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The Honda Fit, also marketed as the Honda Jazz, is a four-door, front-engine, front-wheel
drive subcompact car manufactured and marketed by Honda since 2001 and now in its third
generation.
In 1982, the Accord became the first car from a Japanese manufacturer to be produced
in the United States when production commenced in Marysville, Ohio at Honda's
Marysville Auto Plant.
The Accord has achieved considerable success, especially in the United States, where it
was the best-selling Japanese car .
Global Line-up of Honda Motors
The Honda CR-V is a compact crossover, manufactured since 1995 by Honda. CRV stands for
"Compact Recreational Vehicle" and CR-V is produced Sayama, Japan, and Swindon, UK, for
worldwide markets.
The Honda City was Originally made for the Japanese, European and Australian
markets, the City 3-door hatchback was retired in 1994 after the second generation.
The nameplate was revived in 1996 for use on a series of subcompact four-door sedans
aimed primarily at developing markets, first mainly sold in Asia outside Japan but later
also in Latin America and Australia.
Global Line-up of Honda Motors
The first generation Civic was introduced in July 1972, Initially gaining a reputation for being
fuel-efficient, reliable and environmentally friendly, later iterations have become known for
performance and sportiness, especially the Civic Type R, Civic VTi, Civic GTi and Civic SiR/Si.
Honda claims the tenth generation ( the current model in production ) reaches 60mph from
0mph in 7.0 seconds.
Honda was the first Japanese automobile manufacturer to release a
dedicated luxury brand, Acura, in 1986.
The brand was launched in the United States and Canada and it
focusses on marketing luxury, performance and high-performance
vehicles.
It was introduced to Hong Kong in 1991, Mexico in 2004, China in
2006, Russia on 2014 ( although it was discontinued ) and Kuwait in
2015 .
Global Presence
Honda is currently the fourth largest vehicle manufacturer in the world .
Honda sells its cars in 150 markets globally
Models such as the Civic , Accord , CRV , City , Fit are best sellers in many
regions , the Accord has been America’s best selling car over the past four
decades .
The national offices of Honda span across four major regions . Honda sells in
30 countries across Japan and Asia Oceania , 38 countries in America , 46
countries in Europe , 36 countries in Africa and Middle East .
Each office is supported by Honda headquarters’ delivering the exclusive
Honda experience .
Worldwide Vision
Soichiro Honda from his earliest days has embraced the challenge of
building cars outside Japan .
Honda was the first Japanese company to make cars in America . It was a
huge venture overseas , but Soichiro's determination helped it to make huge
success .
Honda ensures its vehicles work well across the world by conducting
research and development on all continents .
Honda has far reaching R & D facilities in Japan and major projects are led
from its headquarters .
In addition to that Honda does extensive Research and development in
global facilities before launching a new product .
Honda in India
Honda Cars India Limited entered the Indian market in 1995 as a joint venture
between Honda Motor Company and Usha International of Siddharth Shriram
Group . Later the company changed its name to Honda Cars India Limited ( HCIL )
and became a hundred percent subsidiary of Honda .
Honda’s product line up in the passenger vehicles segment includes Amaze , Jazz ,
WR-V , City , BR-V , Civic , CRV , Accord .
Honda entered into another joint venture in the year 1984 with the Hero Group
called Hero Honda Motors Limited to manufacture motorcycles .
Apart from launching new models , one of the important steps that Honda India
took was to drastically reduce the prices of its vehicles in India during the
slowdown in the automobile industry in 2019 .
New launches from Honda India is expected to give good results to the company in
2020 like the Honda Vezel , Honda HRV in the form of higher sales and market
share .
Honda’s Philosophy
The centre of Honda’s philosophy is the Company Principle, which was
written in 1956.
Underlying the Company Principle are two fundamental beliefs:
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