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  • Answer Any FIVE of The Following..each Question Carries FIVE Marks:5× 5 25 Marks

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    B.Nagamaddileti
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    The document is an exam for a Marketing course consisting of two parts. Part A contains short questions worth 5 marks each requiring explanation of marketing concepts like the marketing mix, buying behavior, branding, labeling, pricing strategies, and personal selling. Part B contains longer answer questions worth 10 marks each, asking students to explain concepts like the product concept, marketing environment, product life cycle, factors influencing pricing, and advantages and disadvantages of online marketing and wholesale trading. The exam tests students' understanding of fundamental marketing principles and strategies.

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    Marketing Vi Sem 2018

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    The document is an exam for a Marketing course consisting of two parts. Part A contains short questions worth 5 marks each requiring explanation of marketing concepts like the marketing mix, buying behavior, branding, labeling, pricing strategies, and personal selling. Part B contains longer answer questions worth 10 marks each, asking students to explain concepts like the product concept, marketing environment, product life cycle, factors influencing pricing, and advantages and disadvantages of online marketing and wholesale trading. The exam tests students' understanding of fundamental marketing principles and strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views2 pages

    Answer Any FIVE of The Following..each Question Carries FIVE Marks:5× 5 25 Marks

    Uploaded by

    B.Nagamaddileti
    The document is an exam for a Marketing course consisting of two parts. Part A contains short questions worth 5 marks each requiring explanation of marketing concepts like the marketing mix, buying behavior, branding, labeling, pricing strategies, and personal selling. Part B contains longer answer questions worth 10 marks each, asking students to explain concepts like the product concept, marketing environment, product life cycle, factors influencing pricing, and advantages and disadvantages of online marketing and wholesale trading. The exam tests students' understanding of fundamental marketing principles and strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SILVER JUBILEE GOVT.DEGREE COLLEGE (A), KURNOOL.

    III B.Com., (General & Computers) VI Semester MARCH , 2018


    SUB : MARKETING
    Time: 3 Hours Max. Marks: 75

    PART – A

    Answer any FIVE of the following..Each question carries FIVE marks:5× 5 = 25 Marks

    1.Concepts of marketing

    2.marketing mix

    3.Buying behaviour

    4.Branding

    5.Labeling

    6.Skimming pricing

    7.personal selling

    8. online marketing

    PART – B
    Answer the ALL questionsEach question carries TEN Marks 5 × 10 = 10 Marks

    9. a. Explain the product concept ?


    (OR)
    b. Explain the marketing environment ?
    10. a.Explain about the stages of buying decision process ?
    (OR)
    b. what it is segmentation ? and what are the advantages of it ?
    11. a.Explain the product life cycle ?
    (OR)
    b. write the product line decisions ?
    12. a. What are the factors influcencing price determination ?
    (OR)
    b. Explain the pricing strategies ?
    13. a. What are the advantages and disadvantages of online marketing?
    (OR)
    b. What are the advantages and disadvantages of wholesale trading ?

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