Malvoron Enterprise

Executive Summary
•Malvoron Enterprise is a sole proprietorship of the owner.
•Malvoron will sell malunggay polvoron with honey as natural sweetener.
•Malvoron promotes healthy and nutritious option to the market.
•Malvoron Enterprise targets health conscious people.
Mission
To provide the market a healthy and delicious option to the market while be consistent with the
quality of the products.
Vision
Malvoron Enterprise aims to be the leading green option company, to expand its products to the
masses in its neighboring cities, and can introduce a new product in the latter.
Goals and Objective
1. To provide customers with healthy and delicious treats
2. To ensure consistent quality of the products
3. To promote the healthy benefits of choosing green options
4. To be successful and leading company in the market
Malvoron as a product
•Will feature malunggay for its unique flavor
•Malunggay has healing properties
•Honey as a natural sweetener
•Honey has low calory intake
Target market
•Health conscious people
•Need of vitamins
•People with health deficient
Market Development
•Malvoron Enterprise will invest in automated machines to maximize yield.
•Malvoron Enterprise will seek for new natural sweeteners.
Promotion
•Word of Mouth
•Social Media
•Consignment
Operation
•Production will be held in Concepcion Grande.
•The physical store operation will be at Public Market.
•Delivery service will be included.
•Production will be halted during weekends until ordered by the customer.
Sales Forecast
Financial Aid
Malvoron Enterprise will need of Php 15,500.00 for leasing a rent in Naga City Public Market and
to continue its operation in the first 3 months.