banks.

70
 REFERENCES

JOURNALS:

 Akinci, S., Aksoy, S. and Atılgan, E. (2008), ‗Adoption of internet banking

among sophisticated consumer segments in an advanced developing country‘,

International Journal of Bank Marketing, Vol.22 (3), pp. 212-32.

 Aladwani, M. Adel (2011), ‗online banking: a field study of drivers,

development challenges, and expectations‘, International Journal of

Information Management, pp. 213-225.

 Barnes, J.G., Howlett, D. M. (2006),‘ Predictors of equity in relationships

between financial services providers and retail customers‘, International

Journal of Bank Marketing, Vol.16, pp.15-23.

 Bauer, H.H., Hammerschmidt, M. and Falk, T. (2005), ‗Measuring the quality

of e- banking portals‘, Vol. 23, No. 2, pp. 153-75.

 Black, N.J., Lockett, A., Winklhofer, H. and Ennew, C. (2007), The adoption

of internet financial services: a qualitative study, International Journal of

Retail & Distribution Management, Vol.29 (8), pp. 390-398.

71
 Daniel, E. (2011), Provision of electronic banking in the UK and Republic of

Ireland, International Journal of Bank Marketing, Vol.17(2), pp. 72-82.

 Durkin, M., Jennings, D., Mulholland G. and Worthington, S. (2008), Key

influencers and inhibitors on adoption of the Internet for banking, Journal of

Retailing and Consumer Services, Vol.15, pp. 348-357.

 Eriksson, K., Kerem, K., & Nilsson, D. (2008), the adoption of commercial

innovations in the former Central and Eastern European markets. The case of

internet banking in Estonia‖, International Journal of Bank Marketing, Vol.26

(3), pp. 154-69.

 genteno, C. (2004), Adoption of Internet services in the Acceding and

Candidate Countries, lessons from the Internet banking case, Telematics and

Informatics,Vol.21,pp.293-315.

 hou, D., & Chou, A.Y. (2003), A Guide to the Internet Revolution in Banking,

Information Systems Management, Vol.17 (2), pp. 51-57.

 S. and T. Overton(2010), "Estimating Nonresponsive Bias in Mail Surveys,"

Journal of Marketing Research,Vol. 14, No. 3:396-402, 1977.

72
 BOOKS :

 C.H Gupta (2004) ‗E Banking in India‘

 Banking Service Operation(ICFAI)

 K.c Sharma(2007) ‗Indian Banking‘

 Money and Banking

 Rimpi Jatana, R. K. Uppal 01-Oct-2007 - Business & Economics

 S S KAPTAN 1ST JAN 2003 INTERNET BANKING

WEBSITES:

 http://jms.nonolympictimes.org/Articles/marticle.pdf

Last assessed 11th march 2013

 http://www.scribd.com/doc/25049932/Final-Project-on-E-banking

Last assessed 12th march 2013

 http://arraydev.com/commerce/JIBC/2010-08/Dixit.pdf(literature

Last assessed 12th march 2013

 http://www.iibms.org/pdf/Ebooks/E-Banking%20Management.

Last assessed 12th march 2013

73
 http://www.scribd.com/doc/18090861/internet-banking-of-sbi

Last assessed 13th march 2013

 http://ce.sharif.ac.ir/courses/8687/1/ce428/resources/root/service_Quality_cont

rol/e-banking%20service%20quality.pdf

Last assessed 13th march 2013

 http://scholar.google.com/scholar?hl=en&q=literature+review+on+e+banking

&btnG=&as_sdt=1%2C5&as_sdtp=

Last assessed 13th march 2013

 http://m.tech.uh.edu/faculty/conklin/IS7033Web/7033/Week14/Internetbankin

g.pdf

Last assessed 13th march 2013

 http://www.amazon.com/Electronic-Banking-Ultimate-Business-

Technology/dp/3528057548 last assessed 15th march 2013

 https://en.wikipedia.org/wiki/Online_banking

Last assessed 15th march 2013

 https://www.onlinesbi.com/retail/login.htm

74
 Last assessed 17th march 2013

 https://www.onlinesbh.com/osbi_newuser_regfrm.html

Last assessed 18th march 2013

 http://www.managementparadise.com/forums/publish-upload-project-

download-reference-project/95468-project-internet-banking-sbi.html

Last assessed 20th march 2013

 http://www.icicibank.com/safe-online-banking/safe-online-banking.html

Last assessed 21st 2013

 http://www.icicibank.com/

Last assessed 21st 2013

 http://www.mouthshut.com/product-reviews/ICICI-Bank-reviews

Last assessed 23rd march 2013

75
ANNEXURE

76
 ANNEXURE 1

Questionnaire

I am a student of MBA, Gitarattan International Business School, Indraprastha University

I am conducting a market research on ―Customer Perception towards e-banking". I
request you to fill up a small questionnaire regarding the e-banking services provided by
your bank. The privacy will be maintained and the data will strictly be used for
educational purposes only.

