Republic of the Philippines

University of Southeastern Philippines

Tagum-Mabini Campus
Apokon, Tagum City

COMMUNICATION PLAN
On
Climate Change Adaptation Program
Rural Development

Submitted by

DIRECA FE G. MOREÑO
MEXED 1

Submitted to

MANNY BULADACO
Instructor

S.Y. 2018-2019
INTRODUCTION

Global climate change has already had observable effects on the environment.
Glaciers have shrunk, ice on rivers and lakes is breaking up earlier, plant and animal
ranges have shifted and trees are flowering sooner. Effects that scientists had predicted
in the past would result from global climate change are now occurring. Global climate is
projected to continue to change over this century and beyond. The magnitude of climate
change beyond the next few decades depends primarily on the amount of heat-trapping
gases emitted globally, and how sensitive the Earth’s climate is to those emissions.
With this, the preparation for mitigation must do it right now, this investment will reflect
in the future.

Climate change adaptation program is a worldwide program which gives

emphasis on different plans how to mitigate and solve our predicament in climate
change. This program was supported by various agencies and institutions to
disseminate information and how to prevent disaster caused by climate change. The
basis of this program is the Republic Act 9729 and it’s implementing rules and
regulations (IRR, Administrative Order No. 2010-01). The act acknowledges the
Philippines’ vulnerability to climate change and the need for appropriate adaptation. It
creates a comprehensive framework for systematically integrating the concept of
climate change, in synergy with disaster risk reduction, in various phases of policy
formulation, development plans, poverty reduction strategies and other development
tools and techniques. This Act would probably the basis of the entire program and will
be the starting point in creating comprehensive communication plan.

Communication plan play an important role in the achievement of the program

objective. Moreover, capacity development of the communities and government officers
is also an important element and mainly done through trainings. Information and
awareness on key concepts of the plan needs carefully targeted to the broader
community. Thus, important climate change adaptation messages and results need to
timely communication with appropriate materials and prepared in a systematic way.
A. GOALS AND OBJECTIVES
- To provide community with necessary information, incapacitate people with
supporting framework as guidelines for a sustainable adaptation of the
community.
- To make the climate change adaptation program information easy available
for a wide range of stakeholders.
- To disseminate completely the program within 3 months in target area of
Davao City.

B. TARGET AUDIENCES
- The target audience is divided into three main groups in target area of Davao
City.
1. Government agencies and Implementing partners
2. District level and Technical staff (Extension Agents); and
3. The Rural Community and its Constituents.

C. KEY MESSAGES
To ensure coherent messages, the climate change adaptation messages
should be incorporated in the project’s communication materials. Overarching
messages include key elements of climate change significance to community, its
current threats and the means of conservation and sustainable use. These are:
- A ‘whole system’ perspective is crucial in the design and implementation of
any policy regime that seeks to mitigate climate change urgently and
sustainably.
- More systemic changes are needed – including rethinking of societal values
and increased awareness of the environmental perils of overconsumption - to
ensure sufficient and more equitable global access to resources.
- Decoupling economic growth from environmental and resource degradation,
and creating a circular economy through reuse, recycling, and
remanufacturing are key strategies for reducing both climate change and
other environmental and resource pressure.
D. MEDIA AND APPROACH
- Informational materials are needed to deliver the information about the
program various formats, conveying key concepts on climate change
adaptation that has relevant messages to target audiences. These are
Print materials (guides, flyers, brochures, posters) and short videos
(capacity building videos).

E. STRATEGIES
Strategies focus:
- First, “PROGRAM IDENTITY” – the policy and technical briefs,
factsheets and selected publications should follow a consistent layout
and design. Promotional videos should keep a consistent format in
order to nurture the project’s identity and make it easily recognizable to
target audiences.
- Second, “PRINTED MATERIALS”- all printed materials should be prepared
and produced following professional standards to ensure quality and optimal
impact.
- Third, “VIDEO PRODUCTIONS” - all videos should follow professional
standards and procedures including:
a) Following production according to communication objectives
b) Identification of key messages
c) Development of outline and storyboard assisted by DENR and
implementing partners.
- Lastly, “DISSEMINATION OF INFORMATION AND LAUNCHING
MATERIALS” - The most cost effective way of dissemination should be
pursued using various means including printing and posting on various web
platforms. Dissemination channels and the necessary arrangements to
facilitate delivery should be identified before preparing the material. Where
appropriate launching events will be organized.
-
F. RESPONSIBLE ENTITIES
- The program will be promoted in advance to implementing partners or
different institutions with the same agenda in climate change for the
purpose of supports and financial assistance. The program is
interconnected with various agencies/entities. This program will be
adapted first by the Local Government Unit. After careful deliberation of
the program to LGUs, it will link to Department of Environment and
Natural Resources (DENR). The program is also connected to
Department of Agriculture because of the rural community. Since, rural
community primary source of income is from agriculture/farming.
Expected all agencies together with the implementor disseminate the
program to the public.

G. COMMUNICATION PROCESS FLOW

Internal Communication Flow
Implementor/Author of the Program

Local Government Units

(LGUs)

Department of Department of
Environment and Agriculture
natural Resources (DA)
(DENR)

District Level and Technical

Staff (Extension Agents)

Implementing Partners or
Related Rural Community and Its
Agencies/Institutions Constituents
H. BUDGET
Budget Communication Outline for
Climate Change Adaptation Program

Target Audience Communication Timeline Budget

Medium
Government Face to Face 1st Month Php 50.000.00
agencies and Meetings, Printed
implementing Materials
partners
District level and Memorandum, 2nd Month Php 30.000.00
Technical staff Printed Materials
(Extension Agents)
The Rural Memorandum, 3rd Month Php 30.000.00
Community and its Printed Materials
Constituents
Total Php 110,000.00

- The budget will be obtained from the different sponsors especially from
implementing agencies. It also projected that the government will
allocate some funds for this program. Therefore, there is financial
assistance for expenditures and emergency disbursement.

I. MEASUREMENT/MONITORING

- Continuous process of collecting and analyzing qualitative data and

quantitative data to track the progress of programs
- Assess the extent to which the input deliveries and whether work
schedule and other required actions are proceeding according to plans.
- Aimed at ensuring that activities are on the right track and in case of
deviation appropriate corrective actions can be instituted.
- The program must be disseminated within three (3) months. It will
monitor every week regularly. It will subject for changes as depend on
 the resulting parameters to determine which areas require greater effort
and thereby, may contribute to an improve response.

Prepared By:

DIRECA FE G. MOREÑO
SK Chairperson
Brgy. Paradise Embac
Davao City

REFERENCES
- https://climate.nasa.gov/effects/

- https://www.uoguelph.ca/bfpo/system/files/BofGFinanceCommitteePres
entationJan2016.pdf

- https://blog.socialcops.com/academy/resources/what-is-monitoring-
and-evaluation/