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“uoHNGLySIp [varskyd Jo suoyjouny oy} ssnosiq] “9 gst9[Pe}Ox Joy [LUE YD UOHNGUASIp Jo UONDeTOs IO BELOIT OF Ore JUN “VoHNGLySTp TeoIsKyd ouyog —_“g “uorestHeSi0 uv Ur suOTsToOp Sutoud ay) weye ywuR stopHy om sv] “Suroud, auyoq “pF “‘Bur[es pur Sunoyseur woomyoq oyenuraIG —“g “sydurexa aqeyns yy Buruoyzsod yonpord opeaysnyy —°Z ‘JuouTUOMAUE SuyayAeUL OLDTUE UO 930U FOAL “T “suorsonb q Arq Aue somsuy (syqeur og = 9 x ¢) — V LAVd syreut QOT : unuTXeyy smoy dary, : ur, (spremuo Yyoueg E1-ZL0Z) LNGNGOVNVN ONNDTAVIN WSHNOY, WY ‘aI ‘ WYH ‘Sunoyreyy ‘oouvury ‘erouey 4aysouleg puosog “€108 GINNF ‘NOILVNINVXG GRIDaC “W'W 410 Va 10. 11. 12. 13. 14. 15. 16. What are the objectives of advertising? Discuss the role of media in advertising. PART B— (5 x 10 = 50 marks) Answer any FIVE questions. Explain the process of marketing. Describe the process of ‘new product development’ in detail. Explain the concept of product mix’ in detail. Also mention various product mix strategies. Discuss the various strategies of product life cycle. Illustrate the different pricing strategies with suitable examples Discuss the significance of channels of distribution in marketing. What are its main components? What is ‘promotion? Analyse the significance of direct marketing, online marketing and e-marketing as promotion tools. ‘Sales promotions are conceived with certain objectives in mind of marketers’. Support your answer with suitable example. 2 MBA 07R 17. PART C — (1 x 20 = 20 marks) Case study: Compulsory Design a marketing mix for following products. Justify your answer. (Make Assumptions wherever necessary) (a) Portable MP3 player. (b) Branded wheat flour (Atta). (c) Any consumer durable product (a) Mobile phone. 3 MBA 07R

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