1. Name:

2. Gender:

Male Female

3. Age Group:

o 18-25
o 26-35
o 36-45
o 46-60
o 60+

4. Educational Qualification:

o 12th
o Graduate
o Post Graduate
o Professional

5. Occupation:

o Student
o Service

77
 o Business man
o Retired Individual
o Others please specify:

6. Are you aware of E- Banking services?

o Yes
o No

7. Do you use E- Banking services?

o Yes
o No

8. If the above option is No specify the reason.

o Never heard of internet banking

o Concerned about security
o Not available to my bank
o Not have enough knowledge
o Other:

9. What is the name of the bank you have an internet banking account with?

o SBI
o ICICI

10. What is the most important reason that you choose this particular bank?

o The brand name of the bank

o The excellent service offered by this bank
o Easy to access
o Other:

78
 11. How long have you been using the internet services?

o Less than a month

o 1 to 6 months
o 6 to 12 months
o More than a year

12. What is the frequency of usage of E-Banking?

o 5 to 6 times/week
o 2 to 3 times /week
o Once in a week
o Once in a month
o Occasionally

13. What are the E-Banking services that you use which are provided by your bank?

o ATM
o Electronic Fund Transfer
o Debit card
o Credit card
o Bill payment
o Balance check and Bank Statement
o Tax payment
o Mobile banking

14. Please rate the following Services?

Services Excellent good neutral poor n/a

ATM o o o o o
Electronic Fund Transfer o o o o o
Debit Card o o o o o
Credit Card o o o o o
Bill Payment o o o o o

79
Balance Check and Bank Statement o o o o o
Tax Payment o o o o o
Mobile Banking o o o o o

15. Please specify the frequency of use?

Services 5 to 6 2 to 3 Once in Once in a occasionally

times/week times/week a week month
ATM o o o o o
Electronic Fund Transfer o o o o o
Debit Card o o o o o
Credit Card o o o o o
Bill Payment o o o o o
Balance Check and Bank o o o o o
Statement
Tax Payment o o o o o
Mobile Banking o o o o o

80
 ANNEXURE 2

DATA ENTRY

age
name gender group qualification occupation awareness usage no

R1 1 1 2 1 1 1
R2 1 1 2 2 1 1
R3 2 2 2 5 1 2 4
R4 2 2 3 1 1 1
R5 1 3 1 3 1 2 4
R6 1 3 1 3 1 2 4
R7 2 2 2 2 1 1
R8 1 2 2 3 1 1
R9 1 3 2 3 2 2 4
R10 2 2 2 5 1 1
R11 2 3 1 5 1 1
R12 1 2 2 2 1 2 4
R13 2 3 3 2 1 1
R14 2 2 2 2 1 1
R15 1 3 4 2 1 1
R16 1 4 3 3 1 2 5
R17 1 1 1 1 1 1
R18 1 1 1 1 1 1
R19 2 1 2 1 1 1
R20 2 2 3 2 1 1
R21 2 2 2 2 1 1
R22 1 5 1 2 1 1
R23 1 4 3 3 1 1
R24 1 1 2 2 1 1
R25 1 1 4 3 1 1
R26 1 2 2 2 1 1
R27 2 2 3 3 2 2 4
R28 1 2 2 2 1 1
R29 2 3 4 2 1 1
R30 1 1 3 3 1 1
R31 1 3 2 2 1 1
R32 2 1 3 3 1 2 3
R33 2 2 2 4 1 2 4
R34 1 3 3 3 1 1

