Anchorage text: Date & Edition:

 The anchorage text Selena Gomez Loves to Date is the  The date for this magazine is located right underneath the masthead. It tells the audience when the
second piece of text that draws the eye after the magazine was released; it only shows the month, which indicates that this is a monthly magazine and
masthead, therefore it has been placed at the top left that this is the June edition.
side of the cover, as people read English from left to  Most monthly magazines are international companies that cater to the readers only 12 times a year.
right. This suggests that Vogue takes more time and care with its publications. This connotes that the
 Date is the same colour as the model’s dress, lips and magazine is of good quality and comes from a company that values its audience and favours quality
masthead, enhancing the meaning and appeal for the over content.
target audience by creating synergy between the two
conventions and making the magazine cover look more
organized and classy. This synergy also suggests this
issue will talk about Gomez’s love life to great lengths;
it also raises enigma codes about her relationship
status, appealing to a target audience who are fans of
Gomez.
 Selena Gomez is infamous in the industry for her
relationship with artist Justin Bieber, therefore this
issue will target a larger psychographic of people who
are fans of Gomez and Bieber, and their past
relationships with each other.

Masthead:

 Vogue translates to fashion in French and since France is often associated with romance, fashion and
agelessness, it attracts a predominantly female target audience; since women often feel societal
pressures to conform to society’s beauty standards of looking young, ‘thin’ and sexually appealing.
 The font of the masthead is bold and sleek; and the feminine colour purple connotes royalty, wealth,
independence and magic; this suggests to the female target audience that they could become and
feel like royalty and be independent effortlessly and magically, with bold confidence and sleek style.
 The serif font has a formal and feminine tone to it as it looks traditional, strong and delicate – this
gives the font a tone of authority and compassion towards its target audience – allowing them to
identify with the magazine (Blumler and Katz theory).
 This iconic font has become synonymous with Vogue, due to the great establishment of the
company, people will be able to easily recognize this font style; the big and bold, sleek design is a
distinctive trademark for Vogue.
 Sidelines  “Summer’s finest” emphasizes that this is a
seasonal magazine; Vogue is notorious for
 Everything is capitalised – shows its importance – also everything else
setting trends in fashion and beauty, as the
is sans serif.
company has great influence over the
 The sideline “Senior vacation or collage preparations” is aimed
industry. Thus, the target audience will be
towards a target audience aged 16-21, as teenagers planning to go to
interest in finding out about the latest
college might be interested in the “college preparations”, and those
“fashion”, “trends” and “looks”.
still deciding whether they want to take a gap year and go on a “senior
 “Summer 2k16” is targeting a younger
vacation” may also be attracted by this sideline. It might also appeal to
demographic by using “k” instead of “0” in
a young secondary target demographic of students who are in college.
2016. When said out loud “2k16” has fewer
 “502” is the same colour as the masthead and the model’s dress,
syllables than two - thousand – sixteen that
alerting the reader of its importance. Purple is a bold and vibrant
makes this sideline more memorable as it
colour that signifies wisdom, royalty and stereotypical feminine
stands out.
qualities. The same qualities apply to Selena Gomez and Vogue. The
 ‘The trends, the looks, the gossip” will
bright colour works in synergy with the clean-cut serif font of the
appeal to a target audience that is
masthead and the san-serif text of the sidelines to create a polished
interested in beauty, celebrity news, new
look.
events and fashion.
 Moreover, the number “502” is very specific - it is not a rounded
 Sideline “Off the runway and into your
number, which implies each of “502 pages” will give the reader
closet” uses adage “fresh off the runway”
correct, reliable and precise information about “the summer’s finest
and adds a twist to it – this makes it seem
fashion”.
clever and gives the target audience the
 “Finest fashion” uses alliteration to appeal to the target audience; the
impression that Vogue knows what it’s
former word is a determiner that applies an imperative tone of voice
talking about. The possessive determiner
to persuade the reader to pick up the magazine.
“your” directly addresses the target
audience and personalises the sideline for
each reader, making them feel unique and
 The sideline “Bikinis: how to find that perfect one” uses “bikinis” as a topic word and elaborates upon it. This gives the
special.
reader the impression that all information (Blumler and Katz theory) they get from this magazine will be organised in a
 “Meet Janet Jackson’s first child” is a
simple and orderly manner – making the articles easy to read.
sideline that will attract an audience with an
 Adjective “perfect” implies to the reader that if they read this article, they will feel flawless, beautiful and confident in
interest in celebrity gossip and fans of Janet
their perfection and fashion.
Jackson.
 “Put a ribbon on it!” applies a pun to the idiomatic phrase ‘put a ring on it’; this makes Vogue seem clever and skilful.
 “First child” does not reveal the gender of
 “How Oscar de La Renta fueled the hair bow phenomenon” mentions the name of another celebrity, who may attract
the “child” and raises enigma codes for the
a large psychographic of people who are fans of the late, iconic fashion designer along with people interested in
reader. The emphasis on these two words
fashion.
suggests that there is some mystery and
 “Fueled ” connotes combustibility and change; this suggests that “Oscar de La Renta” revolutionised the world of
controversy behind Janet Jackson’s “first
fashion. While “hair bow phenomenon” raises enigma codes, as the audience will wonder how the designer turned
child” – engaging a target audience interest
“hair bows” – associated with very young girls – into a “phenomenon”.
in celebrity “gossip”.
 Colour Scheme and Main Image:

