COMPARITIVE PARAMETRES

REAL JUICE TROPICANA

MARKET SEGMENTATION
GEOGRAPHICAL
LOCATION Metros/mini metros Metros/mini metros

DEMOGRAPHIC
Mothers/ Children 6-14/ Young
AGE executives Bachelor/ Newly Married
Income High income/High asset & Saving
High Income/High asset & Saving

Education/ Occupation Educated Housewives/Executives/Professionals

Educated/Executives/Professionals
Social Class Sec-A/Sec-B Sec-A/Sec-B

Psycho graphic
Life Style Belivers /Strivers Actulizers(status oriented)/Experiencers/S
Personatilty Sociality Self Confidence

Behavioural
Knowledge of Product Aware Aware
Market Target
Individuals Mothers,Children Executive,teenagers
Class Middle Class,Upper middle Class
Upper Middle Class,upper Class

PRODUCT DIFFRENTIATION
Competence Trusted name in natural HealthSuperior
care over
technological
100 years know-how
Calorie Conscious Creating Health Awarness Programs

Innovation in product offering Powerful Brand

Promotion Promoting Health drink Promoting Social Drink

Market positioning

Flavors Flavors
Social Drink,Health Drink Health Drink
Different pack Sizes

Market Share
Current Share 57-60% 25-30%

Market Size
 FROOTI
N

Metros/mini metros/Rural

4-12 years
All income Groups

Educated as well as Uneducated

Sec-A/B/C/D/E

nted)/Experiencers/Strivers

Aware

Children,Teenagers,Adults
Consumers Of Economic Category

N
l know-how
ness Programs

Frooti Ads are no longer just

to
create buzz, they are created
keeping in mind a long term
brand
vision.

65-70%