81
R35 1 2 2 2 2 2 3
R36 2 3 1 3 1 2 2
R37 2 2 2 2 1 1
R38 2 2 3 3 1 1
R39 1 3 2 2 1 1
R40 2 2 3 2 1 1
R41 1 1 2 3 1 1
R42 2 2 3 4 1 1
R43 1 3 2 3 1 1
R44 2 5 3 2 1 2 3
R45 1 3 2 2 2 1 4
R46 2 2 3 3 2 1
R47 1 3 2 2 1 1
R48 2 2 1 3 1 2 3
R49 1 3 2 2 1 1
R50 2 1 3 3 1 1
R51 2 3 2 2 1 1
R52 2 4 2 3 1 1
R53 1 3 3 2 2 2 1
R54 2 2 2 3 1 1
R55 1 4 3 2 1 1
R56 1 2 2 3 1 1
R57 1 3 3 2 1 1
R58 2 2 2 3 1 1
R59 1 3 3 2 1 1
R60 2 2 1 1 1 1
R61 2 3 3 2 1 1
R62 1 2 2 3 1 2 2
R63 2 2 3 2 1 1
R64 1 3 2 3 1 1
R65 2 2 3 2 1 1
R66 1 3 2 3 1 1
R67 2 2 3 2 2 2 4
R68 1 3 2 2 1 1
R69 2 2 1 3 2 1 4
R70 1 2 3 2 1 1
R71 1 3 2 3 1 1
R72 2 2 3 2 1 1
R73 2 3 1 3 1 1
R74 1 2 4 2 2 2 4
R75 2 3 3 3 1 1

82
 R76 1 2 2 2 1 1
R77 2 3 3 1 2 2 4
R78 1 2 4 3 1 1
R79 2 4 3 2 1 1
R80 1 2 1 3 1 1
R81 2 5 3 2 1 1
R82 1 3 2 3 1 1
R83 2 2 3 4 1 1
R84 1 1 4 3 1 1
R85 2 2 3 2 1 1
R86 1 3 4 3 1 1
R87 2 2 4 2 2 2 2
R88 1 1 3 3 1 1
R89 2 2 2 2 1 1
R90 1 3 3 3 1 1
R91 2 2 2 2 1 2 2
R92 1 3 3 1 1 1
R93 2 2 2 2 1 1
R94 1 3 3 3 1 2 1
R95 2 2 1 2 1 1
R96 1 3 3 1 1 1
R97 2 3 2 2 2 2 1
R98 1 3 3 3 1 1
R99 2 5 4 2 2 1 4
R100 1 2 3 1 1 1

nam
e rating
D/C BILL BALANCE TAX MOBILE
CARD PAYMENT CHECK PAYMENT BANKING total ATM EFT
R1 5 1 1 5 20 2 4
R2 2 2 2 20 3 4
R3 0 0 0 0 0 5 0 0
R4 2 2 5 3 18 3
R5 0 0 0 0 0 0 0 0
R6 0 0 0 0 0 0 0 0
R7 2 2 4 3 3 18 2 3
R8 1 2 2 2 17 1 2
R9 0 0 0 0 0 0 0 0
R10 2 2 5 2 21 3 4
R11 2 2 14 3 2
R12 0 0 0 0 0 0 0 0

83
R13 2 2 3 20 3 3
R14 2 1 5 3 20 2 3
R15 2 2 4 17 3 3
R16 0 0 0 0 0 0 0 0
R17 1 2 2 5 21 1 5
R18 1 5 5 16 4
R19 2 2 3 4 3 24 2
R20 3 1 3 3 22 3 3
R21 5 5 2 24 4 4
R22 4 4 4 5 29 3 3
R23 5 5 5 26 2 4
R24 3 5 21 4 3
R25 5 5 3 22 4 2
R26 3 5 5 21 4 3
R27 0 0 0 0 0 0 0 0
R28 4 4 5 25 3 3
R29 5 5 4 22 4
R30 3 3 5 3 19 3
R31 5 3 4 18 2 4
R32 0 0 0 0 0 0 0 0
R33 0 0 0 0 0 0 0 0
R34 3 3 5 4 27 3 3
R35 0 0 0 0 0 0 40 0
R36 0 0 0 0 0 0 0 0
R37 3 10 4
R38 5 3 20 3 5
R39 5 4 5 5 5 34 2 4
R40 3 3 3 21 4 3
R41 5 4 4 20 3
R42 3 5 16 5 2
R43 5 4 3 16 3 2
R44 0 0 0 0 0 0 0 0
R45 4 3 13 2
R46 5 5 20 4 2
R47 3 4 5 18 3 2
R48 0 0 0 0 0 0 0 0
R49 5 13 3
R50 4 4 5 21 5
R51 3 3 9 3
R52 3 14 4 3
R53 0 0 0 0 0 0 0 0

