1. You're at an impasse that's involved with your buying.

You buy a DVD for Best

Buy. And you go to Panasonic and negotiating for 5000 DVD. And you can't wait to
get the deal done. So, then you bring up what's going to be lost. Best Buy says if we
don't have these five thousand TV shows we don't have five thousand DVDs to sell at
Super Bowl time. We make five hundred dollars per TV 5000 DVDs and 500 dollars
apiece. That's how much money. Two million five hundred thousand dollars. Right.
And by the way, Panasonic you make 500 dollars going to TV you sell. You're about
to lose two million five hundred thousand dollars. So, if we can't make a deal we're
each gonna lose money. He's going to lose two million dollars. So, you can recap
what's going on. Save what's been lost. You'll find out maybe the parties reward
positive.
2. Express how you feel: When you communicate your feelings. You're presenting
yourself as someone to whom others can relate to. We will appear to be a team player
from both sides and expressing how you feel. So, the other party thinks so. This guy
is actually human. I'm actually thinking the same way I feel the same way. You feel
the same way. Let's do something about it. Let's get this impasse broken