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BUSINESS (HEALTHY FOOD CHAIN RESTAURANT START-UP)

Field: Food marketing chain

Settings: In a meeting room of a food company’s office

HR:

Nguyễn Hà Vy: Co – founder

Vũ Hoàng Việt: Co – founder

Nguyễn Thị Hồng Nhung: Social media marketing staff

Đỗ Thị Hương Lan: Supply specialist

Hoàng Thị Khánh Vân: Marketing branding

Problems:

- Find investors to raise capital for the start-up project.


- Deploy marketing plan to promote F&B brand.
- Look for a reliable source of food supply.

Solution:

- Ask for a business loan from the bank.


- Run ads on social medias and hire food vlogger. KOLs to promote the brand.
- Associate with food delivery apps by giving vouchers and discounts.
- Produce small gifts and souvenirs for first time buy customers.
- Focus on the quality of products to attract more customers.
- Supplies from the Southside wholesale market for good quality and cheap price for business.

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