ASSIGNMENT

OF

“PRODUCT AND BRAND MANAGEMENT”

HONDA ACCORD

SUBMITTED TO- SUBMITTED BY-

Mr. RAJEEV SIR JAGPAL SINGH
LSB ROLL NO.-B44
SECTION-R1902
REG.NO-10902357

HONDA SIEL CARS INDIA LTD.

Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture
between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company,
with a commitment to providing Honda’s latest passenger car models and technologies, to the
Indian customers. The total investment made by the company in India till date is Rs 1620 crores
in Greater Noida plant and Rs 784 crores in Tapukara plant.

HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The
green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity
of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara,
Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of
60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this
facility was inaugurated in September 2008.

The company’s product range includes Honda Jazz, Honda City, Honda Civic and Honda
Accord which are produced at the Greater Noida facility with an indigenization level of 77%,
76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units.
Honda’s models are strongly associated with advanced design and technology, apart from its
established qualities of durability, reliability and fuel-efficiency.

HONDA ACCORD
The Honda Accord was first introduced in India in year 2003. HSCI launched the 8th generation
Honda Accord in India in May 2008. The Honda Accord is available in 2.4L and 3.5L V6
engine.

The 2.4L comes in three types in both Automatic and Manual transmission − Accord 2.4,
Accord 2.4 Elegance and Accord 2.4 Inspire. The All-new Accord comes with 5-speed Manual
Transmission and 5-speed Automatic transmission with Paddle shift, to give the exhilarating
experience of F-1 racing. The AT now has Shift Holding System which avoids unnecessary gear
shifting on winding roads and helps in hassle free drive.

The Honda Accord V6 3.5-liter comes with Electric Sunroof and additional luxury features for
enhanced exterior styling. The 3.5L i-VTEC engine features an advanced Variable Cylinder
Management (VCM) system that switches between six-, four-, and three-cylinder combustion
depending on the driving conditions and thereby delivering maximum power of 275 PS during
six cylinder operation and impressive fuel economy in VCM mode while cruising. The new 8th
generation Honda Accord has also won the UTVi Autocar Best Luxury Car award in 2009.

The Honda Accord is an automobile manufactured by Honda. It was introduced in 1976 as a

1600cc engine-powered midsized hatchback, with styling similar to an upsized contemporary
Honda Civic. A conventional four-door sedan was released in 1977.

Original plans were for a mid-size car, along the lines of the Ford Mustang. It was supposed to
be a V6-powered car with a long hood and sporty pretensions. Honda chose the name Accord,
claiming no other name was available. But this was during the fuel crisis era, and the initial
design was changed for a high-mileage, low-emission vehicle, and in the USA and Japan, a
version was produced using Honda's CVCC technology, meeting emission standards of the
1970s and 1980s without a catalytic converter.
Like the smaller Honda Civic, the Accord uses front wheel drive and a transverse (sometimes
called "East/West") engine layout. The Accord became the first Japanese car to be produced in
the USA in 1982, when production commenced in Marysville, Ohio. In 1982, the Accord
became the best-selling Japanese car by name in the US, holding that position for 15 years.
In 1994, the fifth-generation Accord was released, and it was a sales failure in the US. While the
larger, redesigned Toyota Camry was making waves in the American market, Japanese tax laws
prevented the Accord from growing as large as the Camry, making it too small for American
tastes and too large for Japanese tastes -- though it did meet Asian preferences. It was also a
break from the previous four generations of the Accord, with their boxy, rectangular shapes,
instead styling the car along the lines of the Prelude and Legend. VTEC engines made its debut
in the Accord, and the JDM Accord also featured a 2.2L DOHC VTEC as its top-model. A V6
engine, the 2.7 L C27 from the Legend, was introduced in 1995 in the US market to compete
with the V6 Mazda 626. This generation was also the first where Honda produced the Accord in
its Swindon plant in UK for European markets. This European Accord was based on the JDM
Ascot Innova, which in turn was based on the fourth-generation Accord (CB-series). Europe is a
market where Honda did not conquer, as Japanese cars then were deemed plain and
characterless. This marketing strategy sowed the seeds for future Accords, as Honda tried to
accommodate customer requirements of different markets.
In order to increase the Accord's competitiveness against its rivals in different markets, Honda
CEO Nobuhiko Kawamoto decided on one basic platform for the sixth-generation Accord, but
with different bodies and proportions for local markets. In 1997 the Accord split into three
distinct versions, European Honda Accord, JDM Honda Accord and USDM Honda Accord. The
USDM Accord finally became big enough for American tastes, and both the European Accord
and JDM Accord were designed with the requirements of their respective markets. Comparing
the three Accords, it is clear that the US version is more disticnt than the other two, with the
JDM and European car being more sporty and the US car being more family-oriented. The F-
series VTEC engines made its debut in the European and Japanese Accords, and the 90° C-series
V6 engine was replaced by a more-compact 60° J-series unit for the US Accord. Surprisingly,
Honda offered the US Accord in a number of Asian markets, resulting in mixed sales
performance.
By 2003, the Accord had evolved through seven generations, with 2003 models offering power
plants from 4 cylinder to V6 (for the US version only). Honda once again changed its marketing
strategy, by merging the European Accord and the JDM Accord, streamlining the product range
from three different bodies to two. Incidentally, the European/JDM Accord is also sold in the US
as the Acura TSX, and the USDM Accord is sold in Japan as the Inspire, but with a number of
hi-tech features not seen elsewhere in the US range. Mechanically, the 4 cylinder is the new K-
series, and the 6 cylinder was the same J-series V6 as the sixth generation's, but its intake
runners, exhaust, and headers contributed to a 40 horsepower (30 kW) increase. Honda
continued the sporty theme with the European/JDM Accords and the family-orientation with the
US car. Again, Honda sold only the US Accord in Asian markets (now made in Thailand), with
mixed results.
For the first time, Honda offered an "enthusiast" version of the Accord in US, mating their 6-
speed manual from the Acura CL to the V6 Honda Accord Coupe. A specific 4 cylinder model is
the first production car in the world to meet California's Ultra Low Emission standards.
The 2003 model year also debuted Honda's GPS assisted Navigation system as an option for the
Accord. Prior to the 2003 model year it was only available on the higher end Acura line as well
as the Honda Odyssey.
In 2004 Honda announced that they would release a hybrid version of the USDM Accord. This
vehicle is detailed in the Honda Accord Hybrid page.
For 2005, the Accord received minor updates such as revised taillights and new wheel designs.
For its 2006 model year, the Accord received new rear end styling and more new wheel designs.

