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What are the objectives of advertising?
Discuss the role of media in advertising.
PART B— (5 x 10 = 50 marks)
Answer any FIVE questions.
Explain the process of marketing.
Describe the process of ‘new product development’
in detail.
Explain the concept of product mix’ in detail. Also
mention various product mix strategies.
Discuss the various strategies of product life cycle.
Illustrate the different pricing strategies with
suitable examples
Discuss the significance of channels of distribution
in marketing. What are its main components?
What is ‘promotion? Analyse the significance of
direct marketing, online marketing and
e-marketing as promotion tools.
‘Sales promotions are conceived with certain
objectives in mind of marketers’. Support your
answer with suitable example.
2 MBA 07R
17.
PART C — (1 x 20 = 20 marks)
Case study: Compulsory
Design a marketing mix for following products.
Justify your answer. (Make Assumptions
wherever necessary)
(a) Portable MP3 player.
(b) Branded wheat flour (Atta).
(c) Any consumer durable product
(a) Mobile phone.
3 MBA 07R