84
R54 5 5 23 5 2
R55 4 3 5 4 28 3 3
R56 3 3 5 19 4
R57 3 4 4 3 24 3 2
R58 2 5 5 21 5
R59 5 5 3 4 25 4
R60 3 5 5 3 23 3
R61 4 11 4
R62 0 0 0 0 0 0 0 0
R63 4 3 15 4
R64 4 5 16 3 3
R65 5 3 5 22 4 2
R66 3 4 16 2 3
R67 0 0 0 0 0 0 0 0
R68 5 4 3 24 4 3
R69 5 5 4 4 29 2 2
R70 3 3 3 5 25 3 3
R71 4 5 5 25 4 3
R72 5 4 24 3 2
R73 3 5 4 4 23 4
R74 0 0 0 0 0 0 0 0
R75 3 9 2
R76 5 5 5 20 3
R77 0 0 0 0 0 0 0 0
R78 3 3 5 20 3
R79 4 5 5 4 26 4
R80 5 3 5 20 3
R81 3 5 4 3 23 3
R82 5 4 5 5 4 36 4 3
R83 5 3 3 3 26 3 4
R84 3 5 4 23 1 3
R85 4 4 5 3 26 2 1
R86 5 3 20 3 1
R87 0 0 0 0 0 0 0 0
R88 3 16 4 2
R89 3 5 4 4 26 3 3
R90 5 3 5 23 2 3
R91 0 0 0 0 0 5 0 0
R92 3 11 3 4
R93 3 5 5 5 32 2 2
R94 0 0 0 0 0 0 0 0

85
R95 3 5 5 21 3 3
R96 4 3 3 18 2
R97 0 0 0 0 0 0 0 0
R98 5 4 17 3
R99 5 3 5 5 3 30 2
R10
0 3 4 4 15 3

name usage
D/C BILL BALANCE TAX MOBILE
CARD PAYMENT CHECK PAYMENT BANKING
R1 3 3 3 5
R2 2 4 4 3
R3 0 0 0 0 0
R4 2 4 3 3
R5 0 0 0 0 0
R6 0 0 0 0 0
R7 2 4 3 4 3
R8 2 4 4 2
R9 0 0 0 0 0
R10 5 4 4 5
R11 4 4 3
R12 0 0 0 0 0
R13 5 4 3
R14 2 4 4 2
R15 2 2 3
R16 0 0 0 0 0
R17 2 1 4 3
R18 3 4 2
R19 4 4 5 5 2
R20 3 3 3 3
R21 4
R22 3 3 3
R23 3 4
R24 4 3
R25 3 4
R26 3 5
R27 0 0 0 0 0
R28 3 4
R29 4 3 3
R30 3 4 4 4

86
R31 4 3 2
R32 0 0 0 0 0
R33 0 0 0 0 0
R34 3 3 3
R35 0 0 0 0 0
R36 0 0 0 0 0
R37 4
R38 3 3 3
R39 4 4 2 2
R40 4 3 3
R41 2 2 2
R42 3 4 3
R43 2 4 1
R44 0 0 0 0 0
R45 3
R46 4 3 2
R47 2 2 5
R48 0 0 0 0 0
R49 3 3
R50 2 3 3
R51 3 1 3
R52 2
R53 0 0 0 0 0
R54 3 4
R55 4 3 4 4
R56 3 2 3
R57 4 3 4
R58 3 3 3 2
R59 2 4 3
R60 3 4 3 1
R61 2 3
R62 0 0 0 0 0
R63 3 4 4
R64 3
R65 2 3 2 2
R66 3
R67 0 0 0 0 0
R68 2 3
R69 5 3 3 4
R70 3 4 4 3
R71 4 3 3 2

87
R72 3 4 2
R73 5
R74 0 0 0 0 0
R75 4 3
R76 2 4 3
R77 0 0 0 0 0
R78 3 2
R79 4 3 3
R80 3 3 4 4
R81 5 1 3 3
R82 3 3 2 2 4
R83 4 1 3 3
R84 3 3 4
R85 4 1 2
R86 3 4
R87 0 0 0 0 0
R88 3
R89 4 3
R90 4 2 4
R91 0 0 0 0 0
R92 2
R93 5
R94 0 0 0 0 0
R95 3 4 4
R96 4 3 3 2
R97 0 0 0 0 0
R98 3
R99 3 4 4 2 3
R100 2 3 3

88