year history of the award it is the vehicle that has appeared the most times. The Accord was also
Wheels magazine's Car of the Year for 1977 and Motor Trend's Import Car of the Year for 1994.

COMPETITORS
The Accord is a full-size car from the Honda Motor Company. The Accord was the first
Japanese car to be manufactured in the United States in 1982.Honda Worldwide: Honda Accord
History 2nd Generation That same year the Accord became the best selling Japanese car in the
US, a position it would hold until 1996.Honda Worldwide: Honda Accord History 2nd
Generation
The competition level is high in the segment of Honda accord because in the market there is lots
of player who launches same type of features car.

The Honda Accord was completely redesigned and comes in coupe and sedan bodystyles.
Fast Facts
1. Class: Full-size car
2. Seating: Five
3. Engines:
2.4L Inline-4 16-valve DOHC i-VTEC 3.5L V6 24-valve DOHC i-VTEC
4. Power (hp @ rpm):
177 @ 6,500 (2.4 LX); 190 @ 7,000 (2.4 EX) 271 @ 6,200 (3.5)
5. Torque (lb-ft @ rpm):
161 @ 4,300 (2.4 LX); 162 @ 4,400 (2.4 EX) 254 @ 5,000 (3.5)
6. Transmissions:
5-speed manual; 5-speed automatic
7. Fuel Economy (City/Highway mpg):
21 - 22 / 30 - 31 (2.4); 19 / 29 (3.5)
8. MSRP: $20,905 - $28,955JB car pages: Honda Accord Reviews & Prices

"Honda's tag line for the Accord during its media introduction was "The Benchmark. The
Standard. The Accord." That's a pretty aggressive statement, considering the Accord's primary
competition, but after my experience with it, it's clear the car remains one of the few family cars
that competitors will measure themselves against, and one that consumers will use to measure
other family cars. "
"All new, Honda Accord impresses with what you don't see, don't feel, and don't hear. There's
next to no learning curve to operate it, no weak spots in the powertrain, no unnecessary or
intrusive noise, no bad manners in how it responds to driver direction, next to nothing bad for
the environment, and no excuse for not asking directions since you can do that without winding
down a window."
"With its latest redesign, the 2009 Honda Accord sedan has lost some of the sporty edge once
attributed to it. In particular, the body rolls too much in corners, though we admire the Accord's
nicely weighted and extraordinarily communicative steering."
Competitors:
Chevrolet Malibu
Chrysler Sebring
Dodge Avenger
Ford Fusion
Hyundai Sonata
Kia Optima
Mazda6
Mercury Milan
Mitsubishi Galant
Nissan Altima
Saturn Aura
Subaru Legacy
Toyota Camry

