Power distance

At 35 Britain sits in the lower rankings of PDI – i.e. a society

that believes that inequalities amongst people should be
minimized. The interest is that research shows PD index lower
amongst the higher class in Britain than amongst the working
classes.
India scores high on this dimension, 77, indicating an
appreciation for hierarchy and a Top – Down Structure in
society and Organizations.
Individualism
At a score of 89 the UK is amongst the highest of the
individual scores, beaten only by some of the Commonwealth
countries it spawned i.e. Australia and the USA. The British are
a highly individualistic and private people.
India, with a score of 48 is a society with clear collectivists
traits. This means that there is a high preference for belonging
to a larger social framework in which individuals are expected
to act in accordance to the greater good of one’s defined in-
group(s).
Masculinity
At 66 Britain is a masculine society – highly success oriented
and driven. A key point of confusion for the foreigner lies in
the apparent contradiction between the British culture of
modesty and understatement which is at odds with the
underlying success driven value system in the culture
.India scores 56 on this dimension and is thus considered a
masculine society. Even though it is mildy above the mid range
in score, India is actually very masculine in terms of visual
display of success and power.The designer brand lable, the
flash and bling that goes with advertising one’s success, is
widely practiced.
Uncertainty avoidance
At 35 the UK has a low score on uncertainty avoidance which
means that as a nation they are quite happy to wake up not
knowing what the day brings and they are happy to ‘make it up
as they go along’ changing plans as new information comes to
light
India scores 40 on this dimension and thus has a medium low
preference for avoiding uncertainty. In India there is
acceptance of imperfection;nothing has to be perfect nor has to
go exactly as planned. India is traditionally a patient country
where tolerance for the unexpected is high ; even welcomed as
a break from monotony.
Long term orientation
At 25 the UK scores as a short term oriented society which
drives a great respect for history and tradition as well as a focus
on quick results in the future. As mentioned above, planning
horizons tend to be short and business particularly is very
focused on short term quarterly goals and quick results.
The Indians score 61, making it a long term, pragmatic culture.
In India the concept of “karma” dominates religious and
philosophical thought.Time is not linear, and thus not as
important as to western societies which typically score low on
this dimension.