Hồ sơ mẫu

Full name: NGUYEN THUY DUNG

Gender: Female
Date of Birth: 20 February, 1972
Marital Status: Single
Nationality: Vietnamese
Home Phone: (84 8) 999 9999
Mobile Phone: (0 90) 9 999 999
E-mail: nguyenthuydung@email.com
Permanent Address: 169/B9/9 Dien Bien Phu Street,
Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam

EXPERIENCE

Trung Nguyen Coffee, Ho Chi Minh City; 2001- present

Marketing Director
Lead group responsible for designing and maintaining sector-wide
marketing programs.

• Develop and implement marketing strategies that include advertising

and multi-brand consumer promotions.
• Represent the marketing department on a cross-functional team
responsible for optimizing product procurement and production
processes.

Unilever, Ho Chi Minh City; 1997 - 2001

Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands
that led to 7% increase in sales volume.

• Devised a major shift in high-end coffee marketing strategy away

from focusing on taste (key category driver) to communicating the
brand's emotional benefits.
• Designed a program that generated incremental sales of 400,000
cases and provided field sales staff with selling tools that met the
needs of individual customers.

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Assistant Brand Manager, 1997 - 1999
Successfully repositioned the Lipton Iced Tea brand within the Vietnamese
market, leading to a 10% increase in sales over one year.

• Developed and executed consumer marketing initiatives.

• Refined brand's unique selling proposition to better align with
consumers' changing habits and lifestyles. Worked with ad agency
to develop award-winning advertisement.
• Worked with plant and distribution managers to identify cost savings
based on consumer feedback.
• Supervised a new product marketing program. Worked with the
agency in developing new ads and consumer promotions.

A.C. Nielsen, Ho Chi Minh City; 1996 - 1997

Marketing Analyst
Provided analytical support for consumer packaged goods companies.

• Performed brand image/positioning studies, concept tests, brand

analyses, usage studies, pricing analyses and scanner-data
modeling.

EDUCATION

• University of Economics, Ho Chi Minh City. M.B.A. Finance and

Economics, 1994-1996.
• Ha Noi Foreign Language University, Ha Noi. B.A. English, 1990-
1994.

SKILLS

• Fluent in English (C Level, Ha Noi Foreign Language University)

• Proficient in Japanese (B Level, Ha Noi Foreign Language
University)
• Computer Proficient (Microsoft Word, Excel and PowerPoint)

INTERESTS

Tennis (grand prize winner, Vietnamese Junior Championships, 1989)

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