BANANA CHIPS

Marketing Plan
SUMMARY:

Today, consumers are dependent on the readily available

processed foods in the market. People of Generations Y and Z are
consuming highly processed foods during pleasure times. These highly
processed foods in the market are unhealthy and could lead to different
health issues.

Green Fields Banana Chips is a locally produced healthy and

nutritious pastime food from Pasig, Kiblawan, Davao del Sur. It has
delicious taste that kids are sure to love and also an excellent option to
junk foods especially during friends and family parties, gatherings and
other activities.

TARGET COSTUMERS: PROMOTION STRATEGY:

 Men, women and members of LGBT  Establishment and development of FB Page and
Community (5 – 80 years old) Cooperatives Website
 Office workers and students  Participation to Trade Fairs initiated and conducted by
 Health conscious individuals different agencies (DTI, DA, DOLE, ATI, MLGU and
 Sari – sari store, mall and convenience center others)
owners  Info Drive Caravan (trainings, seminars and other
 Office and school canteens social gatherings)
 Individuals who are engage in different indoor  Establish and develop linkage to medium size stores or
and outdoor activities establishment for display

DIFFERENCE: CONVERSION STRATEGY:

Green Fields Banana Chips are packed in different
sizes according to customers’ preferences, choices
and needs. Banana chips is odor free and has glossy
and crispy texture.
PRICE AND POSITIONING:
Relationship to customers can be deepened and developed
through:
 Conduct of Field Monitoring and Evaluation
 Establishment and conduct of Customers Feedback
Survey through Social Media or Field Survey
 Involve Customers in the initiation of Product
Development and Enhancement Program

 A “Healthy Food Option” that a Customers GROWTH STRATEGY:

could enjoy anytime of the day at an affordable
and reasonable price.
 Initiate Product Development and Enhancement
 High Quality Produced
Program
 Well packaged and handy food item
 Develop Promotion Program like Buy 1 Take 1, Buy
10 Packs 1 Pack Free.
DISTRIBUTION:  Establish strong linkage and business agreement to
large size business like Malls, Hotels and
Green Fields Banana Chips will be distributed to Convenience Stores
sari – sari stores, school and office canteens,
Barangay Food terminal (BFT) and Pasalubong
Center in the municipality. It will also be distributed REFERRAL STRATEGY:
directly to consumers.
 Provide platform (In and Out Store and Social Media)
PLATFORM: for Customers Feedbacks and Suggestions.

Information drive on the existence of the product

will be done through:
 Social Media Platforms such as Facebook
 Trade Fairs

RHEA ALLETTE D. CLAVERIA

MBA - 1