Subject Code Health 4 The Adolescent: Advocating for Lifelong Learning and Healthful

Community
Module Code​ 1.0 Consumer Health
Lesson ​Cod​e 1.2 Health Information
Time Frame 60 minutes/ 2 sessions

Components Tasks TA ATA

(min)​ (min)​b
a

Target By the end of this learning guide, the students should be able to: 1 min

1. apply decision making skills in choosing health information;

2. evaluate different forms of advertisement and their implications to health and
well-being;
3. differentiate reliable and unreliable health information; and
4. create health information propaganda techniques in advertising.
Hook Look for a video/advertisement providing health information about the Pandemic: 9 mins
COVID-19. And answer the following questions:

1. Who is providing the information? Is the person/ organization/ office

qualified to give information? Yes or No? Why?
2. What is the purpose for providing the information?
3. Is the information correct and complete? Yes or No? Why?
4. Does it give only a one-sided view with critical information missing?
5. How do you choose your source of health information?
Ignite What is Health Information? 20
mins
Health information is everything that you see, read or hear in relation with human
and community health. It helps in choosing which can be trusted, which is fake or
risky advertisements in buying health products and services.

What is Advertising?

Advertising is communication through a medium in which products and services

are identified and the message is controlled. A commercial is an advertisement on
television, radio and the internet. Various forms include magazines and
newspapers.

What are the purposes and importance of advertisements?

● Product/Service information and availability

● Introduction of new products/services with merits
● Preparation to accept new products to customers
● Basis for comparison of products
● Persuasion to buy products
● Protection of reliable manufacturers
What are the effects of advertising techniques?

● It’s a mind conditioning through repetition and the strong power of

suggestions
● It practices to buy and try products/services
● Makes you to be aggressive in purchasing
● Make individuals buy unnecessary products
● It can extend your decision-making due to product alternatives
● It promotes self-diagnosis and self-medication
● Provides misleading lies, spread confusion and ignorance of over the counter
drugs

What are the different types of appeals in advertising?

Techniques Appeals What you should know

bandwagon use phrases like ​everyone Is it true? Who says?
uses, used by millions, used
for more than x years
costs cost-effective, costs less Does it have quality? Is the
than competitors cost really less?
effectiveness use phrases like ​easy to use, Does it have evidence?
relieves pain/itch, protects, Does it really work? How
most effective long is it effective?
endorsements Use of popular people or What are the qualifications
physicians to promote of the endorsers to promote
products and services the product?
scientific appeal use phrase like ​doctors Accuracy of information?
recommend ​or clinically Evidence? Where did the
tested information come from?
slogans/humor humorous scripts, lyrics, Does the product really
cartoon characters work?
snob appeal / famous person or use of Does the person really
superiority phrases like ​people who know? What is the real
know use of words implication of the words
long-lasting, natural, extra used? Does it really work?
strength.​
social makes you more attractive, Does the product really
smell better, socially work?
acceptable
glittering use exaggerated outcome if Do the products or services
you use their products always do what they say?
rebates and uses discounts and prizes Is it really worth it?
rewards
How will I evaluate health information?

Health information comes from people in our immediate surrounding, television,

newspaper, radio, literature and the internet. Lots of information overwhelm us
and there are sources of information such as old customs and traditions, other
forms of media especially found or promoted in social media, testimonials, quack
doctors and advice based on opinions and misinformation that can be dangerous
in our health.

That is why it is very important that you learn how to evaluate the reliability of
information you get.

What criteria do we follow to evaluate health information?

1. Credibility - this includes the source and up to date of information.

2. Content - this includes accuracy and completeness of the information as well
as an appropriate disclaimer.
3. Disclosure - this includes telling the consumer of the purpose for giving the
health information and whether the source of information is marketing
products and services or a primary information content provider.
4. Interactivity - this includes a feedback mechanism and means for exchange of
information among the consumers.

The following is a checklist you can use to help you recognize if the health
information you are reading online is reliable:
● Is the owner/sponsor of the website a government agency (gov), an
educational institution (edu), a medical school, or a large professional or
nonprofit organization (org) or related to any of this?
● If it is not owned or sponsored by any of those listed above, is it written
by health professionals or does it cite any of those trustworthy sources
of information.
● What is the mission or goal of the website? Why is it created?
● Can you easily identify the officials of the agency/organization? Can
you easily contact the sponsor of the website?
● When was the website last updated?
● Is your privacy protected?
● Does the website have unbelievable solutions and promise miracle cure?

Who are the reliable sources of information?

● Family doctor or school
● Medical specialists referred by doctors
● Local health officials of health centers
● Management or head of a hospital
● Health teacher or workers
 ● Bureau of Food and Drugs
● Philippine Dental Association
● National voluntary agencies like the Philippine National Red Cross
● Department of Health
● Organizations whose focus are research and teaching the public about
specific diseases or conditions, such as Philippine Cancer Society, AIDS
Society of the Philippines, Philippine Dental Association etc.

Navigate Activity 4:
28
Examine 10 advertisements and sort them as reliable or unreliable sources of mins
health information. Focus on the unreliable sources of information of health
information and answer the following:

1. What is the main topic or title? Write the website/source of the

advertisement/s.
2. What do they promote in the advertisements?
3. What advertising techniques/appeals were used in the advertisements?
4. Do you recommend the advertisements be watched by your friends and
family? Yes or No? Why?
5. What have you learned from the advertisements you selected?

Activity 5:

Create an advertisement using the different types of appeals in advertising about

“How to Protect yourself and others from COVID-19?”.

You can use any advertising platform (print or media) to inform your family,
friends and the community.

Your poster will be graded based on the following criteria:

1. Content
● Completeness of Data
● Accuracy of information
● Effectiveness

2. Overall Presentation
● Format and organization
● Creativity
 Knot Health information ranges from things we hear from people around us, from
media and from other sources that affect our health. It is very important that you 2
learn how to identify reliable and unreliable sources of information. Credibility, mins
content, disclosure, and interactivity are the criteria you need to consider or use to
evaluate health information.

After learning about health information, what will be your own criteria in
choosing reliable sources of information and how will you protect yourself and
your family from unreliable sources of information? Answer in 5-10 sentences.

a​
TA – time allocation suggested by the teacher
b​
ATA- actual time allocation spent by the student (for information purposes only)

References:

Anspaugh, David J. and Gene Ezel (2009). Teaching Today’s Health (9​th​ Ed.) San Francisco, CA: Pearson
education, Inc.
Hales, Diane (2009). An Invitation to Health 2009-2010 Ed. Belmont, CA: Wadsworth Cengage
Learning.
Kritz M (2012). Development, Reliability, and Effectiveness of the Movement Competency Screen
(Thesis). Auckland University of Technology.

Meeks, L., P. Heit & R. Page (2012). Comprehensive School Health Education (8th Ed.). Blacklick,
Boston: McGraw-Hill Publishing Company.
UNACOM, Social and Human Sciences Committee (2009). The Health Education in Philippine Basic
Education: A Resource Book on Health for Teachers. Volume 2. UNESCO: National Commission of
the Philippines.

Prepared by: Lualhati F. Callo Reviewed by: Jennifer Joy P. Balangue

Position: SST IV Position: SST III
Campus: Main Campus Campus: Main Campus