A PROJECT REPORT ON

“BRAND AWARENESS AT AIRTEL”

Project Report submitted in partial fulfillment for

The award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

BY

RAHILA PATNI

ROLL NO: 1402-17-672-011

DEPARMENT OF BUSINESS ADMINISTRATION

AMJAD ALI KHAN COLLEGE OF BUSINESS
ADMINISTRATION
Affiliated to Osmania University
BANJARAHILLS-HYD
(2017-2019)
 DECLARATION

I hereby declare that the project entitled ‘BRAND AWARENESS AT AIRTEL” submitted

by me to AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION, is a

bonafide work undertaken by me in the guidance of Mrs. RAHELA TABASSUM, project

guide, AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION,

The result embodies in this project work have not been submitted to any other university or
institution for the award of any degree/certificate or published anytime before.

Name: RAHILA PATNI

HT.NO: 1402-17-672-011
 CERTIFICATION

This is to certify that the project work entitled “BRAND AWARENESS AT AIRTEL”‘is

being submitted in partial fulfillment for the award of degree of Master of Business

Administration to Osmania University, a record of bonafide is carried out by RAHILA PATNI

bearing HT.NO 1402-17-672-011 The result in this report has not been submitted to any other

University or Institution for award of any degree or diploma.

PROF. SHEBAZ AHMED

DIRECTOR
 CERTIFICATION

This is to certify that the Project Report title “BRAND AWARENESS AT AIRTEL”

submitted in partial fulfillment for the award of MBA Programme of Department of Business

Management, O.U. Hyderabad, was carried out by RAHILA PATNI under my guidance. This

has not been submitted to any other University or Institution for the award of any

degree/diploma/certificate.

Mrs. RAHELA TABASSUM

Assistant Professor
Internal Guide Signature of the Guide
 ACKNOWLEDGEMENT

It is great pleasure to acknowledge the kind of help & suggestions given by various individuals

the persons during my project work.

I express my deep sense of gratitude to Prof. SHEHBAZ AHMED, Director, AMJAD ALI

KHAN COLLEGE OF BUSINESS ADMINISTRATION, for extending his support.

I would like to thank my project guide Mrs. RAHELA TABASSUM, Assistant Professor,

AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION for his valuable

guidance & enthusiastic encouragement in motivating me to take up the project by providing

valuable ideas & suggestions to carry the project in this endeavor.

I would like to thank one & all, who directly & indirectly extended their valuable support in

completing this project.

I take this opportunity to express my deep felt gratitude to my family members for being a

source of strength & moral support throughout the course of my study.

(RAHILA PATNI)
1402-17-672-011
 CONTENTS

S. No DESCRIPTION PAGE NO’s

INTRODUCTION 1-3

OBJECTIVES OF THE STUDY

NEED OF THE STUDY

CHAPTER - 1 SCOPE OF THE STUDY

RESEARCH OF
METHODOLOGY
LIMITATIONS OF THE STUDY

REVIEW OF LITERATURE 4-20

CHAPTER - 2

INDUSTRY PROFILE 21-36

CHAPTER - 3
COMPANY PROFILE

DATA ANALYSIS AND 37-44

INTERPRETATION
CHAPTER - 4

CONCLUSION 45-50
BIBLIOGRAPHY
CHAPTER - 5 QUESTIONNAIRE
 ABSTRACT

Brand Awareness is a marketing concept that measures consumers' knowledge of a brand's

existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of

the brand.

Brand awareness means the extent to which a brand associated with a particular product is

documented by potential and existing customers either positively or negatively. Creation of

brand awareness is the primary goal of advertising at the beginning of any product's life cycle in

target markets. In fact, brand awareness has influence on buying behavior of a buyer.
INTRODUCTION
 REVIEW
OF
LITERATURE
COMPANY PROFILE
&
INDUSTRY PROFILE
 DATA ANALYSIS
&
INTERPRETATION
 SUMMARY
&
CONCLUSIONS
SUGGESTIONS
BIBLIOGRAPHY
ANNEXURE