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Consumers Behaviour Towards Two-Wheeler PDF
Consumers Behaviour Towards Two-Wheeler PDF
Consumers Behaviour Towards Two-Wheeler PDF
2.Social factors:
Personal
Characteristics M
Consumer S
Behaviour
Pro
Ch
Consumption
Situation
Source: Roger, et al., A Consumer Behaviour: Implications for Marketing Strategy Business,
Publications Inc., Texas, 1986, P.8.
Regarding awareness of the brand motor bikes, above table indicates that
the advertisement for Hero Honda bikes are 45 respondents where as the lowest
is the 25. But family members are 10 respondents and for Yamaha is 5
respondents. Whereas from friends 40 respondents are Yamaha and also 25
for brand name.
S.No. Regarding
Name of the after sales
Advertisement service of
Family F motor bikes, 50 respondents have
Bike responded very good formembers
service, followed by Yamaha with 45 respondents
1 Hero stating
Honda good.
45 10 3
2 Yamaha 30 5 4
3 TVS Bikes 25
Age of Respondents: 25 3
As far as mileage per litre of petrol is concerned, Hero Honda is ruling the
market and finding favour with the consumers. Yamaha and TVS are far below
the expectations of the consumers based on mileage per litre of petrol. This is
also due to constant advertisements through newspapers, TV, Cable TV,
hoardings, road shows, etc. Hero Honda attained supremacy due to mileage
factor. In these hard days of price increases and poor incomes, every one is
concerned with economic use of vehicles. Naturally Hero Honda has become
favourite of the masses.
Sales by Occupation
Employees Students
Hero Honda 30 60
Yamaha 15 40
TVS Bikes 40 50
As we can see, 60% of the purchasers of Hero Honda are the students,
while 40% of the purchasers of TVS are the employees. That means Hero
Honda bike is more popular with the students, TVS is more popular with the
employees. Whereas Businessmen are opting for Yamaha as the above data
shows 45% of the purchasers of Yamaha are the Businessmen.
C.B.T.T.W.M.B. 7
Sales by Technology :
S.No Name of the Bike High Medium
1 Hero Honda 55 40
2 Yamaha 65 25
3 TVS Bikes Nil 40
Regarding awareness of the brand motor bikes, above table indicates that
the advertisement for Hero Honda bikes are 45 respondents where as the lowest
8 Osmania Journal of Management