COMPARE OF PRICES WITH HONDA ACCORD

Chevrolet
Compare PricingHonda Accord Toyota Camry Ford Fusion
Malibu
 Price $19,198 $18,905 $18,676 $18,500
Camry specifications:
PRICE: $19,395 - $29,045
ENGINE: 2.5L I4 - 3.5L V6
HORSEPOWER: 169 - 268 hp
TORQUE: 167 - 171 lb-ft SIZE (L x W x H): 189.2 x 71.7 x 57.7-57.9 in.
WEIGHT: 3263 - 3516 lbs 0-60 MPH: 8.6 sec (I4) 1/4 MILE: 16.9 sec @ 86 mph (I4)
TOP SPEED: 135 mph
FUEL (CITY/HWY): 19-22 / 28-33 mpg

Accord specifications:
PRICE: $21,055 - $31,305
ENGINE: 2.4L I4 - 3.5L V6
HORSEPOWER: 177 - 271 hp
TORQUE: 161 - 254 lb-ft SIZE (L x W x H): 194.1 x 72.7 x 58.1 in.
WEIGHT: 3230 - 3600 lbs 0-60 MPH: 6.6 - 8.2 sec 1/4 MILE: 15.1 sec @ 94 mph -
16.4 sec @ 84 mph
TOP SPEED: 130 mph
FUEL (CITY/HWY): 19-22 / 29-31 mpg

Compare Honda Accord 2.4 Inspire AT, Skoda Laura 2.0 TDI L&K AT, Toyota Camry M/T

Honda Accord 2.4 Inspire Toyota Camry M/T

AT Skoda Laura 2.0 TDI L&K Top of Form
Top of Form AT 3 1402
1 1402 Top of Form
2 1402 1555 82
1555 82
1555 82
 Honda Accord 2.4 Skoda Laura 2.0 TDI
Inspire L&K Toyota Camry M/T
AT AT

Traction Control
Rear Wash Wiper
Mileage (Highway) 10 km/liter 15 km/liter 11.9 km/liter
Mileage (City) 7 km/liter 10 km/liter 9 km/liter
Mileage (Overall) 7.6 km/liter 11 km/liter 8.6 km/liter
Fuel Tank Capacity 70 Liters 55 Liters 70 Liters
No of Doors 4 Doors 5 Doors 4 Doors
Maximum Speed 0 Km/Hour Km/Hour 199 Km/Hour Km/Hour
0-100kmph 12.4 seconds
1/4 Mile 18.8 seconds

Rear Brakes Solid Disc Disc brakes Solid Disc

Wheel Type Alloy Alloy wheel Alloy
Wheel Size 16 inch 6.5J×16 15x6.5J
Tyres 215 / 60 R16 Tubeless 205/55 R16 205/65R15 (Tubeless)
Overall Length 4950 mm 4569 mm 4815 mm

Kerb Weight 1525 kg 1355 kg 1450 kg

Honda Accord 2.4 Skoda Laura 2.0 TDI Toyota Camry M/T
 Inspire L&K
AT AT

Exterior

Interior

Honda Accord 2.4 Skoda Laura 2.0 TDI

Inspire L&K Toyota Camry M/T
AT AT

Air Conditioner

Tachometer
 Honda Accord 2.4 Skoda Laura 2.0 TDI
Inspire L&K Toyota Camry M/T
AT AT

Transmission
Transmission Type Automatic Automatic Manual
Price
Rs. 19,96,000 Rs. 18,01,032 Rs. 21,57,210
(Ex-Showroom)

Honda Accord 2.4 Skoda Laura 2.0 TDI

Inspire L&K Toyota Camry M/T
AT AT

Anti-Lock Braking
System
Driver Air-Bags
Passenger
Air-Bags
Immobilizer
Popular Car Comparisons
 COMPETITION
With Toyota's new Camry picking up sales from disenchanted sport/utility buyers, and increased
competition from an updated Nissan Altima, all-new Saturn Aura, and Kia Optima, the next
Accord is an especially critical car for Honda.
Styling of the 2008 model due late next year will have some of the new Civic design philosophy,
with a wide stance, large wheels, and clean, flowing styling. The car is said to be larger overall
than the current model and, unlike Camry, the range will include a new coupe.
A new Accord hybrid is another question, as the current version isn't selling as well as full-
hybrid-powered cars like the Camry (and it'll have competition from Altima and Aura hybrids in
2007). But Honda recently announced it would bring a new fuel-efficient "clean diesel" to the
United States by 2009.
Based on the current Euro-market 2.2-liter turbodiesel four, it'll eschew the emerging urea-
injection technology in favor of a twin-layer catalyst that converts nitrogen oxide diesel
emissions into ammonia and then into simple nitrogen gas. Honda says it complies with
emissions standards in all 50 states.