Scorecard Analysis

Perspective

Increase the
Financial Reduce Costs Increase Sale business gross
margin

Improve the Customers’

Customer Public Image Satisfaction

Reduce of Improve after-

Comply with
failure/refusal to sales services
legislation
conform on rules

Internal
Reduce
environmental
impact of
products

Learning and
Improve Adopt/research Increase
Growth employees’ new technologies employees’
satisfaction that help productivity
stimulate and
improve process