 The colour scheme applied to the magazine cover incorporates purple, white and grey – this connotes
wisdom, purity and sophistication – traits that the target audience may be able to acquire if they read this
magazine.
 The main image shows a high/mid key, long mid-shot of Selena Gomez who is a popular singer, actress and
model known largely for her music and acting roles on Disney sitcoms; therefore, this magazine cover may
attract fans of Gomez, her music and her acting career.
 Gomez has shiny, dark hair flowing over her shoulders, this indicates how relaxed she is as she has her hair
down – it almost looks as if it is blowing in the wind making her seem slightly ethereal. This suggests to the
target audience that they will feel relaxed, peaceful and spiritual if they read this magazine.
 However, even with her hair gracefully down, the model’s face is completely clear and visible – suggesting
that she is confident and strong. Gomez is also directly addressing the audience; this helps the latter form a
connection with Gomez, making them feel strong and appealing.
 Her pink lipstick seems to match the colours of her outfit and the masthead. Wearing purple on her lips
connotes passion, wealth and luxury. Therefore, it implies if the audience reads this magazine they shall be
able to possess these traits.
 She is wearing a purple dress with several cuts outs and long straps adorned by a variety of jewels that
denote her wealth and make her look like a great treasure.
 The cut outs of her dress show a lot of skin giving Gomez sexual appeal, as she is seducing the audience to
pick up and read the magazine to sate their desires; while at the same time this cover sexually objectifies
Gomez, as she conforms to the stereotypes of women having long hair, showing more skin and wearing
makeup and jewellery.
 However, this cover goes against the stereotype that women should not be comfortable with their sexuality
and express themselves freely through it. This may empower the female target audience demographic.
 Gomez’s dress and makeup corresponds to the colours of the masthead and the sidelines. The synergy
between the colours of the three conventions makes this cover page as a whole, more appealing to the
audience by giving them a clear and concise idea about the contents of the magazine.

Barcode and Price:

 Vogue is an established brand all over the world. This is an expensive magazine with 81% of the audience being women and 69% aged 16-34, which suggests
that their target demographic consists of mostly women who are successful and seen to be beautiful with a high income; and teenage girls either interested in
fashion or following in their parent’s footsteps by reading the magazine.
 The target audience is likely to be of social grades A-C, and belong to admiration seekers, joiners, materialists and achievers lifestyles. They are also likely to
have belongers, emulators and emulator – achievers psychographics.