Name (optional): ___________________

Instruction: Please put a check (✔) on the corresponding item that you have chosen.

1. Did online advertising convince you to visit Baguio City?

Yes___ No___

2. What are the personal online advertising strategies that have attracted you to visit Baguio City?

__ Social Networking sites (Facebook, Tumblr, Pinterest)

__ Yahoo and Google browsers
__Blogs
__Mobile Advertising (ad copy delivered through wireless mobile devices)

3. Please rate how effective each of the online strategies is in attracting you to visit Baguio City.

Highly Moderately Effective Not

Online Strategies Effective Effective Effective

1. I have seen online advertisements on products, hotels, services

and tourist spots of Baguio City in different social networking sites
such as:
a. Facebook
b. Tumblr
c. Pinterest
2. I am encouraged to visit Baguio City by reading blogs of those
who visited Baguio City.
4. 3. I am enticed by vacation promos in Baguio City through mobile
advertising.
5. 4. I have shared to other people (friends, family and
acquaintances) the posts, blogs, and articles that interested me to
visit Baguio City.
 Maám to pong nakared. Ano po ba pala yung reason bat di realuiable yung questionnaires sabi
ng statistician? Para po dun naming maifocus yung bagong tanong para related haha. Para dun
tayo mag aadjust po.

Note: Maám mas maganda po atang alisin yung mobile ad kasi di po siya sakop ng online
advertsing. Tapos yung number 3 po eh mapapalitan nung number 4 sa original tapos po to
sanang nagawa ko eh last question para malaman yung effectiveness. Maám sa intro natin as is
na baguio ang nagprpromote ng Baguio kaya po dapat yata kasama tlga yung DOT kasi yun ang
number one concern sa tourism ng city.

4. What is your first step after you find yourself interested to visit Baguio City?

a. Visit Baguio City’s website

b. Personal communication with family, friends or relative who have been to Baguio